{"id":33751,"date":"2022-10-31T12:44:57","date_gmt":"2022-10-31T19:44:57","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=33751"},"modified":"2026-04-13T07:02:54","modified_gmt":"2026-04-13T14:02:54","slug":"buyer-florida-real-estate-investment","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/buyer-florida-real-estate-investment\/","title":{"rendered":"The Future Looks Sunny for Florida Real Estate Investing \u2014 Here are 8 Markets to Keep Your Eyes On"},"content":{"rendered":"

Disclaimer: This post is meant to be used for educational purposes only and does not constitute legal or financial advice. If you are considering a real estate investment in Florida, HomeLight always recommends doing your own research to determine which investment option is best for your situation.<\/em><\/p>\n

If you\u2019re looking to invest<\/a> in Florida real estate, you could be in luck. While the real estate market in Florida was red hot in 2020 and 2021, the market has been shifting a bit as we approach 2023. September 2022 year-over-year data shows a 29.9% decrease<\/a> in the number of homes sold and a 21.7% decrease in the number of homes listed. At the same time, prices continue to rise steadily, with a 15.1% increase over the year.<\/p>\n

What does this market environment mean for Florida investors? And how can investors maximize their potential earnings within the Sunshine State?<\/p>\n

In order to get to the heart of the real estate market in Florida, we spoke with Nadia Tenouri<\/a>, a top agent on Matthew Brookens\u2019 team in the greater Tampa area<\/a>. As an investor herself, Tenouri provides a unique perspective both on what qualifies as a hot investment market and a good investment property<\/a> in Florida.<\/p>\n\n\n\n\n\n

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Looking To Invest in Real Estate in the Sunshine State?<\/h3>\n

If you are looking for the perfect investment property in Florida, a top agent will be your homebuying MVP. HomeLight analyzes over 27 million transactions and thousands of reviews to find you the right agent to help you maximize your cash flow.<\/p>\n \n

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Factors of a great real estate market in Florida<\/h2>\n

Before we dive into specific Florida investment markets, it\u2019s worth noting a few things that optimize an area for investment in general. As you\u2019re looking into investment locations, keep the following factors in mind.<\/p>\n

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A desirable area<\/h3>\n

A great property at a great price is nothing if it\u2019s not in a great area. Savvy investors spend time researching the location of the property, paying special attention to features that would make it desirable to renters or buyers.<\/p>\n

Many know that Florida is (quite literally) one of the hottest vacation spots in the country. With 8,436 miles of coastline<\/a> and the world\u2019s top theme parks, Florida draws more than 122.4 million tourists<\/a> per year. That\u2019s great news for the short-term rental market!<\/p>\n

In addition, the influx of people choosing to call Florida \u201chome\u201d continues to rise. Moving data shows that Florida is the number one destination<\/a> of folks relocating from other states. That\u2019s great news for the long-term rental and fix-and-flip<\/a> markets!<\/p>\n

As you\u2019re researching a local market within the state, consider what makes that area particularly attractive. Is there something \u2013\u2013 such as a university, industry, or natural feature \u2013\u2013 that will continue to draw tourists, renters, or buyers to that area?<\/p>\n

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A growing economy or job market<\/h3>\n

According to Forbes<\/a>, Florida is one of the top states for economic growth in recent years. \u201cFlorida\u2019s GDP ranked 4th<\/a> in the U.S. and has seen growth of over 30%<\/a> between 2011 and 2021.\u201d Analysts attribute the boom in business to low taxes, business-friendly policies, and a strong workforce.<\/p>\n

A growing economy usually indicates a stable, appreciating real estate market. At a local level, investors should take note of large businesses with a solid track record in the area, as well as any new businesses intending to move into the location. Both are great indicators of consistent residential needs.<\/p>\n

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Consistent population growth<\/h3>\n

Population growth is good for investors because it means the area will continue to demonstrate a strong demand for housing.<\/p>\n

Statewide, Florida is expected to continue to draw residents, with a projection of around 300,000 additional people per year<\/a> and a total population exceeding 23 million by 2025. The Orlando Sentinel<\/a> says, \u201cFlorida continues to see population increases roughly equivalent to adding a city the size of Orlando each year.\u201d<\/p>\n

Of course, investors will want to dial that number in closer to their intended city or county. To research historical and projected population growth in any given area, consider searching U.S Census data<\/a> as well as this county-by-county data<\/a> compiled by the state.<\/p>\n

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Nice average rental rates<\/h3>\n

Since cash flow is directly related to rental income, investors should always look into an area\u2019s average rental rates. Investors can expect the following rental rates, on average<\/a> in Florida:<\/p>\n