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<\/a>Different types of open house signs to consider<\/h2>\n
Walk around the neighborhood on a weekend and you might see a combination of smiling Realtor faces on A-frames, colorful balloons, and directional arrows. Each type of open house sign serves its own special purpose for letting people know there\u2019s an event happening and how to find it.<\/p>\n
Riders<\/h4>\n
Used in conjunction with traditional for sale signs, a real estate rider<\/a> is a smaller sign that is displayed alongside a larger graphic. Riders can be positioned either below or above the primary image and are designed to include whatever relevant information agents or sellers are looking to display. Riders might feature text like \u201cFor Sale,\u201d \u201cUnder Contract,\u201d or in this case, \u201cOpen House.\u201d They might also highlight certain appealing features of the home (such as \u201cwaterfront\u201d or \u201cacreage\u201d).<\/p>\n \u201cA-frame\u201d is the official term for those sandwich-style menu boards you would see advertising what\u2019s for lunch outside a bistro. These multi-purpose signs feature a wide-set base and are easy to set up on the sidewalk or lawn to advertise an upcoming open house no matter if you live in a rural, grassy area, or a concrete jungle. The plastic or metal frames are durable, reusable, and fit nicely in the back of a car. Ask your listing agent if they have a standard A-frame open house sign to use, and spruce it up with balloons or informational riders to attract extra attention.<\/p>\n Directional signs<\/a> are arrow-shaped signs that point buyers in the right direction and help them find your open house. They make it easy for home shoppers to figure out where to go, and can be especially useful in busy intersections or other forks in the road.<\/p>\n Feather flags<\/a> add visual interest to your open house signage mix. Made of polyester or nylon, they\u2019re attached to a metal or fiberglass pole for maximum stability and wind resistance. You can stake your flag in the ground or anchor it to a base<\/a> to advertise your open house with a little extra flair.<\/p>\n You\u2019d think adults might tire of balloons, but a colorful display will draw in buyers like kids to a birthday party. That\u2019s why bright balloons are a go-to for agents when it\u2019s time to market an open house. Here are some popular options for an eye-catching balloon display.<\/p>\n Keep potential buyers engaged after they step foot through the door with well-placed interior open house signs. Interior signs should welcome guests and provide any extra information they may need throughout the open house.<\/p>\n Some places to put interior signs include:<\/p>\n Use document frames<\/a> to display signs on walls or doors and acrylic L-shaped frames<\/a> for table and countertop signs.<\/p>\n Remember these tips for getting more buyers through the door:<\/p>\n Get the word out about your upcoming event in advance, but don\u2019t annoy your neighbors or litter the neighborhood with cardboard.<\/p>\n A week before your open house, put out a sign or a rider alongside your \u201cfor sale\u201d sign to tease the time and date of your event. (Keep it to a single sign with the details clearly displayed, though; you don\u2019t want to pull out all the stops too early just to have strangers walking in when you\u2019re not ready!)<\/p>\n Then, put out 10 to 15 signs (or as many as local regulations allow) the night before the open house. Make sure you have coverage for nearby intersections<\/a> and all of the possible entrances to the neighborhood.<\/p>\n Be sure to clean up your signs right after your open house is wrapped up and you want people to stop coming through. That reduces the risk of losing any of your marketing materials and can help you stay in your neighbors\u2019 good graces.<\/p>\n Don\u2019t let a sign mishap put a damper on your open house. Here are some mistakes to avoid when marketing your event.<\/p>\n Your listing agent will be the one to get your open house signs printed, but if you need to make a quick run in a pinch, know your options:<\/p>\n As with the rest of your home sale, follow your agent\u2019s lead as you put together an open house strategy. As a seller, if you\u2019d like to be involved because the inner party planner in you can\u2019t resist, simply know your options, volunteer to help put out signs to lighten the load, and chime in with any tidbits about the area. If you\u2019d recommend placing signs on the corner of Franklin Ave and 19th, right next to the park, well then speak up!<\/p>\n *When you buy something using the retail links in our articles, we may earn a small commission. Thanks!<\/i><\/p>\n Header Image Source: (sirtravelalot\/ Shutterstock)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Factors like placement, quantity, and the details you display on your open house signs will either boost traffic or send buyers on a wild goose chase. <\/p>\n","protected":false},"author":105,"featured_media":11783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[321,244],"tags":[],"class_list":["post-11782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attract-buyers","category-open-houses"],"acf":[],"yoast_head":"\nA-frame signs<\/h4>\n
