{"id":12620,"date":"2019-10-31T17:11:46","date_gmt":"2019-11-01T00:11:46","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=12620"},"modified":"2026-03-30T12:30:55","modified_gmt":"2026-03-30T19:30:55","slug":"what-is-hygge-style","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/what-is-hygge-style\/","title":{"rendered":"Dead of Winter, Meet Cozy Staging: How the \u2018Hygge\u2019 Style Can Help Sell Your Home"},"content":{"rendered":"<p>Winter is the Jekyll and Hyde of the four seasons, a blizzardy mix of conflicting personalities. It comforts the well-meaning people of the North with beautiful snow and hot cocoa topped with marshmallows. Then it tosses them out in the literal cold to trudge through dirty parking lot slush and biting wind just to grab a bag of groceries.<\/p>\n<p>Despite the weather, life goes on. People go to work, make dinner, and yes\u2026 even sell their home. If you\u2019re one of those folks with a skating rink driveway and for-sale sign skewered into the frozen ground, you\u2019ll need a strategy that plays to winter\u2019s \u201cnice\u201d side.<\/p>\n<p>As it turns out, Denmark has its own special word for this. It\u2019s called \u201chygge\u201d (pronounced like <a href=\"https:\/\/www.thekitchn.com\/what-is-hygge-and-how-do-you-pronounce-it-239250\">\u201chue-gah\u201d or \u201choo-gah\u201d<\/a>) and with just six letters, this wonderful trend somehow conveys all the coziness, kinship, and candles of a thousand Hallmark movies.<\/p>\n<p>With <a href=\"https:\/\/www.instagram.com\/explore\/tags\/hygge\/\">5.3 million Instagram posts tagged #hygge<\/a> out there and Minnesota real estate groups now <a href=\"https:\/\/www.mnpropertygroup.com\/blog\/drench-your-home-in-hygge-for-a-quick-winter-sale\/\">offering their own \u201chygge\u201d staging techniques<\/a>, don\u2019t write off this phenomenon that\u2019s both a lifestyle and a home decor sensation. A dash or two of hygge could be just what your house needs to make a tired winter buyer feel warm and fuzzy enough to make an offer.<\/p>\n<figure id=\"attachment_12645\" aria-describedby=\"caption-attachment-12645\" style=\"width: 700px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2019\/10\/what-is-hygge-style-blanket.jpg\" target=\"_blank\"><img decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2019\/10\/what-is-hygge-style-blanket.jpg\" class=\"attachment-content size-content\" alt=\"A blanket that is part of hygge style.\" srcset=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2019\/10\/what-is-hygge-style-blanket.jpg 700w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2019\/10\/what-is-hygge-style-blanket-64x37.jpg 64w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2019\/10\/what-is-hygge-style-blanket-128x73.jpg 128w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2019\/10\/what-is-hygge-style-blanket-192x110.jpg 192w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2019\/10\/what-is-hygge-style-blanket-432x247.jpg 432w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2019\/10\/what-is-hygge-style-blanket-500x286.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-12645\" class=\"wp-caption-text\">Source: (Dan Gold\/ Unsplash)<\/figcaption><\/figure>\n<h2><b>What is hygge style and where can you find it?