{"id":33035,"date":"2025-03-17T04:50:30","date_gmt":"2025-03-17T11:50:30","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=33035"},"modified":"2025-11-30T22:07:36","modified_gmt":"2025-12-01T06:07:36","slug":"how-to-sell-a-house-in-a-down-market","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/how-to-sell-a-house-in-a-down-market\/","title":{"rendered":"17 Tips on How to Sell Your House in a Down Market"},"content":{"rendered":"

When property demand softens, <\/span>values decline<\/span><\/a>, and <\/span>homes take longer to sell<\/span><\/a>, selling can feel like an impossible task. However, this doesn\u2019t necessarily mean you\u2019ll lose money \u2014 you just need to learn how to sell a house in a down market. With the right strategy, you can still <\/span>secure the best price<\/span><\/a> for your home, even during a real estate slump.<\/span><\/p>\n\n\n\n\n\n

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\n \"homelight\n <\/div>\n \n

Beat the Down Market With the Right Agent<\/h3>\n

Selling in a down market? A top real estate agent can help you price strategically, market effectively, and negotiate the best deal.<\/p>\n \n

\n Find a top agent<\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n

How to sell a house in a down market<\/h2>\n

To help you navigate a shifting housing market, we spoke with real estate agent Mari Slobounov, who is a business partner with the top-producing Lynn Holley Real Estate Group<\/a> in Madison, Wisconsin<\/a>. Combining Slobounov\u2019s expert insights with our extensive research on home-selling strategies, this post provides effective tips to help you sell your home even in a down market.<\/p>\n

<\/div>\n

1. Price your home right<\/h2>\n

Your home is likely your largest asset. If it\u2019s not priced right<\/a> from the beginning, it can quickly shrink with multiple price drops<\/a>. The longer it sits unsold, the more likely buyers will start to perceive that something is wrong with the house.<\/p>\n

If no one\u2019s purchasing the property even as it becomes less expensive, buyers will make negative assumptions. They may think it needs extensive repairs or has undesirable characteristics even if nothing is physically wrong with your house.<\/p>\n

Pricing too high can also make your house disappear from some online searches. For example, if your house would normally be in the $250,000 to $299,000 range, but you list it for $325,000 hoping to earn higher proceeds<\/a>, the buyers who normally search that range may never see it.<\/p>\n

Other buyers who have a larger budget might expect additional amenities for the $325,000 price, and decide not to make an offer. An overpricing error can inadvertently make your home less visible or less attractive to both sets of buyers.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Demand is low, and homes sit on the market longer. However, selling isn’t impossible. Use this guide to learn how to sell a house in a down market.<\/p>\n","protected":false},"author":291,"featured_media":33037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[323,319],"tags":[745],"class_list":["post-33035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quick-tips","category-selling-advice","tag-2022-market-trends"],"acf":[],"yoast_head":"\n17 Tips to Sell Your Home in a Down Housing Market<\/title>\n<meta name=\"description\" content=\"Demand is low, and homes sit on the market longer. However, selling isn't impossible. 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Use this guide to learn how to sell a house in a down market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.homelight.com\/blog\/how-to-sell-a-house-in-a-down-market\/\" \/>\n<meta property=\"og:site_name\" content=\"HomeLight Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gohomelight\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-17T11:50:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-01T06:07:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hl-blog.homelight.com\/wp-content\/uploads\/2022\/09\/how-to-sell-a-house-in-a-down-market.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jennifer Schmidt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gohomelight\" \/>\n<meta name=\"twitter:site\" content=\"@gohomelight\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Schmidt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"17 Tips to Sell Your Home in a Down Housing Market","description":"Demand is low, and homes sit on the market longer. 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