{"id":21186,"date":"2021-01-29T12:39:26","date_gmt":"2021-01-29T20:39:26","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=21186"},"modified":"2026-04-13T01:16:53","modified_gmt":"2026-04-13T08:16:53","slug":"bilingual-real-estate-agents","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/bilingual-real-estate-agents\/","title":{"rendered":"5 Reasons Why Hiring a Bilingual Agent Is Your First Step to a Successful Sale"},"content":{"rendered":"<p>The U.S. Census Bureau reveals that <a href=\"https:\/\/data.census.gov\/cedsci\/table?q=LANGUAGE%20SPOKEN%20AT%20HOME%20BY%20ABILITY%20TO%20SPEAK%20ENGLISH%20FOR%20THE%20POPULATION%205%20YEARS%20AND%20OVER%20%28HISPANIC%20OR%20LATINO%29&amp;tid=ACSDT1Y2019.B16006&amp;hidePreview=false\">67.8 million Americans<\/a> speak a language other than English at home \u2014 that\u2019s over one-fifth of the population. With the ever-increasing linguistic diversity in the U.S., there\u2019s a growing need for bilingual real estate agents to guide homeowners through the home sale process in their preferred language.<\/p>\n<p>\u201cThere&#8217;s no point trying to make it work when you know you have a language barrier,\u201d says <a href=\"https:\/\/www.homelight.com\/agents\/danii-sedillo-tx-hl10520819\">Danii Sedillo<\/a>, a top multilingual agent in El Paso, TX, who speaks English, Spanish, and German.<\/p>\n<blockquote><p>\u201cFor the biggest transaction you&#8217;ll ever do in your life, you want to make sure that you understand everything that&#8217;s happening.\u201d<\/p><\/blockquote>\n<p>If you prefer to sell your home in a language other than English, then this post is for you. We\u2019ll dive into national trends and outline five ways a bilingual real estate can help you pull off the perfect home sale.<\/p>\n<figure id=\"attachment_21191\" aria-describedby=\"caption-attachment-21191\" style=\"width: 700px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-homeowners.png\" target=\"_blank\"><img decoding=\"async\" width=\"666\" height=\"381\" src=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-homeowners-666x381.png\" class=\"attachment-content size-content\" alt=\"A view of homes purchased with the help of a bilingual real estate agent.\" srcset=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-homeowners-666x381.png 666w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-homeowners-64x37.png 64w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-homeowners-128x73.png 128w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-homeowners-192x110.png 192w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-homeowners-432x247.png 432w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-homeowners-500x286.png 500w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-homeowners.png 700w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/a><figcaption id=\"caption-attachment-21191\" class=\"wp-caption-text\"><\/a> Source: (Benjamin Elliott \/ Unsplash)<\/figcaption><\/figure>\n<h2>Multilingual homeowners in the U.S. are on the rise<\/h2>\n<p>The need for bilingual and multilingual real estate agents is more common than you may think. English speakers of other languages (ESOL) and non-English speakers represent millions of homeowners and prospective homeowners in the U.S.<\/p>\n<h3>Spanish<\/h3>\n<p>Spanish is the most commonly spoken language after English in the U.S., with an estimated <a href=\"https:\/\/data.census.gov\/cedsci\/table?q=LANGUAGE%20SPOKEN%20AT%20HOME%20BY%20ABILITY%20TO%20SPEAK%20ENGLISH%20FOR%20THE%20POPULATION%205%20YEARS%20AND%20OVER%20%28HISPANIC%20OR%20LATINO%29&amp;t=Hispanic%20or%20Latino%3ALanguage%20Spoken%20at%20Home&amp;tid=ACSDT1Y2019.B16006&amp;hidePreview=false\">39.2 million residents,<\/a> or 11.9% of the population, speaking Spanish at home as of 2019. Of those <a href=\"https:\/\/data.census.gov\/cedsci\/table?q=LANGUAGE%20SPOKEN%20AT%20HOME%20BY%20ABILITY%20TO%20SPEAK%20ENGLISH%20FOR%20THE%20POPULATION%205%20YEARS%20AND%20OVER%20%28HISPANIC%20OR%20LATINO%29&amp;t=Hispanic%20or%20Latino%3ALanguage%20Spoken%20at%20Home&amp;tid=ACSDT1Y2018.B16006&amp;hidePreview=false\">Spanish speakers<\/a>,<\/p>\n<ul>\n<li>23.1 million speak English \u201cvery well\u201d<\/li>\n<li>6.8 million speak English \u201cwell\u201d<\/li>\n<li>6 million speak English \u201cnot well\u201d<\/li>\n<li>3 million speak English \u201cnot at all\u201d<\/li>\n<\/ul>\n<p>According to the <a href=\"https:\/\/nahrep.org\/\">National Association of Hispanic Real Estate Professionals<\/a> (NAHREP), the number of Hispanic<sup>1<\/sup> owner households, many of which speak Spanish, has steadily increased in the past 10 years, accounting for <a href=\"https:\/\/nahrep.org\/shhr\/\">51.6% of overall U.S. homeownership growth<\/a>.<\/p>\n<p>The significant rise in Spanish-speaking homeowners has increased the need for bilingual real estate agents, and English-to-Spanish translated real estate content. For instance, in 2020, the National Association of Realtors (NAR), the country\u2019s largest real estate association, <a href=\"https:\/\/www.nar.realtor\/newsroom\/as-hispanic-heritage-month-draws-to-close-nar-launches-nar-en-espanol-website\">launched NAR en Espa\u00f1ol<\/a>, a fully-Spanish sub-site to better serve Spanish-speaking real estate agents and clientele.