{"id":42090,"date":"2024-03-21T12:34:50","date_gmt":"2024-03-21T19:34:50","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=42090"},"modified":"2025-05-13T14:45:12","modified_gmt":"2025-05-13T21:45:12","slug":"listing-agent-vs-selling-agent","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/listing-agent-vs-selling-agent\/","title":{"rendered":"Listing Agent vs. Selling Agent: A Real Estate Misnomer"},"content":{"rendered":"<p>Listing agent vs. selling agent: the two titles are often used synonymously, but these real estate professionals actually sit on opposite sides of the negotiating table.<\/p>\n<p>The confusion started a long time ago with a few letters at the end of the root word \u201csell\u201d \u2014 selling and seller. The suffix is to blame.<\/p>\n<p>In this brief easy-read post, we simplify and clarify these two terms, making it easier for you to understand who does what in a home sale transaction.<\/p>\n\n\n\n\n\n<div class=\"geo-cta widget-cta widget-cta--content     widget-cta--dark widget-cta--dark-blue-gradient\">\n    <div class=\"widget-element--content\">\n        <div class=\"widget-element--content-header\">\n            <img decoding=\"async\" alt=\"homelight logo\" class=\"widget-element--logo\" src=\"https:\/\/www.homelight.com\/blog\/wp-content\/themes\/ccprototypev5\/images\/logo-small-cta.png\" width=\"106\" height=\"25\" \/>\n        <\/div>\n        \n                <h3 class=\"cta-headline widget--bold\">Find a Top Agent With a High Sale-to-List Ratio<\/h3>\n                        <p>HomeLight can connect you with the highest-rated agents in your market. Our data shows that the top 5% of real estate agents across the U.S. sell homes for as much as 10% more than average agents.<\/p>\n        \n                <div class=\"widget-element--buttons\">\n            <a data-type=\"In Content CTA\" href=\"https:\/\/www.homelight.com\/find-agent\/quiz\/seller?#\/qaas=0\/\" class=\"cta-click-track widget-element--button\">Get Started<\/a>\n        <\/div>\n                    <\/div>\n<\/div>\n\n\n<div id=\"section--1\" data-toc-header=\"Listing and seller\u2019s vs. selling agent\" data-toc-type=\"head\"><\/div>\n<h2>Listing and seller\u2019s vs. selling agent<\/h2>\n<p>The real estate industry is rife with jargon, but few terms cause as much confusion as \u201clisting agent\u201d and \u201cselling agent.\u201d Though they sound alike, their roles are distinct.<\/p>\n<p><strong>Listing agent (seller\u2019s agent):<\/strong> A listing agent represents the seller in the transaction. They are responsible for listing the property for sale, marketing it, and negotiating with buyers to secure the best possible deal.<\/p>\n<p><strong>Selling agent (buyer\u2019s agent):<\/strong> On the flip side, the selling agent represents the buyer. They help find properties that meet the buyer\u2019s criteria, advise on offers, and negotiate terms on behalf of the buyer.<\/p>\n<p>\u201cIt\u2019s kind of weird verbiage,\u201d <a href=\"https:\/\/www.homelight.com\/agents\/serena-heuser-nv-s0171930\">Tom Heuser<\/a>, a top Las Vegas Realtor, told HomeLight in an <a href=\"https:\/\/www.homelight.com\/blog\/what-is-listing-agent\/\">earlier interview<\/a>. \u201cMany articles and the Realtors\u2019 board will reference the buyer\u2019s agent as the \u2018selling agent\u2019 because they are the ones representing the buyer and helping the property sell.\u201d<\/p>\n<p>He recommends swapping \u201cselling agent\u201d to \u201cbuyer\u2019s agent\u201d in your mind. This simple switch can clear up all the confusion.<\/p>\n<div id=\"section--2\" data-toc-header=\"What does a listing agent do?\" data-toc-type=\"head\"><\/div>\n<h2>What does a listing agent do?<\/h2>\n<ul>\n<li><strong>Home preparations:<\/strong> A seasoned agent will help you identify any repairs or upgrades that are necessary for a sale, and even <a href=\"https:\/\/www.homelight.com\/blog\/what-not-to-fix-when-selling-a-house\/\">what not to fix when selling a house<\/a>.<\/li>\n<li><strong>Market the property:<\/strong> They use various platforms and strategies to <a href=\"https:\/\/www.homelight.com\/blog\/how-to-market-your-house\/\">showcase <\/a>your home to potential buyers.<\/li>\n<li><strong>Price your home: <\/strong>Utilizing market data, they help set a competitive <a href=\"https:\/\/www.homelight.com\/blog\/how-much-should-i-sell-my-house-for\/\">price<\/a> that attracts buyers.<\/li>\n<li><strong>Negotiate offers:<\/strong> Skillfully <a href=\"https:\/\/www.homelight.com\/blog\/how-to-negotiate-when-selling-a-house\/\">negotiate<\/a> with buyers to reach a favorable sale price.<\/li>\n<li><strong>Manage paperwork:<\/strong> Ensure all legal and procedural <a href=\"https:\/\/www.homelight.com\/blog\/documents-needed-to-sell-house\/\">documents<\/a> are correctly handled.