{"id":14684,"date":"2022-08-28T08:33:28","date_gmt":"2022-08-28T15:33:28","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=14684"},"modified":"2025-10-31T02:23:32","modified_gmt":"2025-10-31T09:23:32","slug":"advertising-words-for-home-selling","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/advertising-words-for-home-selling\/","title":{"rendered":"Ditch the Cliches: Use These Inspired Advertising Words for Selling Your Home Instead"},"content":{"rendered":"

In real estate marketing, word choice is everything. Enticing descriptions<\/a> add depth and detail to accompanying photos. Nail the copy and your buyers will swoon. Miss the mark and they\u2019ll feel uninspired, or even worse, uninterested.<\/p>\n

According to the National Association of Realtors (NAR), 95% of buyers<\/a> used online tools to search for their next home, and 41% began their home search online, before even speaking to a real estate agent. With so much of buyers\u2019 search happening online, marketing<\/a> with compelling, well-written descriptions (and great photos<\/a>!) is more important than ever.<\/p>\n

\u201cWe really try to figure out what the target market is for a particular home or kind of building. Then we use words that would entice that particular buyer. We’re also looking for what makes that particular building or home special,\u201d shares top real estate agent Jackie Mack<\/a> who sells 66% more homes than the average agent in Evanston, Illinois.<\/p>\n

To help you craft compelling descriptions<\/a>, we\u2019ve teamed up with Mack to create a list of the best (and worst) advertising words for home selling. Get your notebook out, it\u2019s time to write your way to a successful home sale.<\/p>\n\n\n\n\n\n

\n
\n
\n \"homelight\n <\/div>\n \n

Step One: Talk to an Expert Listing Agent<\/h3>\n

It takes just two minutes to match you with the top-performing listing agents in your market. Our data shows that the top 5% of agents in the U.S. sell homes quicker and for as much as 10% more than the average agent.<\/p>\n \n

\n Get Started<\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n
<\/div>\n

The best advertising words for home selling<\/h2>\n

These words will showcase your home at its finest.<\/p>\n

<\/div>\n

1. Harness the power of \u201cnew\u201d<\/h3>\n

\u201c<\/b>New\u201d is a proven power word<\/a> in advertising. Buyers love knowing a home element is the latest model, with little to no wear from previous owners. Use \u201cnew\u201d wisely to highlight the most important home feature greatest and sneak in its synonyms<\/a> when possible:<\/p>\n