{"id":10429,"date":"2019-04-30T13:36:11","date_gmt":"2019-04-30T20:36:11","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=10429"},"modified":"2024-03-21T06:54:44","modified_gmt":"2024-03-21T13:54:44","slug":"open-house-brochures","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/open-house-brochures\/","title":{"rendered":"6 Tips For Putting Together Impactful Open House Brochures to Market Your Home"},"content":{"rendered":"

Call them old-fashioned, but open house brochures make an impact<\/a> in a world where everything\u2019s \u201cgone digital<\/a>.\u201d The medium translates especially well to selling real estate<\/a>, an expensive item worthy of a display on a physical hand out.<\/p>\n

Even millennials, who make up 37% of today\u2019s homebuyers,<\/a> might prefer something novel as opposed to the dozens of email promotions that flood their inbox daily. According to a study by global marketing solutions company Quad, 82% of millennials read direct mail while 54% order catalogs via snail mail. So as part of a larger 360-degree campaign<\/a> for your home that uses digital, offline, and social strategies combined, brochures can be a great addition to the marketing mix.<\/p>\n

We\u2019re not talking about a slip of your run-of-the-mill printer paper folded up and stuffed into your neighbor’s mailbox, though. To prevent your brochures from ending up in the trash, they\u2019ll need to feature amazing photos and all the right information packaged to achieve a professional look.<\/p>\n

An experienced real estate agent will be more than capable of handling the marketing aspect of your home sale, including any print materials. But for sellers who want to be in the know, keep these best practices in mind for creating real estate brochures that entice buyers to attend your open house<\/a> or just book a showing.<\/p>\n

\"Scrabble<\/a>
Source: (Pixabay\/ Pexels)<\/figcaption><\/figure>\n

1. Use creative copy to highlight your home\u2019s most marketable features.<\/h2>\n

If you want to have a hand in creating the copy that will be featured in your open house<\/a> brochure, this is the time to unleash your inner Keats.<\/p>\n

\u201cI always try to emphasize the emotional feeling of going into a home,\u201d says Gabby Taylor<\/a>, a top-selling real estate agent in Redlands, CA<\/a>.<\/p>\n

\u00a0\u201cAll the key attributes of the home, whether it\u2019s a brand new kitchen, the granite countertops, the spa tub, the pool\u2014whatever that is, I try and bring all those into a couple of big paragraphs that make people envision themselves in the house.\u201d<\/p><\/blockquote>\n

Taylor recommends starting at the front door and describing a walk-through of the property, setting the buyer up with an understanding of the flow of the entire house before they even set foot in the doorway.<\/p>\n

When you\u2019re writing the content for your open house brochure, don\u2019t forget to include all of the following:<\/p>\n