Directional signs<\/h4>\n
Feather flags<\/h4>\n
Balloons<\/h4>\n
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Interior signs<\/h4>\n
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<\/a>Tips to boost open house foot traffic<\/h2>\n
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\nYou might be surprised how easy it is to overlook vital information in your open house signs. A directional sign should keep writing to a minimum, but still should include the time and date of the event. For a sign with more space (like an A-frame), make sure you cover all your bases and include key details like:<\/p>\n\n
\nEven if your home isn\u2019t right in the middle of town, you can get the word out by marketing in areas where people will see your materials. Pay special attention to intersections when you place your signs before the big event; directional signs will be your best bet in these high-traffic areas.\u201cIf (your signs are) on a busy street or close to a busy street, that\u2019s much better than a location which is deep within a subdivision where people have to go through a maze to find it,\u201d says Mike Montpetit<\/a>, one of the top-selling agents in Cary, North Carolina<\/a>. \u201cCloser to a busy street is better.\u201d<\/li>\n
\n\u201cA sign is not only a physical sign; it\u2019s also an online notification,\u201d says Montpetit. Snap a photo of your sign (bonus points if your home is in the background!) and tease it on your social media accounts alongside the website for your listing prior to your open house. Even if your signs contain all the info your open house visitors will need, make sure the text of your post includes keywords and phrases so it will show up in search results.<\/li>\n
\nConsistent branding<\/a> builds customer trust and creates a sense of cohesion. You want your open house visitors to know which agent website they should visit for more information on your event, so pick balloons, flyers<\/a> and signage that match your listing agency\u2019s brand colors<\/a> for immediate association with a respected company.<\/li>\n<\/ul>\n<\/a>Put out your open house signs at the right time<\/h2>\n
Avoid these open house sign mistakes<\/h2>\n
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\nSome cities and neighborhoods have strict restrictions surrounding the placement of open house signs. Montpetit recalls a time when he lost all of his signs prior to hosting an open house after they were unexpectedly cleaned up by an unhappy homeowners\u2019 association. Don\u2019t let a similar setback happen to you!<\/li>\n
\nTake a breather after you put out your signs. Then get back in your car and do a drive-through of your neighborhood. Try to imagine you don\u2019t know the area. See if you could find your house based on the trail of open house signs alone. When in doubt, add another sign to connect the dots. Also check to make sure your signs aren\u2019t blocked from clear view by any obstructions like fire hydrants, telephone poles, or landscaping.<\/li>\n
\nBuyers aren\u2019t going to want to pull over and get out of the car, so make sure your signs are attention-grabbing and easy to read from the road. Big letters and crisp, clear graphics trump artistry or fancy design work.<\/li>\n<\/ul>\n<\/a>Here\u2019s where to get your signs printed<\/h2>\n
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\nThe big box office giant offers plenty of options for sellers looking for high-quality open house signs. Upload your own image for a custom sign, or choose one of their templates to create your own. Plus, it\u2019s a one-stop shop for frames, riders<\/a>, and anything else you\u2019ll need to market your open house.<\/li>\n
\nVistaprint is one of the internet\u2019s go-to websites for customizable merchandise. The site has plenty of design options to choose from, especially if you purchase your marketing materials in bulk. Prices start at $15.74 per sign and may feature a reduced price tag for larger orders.<\/li>\n
\nThis company uses UV-resistant ink, which means that your sign will have a longer lifespan and can be passed along to friends when you\u2019re finished using them. Plus, at $1.99 per sign, the price is right.<\/li>\n
\nFor sellers who want to keep their dollars local, a local printing business should be able to handle your open house marketing<\/a> needs. Check your local business directories or call your chamber of commerce for suggestions if you\u2019re not sure where to go.<\/li>\n<\/ul>\nWill your open house be a success? All signs point to yes.<\/h2>\n