<\/li>\n<li><strong>Advise on staging:<\/strong> Offer tips on <a href=\"https:\/\/www.homelight.com\/blog\/home-staging-tips-first-timers\/\">presenting<\/a> your home in the best light.<\/li>\n<\/ul>\n<div id=\"section--3\" data-toc-header=\"What does a selling (buyer\u2019s) agent do?\" data-toc-type=\"head\"><\/div>\n<h2>What does a selling (buyer\u2019s) agent do?<\/h2>\n<ul>\n<li><strong>Property search: <\/strong>Finds listings that match the buyer\u2019s needs and <a href=\"https:\/\/www.homelight.com\/blog\/buyer-how-much-mortgage-can-i-afford\/\">budget<\/a>.<\/li>\n<li><strong>Arrange viewings: <\/strong>Organizes home tours and required <a href=\"https:\/\/www.homelight.com\/blog\/how-home-inspection-works\/\">home inspections<\/a>.<\/li>\n<li><strong>Negotiate terms: <\/strong>Works to craft a strong offer and get the best price and conditions <a href=\"https:\/\/www.homelight.com\/blog\/buyer-how-much-should-i-offer-over-the-asking-price\/\">for the buyer<\/a>.<\/li>\n<li><strong>Guide through the process:<\/strong> Provides advice on financing, inspections,\u00a0 appraisals, loan approvals, and closing.<\/li>\n<li><strong>Handle paperwork: <\/strong>Assists with the <a href=\"https:\/\/www.homelight.com\/blog\/buyer-documents-needed-to-buy-a-house\/\">documentation<\/a> required for purchasing a home.<\/li>\n<li><strong>Calm frazzled buyers:<\/strong> Buying a home can be an intense time. Having a calm, experienced expert can make the <a href=\"https:\/\/www.homelight.com\/blog\/buyer-closing-day-tips\/\">journey<\/a> much more enjoyable.<\/li>\n<\/ul>\n<p>Heuser\u2019s suggested title correction approach clarifies the distinct roles of listing and selling agents, ensuring you know exactly who you&#8217;re dealing with in your next real estate venture.<\/p>\n<div id=\"section--4\" data-toc-header=\"Can a listing agent represent the seller and buyer?\" data-toc-type=\"head\"><\/div>\n<h2>Can a listing agent represent the seller and buyer?<\/h2>\n<p>In some real estate transactions, a single agent might represent both the seller and the buyer. This is known as <a href=\"https:\/\/realestate.usnews.com\/real-estate\/articles\/what-is-dual-agency\">dual agency<\/a>, but it is <a href=\"https:\/\/www.homelight.com\/blog\/dual-agency-is-illegal-in-some-states\/\">illegal<\/a> or heavily restricted in the following eight states:<\/p>\n<ul>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Alaska<\/span><\/span><\/li>\n<li>Colorado<\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Florida<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Kansas<\/span><\/span><\/li>\n<li>Maryland<\/li>\n<li>Texas<\/li>\n<li>Vermont<\/li>\n<li>Wyoming<\/li>\n<\/ul>\n<p>Where dual agency is legal, agents typically must clearly disclose to their clients that they are representing both the homebuyer and home seller in the transaction.<\/p>\n<div id=\"section--5\" data-toc-header=\"Pros and cons of dual agency\" data-toc-type=\"head\"><\/div>\n<h2>Pros and cons of dual agency<\/h2>\n<p>While it can simplify communication by having one point of contact, dual agency also brings unique challenges and considerations.<\/p>\n<h3>Pros<\/h3>\n<ul>\n<li><strong>Streamlined communication: <\/strong>With only one agent, coordinating discussions and negotiations can be more straightforward.<\/li>\n<li><strong>Potential for a quicker transaction: <\/strong>The process may move faster without the need to coordinate between two separate agents.<\/li>\n<\/ul>\n<h3>Cons<\/h3>\n<ul>\n<li><strong>Conflict of interest:<\/strong> The agent must balance the needs of both the seller and buyer, which can be challenging. This is why it is banned in some states.<\/li>\n<li><strong>Less advocacy: <\/strong>Buyers and sellers might feel they&#8217;re not getting the full support or advice they would with an agent solely representing their interests.<\/li>\n<\/ul>\n\n\n\n\n\n<div class=\"geo-cta widget-cta widget-cta--content     widget-cta--dark widget-cta--dark-blue-gradient\">\n    <div class=\"widget-element--content\">\n        <div class=\"widget-element--content-header\">\n            <img decoding=\"async\" alt=\"homelight logo\" class=\"widget-element--logo\" src=\"https:\/\/www.homelight.com\/blog\/wp-content\/themes\/ccprototypev5\/images\/logo-small-cta.png\" width=\"106\" height=\"25\" \/>\n        <\/div>\n        \n                <h3 class=\"cta-headline widget--bold\">How Much Is Your Home Worth Now?<\/h3>\n                        <p>Home values have rapidly increased in recent years. How much is your current home worth now? Get a ballpark estimate from HomeLight&#8217;s free Home Value Estimator.<\/p>\n        \n                <div class=\"widget-element--buttons\">\n            <a data-type=\"In Content CTA\" href=\"https:\/\/www.homelight.com\/simple-home-value\/quiz?#\/qaas=0\/\" class=\"cta-click-track widget-element--button\">Get Estimate<\/a>\n        <\/div>\n                    <\/div>\n<\/div>\n\n\n<div id=\"section--6\" data-toc-header=\"How do both agents get paid?