{"id":3152,"date":"2023-09-14T03:00:58","date_gmt":"2023-09-14T10:00:58","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=3152"},"modified":"2023-09-14T09:33:59","modified_gmt":"2023-09-14T16:33:59","slug":"unique-real-estate","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/unique-real-estate\/","title":{"rendered":"Can the Cookie-Cutter Strategy: Clever Ways to Sell Unique Real Estate"},"content":{"rendered":"<p>Unique real estate, whether an avant-garde architectural masterpiece, a home with historical significance, or a property in an unparalleled location, holds a special place in the real estate market. You fell in love with your unique home for its one-of-a-kind features, so why isn\u2019t it selling?<\/p>\n<p>Unfortunately, what led you to purchase your property might be the same elements holding it back. Unique homes captivate with their individuality, but selling them requires a different approach. Throw in a few odd quirks or simple flaws, and it can start to feel like you\u2019ll never get the home you love off of your hands.<\/p>\n<p>Unlike conventional homes that fit neatly into market standards and <a href=\"https:\/\/www.homelight.com\/blog\/comps-for-my-house\/\">comparables<\/a>, unique homes demand a bespoke selling strategy, <a href=\"https:\/\/www.homelight.com\/blog\/comps-for-my-house\/\">tailored marketing plan<\/a>, and a keen understanding of the property&#8217;s distinct appeal.<\/p>\n\n\n\n\n\n<div class=\"geo-cta widget-cta widget-cta--content     widget-cta--dark widget-cta--dark-blue\">\n    <div class=\"widget-element--content\">\n        <div class=\"widget-element--content-header\">\n            <img decoding=\"async\" alt=\"homelight logo\" class=\"widget-element--logo\" src=\"https:\/\/www.homelight.com\/blog\/wp-content\/themes\/ccprototypev5\/images\/logo-small-cta.png\" width=\"106\" height=\"25\" \/>\n        <\/div>\n        \n                <h3 class=\"cta-headline widget--bold\">Selling a Unique Home? Get Top Results With a Top Agent<\/h3>\n                        <p>HomeLight can connect you with a top-performing, trusted agent in your market. We analyze over 27 million transactions and thousands of reviews to determine which agent is best for you based on your needs.<\/p>\n        \n                <div class=\"widget-element--buttons\">\n            <a data-type=\"In Content CTA\" href=\"https:\/\/www.homelight.com\/find-agent\/quiz\/seller?#\/qaas=0\/\" class=\"cta-click-track widget-element--button\">Get Started<\/a>\n        <\/div>\n                    <\/div>\n<\/div>\n\n\n<p>Fortunately, we\u2019ve done a little homework to create a guide that will help you sell that unique home of yours.<\/p>\n<p>We spoke to some of the best <a href=\"https:\/\/www.homelight.com\/blog\/find-a-realtor\/\">real estate agents<\/a> in the country and asked for their best tips on <a href=\"https:\/\/www.homelight.com\/blog\/how-to-set-list-price\/\">how to price a unique house appropriately<\/a> and how to put together a targeted marketing strategy that leans into your home\u2019s unique character. They came back with a clever approach to addressing your home\u2019s quirks. Pair this advice with the help of a <a href=\"https:\/\/www.homelight.com\/find-real-estate-agents\">top-notch agent<\/a> and you\u2019ll soon have a buyer who\u2019ll consider your home to be a once-in-a-lifetime find.<\/p>\n<p><a href=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/Clever-Ways-to-Sell-Unique-Real-Estate.jpg\" target=\"_blank\"><img decoding=\"async\" width=\"775\" height=\"1409\" src=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/Clever-Ways-to-Sell-Unique-Real-Estate-775x1409.jpg\" class=\"attachment-content size-content\" alt=\"A HomeLight infographic about how to sell unique real estate.\" srcset=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/Clever-Ways-to-Sell-Unique-Real-Estate-775x1409.jpg 775w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/Clever-Ways-to-Sell-Unique-Real-Estate-768x1396.jpg 768w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/Clever-Ways-to-Sell-Unique-Real-Estate-845x1536.jpg 845w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/Clever-Ways-to-Sell-Unique-Real-Estate-64x116.jpg 64w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/Clever-Ways-to-Sell-Unique-Real-Estate-128x233.jpg 128w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/Clever-Ways-to-Sell-Unique-Real-Estate-192x349.jpg 192w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/Clever-Ways-to-Sell-Unique-Real-Estate-432x785.jpg 432w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/Clever-Ways-to-Sell-Unique-Real-Estate-1920x3490.jpg 1920w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/Clever-Ways-to-Sell-Unique-Real-Estate-275x500.jpg 275w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/Clever-Ways-to-Sell-Unique-Real-Estate-440x800.jpg 440w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/Clever-Ways-to-Sell-Unique-Real-Estate-666x1211.jpg 666w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/Clever-Ways-to-Sell-Unique-Real-Estate.jpg 1408w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/><\/a><\/p>\n<div id=\"section--1\" data-toc-header=\"Know what makes your home unique \" data-toc-type=\"head\"><\/div>\n<h2>Know what makes your home a piece of unique real estate<\/h2>\n<p>No matter how unique your home is, it will still fall into a specific \u201cunique home\u201d category. There\u2019s always something that ties your house to other comparable properties.