{"id":31086,"date":"2022-05-02T12:14:57","date_gmt":"2022-05-02T19:14:57","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=31086"},"modified":"2024-03-21T10:17:11","modified_gmt":"2024-03-21T17:17:11","slug":"agent-trade-in-denver-home","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/agent-trade-in-denver-home\/","title":{"rendered":"Buying While Selling: How A Denver Agent Uses HomeLight Trade-In To Soothe The Stress Of A Common Conundrum"},"content":{"rendered":"

As an experienced Denver-area real estate agent, Shurie Fletcher understands her highly competitive local market. So when she met a recent pair of clients who wanted to move into a new school district, Fletcher knew that selling their existing home wouldn\u2019t be a problem.<\/p>\n

\u201cIn Denver, the market inventory is so low and everything is so competitive right now, I knew without a doubt that their house would sell very quickly,\u201d she says.<\/p>\n

Her concern was over how easily \u2014 or not \u2014 she would be able to find the family a new home in a short amount of time.<\/p>\n

\u201cIt was giving me a little bit of heartburn,\u201d Fletcher admits. \u201cI can do anything I put my mind to and I knew we could do it. I just didn\u2019t want to put a lot of stress on my clients. They have two kids, three dogs, and one of them is a nurse who has been working on some COVID-19 stuff.\u201d<\/p>\n

Fortunately for both Fletcher and her clients, she recently learned about HomeLight through an agent training session and decided to take a closer look.<\/p>\n

\"A<\/a>
<\/a> Source: (Kylie Russell, LIV Sotheby’s International Realty<\/a>)<\/figcaption><\/figure>\n

Beating the odds with HomeLight Trade-In<\/h2>\n

The program she decided to propose? HomeLight Trade-In<\/a>.<\/p>\n

The HomeLight Trade-In program takes away the stress and inconvenience of having to sell one home before buying another. By making a guaranteed offer on a client\u2019s existing property, sellers can become buyers with no sales contingency and no pressure to find temporary housing between permanent homes. Agents stay involved throughout the entire process, and clients receive any additional funds over and above the agreed-upon sales price of their former home. It\u2019s an all-around win.<\/p>\n

\u201cThe way I presented it was, \u2018This is the way to go for ease,\u2019\u201d says Fletcher. \u201cI told my clients that we can\u2019t present a contingent offer right now, the odds are just against us. They\u2019re very analytical and numbers-oriented just by professional and personality, and I knew they weren\u2019t going to feel good going in and throwing ridiculous money at a house. HomeLight Trade-In was a way to be a lot more competitive.\u201d<\/p>\n

With the added bonus of a smooth transition between homes, Fletcher\u2019s clients ultimately agreed to move forward with HomeLight. They saw the low, fully transparent program fee as an investment into their convenience and ability to buy with ease \u2014 just as Fletcher hoped when she presented the option.<\/p>\n

\u201cIt\u2019s a very easy thing,\u201d says Fletcher. \u201cIf an agent knows what they\u2019re doing and can present it right, that fee doesn\u2019t have to be seen as a con. It can be seen as a convenience and you\u2019ll get it on the back end.\u201d<\/p>\n

Braving the weather to beat the competition<\/h2>\n

Once Fletcher and her clients were set up with HomeLight, they began looking for a new home for the family and quickly honed in on one particular property.<\/p>\n

\u201cThere was a huge snowstorm in Colorado,\u201d Fletcher remembers of the day they walked through the house. \u201cA lot of people just don\u2019t want to mess with that, and I get it. I don\u2019t want to be out either. But my clients wanted to cancel and I said, \u2018Nope, this is when we go, get in the car, figure it out. I\u2019ll meet you there.\u2019\u201d<\/p>\n

Fletcher knew that other agents and potential buyers were likely to bail on their plans to look at that house that day, which meant her clients would have an edge if they showed up. She was right. They did end up making a strong offer and got the home for just $5,000 over asking price. It was an almost unheard-of feat in Denver\u2019s ultra-competitive market, where homes often sell for tens of thousands over list price.<\/p>\n

And Fletcher wasted no time in keeping the Trade-In process moving forward for her clients.<\/p>\n

\u201cOnce we were through inspections on their new home, I went full steam ahead on getting their previous home ready for market. We listed the same afternoon that we closed on the new house.\u201d<\/p>\n

True to Denver\u2019s bustling market, the home didn\u2019t last more than six days.<\/p>\n

\u201cWe got nine offers and a 10-day cash close,\u201d Fletcher reports. The home ultimately sold for $60,000 above its asking price.<\/p>\n

\"A<\/a>
<\/a> Source: (Kylie Russell, LIV Sotheby’s International Realty<\/a>)<\/figcaption><\/figure>\n

