{"id":14217,"date":"2020-02-12T12:35:22","date_gmt":"2020-02-12T20:35:22","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=14217"},"modified":"2025-09-18T09:08:30","modified_gmt":"2025-09-18T16:08:30","slug":"agent-real-estate-video-series-dustin-parker","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/agent-real-estate-video-series-dustin-parker\/","title":{"rendered":"From Facebook Live to 5 Shows: Why The Parker Group is All-In on Video Series"},"content":{"rendered":"

In a small Delaware town with a population of just over 2,300<\/a>, Dustin Parker proves that a successful real estate video series can happen even in rural communities. With a focus on small-town business owners and even hometown heroes, Parker\u2019s use of Facebook Live and video marketing to capture the attention of his community is a guide for agents everywhere.<\/p>\n

Parker<\/a> is a top agent based in Bridgeville, Delaware, a small town near the Maryland border, who leads The Parker Group with his wife, Rachel. (They also do business in Maryland due to its proximity.) He\u2019s also a 2019 Bombbomb video influencer<\/a> who creates several real estate video series for his community. Parker made the leap into real estate video marketing in 2016.<\/p>\n

\u201cI think at that time it was becoming the thing to do — jump into video. And in our market, we’re in a pretty rural area and things seem to happen a little bit more slowly than in more metropolitan areas,\u201d says Parker. \u201cWe were the first ones probably in our market to really embrace video.\u201d<\/p>\n

Talk about embracing video: Today, The Parker Group has five<\/i> different video series, with more on the way. They range from serious to funny and informative to silly. They each help build the Parker Group brand and grow the business in different ways.<\/p>\n

Before we share lessons and advice, we\u2019ll look at the Parker\u2019s current lineup of real estate video series. If you\u2019re a real estate agent who doesn\u2019t have a Hollywood-sized budget, this is Parker\u2019s roadmap to make a little TV show — or several shows — for your hometown.<\/p>\n

Video series #1: #parkergrouplive<\/h2>\n
\"Dustin<\/a>
Source: (The Parker Group \/ Facebook)<\/figcaption><\/figure>\n

\u201cThe first one that we started with was called #parkergrouplive and we continue to do that today,\u201d says Parker. \u201cAnd that’s just a Facebook Live video [where] we answer common questions related to real estate.\u201d<\/p>\n

The average view count for #parkergrouplive videos is between 200-300, although some have 2,000+ views. An episode that covers how to handle multiple offers on a home<\/i><\/a> has 2,600 views and clocks in at about 2:30 long. Some #parkergrouplive videos are longer while others are shorter.<\/p>\n