<\/p>\n<h3>Asian and Pacific Island languages<\/h3>\n<p>Analyzing data from the U.S. Census Bureau, the <a href=\"https:\/\/www.areaa.org\/about-us\">Asian American Real Estate Association of America<\/a> (AREAA), reveals that Asian Americans and Pacific Islanders (APPI) represent another growing community of ESOL and non-English speaking homeowners and prospective homeowners. Since 2001, the number of AAPI homebuyers has <a href=\"https:\/\/www.areaa.org\/resource-asia-america-report\">increased 27%<\/a>. AREAA reports that <a href=\"https:\/\/www.areaa.org\/resource-asia-america-report\">77% of APPI<\/a> speak a language other than English at home. In this group, over <a href=\"https:\/\/www.areaa.org\/resource-asia-america-report\">5,597,043 APPI have limited-English<\/a>, with Chinese, Tagalog, Vietnamese, and Korean representing their top preferred languages.<\/p>\n<h3>Additional languages<\/h3>\n<p>The U.S. Census Bureau reveals that <a href=\"https:\/\/www.census.gov\/newsroom\/archives\/2015-pr\/cb15-185.html\">more than 350 languages are spoken in American homes<\/a>. In addition to the speaker groups mentioned above, U.S. households include <a href=\"https:\/\/data.census.gov\/cedsci\/table?q=languages&amp;tid=ACSST1Y2019.S1601&amp;hidePreview=false\">11.5 million speakers<\/a> of <a href=\"https:\/\/www.britannica.com\/topic\/Indo-European-languages\">Indo-European languages<\/a> and over 3.6 million speakers of additional languages not previously detailed.<\/p>\n<figure id=\"attachment_21192\" aria-describedby=\"caption-attachment-21192\" style=\"width: 700px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-meeting.png\" target=\"_blank\"><img decoding=\"async\" width=\"666\" height=\"381\" src=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-meeting-666x381.png\" class=\"attachment-content size-content\" alt=\"A computer used by a bilingual real estate agent.\" srcset=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-meeting-666x381.png 666w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-meeting-64x37.png 64w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-meeting-128x73.png 128w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-meeting-192x110.png 192w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-meeting-432x247.png 432w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-meeting-500x286.png 500w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-meeting.png 700w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/a><figcaption id=\"caption-attachment-21192\" class=\"wp-caption-text\"><\/a> Source: (Windows \/ Unsplash)<\/figcaption><\/figure>\n<h2>Five reasons why you should partner with a bilingual agent<\/h2>\n<p>When it comes to selling your most valuable asset, you\u2019ll want to partner with a real estate agent who speaks your preferred language or languages to guide you through the process.<\/p>\n<p>\u201cWe have found over and over that the best experience comes from when they&#8217;ve been working with somebody that can speak their language,\u201d shares <a href=\"https:\/\/www.homelight.com\/agents\/rick-fuller-ca-01375683\">Rick Fuller<\/a>, a top agent who sells 74% more single-family homes than the average agent in Antioch, CA. \u201cWe have team members now and in the past that have spoken Spanish, French, Arabic, Chinese, Italian \u2014 and I\u2019m probably leaving a bunch out! We&#8217;re in the Bay Area, so our community merits that.\u201d<\/p>\n<p>Here are five reasons a bilingual real estate agent can provide unmatched advice and service for a seller whose language preference is not English:<\/p>\n<h3>1. Clear communication from start to finish<\/h3>\n<p>When it comes to selling your home, real estate agents manage everything from marketing your house to negotiating and finalizing offers. But if they can\u2019t communicate clearly, their expertise and experience are moot points.<\/p>\n<p>\u201cWhen I take over a listing from somebody else, and I ask, \u2018what can we do better,\u2019 communication is the number one thing I hear,\u201d says Sedillo. Her experience is not at all uncommon. In fact, research has shown <a href=\"https:\/\/www.homelight.com\/blog\/buyer-how-to-pick-a-real-estate-agent\/\">the number one complaint against agents who represent sellers is their lack of communication skills<\/a> \u2014 and that\u2019s before a language barrier is taken into account.<\/p>\n<p>\u201cThere&#8217;s a lot of communication in the course of a real estate transaction that, when it&#8217;s translated, the full message is not communicated, and not just the message but the intent, and even in some sense the heart behind the message is not communicated,\u201d shares Fuller.