Successful agents have tools like Trade-In<\/h2>\n

Experienced agents like Fletcher understand that having a program like HomeLight Trade-In as a tool in their arsenal can give them a competitive advantage both for winning clients and then winning homes for those clients.<\/p>\n

And since HomeLight works directly with agents and clients alike, everyone is kept in the loop through open, clear communication. It\u2019s just another way to keep stress levels in check and get the job done.<\/p>\n

\u201cYou\u2019re hurting yourself and your client by not knowing what options are out there to help your client,\u201d says Fletcher. \u201cI think HomeLight gives you more power and tools in the belt to kind of throw your weight around, especially with clients who have limited options.\u201d<\/p>\n

Header Image Source: (Shurie Fletcher, Compass<\/a>)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Helping clients buy one home while selling another can give even the best real estate agents a case of heartburn. But successful agents like Shurie Fletcher have tools in their arsenal like HomeLight Trade-In, which recently helped her Denver clients buy and sell with no hassles\u2026outside of a timely snowstorm.<\/p>\n","protected":false},"author":140,"featured_media":31095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[193,715],"tags":[],"class_list":["post-31086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-agents","category-trade-in-stories"],"acf":[],"yoast_head":"\nBuying While Selling: How A Denver Agent Uses HomeLight Trade-In To Soothe The Stress Of A Common Conundrum<\/title>\n<meta name=\"description\" content=\"Helping clients buy one home while selling another can give even the best real estate agents a case of heartburn. But successful agents like Shurie Fletcher have tools in their arsenal like HomeLight Trade-In, which recently helped her Denver clients buy and sell with no hassles\u2026outside of a timely snowstorm.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buying While Selling: How A Denver Agent Uses HomeLight Trade-In To Soothe The Stress Of A Common Conundrum\" \/>\n<meta property=\"og:description\" content=\"Helping clients buy one home while selling another can give even the best real estate agents a case of heartburn. But successful agents like Shurie Fletcher have tools in their arsenal like HomeLight Trade-In, which recently helped her Denver clients buy and sell with no hassles\u2026outside of a timely snowstorm.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.homelight.com\/blog\/agent-trade-in-denver-home\/\" \/>\n<meta property=\"og:site_name\" content=\"HomeLight Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gohomelight\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/hlmatt.mcgee.1\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-02T19:14:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-21T17:17:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hl-blog.homelight.com\/wp-content\/uploads\/2022\/05\/trade-in-denver-home.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matt McGee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gohomelight\" \/>\n<meta name=\"twitter:site\" content=\"@gohomelight\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt McGee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Buying While Selling: How A Denver Agent Uses HomeLight Trade-In To Soothe The Stress Of A Common Conundrum","description":"Helping clients buy one home while selling another can give even the best real estate agents a case of heartburn. But successful agents like Shurie Fletcher have tools in their arsenal like HomeLight Trade-In, which recently helped her Denver clients buy and sell with no hassles\u2026outside of a timely snowstorm.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Buying While Selling: How A Denver Agent Uses HomeLight Trade-In To Soothe The Stress Of A Common Conundrum","og_description":"Helping clients buy one home while selling another can give even the best real estate agents a case of heartburn. But successful agents like Shurie Fletcher have tools in their arsenal like HomeLight Trade-In, which recently helped her Denver clients buy and sell with no hassles\u2026outside of a timely snowstorm.","og_url":"https:\/\/www.homelight.com\/blog\/agent-trade-in-denver-home\/","og_site_name":"HomeLight Blog","article_publisher":"https:\/\/www.facebook.com\/gohomelight\/","article_author":"https:\/\/www.facebook.com\/hlmatt.mcgee.1","article_published_time":"2022-05-02T19:14:57+00:00","article_modified_time":"2024-03-21T17:17:11+00:00","og_image":[{"width":1500,"height":800,"url":"https:\/\/hl-blog.homelight.com\/wp-content\/uploads\/2022\/05\/trade-in-denver-home.png","type":"image\/png"}],"author":"Matt McGee","twitter_card":"summary_large_image","twitter_creator":"@gohomelight","twitter_site":"@gohomelight","twitter_misc":{"Written by":"Matt McGee","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.homelight.com\/blog\/agent-trade-in-denver-home\/#article","isPartOf":{"@id":"https:\/\/www.homelight.com\/blog\/agent-trade-in-denver-home\/"},"author":{"name":"Matt McGee","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/person\/23bbfbb88139cf39ee4d6b7b037678da"},"headline":"Buying While Selling: How A Denver Agent Uses HomeLight Trade-In To Soothe The Stress Of A Common Conundrum","datePublished":"2022-05-02T19:14:57+00:00","dateModified":"2024-03-21T17:17:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.homelight.com\/blog\/agent-trade-in-denver-home\/"},"wordCount":891,"publisher":{"@id":"https:\/\/www.homelight.