<\/b><\/h2>\n<p>The word hygge, which doesn\u2019t have an equivalent meaning in English, hails from Denmark, and in essence refers to life\u2019s simple pleasures, including peace and serenity in a clutter-free home. Cool nights meet warmth indoors in a relaxed, companionable setting. Hygge might be the moment you put your slippered feet up on the hearth, wrap yourself in a wool blanket, or sip a steaming cup of cider.<\/p>\n<p>According to a 2019 Sterling\u2019s Best Places ranking, some cities in America are more \u201chygge\u201d than others. The study looked at factors including:<\/p>\n<ul>\n<li>\u201cCozy Weather\u201d (average snowfall, cloudy days, and minimum temperatures)<\/li>\n<li>Common \u201cHygge Pastimes\u201d like curling up with a great novel, cooking, or a good old fashioned game of cards<\/li>\n<li>Concentration of \u201cHygge Venues\u201d like local coffee shops<\/li>\n<li>Bonus points for cities where a large percentage of homes have fireplaces<\/li>\n<\/ul>\n<p>By these standards Seattle, Portland, Minneapolis, Salt Lake City, Denver, Rochester, Hartford, Boston, Cleveland, and Milwaukee are the <a href=\"https:\/\/www.bestplaces.net\/docs\/studies\/americas_top_hygge_cities.aspx\">Top 10 Hygge Cities in the U.S.<\/a> If you\u2019re selling a home in any of these places, the vibe might be just right for a little hygge.<\/p>\n<figure id=\"attachment_12621\" aria-describedby=\"caption-attachment-12621\" style=\"width: 735px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2019\/10\/hygge.jpg\" target=\"_blank\"><img decoding=\"async\" width=\"735\" height=\"1200\" src=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2019\/10\/hygge.jpg\" class=\"attachment-content size-content\" alt=\"An infographic explaining what the hygge style is.\" srcset=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2019\/10\/hygge.jpg 735w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2019\/10\/hygge-64x104.jpg 64w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2019\/10\/hygge-128x209.jpg 128w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2019\/10\/hygge-192x313.jpg 192w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2019\/10\/hygge-432x705.jpg 432w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2019\/10\/hygge-306x500.jpg 306w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2019\/10\/hygge-490x800.jpg 490w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/a><figcaption id=\"caption-attachment-12621\" class=\"wp-caption-text\">Source: (<a href=\"https:\/\/www.bestplaces.net\/docs\/studies\/americas_top_hygge_cities.aspx\">Bestplaces.net<\/a>)<\/figcaption><\/figure>\n<p>However, skip the \u201ccozy\u201d factor if you hail from LA, Miami, San Antonio, or Tucson. A wool blanket staged by the fireplace has little impact when it\u2019s 100 degrees outside.<\/p>\n<h2>How to infuse your home with hygge<\/h2>\n<p>Follow these tips to make everything about your home soft and inviting. No need to use them all, but pick a few cozy touches and you\u2019ll strike the right kind of visual appeal for a \u201chygge\u201d home sale:<\/p>\n<p><b>Paint your walls a soothing color<\/b><br \/>\nUse <a href=\"https:\/\/www.sherwin-williams.com\/homeowners\/color\/find-and-explore-colors\/paint-colors-by-collection\/lifestyle-collection\/naturally-neutral\">Sherwin Williams\u2019 naturally neutral palette<\/a> with built-in hygge appeal. HGTV Home by Sherwin-Williams has introduced its <a href=\"https:\/\/www.hgtvhomebysherwinwilliams.com\/inspiration\/2019-Color-Trends-Everyday-Balance\">Everyday Balance Color Collection<\/a>. Inspired by hygge design style, the new assortment of colors is a part of its 2019 Color Collection of the Year.