<\/p>\n<p>He adds that, from his experience, professional translators who are inexperienced in the selling process often struggle to explain real estate processes accurately to clients. With a bilingual agent, sellers can move through the transaction with one point of contact, knowing they\u2019ll receive clear communication to the day they hand over the keys.<\/p>\n<h3>2. Establish trust and an \u201cinstant connection\u201d<\/h3>\n<p>When it comes to selling the largest asset you own, trust is a necessary ingredient for a great relationship, and finding an agent who understands your language and culture is often a giant leap in the right direction.<\/p>\n<p>\u201cIt&#8217;s an instant trust, an instant connection,\u201d says Sedillo. \u201cFor them, it\u2019s like, those are my people, my culture, my understanding. She gets me.\u201d<\/p>\n<p>The real estate industry isn\u2019t the only one to recognize that sharing a language helps build trust. Medical researchers assert that \u201c<a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC6833293\/\">language-concordant care<\/a>\u201d enhances trust between patients and medical personnel, optimizes care and procedure outcomes, and advances health equity for diverse populations. In diverse communities such as Dayton, OH, police officers <a href=\"https:\/\/cops.usdoj.gov\/\">give safety education lectures<\/a> to students in ESOL programs in the class\u2019s primary languages; these classroom visits aim to combat fear and build rapport among ESOL and non-English speakers in their communities.<\/p>\n<h3>3. Access a network of real estate and home improvement professionals who share your language<\/h3>\n<p>Birds of a feather flock together: We tend to gravitate towards people who share our cultural and linguistic background. For example, in NAHREP\u2019s 2019 State of Hispanic Homeownership Report, <a href=\"https:\/\/nahrep.org\/shhr\/\">over half of Latino agents surveyed say at least 60% of their clients are Latino<\/a>, while another 33% report more than 81% of their clients are Latino. With a bilingual agent, sellers can tap into their agent\u2019s established network of professionals who share their preferred language.<\/p>\n<p>\u201cNaturally, you venture out to like-minded people with the same language, the same culture, so I am able to refer [the seller] to lenders, title companies, cleaning ladies, handymen, and so on,\u201d shares Sedillo, who has strong ties to the German and Spanish speaking communities in El Paso. She adds that these connections make every step of the selling process easier for her clients.<\/p>\n<h3>4. Talk through complicated documents in your preferred language<\/h3>\n<p>Real estate is a complex industry. Not to mention, every country has unique real estate processes, procedures, and nuances. Even fluent ESOLs may struggle to keep the terms straight when reviewing jargon-laced legal and tax documents.<\/p>\n<p>\u201cI thought I was pretty fluent when I came to the states,\u201d explains Sedillo, who began her real estate career in Germany. \u201cCome to find out, I had no clue about real estate terms.\u201d<\/p>\n<p>Now well-versed in real estate in all of her languages, Sedillo helps her sellers translate documents and communicate far more effectively than they would if they relied on online translation tools.<\/p>\n<p>\u201cWhen you try to translate word-by-word, you get some funny content out of it,\u201d Sedillo comments. In one particular scenario, she reviewed an unusual email sent to a landlord from his tenants. \u201cThey were trying to tell the landlord that water in the pool got bad with algae, but what they said is that somebody had actually flipped that pool upside-down!\u201d<\/p>\n<p>Translation assistance is a key service bilingual real estate agents provide for their clients. For instance, in a recent NAHREP survey, Latino agents share that <a href=\"https:\/\/nahrep.org\/glossary\/\">40% of their transactions utilize Spanish<\/a>, and as much as 25% of their transactions use Spanish as the only language spoken.<\/p>\n<h3>5. Negotiate offers and contracts<\/h3>\n<p>Today\u2019s <a href=\"https:\/\/fred.stlouisfed.org\/series\/MORTGAGE30US#0\">record-low mortgage rates<\/a> and <a href=\"https:\/\/www.cnbc.com\/2020\/09\/22\/existing-home-sales-jump-to-14-year-high-as-prices-set-another-record.html\">lack of supply<\/a> mean sellers are likely to receive competing offers on a home. In HomeLight\u2019s Q3 2020 Top Agent Insights Report, <a href=\"https:\/\/www.homelight.com\/blog\/real-estate-top-agent-insights-for-q3-2020\/\">88% of top agents say \u201cbidding wars are on the rise or at their peak\u201d in today\u2019s market<\/a>.<\/p>\n<p>A bilingual real estate agent can help you navigate your offers and advise how to <a href=\"https:\/\/www.homelight.com\/blog\/how-to-negotiate-when-selling-a-house\/\">leverage offers to win the best deal<\/a> possible.<\/p>\n<p>\u201cWhen you have multiple offers, and you&#8217;re presenting it to a seller, that&#8217;s another imperative time that you&#8217;re able to communicate without any barriers,\u201d says Fuller. \u201cEach of those offers is somewhere between 20 and 25 pages. That&#8217;s a lot of information, and those technical terms can be easily overlooked or misunderstood.