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.homelight.com\/blog\/agent-trade-in-denver-home\/#primaryimage"},"thumbnailUrl":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2022\/05\/trade-in-denver-home.png","articleSection":["Agent Resources","HomeLight Trade-In Success Stories"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.homelight.com\/blog\/agent-trade-in-denver-home\/","url":"https:\/\/www.homelight.com\/blog\/agent-trade-in-denver-home\/","name":"Buying While Selling: How A Denver Agent Uses HomeLight Trade-In To Soothe The Stress Of A Common Conundrum","isPartOf":{"@id":"https:\/\/www.homelight.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.homelight.com\/blog\/agent-trade-in-denver-home\/#primaryimage"},"image":{"@id":"https:\/\/www.homelight.com\/blog\/agent-trade-in-denver-home\/#primaryimage"},"thumbnailUrl":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2022\/05\/trade-in-denver-home.png","datePublished":"2022-05-02T19:14:57+00:00","dateModified":"2024-03-21T17:17:11+00:00","description":"Helping clients buy one home while selling another can give even the best real estate agents a case of heartburn. But successful agents like Shurie Fletcher have tools in their arsenal like HomeLight Trade-In, which recently helped her Denver clients buy and sell with no hassles\u2026outside of a timely snowstorm.","breadcrumb":{"@id":"https:\/\/www.homelight.com\/blog\/agent-trade-in-denver-home\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.homelight.com\/blog\/agent-trade-in-denver-home\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.homelight.com\/blog\/agent-trade-in-denver-home\/#primaryimage","url":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2022\/05\/trade-in-denver-home.png","contentUrl":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2022\/05\/trade-in-denver-home.png","width":1500,"height":800,"caption":"Source: (Shurie Fletcher, Compass)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.homelight.com\/blog\/agent-trade-in-denver-home\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.homelight.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Buying While Selling: How A Denver Agent Uses HomeLight Trade-In To Soothe The Stress Of A Common Conundrum"}]},{"@type":"WebSite","@id":"https:\/\/www.homelight.com\/blog\/#website","url":"https:\/\/www.homelight.com\/blog\/","name":"HomeLight Blog","description":"Real Estate Advice from America's Top Agents","publisher":{"@id":"https:\/\/www.homelight.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.homelight.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.homelight.com\/blog\/#organization","name":"HomeLight","url":"https:\/\/www.homelight.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/logo-hr-color.png","contentUrl":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/logo-hr-color.png","width":1348,"height":262,"caption":"HomeLight"},"image":{"@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gohomelight\/","https:\/\/x.com\/gohomelight","https:\/\/www.linkedin.com\/company\/homelight\/","https:\/\/www.youtube.com\/channel\/UCimugR9XF17-OZ7B9fNnxWw","https:\/\/en.wikipedia.org\/wiki\/HomeLight"],"description":"Everything you need to know to sell your house faster and for more money. Articles, guides, and advice from top agents all over the U.S.","email":"support@homelight.com","telephone":"(888) 688-0350","legalName":"HomeLight","foundingDate":"2012-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"201","maxValue":"500"}},{"@type":"Person","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/person\/23bbfbb88139cf39ee4d6b7b037678da","name":"Matt McGee","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9a82bbc00000483f1e7cdf70dde7f94ffe9a3d6da39a538caa405b4f3b221fce?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9a82bbc00000483f1e7cdf70dde7f94ffe9a3d6da39a538caa405b4f3b221fce?s=96&d=blank&r=g","caption":"Matt McGee"},"description":"Matt McGee is HomeLight's Agent Resource Center managing editor. He hosts HomeLight's weekly podcast, The Walkthrough, which delivers actionable, no-hype advice from the best real estate agents and top industry experts in the country. He previously served as Editor-In-Chief for three Third Door Media digital publications: Search Engine Land, Marketing Land, and MarTech Today. Matt's a Pepperdine University grad who's been surrounded by real estate his entire life: his wife and sister are active agents, as was his dad for almost 50 years.","sameAs":["https:\/\/www.facebook.com\/hlmatt.mcgee.1"],"url":"https:\/\/www.homelight.com\/blog\/author\/matt-mcgee\/"}]}},"_links":{"self":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/posts\/31086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/users\/140"}],"replies":[{"embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/comments?post=31086"}],"version-history":[{"count":0,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/posts\/31086\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/media\/31095"}],"wp:attachment":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/media?parent=31086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/categories?post=31086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/tags?post=31086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}