<\/p>\n<p>For properties like <a href=\"https:\/\/www.flintstonehouse280.com\/\">The Flintstone House<\/a> and <a href=\"https:\/\/monolithicdome.com\/whiteacre-monolithic-dome-home\">The Whiteacre Residence<\/a>, it\u2019s the quirky architectural design that makes the home special.<\/p>\n<p>High-end homes get their one-of-a-kind qualities from the luxury features that few houses have. It might be the cold-plunge pool or spa amenities (like a private massage room) found in <a href=\"https:\/\/www.luxuryoutlook.com\/luxury-outlook-report-2023\/anatomy-of-an-of-the-moment-home\">Sotheby&#8217;s International Realty&#8217;s 2023 Luxury Outlook report<\/a>, Or maybe your home has unparalleled views, like these <a href=\"https:\/\/robbreport.com\/shelter\/homes-for-sale\/inside-nine-spectacular-homes-to-let-you-live-near-the-water-1234805603\/\">waterfront properties<\/a>.<\/p>\n<p>For <a href=\"https:\/\/www.homelight.com\/blog\/tips-for-selling-a-historical-home\/\">historical home owners<\/a>, it\u2019s the preservation of the past that matters. Maybe you\u2019ve modernized your old-fashioned home, choosing to preserve only a few key vintage features, as did the owners of these <a href=\"https:\/\/www.dwell.com\/article\/renovated-churches-turned-into-homes-3576982f\">converted churches<\/a> listed on Dwell. Or your historic home is a perfect picture of the past, like this circa 1760, National Register-listed <a href=\"https:\/\/www.captivatinghouses.com\/2022\/11\/11\/1760-glasgow-mansion-for-sale-in-cambridge-maryland\/\">Glasgow<\/a> house in Cambridge, Maryland.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The one-of-a-kind features that led you to buy your unique real estate may be what&#8217;s holding it back. We dive into the creative strategies you need to sell.<\/p>\n","protected":false},"author":37,"featured_media":9304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[321,335],"tags":[384],"class_list":["post-3152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attract-buyers","category-marketing-tips","tag-unique-real-estate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Can the Cookie-Cutter Strategy: Clever Ways to Sell Unique Real Estate<\/title>\n<meta name=\"description\" content=\"The one-of-a-kind features that led you to buy your unique real estate may be what&#039;s holding it back. We dive into the creative strategies you need to sell.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.homelight.com\/blog\/unique-real-estate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can the Cookie-Cutter Strategy: Clever Ways to Sell Unique Real Estate\" \/>\n<meta property=\"og:description\" content=\"The one-of-a-kind features that led you to buy your unique real estate may be what&#039;s holding it back. We dive into the creative strategies you need to sell.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.homelight.com\/blog\/unique-real-estate\/\" \/>\n<meta property=\"og:site_name\" content=\"HomeLight Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gohomelight\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T10:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-14T16:33:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hl-blog.homelight.com\/wp-content\/uploads\/2017\/11\/unique-real-estate.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christine Bartsch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CEBartsch\" \/>\n<meta name=\"twitter:site\" content=\"@gohomelight\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christine Bartsch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Can the Cookie-Cutter Strategy: Clever Ways to Sell Unique Real Estate","description":"The one-of-a-kind features that led you to buy your unique real estate may be what's holding it back. We dive into the creative strategies you need to sell.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.homelight.com\/blog\/unique-real-estate\/","og_locale":"en_US","og_type":"article","og_title":"Can the Cookie-Cutter Strategy: Clever Ways to Sell Unique Real Estate","og_description":"The one-of-a-kind features that led you to buy your unique real estate may be what's holding it back. We dive into the creative strategies you need to sell.","og_url":"https:\/\/www.homelight.com\/blog\/unique-real-estate\/","og_site_name":"HomeLight Blog","article_publisher":"https:\/\/www.facebook.com\/gohomelight\/","article_published_time":"2023-09-14T10:00:58+00:00","article_modified_time":"2023-09-14T16:33:59+00:00","og_image":[{"width":1500,"height":800,"url":"https:\/\/hl-blog.homelight.com\/wp-content\/uploads\/2017\/11\/unique-real-estate.jpg","type":"image\/jpeg"}],"author":"Christine Bartsch","twitter_card":"summary_large_image","twitter_creator":"@CEBartsch","twitter_site":"@gohomelight","twitter_misc":{"Written by":"Christine Bartsch","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.homelight.com\/blog\/unique-real-estate\/#article","isPartOf":{"@id":"https:\/\/www.homelight.com\/blog\/unique-real-estate\/"},"author":{"name":"Christine Bartsch","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/person\/71ff0d89cc5def9e8525db525be21ee8"},"headline":"Can the Cookie-Cutter Strategy: Clever Ways to Sell Unique Real Estate","datePublished":"2023-09-14T10:00:58+00:00","dateModified":"2023-09-14T16:33:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.homelight.com\/blog\/unique-real-estate\/"},"wordCount":434,"publisher":{"@id":"https:\/\/www.homelight.