{"id":55642,"date":"2025-03-13T16:56:54","date_gmt":"2025-03-13T23:56:54","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=55642"},"modified":"2025-03-14T10:03:48","modified_gmt":"2025-03-14T17:03:48","slug":"what-is-the-70-rule-in-house-flipping","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/what-is-the-70-rule-in-house-flipping\/","title":{"rendered":"What Is the 70% Rule in House Flipping?"},"content":{"rendered":"<p>You need a fast home sale. Perhaps you\u2019ve inherited an out-of-state property, or you\u2019re facing a life change that demands quick relocation. You may be wondering how much a house flipper or \u201cWe Buy Houses\u201d company will pay. One method investors use is the 70% rule \u2014 but what is the 70% rule in house flipping? Does it always apply?<\/p>\n<p>In this brief post, we explain this investor offer-price guideline and provide helpful insights before you commit to a flipper or house-buying company.<\/p>\n<p>\n\n\n\n\n<div class=\"geo-cta widget-cta widget-cta--content     widget-cta--dark widget-cta--dark-blue-gradient\">\n    <div class=\"widget-element--content\">\n        <div class=\"widget-element--content-header\">\n            <img decoding=\"async\" alt=\"homelight logo\" class=\"widget-element--logo\" src=\"https:\/\/www.homelight.com\/blog\/wp-content\/themes\/ccprototypev5\/images\/logo-small-cta.png\" width=\"106\" height=\"25\" \/>\n        <\/div>\n        \n                <h3 class=\"cta-headline widget--bold\">Sell Fast With a Cash Offer or Top agent<\/h3>\n                        <p><span data-sheets-root=\"1\">Get an all-cash, no-obligation offer in 24 hours through HomeLight&#8217;s Simple Sale platform and close in as few as 7 days. You can also compare the offer with an estimate from a top agent.<\/span><\/p>\n        \n                <div class=\"widget-element--buttons\">\n            <a data-type=\"In Content CTA\" href=\"https:\/\/www.homelight.com\/simple-sale\/quiz?interested_in_agent=true\" class=\"cta-click-track widget-element--button\">Get Started<\/a>\n        <\/div>\n                    <\/div>\n<\/div>\n\n <div id=\"section--1\" data-toc-header=\"What is the 70% rule in house flipping?\" data-toc-type=\"head\"><\/div><\/p>\n<h2>What is the 70% rule in house flipping?<\/h2>\n<p>The 70% rule is a formula that many <a href=\"https:\/\/www.homelight.com\/blog\/what-is-a-house-flipper\/\">house flippers<\/a> use to determine the maximum price they should pay for a property. The calculation is:<\/p>\n<p><em>(After-repair value \u00d7 70%) \u2013 Estimated repair costs = Maximum offer price<\/em><\/p>\n<ul>\n<li aria-level=\"1\"><strong>After-repair value (ARV): <\/strong>The price the home could sell for after renovations.<\/li>\n<li aria-level=\"1\"><strong>70% factor: <\/strong>This accounts for the investor\u2019s profit margin and other expenses.<\/li>\n<li aria-level=\"1\"><strong>Estimated repair costs:<\/strong> The cost to fix up the property before reselling it.<\/li>\n<\/ul>\n<h3>70% rule example:<\/h3>\n<p>Let\u2019s say a house flipper estimates that your home will be worth $300,000 after repairs. They also calculate that it will take $50,000 to renovate the home.<\/p>\n<p><em>($300,000 \u00d7 70%) \u2013 $50,000 = $160,000<\/em><\/p>\n<p>In this scenario, the flipper or We Buy Houses company would likely offer no more than $160,000 to ensure they make a profit while covering their costs.<\/p>\n<p><a href=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2025\/03\/unnamed-2.jpg\" target=\"_blank\"><img decoding=\"async\" width=\"775\" height=\"551\" src=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2025\/03\/unnamed-2-775x551.jpg\" class=\"attachment-content size-content\" alt=\"\" srcset=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2025\/03\/unnamed-2-775x551.jpg 775w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2025\/03\/unnamed-2-768x546.jpg 768w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2025\/03\/unnamed-2-1536x1092.jpg 1536w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2025\/03\/unnamed-2-64x45.jpg 64w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2025\/03\/unnamed-2-128x91.jpg 128w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2025\/03\/unnamed-2-192x136.jpg 192w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2025\/03\/unnamed-2-432x307.jpg 432w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2025\/03\/unnamed-2-500x355.jpg 500w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2025\/03\/unnamed-2-800x569.jpg 800w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2025\/03\/unnamed-2.jpg 1600w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/><\/a><\/p>\n<p>Seeing the dramatic difference between an after-repair value of $300,000 and a cash offer price of only $160,000 may be hard to swallow. You might think, \u201cIf I could come up with the $50,000 and time to repair the home, I could sell it for $140,000 more.\u201d But there\u2019s the rub when you need to sell quickly.<\/p>\n<p>After investing $50,000 and putting your plans on hold, you may only receive $90,000 more, and then you must weigh that amount against all other expenses related to your situation:<\/p>\n<ul>\n<li aria-level=\"1\">Time and money to travel to and from the location of an inherited house<\/li>\n<li aria-level=\"1\">The cost of not being where you need to be (e.g., job, family, care facility)<\/li>\n<li aria-level=\"1\">Maintaining mortgage payments and other home-related expenses<\/li>\n<li aria-level=\"1\">The risk of foreclosure and possibly losing the home<\/li>\n<\/ul>\n<p>For some, the <a href=\"https:\/\/www.homelight.com\/blog\/sell-your-house-for-cash\/\">convenience of a fast, all-cash sale<\/a> outweighs the difference in final proceeds.