{"id":17366,"date":"2024-11-29T04:38:43","date_gmt":"2024-11-29T12:38:43","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=17366"},"modified":"2024-12-02T05:26:38","modified_gmt":"2024-12-02T13:26:38","slug":"how-to-advertise-an-open-house","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/how-to-advertise-an-open-house\/","title":{"rendered":"Dominate the Web: How to Advertise Your Open House Everywhere Online"},"content":{"rendered":"

Your open house is more than an event \u2014 it\u2019s an extra opportunity to create buzz around your listing online. Nail the advertising for the open house and buyers will flock to the event, request private viewings, and forward your listings to friends. Wondering where to start? Learn how to advertise an open house online, reach buyers everywhere and maximize your listing’s potential.<\/p>\n

\u201cWe\u2019re big promoters of the open house concept,\u201d shares top real estate agent Mark Boyland<\/a> in Bedford, New York, who sells 70% more homes than the average agent. \u201cWe think it\u2019s a great way to get some additional marketing for the house \u2014 it just provides an extra event to draw eyes. Even if the people don\u2019t come to the open house, they\u2019re seeing the whole social media campaign around that open house.\u201d<\/p>\n

With expert tips from Boyland, we\u2019ll walk you through how to advertise an open house online so you can blast the Internet with a creative, eye-catching campaign.<\/p>\n\n\n\n\n\n

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Step one: Talk to an expert!<\/h3>\n

Selling your house soon? Connect with a top agent near you to get an expert opinion on how much your house will sell for, what to fix before listing, and the latest local housing market trends.<\/p>\n \n

\n Learn More<\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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Add open house details to your listings<\/h2>\n

Maximize visibility by promoting your open house<\/a> across all online platforms where your home is listed. Update your MLS listing to include the event\u2019s date and time, and ensure it\u2019s marked as \u201cpublic\u201d so it syndicates to major real estate sites like Zillow and Realtor.com. Enhance your listing by adding high-quality photos and a short video inviting potential buyers to the event.<\/p>\n

On your single property website<\/a>, go beyond basic details \u2014 highlight any special incentives<\/a> such as complimentary food, beverages, raffles, or charity donation opportunities. With more buyers seeking personalized experiences in 2025, these details can make your open house stand out.<\/p>\n

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Advertise your open house on Facebook<\/h2>\n

Facebook is one of the best places to advertise your open house<\/a> thanks to its massive user base and advertising options. According to PEW Research Center, roughly 7 in 10 adults<\/a> in the United States use Facebook with 68% of users visiting the site daily<\/a>.<\/p>\n

Set up an event page<\/h3>\n

Ask your real estate agent to create a public event<\/a> from their agency\u2019s Facebook page and invite their network to the event. An event page is the perfect platform to centralize posts and messages around the event. It\u2019s also another space to post photos recapping the event after the fact. Set up your page in 10 simple steps:<\/p>\n

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  1. From your Feed, click \u201cEvents\u201d in the left menu. You may have to click \u201cSee More\u201d first.<\/li>\n
  2. In the left menu, click \u201cCreate new event.\u201d<\/li>\n
  3. Upload a professional photo of your home\u2019s exterior for the page banner.<\/li>\n
  4. Fill in the event name, location, date, and time.<\/li>\n
  5. Add an enticing description of the property and mention any food, beverages, or giveaways happening at the open house.<\/li>\n
  6. Click \u201cIs it in person or virtual?\u201d Then click \u201cIn person.\u201d<\/li>\n
  7. Click \u201cWho can see it?\u201d and select who can see and join your event. You can’t change this setting after you create the event.<\/li>\n
  8. Once you\u2019ve filled everything out, click \u201cCreate event.\u201d<\/li>\n
  9. Add your event details by following the prompts to enter information about your event like location, description, cover photo and more.<\/li>\n
  10. Invite your network and real estate agent\u2019s network to the event using the Invite button at the top right of the page under the event title.<\/li>\n<\/ol>\n

    Create engaging posts<\/h3>\n

    Design eye-catching social media posts that entice and engage potential attendees. Dynamic, video-driven content continues to dominate platforms like Facebook and Instagram, driving more traffic than static images. Boyland shares his team\u2019s top tip: \u201cWe make the Facebook ads video driven, so they\u2019re moving images, not just still pictures. We find that gets a lot more traffic.\u201d<\/p>\n

    Here are some fresh post ideas to elevate your open house promotion:<\/p>\n