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.homelight.com\/blog\/unique-real-estate\/#primaryimage"},"thumbnailUrl":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/unique-real-estate.jpg","keywords":["Unique Real Estate"],"articleSection":["Attract Buyers","Marketing Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.homelight.com\/blog\/unique-real-estate\/","url":"https:\/\/www.homelight.com\/blog\/unique-real-estate\/","name":"Can the Cookie-Cutter Strategy: Clever Ways to Sell Unique Real Estate","isPartOf":{"@id":"https:\/\/www.homelight.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.homelight.com\/blog\/unique-real-estate\/#primaryimage"},"image":{"@id":"https:\/\/www.homelight.com\/blog\/unique-real-estate\/#primaryimage"},"thumbnailUrl":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/unique-real-estate.jpg","datePublished":"2023-09-14T10:00:58+00:00","dateModified":"2023-09-14T16:33:59+00:00","description":"The one-of-a-kind features that led you to buy your unique real estate may be what's holding it back. We dive into the creative strategies you need to sell.","breadcrumb":{"@id":"https:\/\/www.homelight.com\/blog\/unique-real-estate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.homelight.com\/blog\/unique-real-estate\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.homelight.com\/blog\/unique-real-estate\/#primaryimage","url":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/unique-real-estate.jpg","contentUrl":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/unique-real-estate.jpg","width":1500,"height":800,"caption":"Source: (iAlicante Mediterranean Homes\/ Unsplash)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.homelight.com\/blog\/unique-real-estate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.homelight.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Can the Cookie-Cutter Strategy: Clever Ways to Sell Unique Real Estate"}]},{"@type":"WebSite","@id":"https:\/\/www.homelight.com\/blog\/#website","url":"https:\/\/www.homelight.com\/blog\/","name":"HomeLight Blog","description":"Real Estate Advice from America&#039;s Top Agents","publisher":{"@id":"https:\/\/www.homelight.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.homelight.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.homelight.com\/blog\/#organization","name":"HomeLight","url":"https:\/\/www.homelight.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/logo-hr-color.png","contentUrl":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/logo-hr-color.png","width":1348,"height":262,"caption":"HomeLight"},"image":{"@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gohomelight\/","https:\/\/x.com\/gohomelight","https:\/\/www.linkedin.com\/company\/homelight\/","https:\/\/www.youtube.com\/channel\/UCimugR9XF17-OZ7B9fNnxWw","https:\/\/en.wikipedia.org\/wiki\/HomeLight"],"description":"Everything you need to know to sell your house faster and for more money. Articles, guides, and advice from top agents all over the U.S.","email":"support@homelight.com","telephone":"(888) 688-0350","legalName":"HomeLight","foundingDate":"2012-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"201","maxValue":"500"}},{"@type":"Person","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/person\/71ff0d89cc5def9e8525db525be21ee8","name":"Christine Bartsch","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/40282e0cb86b82cac5c35ac45fdd1f584ce664780c5c5808924f6f29eda7c4ae?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/40282e0cb86b82cac5c35ac45fdd1f584ce664780c5c5808924f6f29eda7c4ae?s=96&d=blank&r=g","caption":"Christine Bartsch"},"description":"Former art and design instructor Christine Bartsch holds an MFA in creative writing from Spalding University. Launching her writing career in 2007, Christine has crafted interior design content for companies including USA Today and Houzz.","sameAs":["https:\/\/www.linkedin.com\/in\/christinebartsch\/","https:\/\/x.com\/CEBartsch"],"url":"https:\/\/www.homelight.com\/blog\/author\/christine-bartsch\/"}]}},"_links":{"self":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/posts\/3152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/comments?post=3152"}],"version-history":[{"count":0,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/posts\/3152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/media\/9304"}],"wp:attachment":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/media?parent=3152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/categories?post=3152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/tags?post=3152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}