Rachel Farren Real Estate Agent at Keller Williams Realty Peachtree Road

Rachel Farren

Real Estate Agent at
Keller Williams Realty Peachtree Road

Get introduced
  • First Time Home Buyers
  • Investment Properties
  • Vacation Home
  • Relocations
  • New Construction
  • Luxury Specialist

Is Rachel the right agent for you?

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Agent Highlights

Rachel gets the job done - completing more sales than the average Atlanta agent by 8%.
Rachel has great Condo experience - having sold 122 more condos than the average agent.
Rachel also has Townhome expertise - working with over 12 more townhomes than the average agent.

Rachel's Transactions

More about Rachel Farren

Rachel is a local Atlanta real estate professional whose mission is to provide the highest level of service to help clients achieve their home buying and selling dreams. She prides herself on forming meaningful connections with each of her clients and truly cares about each individual’s needs above all else. This service-oriented approach has resulted in a comprehensive list of industry accomplishments and remarkable success throughout the Greater Atlanta real estate market. With 17 years of experience in real estate, she now leads the award-winning Farren Group, where she can expand her real estate knowledge alongside her husband, James.


Top Producer 2020


Georgia State

Other Certifications

Accredited Buyer's Representative (ABR®), Certified Luxury Home Marketing Specialist® (CLHMS), Seller Representative Specialist (SRS)


Keller Williams International Cultural Ambassador, Atlanta Board of Realtors - Top 5% Agent for Sold Units, Atlanta Board of Realtors - Top 5% agent for Volume

License Number


Rachel Farren's Reviews & Ratings

Tell us about your experience with
Rachel Farren

    • "The Farren Group is our go to! The process of buying a house right after lockdown was seamless. Rachel went above and beyond anything we could imagine! Even after closing the Farren group still keeps in touch and always invites us to many of their family friendly events throughout the year. I would highly recommend to anyone looking to buy/sell they are the best in Atlanta!"

      - Dr. Trey Russell
    • "Rachel is absolutely the best agent we have ever hired. She has helped us sell 2 homes, both way above our expectations as well as helped us buy a beautiful home in such a unique spot. She also found my mom and her husband the home of their dreams and got them a fantastic deal on it too!"

      - Melissa Moyer
    • "The Farren Group is EXCEPTIONAL! Buying and Selling your home can be very intimidating. I felt supported and at ease throughout our experience. Rachel stopped to answer any questions and was always going above and beyond. This is a great group of people who truly want to help! I recommend them 10 out of 10 times!"

      - Jade Russell
    • "The Farren Group are true gems in the real estate space! We've worked with James and Rachel on the purchase of our primary home as well as rental properties and can't imagine working with anyone else. I have incredibly high standards and expectations, yet they exceed these every time. They're highly responsive, communicative, relentless in advocating for their clients, and have amazing instincts and understanding of the market. They invest in people in big ways, first and foremost, truly desiring to understand your needs and removing obstacles to make things happen for you. They're not just incredible realtors, they're incredible humans.... and I'd pick them to be in my corner, at the negotiation table, and all the places in between time and time again!"

      - Carla Guy
    • "Rachel Farren is truly the best real estate agent, and I always recommend her and her team to anybody looking to buy or sell a home. In 2018, we were looking to buy a home and had tried working with a couple different agents in the past. When we found Rachel, it suddenly became very clear what a great agent looked like (she was it!). She immediately took action, was super responsive, and clearly knew what she was talking about. Fast forward a few years, and Rachel has recently helped us navigate through buying a home again, while also selling our current house. A few things to note about working with her and her team:- Organized and super communicative- Great negotiator, while being reasonable and upfront- Well connected-- she seemingly has a contact for every issue/task (e.g. inspections, crawlspace/foundation issues, staging, lawyers, etc.)- Clearly an expert at what she does-- knows the market, very knowledgeable about different aspects of homes, understands what the big issues are, provides great advice and guidanceBuying/selling a home was definitely daunting, but working with Rachel's team made us feel very confident and comfortable throughout the entire process. We always felt like we were in the very best hands possible. Would highly recommend this team!!!!"

      - Sallie Lu
    • "Rachel and James helped us to both buy our dream home and sell our old home. They are knowledgeable, hardworking, client-focused and fun to work with. But what really set them apart were their connections throughout the Atlanta real estate community. It felt like they knew everybody. When buying, they were able to get us showings for homes that were yet to be listed. And when we found the home we loved, they helped us avoid a bidding war by going straight to contract on our purchase the first day. When selling, they connected us with an interior designer, stager and photographer who all helped to perfectly present our house to maximize interest. We sold in the first couple of days above asking price. They helped our family to successfully navigate this crazy real estate market and we are much happier in our new home.Bottom line. Rachel, James and their whole team truly stand out in a crowded market."

      - Darryl Smith
    • "First of all, the Farren Group is amazing. We worked with Rachel to sell our house and Jamey to buy our new one. Throughout the entire process, there was never any pressure to buy a house we didn't want or accept an offer. It was truly an amazing experience to work with them and we absolutely will use them in the future. To my friends, sorry not sorry I will not shut up about how great they are.I'll add, we met with other realtors throughout the process and not a single one compared to Rachel and Jamey. They were awesome and went above in beyond throughout the entire process. Save yourself some time and just work with them over your old high school friend who has sold 2 house and you don't even like!!"

      - Anthony Donald
    • "The Farren Group did what we thought would impossible. In the midst of this crazy market, they found us a perfect home within our budget (as 1st time homebuyers). Not only that, but they fought like heck to get us into that home. With over 7 offers in for the home, they went with our offer. The amazing thing is, we weren't even the highest offer. The sellers chose our offer because our agent made a great impression on them! Our agent, Sabrina, was jam up! She was professional, timely, personable and a pleasure to work with through the whole process (including the communication with the lender, appraisal and negotiations). I recommend them to anyone!"

      - Joseph McLendon
    • "I highly recommend the Farren Group!! Rachel is very knowledgeable on how to capitalize when selling a house! She knows what clients are looking for when purchasing a home. Jamey is taking the time at getting to know us and our preferences and guiding us in the direction thats best for us. Sarah has gone above and beyond in helping us get our house ready to go on the market. They have made this a very pleasant experience and they are so wonderful to work with! We will only use the Farren Group. They are stuck with us for life!"

      - Maggie Smith