{"id":13928,"date":"2024-11-29T10:08:58","date_gmt":"2024-11-29T18:08:58","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=13928"},"modified":"2024-12-02T09:26:06","modified_gmt":"2024-12-02T17:26:06","slug":"creative-ways-to-market-a-house-for-sale","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/creative-ways-to-market-a-house-for-sale\/","title":{"rendered":"9 Creative Ways to Market a House for Sale (Get Innovative and Stand Out!)"},"content":{"rendered":"<p>Most sellers rely on the usual marketing tactics: basic listing descriptions, standard social media posts, and uninspired double-sided flyers. But you\u2019re not like most sellers. You\u2019ve got a flair for creativity, a taste for bold moves, and a desire to break away from the ordinary. Why not bring that unique energy to your home sale?<\/p>\n<p>We\u2019ve gathered 9 creative ways to market a house for sale that are sure to make your property stand out. With real-life examples of innovative marketing and fresh takes on classic strategies, these ideas will help your home get noticed \u2014 no matter the price point. Get creative and stand out!<\/p>\n<p>For added expertise, we co-created this list with real estate marketing aficionados <a href=\"https:\/\/www.valeriegarcia.com\/\">Valerie Garcia<\/a>, business consultant and speaker, and <a href=\"https:\/\/www.century21.com\/real-estate-agent\/profile\/annette-wilcox-P25386042\">Annette Wilcox<\/a>, Realtor\u00ae and owner of Century 21 Wilcox &amp; Associates in Norwalk, Ohio.<\/p>\n<p>Without further ado, let\u2019s get the creative juices flowing.<\/p>\n\n\n\n\n\n<div class=\"geo-cta widget-cta widget-cta--content     widget-cta--dark widget-cta--dark-blue-gradient\">\n    <div class=\"widget-element--content\">\n        <div class=\"widget-element--content-header\">\n            <img decoding=\"async\" alt=\"homelight logo\" class=\"widget-element--logo\" src=\"https:\/\/www.homelight.com\/blog\/wp-content\/themes\/ccprototypev5\/images\/logo-small-cta.png\" width=\"106\" height=\"25\" \/>\n        <\/div>\n        \n                <h3 class=\"cta-headline widget--bold\">Sell Faster and for More Money With a Top Agent<\/h3>\n                        <p class=\"p1\">HomeLight data shows that the top 5% of real estate agents sell homes faster and for up to 10% more than average agents. Try HomeLight\u2019s free Agent Match tool to consult with the highest-performing agents in your market.<\/p>\n        \n                <div class=\"widget-element--buttons\">\n            <a data-type=\"In Content CTA\" href=\"https:\/\/www.homelight.com\/find-agent\/quiz\/seller?#\/qaas=0\/\" class=\"cta-click-track widget-element--button\">Get Started<\/a>\n        <\/div>\n                    <\/div>\n<\/div>\n\n\n<div id=\"section--1\" data-toc-header=\"Have you tried an inflatable dinosaur?\" data-toc-type=\"head\"><\/div>\n<h2>1. Have you tried an inflatable dinosaur?<\/h2>\n<p>Nothing stands out more in a listing than a unicorn in the bathroom. That\u2019s exactly how homeowner and real estate agent Lynn Keyland marketed her home in Lexington, Kentucky. Each photo included an <a href=\"https:\/\/www.realtor.com\/news\/trends\/unicorn-and-t-rex-listing-photos\/\">inflatable unicorn and dinosaur<\/a> in the scene, highlighting the home\u2019s spacious rooms.<\/p>\n<p>A <a href=\"https:\/\/dictionary.cambridge.org\/us\/dictionary\/english\/gimmick\">gimmick<\/a> is a trick or device intended to draw attention. They\u2019re strangely attractive, highly memorable, and sometimes a little bit repulsive. Nonetheless, if you know your audience, a gimmick is a fun way to create buzz for your house for sale. In Lynn\u2019s case, her inflatable friends drew the biggest open house she\u2019d ever held. Her home sold for just $2,000 less than the asking price, thanks to creative marketing.<\/p>\n<div id=\"section--2\" data-toc-header=\"Market around non-traditional holidays\" data-toc-type=\"head\"><\/div>\n<h2>2. Market around unconventional holidays<\/h2>\n<p>Garcia recommends marketing your home around <a href=\"https:\/\/www.timeanddate.com\/holidays\/fun\/\">oddball holidays<\/a>:<\/p>\n<ul>\n<li aria-level=\"1\"><strong><a href=\"https:\/\/nationaldaycalendar.com\/national-cheeseburger-day-september-18\/\">National Cheeseburger Day<\/a>, September 18:<\/strong><br \/>\n\u201cNational Cheeseburger Day is a great one,\u201d Garcia says. \u201cSo your house is three blocks from a place that makes amazing cheeseburgers \u2014 now you\u2019ve got a holiday that you can tie into your marketing without it being super obvious.\u201d<\/li>\n<li aria-level=\"1\"><strong><a href=\"https:\/\/www.earthday.org\/\">Earth Day<\/a>, April 22:<\/strong><br \/>\nHighlight your home\u2019s green features such as solar power, double paned windows, LED lighting, and low-water plants in an e-blast or ad in the local paper. In March 2024, a report by the National Association of Realtors (NAR) revealed that <a href=\"https:\/\/www.nar.realtor\/research-and-statistics\/research-reports\/realtors-and-sustainability\">57% of Realtors<\/a> considered promoting energy efficiency in listings to be either very or somewhat valuable. And don\u2019t forget to boast about the utilities savings that come with the territory.<\/li>\n<li aria-level=\"1\"><strong><a href=\"https:\/\/nationaldaycalendar.com\/national-doughnut-day-first-friday-in-june\/\">National Donut Day<\/a>, First Friday in June:<\/strong><br \/>\nShare the five best places to get donuts near your house on social media with #nationaldonutday.<\/li>\n<li aria-level=\"1\"><strong><a href=\"https:\/\/www.daysoftheyear.com\/days\/origami-day\/\">National Origami Day<\/a>, November 11:<\/strong><br \/>\nPass out house flyers with <a href=\"https:\/\/www.instructables.com\/id\/How-to-make-a-Paper-Crane-1\/\">instructions<\/a> on the back on how to fold a paper square into a crane. Bonus points if your house flaunts Japanese architectural elements or landscaping.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Searching for creative ways to market your house for sale? Try something different with pets, GIFs, tacos, and inflatable dinosaurs \u2014 because standing out means getting noticed!<\/p>\n","protected":false},"author":111,"featured_media":51104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[321,335],"tags":[],"class_list":["post-13928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attract-buyers","category-marketing-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>9 Creative Ways to Market a House for Sale (Unconventional Ideas to Try)<\/title>\n<meta name=\"description\" content=\"Searching for creative ways to market your house for sale? 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