<\/p>\n<p><b>Adopt a neutral tone with your furniture<\/b><br \/>\nDump the flower-patterned couch from your great-aunt Laura\u2019s heyday. Replace it with something like <a href=\"https:\/\/www.overstock.com\/Home-Garden\/Sectional-Sofas\/18553\/subcat.html?featuredproduct=22377335featuredoption=37264906kid=9553000357392track=psplaci_src=17588969ci_sku=28015547-000-002cnc=UScid=248961type=platargetid=pla-311612881825gclsrc=aw.dsds_rl=1263867gclid=EAIaIQobChMIw-S7mY-Y5AIVhp6fCh28JA7KEAQYBCABEgLfhvD_BwE\">Overstock\u2019s linen tuxedo arm L-shaped sectional<\/a>. Don\u2019t have the cash on hand for new furniture? Slide a slipcover like <a href=\"https:\/\/www.target.com\/p\/linen-store-ultra-soft-74-x-96-microsuede-sofa-slipcover-luxurious-durable-breathable-easy-care-furniture-protector\/-\/A-1010058931?preselect=1010058930#lnk\">Target\u2019s Farmhouse Basketweave<\/a> over your existing furniture.<\/p>\n<p><b>Infuse your space with actual light<\/b><br \/>\nStick to sheers like <a href=\"https:\/\/www.amazon.com\/Empire-Extra-Window-Sheer-Curtain\/dp\/B07GJ5DC5G\/ref=asc_df_B07GJ5DC5G\/?tag=hyprod-20linkCode=df0hvadid=309776880718hvpos=1o5hvnetw=ghvrand=135477746489719423hvpone=hvptwo=hvqmt=hvdev=chvdvcmdl=hvlocint=hvlocphy=9018494hvtargid=pla-583416833906psc=1\">Amazon\u2019s Empire Home extra long window sheer curtains<\/a> and stay away from room-darkening curtains or shades.<\/p>\n<p><b>Create a cozy seating area vignette <\/b><br \/>\nCover a few regular pillows with some neutral-colored <a href=\"https:\/\/www.amazon.com\/Comfort-Spaces-Faux-Throw-Blanket\/dp\/B074FFZ539?ref_=fsclp_pl_dp_7\">fuzzy shams<\/a>, and stage them on your comfiest chair next to a window. It\u2019ll look as if it\u2019s basking in the waning daylight of a late winter afternoon.<\/p>\n<p><b>Make sure your home is warm, but not too warm<\/b><br \/>\nYou don\u2019t want your home to feel like the inside of a furnace. A comfortable 74 degrees is just about right. On the flip side, fix any drafty windows and doors so your prospective buyers are comfortable.<\/p>\n<p><b>Stage as if you\u2019re getting ready to light a flame<\/b><br \/>\nStack some 18-inch birch <a href=\"https:\/\/www.amazon.com\/White-Birch-Log-Set-Fireplace\/dp\/B00UFVNQVY\/ref=asc_df_B00UFVNQVY\/?tag=hyprod-20linkCode=df0hvadid=312148424525hvpos=1o1hvnetw=ghvrand=11525663985456994268hvpone=hvptwo=hvqmt=hvdev=chvdvcmdl=hvlocint=hvlocphy=9018494hvtargid=pla-569153194531psc=1\">logs next to your fireplace<\/a> on a <a href=\"https:\/\/www.amazon.com\/Panacea-Products-Wrought-Fireplace-15450Tv\/dp\/B002XUEJF2\/ref=pd_bxgy_201_img_2\/131-4999854-3861214?_encoding=UTF8pd_rd_i=B002XUEJF2pd_rd_r=0b6f6935-3006-4efb-a296-4044dbde6dc3pd_rd_w=AxNJEpd_rd_wg=toMUnpf_rd_p=a2006322-0bc0-4db9-a08e-d168c18ce6f0pf_rd_r=P9V6F6FW7RWKTG105S6Vpsc=1refRID=P9V6F6FW7RWKTG105S6V\">black iron fire grate<\/a>.<\/p>\n<p><b>Get rid of clutter<\/b><br \/>\nPack up the kids\u2019 toys. Recycle magazines and newspapers. No overstuffed baskets full of mail in the kitchen. Less is more: It\u2019s the hallmark of hygge style.<\/p>\n<p><b>Drape a soft, shaggy blanket over the couch<\/b><br \/>\nYou want to convey through casual folds that you can find warmth there during an icy winter day\u2014something like this <a href=\"https:\/\/www.amazon.com\/Chanasya-Longfur-Blanket-Lightweight-Microfiber\/dp\/B075448SWY\/ref=sr_1_1?keywords=hygge+decor+cashmereqid=1566703014s=home-gardensr=1-1\">shaggy longfur<\/a> should do the trick.