{"id":13728,"date":"2020-01-21T17:01:41","date_gmt":"2020-01-22T01:01:41","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=13728"},"modified":"2025-09-18T09:03:53","modified_gmt":"2025-09-18T16:03:53","slug":"agent-real-estate-video-series-kyle-whissel","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/agent-real-estate-video-series-kyle-whissel\/","title":{"rendered":"Inside the Startling Success of Kyle Whissel\u2019s Real Estate Video Series, \u201cEverything East County\u201d"},"content":{"rendered":"

Five years ago, Kyle Whissel<\/a> decided it was time to do something different. He thought that too many real estate agents were creating the same standard listing videos to promote their latest homes for sale.<\/p>\n

\u201cWhat I saw is that people were starting to tune agents out because it was just the same thing all the time. New listing, new listing, new listing,\u201d says Whissel.<\/p>\n

\u201cAnd let’s be honest, the majority of those listings didn’t appeal to 99% of the people that were seeing those videos. We wanted to find a way that we could get in front of our target audience on a consistent basis.\u201d<\/p><\/blockquote>\n

Whissel, a top agent in San Diego<\/a> who runs Whissel Realty Group and was recently named a BombBomb 2019 Video Influencer<\/a>, set out to create a unique real estate video series. He wanted to grow his business, but with a different approach from what other agents were doing. Those listing videos weren\u2019t moving the needle the way he wanted. His vision was a video series that would connect his business to the community in a thoughtful way.<\/p>\n

It worked. Whissel\u2019s video series is so successful that he\u2019s had to expand the idea twice<\/i> to connect with different types of businesses and organizations across a much bigger target area. Local residents quickly started to anticipate new episodes and loved learning about the people and groups in their hometowns. They recognize him around town and at open houses. Business owners love the exposure Whissel gives them, and regularly send him new leads.<\/p>\n

If your current video strategy doesn\u2019t create the same level of excitement as “Game of Thrones,” this is a case study that you\u2019ll want to bookmark. The Whissel Realty Group offers a strategic approach and lessons that any agent can use to help potential clients binge on your<\/i> videos instead of the newest Netflix series.<\/p>\n

\"A<\/a>
Source: (Alexey Elfimov \/ Unsplash)<\/figcaption><\/figure>\n

The start of “Santee Saturdays”<\/h2>\n

It\u2019s early 2015. Whissel sets out to bring his video series idea to life. This first version is called “Santee Saturdays”, and it involves Whissel interviewing business owners in the community of roughly 58,000 people<\/a>.<\/p>\n

The first “Santee Saturdays” episode profiles a local bakery. He publishes the 3:30 long video on March 30, 2015:<\/p>\n