\u201d<\/p>\n<figure id=\"attachment_21194\" aria-describedby=\"caption-attachment-21194\" style=\"width: 700px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-phone.png\" target=\"_blank\"><img decoding=\"async\" width=\"666\" height=\"381\" src=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-phone-666x381.png\" class=\"attachment-content size-content\" alt=\"A phone used to find a bilingual real estate agent.\" srcset=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-phone-666x381.png 666w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-phone-64x37.png 64w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-phone-128x73.png 128w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-phone-192x110.png 192w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-phone-432x247.png 432w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-phone-500x286.png 500w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-phone.png 700w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/a><figcaption id=\"caption-attachment-21194\" class=\"wp-caption-text\"><\/a> Source: (DocuSign \/ Unsplash)<\/figcaption><\/figure>\n<h2>We\u2019ll introduce you to top bilingual agents near you<\/h2>\n<p>Find top-selling bilingual real estate agents in your market with <a href=\"https:\/\/www.homelight.com\/find-real-estate-agents\">HomeLight\u2019s Agent Finder<\/a>. We\u2019ll crunch transaction data to match you with the best three agents for your home sale based on your language preferences and stats like their average list-to-sale ratio, average sale speed, and client reviews. Once you receive your matches, interview the candidates so you can confidently pick the agent most compatible with your needs.<\/p>\n<p>With a top bilingual real estate agent at your side, you could <a href=\"https:\/\/www.homelight.com\/find-real-estate-agents\">sell your house for 10% more<\/a> than if you partnered with the average agent!<\/p>\n<p><i><sup>1<\/sup><\/i><i>The National Association of Hispanic Real Estate Agents uses the terms \u201cHispanic\u201d and \u201cLatino\u201d interchangeably to refer to people of Mexican, Puerto Rican, Cuban, Central American, South American, Dominican, and Spanish descent, along with people descending from other Spanish-speaking regions.<\/i><\/p>\n<p><em>Header Image Source: (Pressmaster \/ Shutterstock)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In real estate, clear communication is essential. That\u2019s why in America&#8217;s diverse cities, bilingual agents provide a level of service that&#8217;s simply unmatched.<\/p>\n","protected":false},"author":218,"featured_media":21193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[321,238],"tags":[754],"class_list":["post-21186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attract-buyers","category-working-with-agents","tag-real-estate-broker-vs-agent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Hire a Bilingual Real Estate Agent? Here Are 5 Reasons<\/title>\n<meta name=\"description\" content=\"In real estate, clear communication is essential. Bilingual real estate agents provide unmatched service for sellers with a language preference other than English.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.homelight.com\/blog\/bilingual-real-estate-agents\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Reasons Why Hiring a Bilingual Agent Is Your First Step to a Successful Sale\" \/>\n<meta property=\"og:description\" content=\"In real estate, clear communication is essential. Bilingual real estate agents provide unmatched service for sellers with a language preference other than English.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.homelight.com\/blog\/bilingual-real-estate-agents\/\" \/>\n<meta property=\"og:site_name\" content=\"HomeLight Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gohomelight\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-29T20:39:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T08:16:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2021\/01\/bilingual-real-estate-agents-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kate Van Pelt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gohomelight\" \/>\n<meta name=\"twitter:site\" content=\"@gohomelight\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kate Van Pelt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Hire a Bilingual Real Estate Agent? Here Are 5 Reasons","description":"In real estate, clear communication is essential. Bilingual real estate agents provide unmatched service for sellers with a language preference other than English.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.homelight.com\/blog\/bilingual-real-estate-agents\/","og_locale":"en_US","og_type":"article","og_title":"5 Reasons Why Hiring a Bilingual Agent Is Your First Step to a Successful Sale","og_description":"In real estate, clear communication is essential. 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