{"id":11299,"date":"2019-07-31T16:20:15","date_gmt":"2019-07-31T23:20:15","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=11299"},"modified":"2026-04-09T09:15:51","modified_gmt":"2026-04-09T16:15:51","slug":"real-estate-ads","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/real-estate-ads\/","title":{"rendered":"5 Real Estate Ads that Sell Your House: Hit Them Right in the Feels"},"content":{"rendered":"

Look around. How many ads can you spot in 30 seconds? The La Croix can on your desk, a Nike commercial playing on the nearby TV, the Amazon Firestick in your hand\u2014it\u2019s all branded.<\/p>\n

Sounds crazy, but digital marketers estimate Americans see or hear 4,000-10,000 ads<\/a> every day. As for the real estate ad promoting your for-sale home listing? Time to step it up.<\/p>\n

\u201cIt\u2019s kind of like a tree dropping in the forest,\u201d laments Susan Melnick<\/a>, a top-performing Dallas-based real estate agent<\/a> with nearly 500 transactions under her belt.<\/p>\n

You may not be a Madison Ave advertising exec a-la Don Draper, but you are an expert in knowing even the smallest aspects that make your property one of a kind. We dove deep into the marketing weeds to find 5 types of real estate ads that will help your listing stand out.<\/p>\n

\"A<\/a>
Source: (Rob Christian Crosby\/ Death to the Stock Photo)<\/figcaption><\/figure>\n

1. The lifestyle ad<\/h2>\n

It\u2019s not always about what\u2019s inside the property that draws a buyer. What\u2019s just outside your front door could be the most appealing aspect of your home.<\/p>\n

Your place is so much more than its number of beds and baths. It\u2019s also just a few blocks from the beach, or overlooks a riverfront trail. This kind of advertising can play to consumer\u2019s wish fulfillment\u2014everyone wants to improve their life, and your home could play a part in changing that.<\/p>\n

The lifestyle ad uses copy and imagery to appeal to buyers. In your listing, mention features of your home, in addition to what kind of lifestyle buyers can adopt living there.<\/p>\n

For example, your home might be short trek to the city center, making it appealing for buyers who struggle with their commute.<\/p>\n

Incorporate that into the listing description: \u201cJust two miles from downtown with access to direct bus lines at the end of the block.\u201d<\/p>\n

Fort Lauderdale-area agent Eddie Blanco<\/a> uses this approach by using B-roll lifestyle shots in his video tours<\/a>. It includes people skateboarding, biking, or walking their dogs on the beach<\/a>. This makes it easier for buyers to visualize the life they could be living if they purchased this property.<\/p>\n

Another example: Chicago real estate consultant Jose Hernandez<\/a> recalled a property that sold after he shared a video of it on social media. \u201cThey were so excited about the city views in the video that they made an offer that same day.\u201d<\/p>\n

Check it out below:<\/p>\n