{"id":4852,"date":"2023-12-29T11:37:19","date_gmt":"2023-12-29T19:37:19","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=4852"},"modified":"2026-04-07T00:13:56","modified_gmt":"2026-04-07T07:13:56","slug":"real-estate-social-media-tips","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/real-estate-social-media-tips\/","title":{"rendered":"Is Your Home Getting the Royal Treatment on Real Estate Social Media?"},"content":{"rendered":"

The pace of marketing homes online has vastly accelerated over the past few years, so much so that 74% of real estate agents<\/a> are active on different real estate social media channels and websites.<\/p>\n

Josh Anderson<\/a>, a top-selling Nashville real estate agent with 17 years of experience, who sells homes 52% faster than the average agent in his area, recommends a multi-tiered approach for agents on social media, using not just one platform but several.<\/p>\n

\u201cYouTube is the highest. And then I would probably go into Facebook. Instagram is more about branding and creating stories. I think the one that’s most underutilized as far as getting certain businesses is LinkedIn. And while it\u2019s not a social media platform – but for reviews and things like that, Google My Business,\u201d Anderson says.<\/p>\n

Anderson, who is active on LinkedIn<\/a>, Instagram<\/a>, and Facebook<\/a>, says utilizing all these platforms for different purposes is typically the best approach for agents. It requires tailoring content to the appropriate platform.<\/p>\n

\u201cIt’s the long form, it’s YouTube for us, it’s Facebook, it’s Instagram, it’s LinkedIn, and then, it’s taking short-form videos like reels and photos and, and shorts on YouTube and repurposing a lot of that from a branding perspective,\u201d he adds.<\/p>\n\n\n\n\n\n

\n
\n
\n \"homelight\n <\/div>\n \n

Find a top real estate agent near you<\/h3>\n

We analyze millions of home sales to find real estate agents that sell homes faster and for more money. It takes just two minutes to match you with your personalized recommendations.<\/p>\n \n