<\/p>\n<p><b>Add hygge to the master oasis<br \/>\n<\/b>Quarter-fold a <a href=\"https:\/\/www.target.com\/p\/grey-herringbone-pattern-fringe-throw-blankets-50-x60-saro-lifestyle-174\/-\/A-52583606\">herringbone-pattern blanket<\/a> across the foot of your bed and straighten up a <a href=\"https:\/\/www.westelm.com\/products\/belgian-linen-duvet-cover-shams-white-b1579\/\">Belgian linen duvet cover<\/a>.<\/p>\n<p><b>Pad your guests\u2019 feet with a soft rug<br \/>\n<\/b>Place these <a href=\"https:\/\/www.westelm.com\/products\/sweater-rug-r717\/?catalogId=71sku=8929515cm_ven=PLAcm_cat=Googlecm_pla=Rugs%20%2B%20Windows%20%3E%20All%20Rugscm_ite=8929515gclid=EAIaIQobChMI1r-3l76j5AIVtY1bCh1frgoKEAQYASABEgIrHPD_BwE\">sweater rugs<\/a> in a few key landing spots. Soft accessories like rugs always create an inviting space.<\/p>\n<p><b>Top it off with a few thoughtful details<\/b><br \/>\nFind <a href=\"https:\/\/open.spotify.com\/playlist\/74f37LpKiuCy3K6mksEMQF?\">hygge music<\/a> on Spotify for a cozy vibe. Add a <a href=\"https:\/\/www.amazon.com\/Gourmia-GAP9820-Beverage-Dispenser-Capacity\/dp\/B01MTK000U\/ref=sr_1_2?gclid=EAIaIQobChMIhO76rImi5AIVEP_jBx2AZQISEAMYASAAEgKDVPD_BwEhvadid=241632371951hvdev=chvlocphy=9018494hvnetw=ghvpos=1o1hvqmt=bhvrand=12073378990008798933hvtargid=kwd-11590200673hydadcr=13960_10210657keywords=hot+chocolate+containerqid=1566875321s=gatewaysr=8-2\">shiny carafe<\/a> of hot chocolate. Stick a Pottery Barn <a href=\"https:\/\/www.potterybarn.com\/products\/wheaton-stripe-tea-towel-charcoal\/?pkey=s%7Ctea%20towel%7C13\">tea towel<\/a> under a <a href=\"https:\/\/www.potterybarn.com\/products\/puebla-pitcher\/?catalogId=84sku=5937995cm_ven=PLAcm_cat=Googlecm_pla=Tabletop%20%3E%20Pitcherscm_ite=5937995gclid=EAIaIQobChMI4bHC55Ci5AIVBJJbCh17YQ-3EAQYAiABEgJVOvD_BwE\">pitcher of water<\/a> for parched guests. Throw a sprig of spearmint in the water for some flair.<\/p>\n<h2>Can hygge help you sell your home?<\/h2>\n<p>Hygge\u2019s nod to a simpler lifestyle can influence home buyers, but remember that hygge isn\u2019t the only method available to you when you\u2019re trying to sell your home.<\/p>\n<p>Check out HomeLight\u2019s <a href=\"https:\/\/www.homelight.com\/blog\/top-agent-insights-q1-2019\/\">staging data<\/a> for more ideas\u2014you\u2019ll learn more about the rooms that are best to stage and what you can expect to get out of it. Every house and city is different, though, so chat with a <a href=\"https:\/\/www.homelight.com\/find-real-estate-agents\">top local real estate agent<\/a> about hygge trends in your neck of the woods before you go too crazy. Remember, the whole point of hygge is not to stress!<\/p>\n<p><em>Header Image Source: (Photographee.eu\/ Shutterstock)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A dash or two of hygge could be just what your house needs to make a tired winter buyer feel warm and fuzzy enough to make an offer. <\/p>\n","protected":false},"author":11,"featured_media":12646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[321,240],"tags":[],"class_list":["post-12620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attract-buyers","category-staging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is Hygge Style, and Can It Sell Your Home In the Dead 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