\" data-toc-type=\"head\"><\/div>\n<h2>How do both agents get paid?<\/h2>\n<p>Real estate agents are typically paid through commissions based on the sale price of the property. Here&#8217;s how it traditionally breaks down, but there are changes on the horizon (more on this below):<\/p>\n<ul>\n<li><strong>Commission split:<\/strong> The total commission, often around 5%-6% of the sale price, is usually split between the listing and selling (buyer\u2019s) agents.<\/li>\n<li><strong>Paid at closing: <\/strong>These fees are usually paid out of the seller&#8217;s proceeds at the time of closing.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Listing agent vs selling agent. One is a misnomer. We share a simple way to clarify the roles of these two real estate agents play in your home sale.<\/p>\n","protected":false},"author":298,"featured_media":42113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[322,238],"tags":[],"class_list":["post-42090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics","category-working-with-agents"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Listing Agent vs. Selling Agent: A Real Estate Misnomer<\/title>\n<meta name=\"description\" content=\"Listing agent vs selling agent. One is a misnomer. We share a simple way to clarify the roles of these two real estate agents play in your home sale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.homelight.com\/blog\/listing-agent-vs-selling-agent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Listing Agent vs. Selling Agent: A Real Estate Misnomer\" \/>\n<meta property=\"og:description\" content=\"Listing agent vs selling agent. One is a misnomer. We share a simple way to clarify the roles of these two real estate agents play in your home sale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.homelight.com\/blog\/listing-agent-vs-selling-agent\/\" \/>\n<meta property=\"og:site_name\" content=\"HomeLight Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gohomelight\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-21T19:34:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-13T21:45:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hl-blog.homelight.com\/wp-content\/uploads\/2024\/03\/Listing-Agent-vs-Selling-Agent.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"775\" \/>\n\t<meta property=\"og:image:height\" content=\"436\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Richard Haddad\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gohomelight\" \/>\n<meta name=\"twitter:site\" content=\"@gohomelight\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard Haddad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Listing Agent vs. Selling Agent: A Real Estate Misnomer","description":"Listing agent vs selling agent. 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Articles, guides, and advice from top agents all over the U.S.","email":"support@homelight.com","telephone":"(888) 688-0350","legalName":"HomeLight","foundingDate":"2012-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"201","maxValue":"500"}},{"@type":"Person","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/person\/7d7103b037dcb5e844946ec92b02a128","name":"Richard Haddad","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fbb89d16f303ea1de47fd69852400830b4a663ea6dbb4eecafbea5c1403da721?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbb89d16f303ea1de47fd69852400830b4a663ea6dbb4eecafbea5c1403da721?s=96&d=blank&r=g","caption":"Richard Haddad"},"description":"Richard Haddad is the executive editor of HomeLight.com. He works with an experienced content team that oversees the company\u2019s blog featuring in-depth articles about the home buying and selling process, homeownership news, home care and design tips, and related real estate trends. Previously, he served as an editor and content producer for World Company, Gannett, and Western News &amp; Info, where he also served as news director and director of internet operations.","sameAs":["https:\/\/www.homelight.com","https:\/\/www.linkedin.com\/in\/richard-w-haddad"],"url":"https:\/\/www.homelight.com\/blog\/author\/richardhaddad\/"}]}},"_links":{"self":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/posts\/42090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/users\/298"}],"replies":[{"embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/comments?post=42090"}],"version-history":[{"count":0,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/posts\/42090\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/media\/42113"}],"wp:attachment":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/media?parent=42090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/categories?post=42090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/tags?post=42090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}