\n Find Agent<\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n
<\/div>\n

How real estate social media marketing works<\/h2>\n

Your real estate agent\u2019s social media strategy<\/a> for your home sale is like a professional soccer match. The agent puts players on the field: your listing blurb, the photos, physical handouts, an email about the property, and Instagram\/Facebook posts. Then, the agent comes up with plays: posting the listing on Facebook, blasting an email out to his contacts, sharing list photos on Instagram, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook, Instagram, and Nextdoor make for a potent real estate social media strategy to tell the world about your home. Is your agent\u2019s plan up to snuff?<\/p>\n","protected":false},"author":22,"featured_media":9535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[321,335],"tags":[],"class_list":["post-4852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attract-buyers","category-marketing-tips"],"acf":[],"yoast_head":"\nIs Your Agent Doing Your Home Justice on Real Estate Social Media?<\/title>\n<meta name=\"description\" content=\"Facebook, Instagram, and TikTok make for a potent real estate social media strategy to tell the world about your home. Is your agent\u2019s plan up to snuff?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.homelight.com\/blog\/real-estate-social-media-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Home Getting the Royal Treatment on Real Estate Social Media?\" \/>\n<meta property=\"og:description\" content=\"Facebook, Instagram, and TikTok make for a potent real estate social media strategy to tell the world about your home. Is your agent\u2019s plan up to snuff?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.homelight.com\/blog\/real-estate-social-media-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"HomeLight Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gohomelight\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-29T19:37:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T07:13:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/07\/real-estate-social-media-tips.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexa Collins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gohomelight\" \/>\n<meta name=\"twitter:site\" content=\"@gohomelight\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexa Collins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Is Your Agent Doing Your Home Justice on Real Estate Social Media?","description":"Facebook, Instagram, and TikTok make for a potent real estate social media strategy to tell the world about your home. Is your agent\u2019s plan up to snuff?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.homelight.com\/blog\/real-estate-social-media-tips\/","og_locale":"en_US","og_type":"article","og_title":"Is Your Home Getting the Royal Treatment on Real Estate Social Media?","og_description":"Facebook, Instagram, and TikTok make for a potent real estate social media strategy to tell the world about your home. Is your agent\u2019s plan up to snuff?","og_url":"https:\/\/www.homelight.com\/blog\/real-estate-social-media-tips\/","og_site_name":"HomeLight Blog","article_publisher":"https:\/\/www.facebook.com\/gohomelight\/","article_published_time":"2023-12-29T19:37:19+00:00","article_modified_time":"2026-04-07T07:13:56+00:00","og_image":[{"width":1500,"height":800,"url":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/07\/real-estate-social-media-tips.jpg","type":"image\/jpeg"}],"author":"Alexa Collins","twitter_card":"summary_large_image","twitter_creator":"@gohomelight","twitter_site":"@gohomelight","twitter_misc":{"Written by":"Alexa Collins","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.homelight.com\/blog\/real-estate-social-media-tips\/#article","isPartOf":{"@id":"https:\/\/www.homelight.com\/blog\/real-estate-social-media-tips\/"},"author":{"name":"Alexa Collins","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/person\/19ca1f71cf094b315da27c8ee1093d52"},"headline":"Is Your Home Getting the Royal Treatment on Real Estate Social Media?","datePublished":"2023-12-29T19:37:19+00:00","dateModified":"2026-04-07T07:13:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.homelight.com\/blog\/real-estate-social-media-tips\/"},"wordCount":307,"publisher":{"@id":"https:\/\/www.homelight.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.homelight.com\/blog\/real-estate-social-media-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/07\/real-estate-social-media-tips.jpg","articleSection":["Attract Buyers","Marketing Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.homelight.com\/blog\/real-estate-social-media-tips\/","url":"https:\/\/www.homelight.com\/blog\/real-estate-social-media-tips\/","name":"Is Your Agent Doing Your Home Justice on Real Estate Social Media?","isPartOf":{"@id":"https:\/\/www.homelight.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.homelight.com\/blog\/real-estate-social-media-tips\/#primaryimage"},"image":{"@id":"https:\/\/www.homelight.com\/blog\/real-estate-social-media-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/07\/real-estate-social-media-tips.jpg","datePublished":"2023-12-29T19:37:19+00:00","dateModified":"2026-04-07T07:13:56+00:00","description":"Facebook, Instagram, and TikTok make for a potent real estate social media strategy to tell the world about your home. Is your agent\u2019s plan up to snuff?","breadcrumb":{"@id":"https:\/\/www.homelight.com\/blog\/real-estate-social-media-tips\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.homelight.com\/blog\/real-estate-social-media-tips\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.homelight.com\/blog\/real-estate-social-media-tips\/#primaryimage","url":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/07\/real-estate-social-media-tips.jpg","contentUrl":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/07\/real-estate-social-media-tips.jpg","width":1500,"height":800,"caption":"Source: (Jamie Street\/ Unsplash)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.homelight.com\/blog\/real-estate-social-media-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.homelight.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Is Your Home Getting the Royal Treatment on Real Estate Social Media?"}]},{"@type":"WebSite","@id":"https:\/\/www.homelight.com\/blog\/#website","url":"https:\/\/www.homelight.com\/blog\/","name":"HomeLight Blog","description":"Real Estate Advice from America's Top Agents","publisher":{"@id":"https:\/\/www.homelight.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.homelight.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.homelight.com\/blog\/#organization","name":"HomeLight","url":"https:\/\/www.homelight.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/logo-hr-color.png","contentUrl":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/logo-hr-color.png","width":1348,"height":262,"caption":"HomeLight"},"image":{"@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gohomelight\/","https:\/\/x.com\/gohomelight","https:\/\/www.linkedin.com\/company\/homelight\/","https:\/\/www.youtube.com\/channel\/UCimugR9XF17-OZ7B9fNnxWw","https:\/\/en.wikipedia.org\/wiki\/HomeLight"],"description":"Everything you need to know to sell your house faster and for more money. Articles, guides, and advice from top agents all over the U.S.","email":"support@homelight.com","telephone":"(888) 688-0350","legalName":"HomeLight","foundingDate":"2012-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"201","maxValue":"500"}},{"@type":"Person","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/person\/19ca1f71cf094b315da27c8ee1093d52","name":"Alexa Collins","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1cc3b467c3636eb12e25d49810df3f83df6fb61e907141203b6af1b7712e41c3?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1cc3b467c3636eb12e25d49810df3f83df6fb61e907141203b6af1b7712e41c3?s=96&d=blank&r=g","caption":"Alexa Collins"},"description":"Alexa Collins has had her work featured by USA Today, Country Living, House Beautiful, Market Watch, and The San Jose Mercury News. Alexa has written about real estate for 3 years and has interviewed over 100 top real estate agents.","url":"https:\/\/www.homelight.com\/blog\/author\/alexa-collins\/"}]}},"_links":{"self":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/posts\/4852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/comments?post=4852"}],"version-history":[{"count":0,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/posts\/4852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/media\/9535"}],"wp:attachment":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/media?parent=4852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/categories?post=4852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/tags?post=4852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}