<\/p>\n<p><em><strong>\u00bbLearn more: <\/strong><a href=\"https:\/\/www.homelight.com\/blog\/sell-house-for-cash\/\">Read This Before You Sell Your House for Cash<\/a><\/em><\/p>\n<div id=\"section--2\" data-toc-header=\"Do all house-buying companies use the 70% rule?\" data-toc-type=\"head\"><\/div>\n<h2>Do all house-buying companies use the 70% rule?<\/h2>\n<p>When asking the question, What is the 70% Rule in house flipping? it&#8217;s important to note that not every house-buying company strictly follows this as a \u201crule.\u201d While it&#8217;s a common guideline, there are some key factors that can influence a cash buyer\u2019s offer:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Market conditions:<\/strong> In a competitive market, investors may be willing to pay more than 70% of a home&#8217;s after-repair value (ARV) to secure a deal.<\/li>\n<li aria-level=\"1\"><strong>Investor strategy: <\/strong>Some investors focus on long-term rentals or selling to institutional buyers, which may lead them to adjust their pricing models.<\/li>\n<li aria-level=\"1\"><strong>Holding costs: <\/strong>Expenses such as property taxes, utilities, and insurance can impact how much a buyer is willing to pay.<\/li>\n<li aria-level=\"1\"><strong>Buyer competition: <\/strong>If multiple investors are interested in a property in a coveted location, you might receive offers that exceed the 70% guideline.<\/li>\n<li aria-level=\"1\"><strong>The house-buying company: <\/strong>Because offers can vary between investors, it\u2019s wise to get quotes from multiple house-buying companies before making a decision.<\/li>\n<\/ul>\n<p><em><strong>\u00bbLearn more:<\/strong> <a href=\"https:\/\/www.homelight.com\/blog\/how-much-do-house-buying-companies-pay\/\">How Much Do House-Buying Companies Pay<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the 70% rule in house flipping? If you\u2019re selling your home to a cash buyer, see how much an investor might pay using this &#8220;We Buy Houses&#8221; rule.<\/p>\n","protected":false},"author":298,"featured_media":55643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[737,319],"tags":[],"class_list":["post-55642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sell-your-house-fast","category-selling-advice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is the 70% Rule in House Flipping?<\/title>\n<meta name=\"description\" content=\"What is the 70% rule in house flipping? If you\u2019re selling your home to a cash buyer, see how much an investor might pay using this &quot;We Buy Houses&quot; rule.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.homelight.com\/blog\/what-is-the-70-rule-in-house-flipping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is the 70% Rule in House Flipping?\" \/>\n<meta property=\"og:description\" content=\"What is the 70% rule in house flipping? If you\u2019re selling your home to a cash buyer, see how much an investor might pay using this &quot;We Buy Houses&quot; rule.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.homelight.com\/blog\/what-is-the-70-rule-in-house-flipping\/\" \/>\n<meta property=\"og:site_name\" content=\"HomeLight Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gohomelight\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-13T23:56:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-14T17:03:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hl-blog.homelight.com\/wp-content\/uploads\/2025\/03\/what-is-the-70-rule-in-house-flipping.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Richard Haddad\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gohomelight\" \/>\n<meta name=\"twitter:site\" content=\"@gohomelight\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard Haddad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Is the 70% Rule in House Flipping?","description":"What is the 70% rule in house flipping? If you\u2019re selling your home to a cash buyer, see how much an investor might pay using this \"We Buy Houses\" rule.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.homelight.com\/blog\/what-is-the-70-rule-in-house-flipping\/","og_locale":"en_US","og_type":"article","og_title":"What Is the 70% Rule in House Flipping?","og_description":"What is the 70% rule in house flipping? If you\u2019re selling your home to a cash buyer, see how much an investor might pay using this \"We Buy Houses\" rule.","og_url":"https:\/\/www.homelight.com\/blog\/what-is-the-70-rule-in-house-flipping\/","og_site_name":"HomeLight Blog","article_publisher":"https:\/\/www.facebook.com\/gohomelight\/","article_published_time":"2025-03-13T23:56:54+00:00","article_modified_time":"2025-03-14T17:03:48+00:00","og_image":[{"width":1000,"height":563,"url":"https:\/\/hl-blog.homelight.com\/wp-content\/uploads\/2025\/03\/what-is-the-70-rule-in-house-flipping.png","type":"image\/png"}],"author":"Richard Haddad","twitter_card":"summary_large_image","twitter_creator":"@gohomelight","twitter_site":"@gohomelight","twitter_misc":{"Written by":"Richard Haddad","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.homelight.com\/blog\/what-is-the-70-rule-in-house-flipping\/#article","isPartOf":{"@id":"https:\/\/www.homelight.com\/blog\/what-is-the-70-rule-in-house-flipping\/"},"author":{"name":"Richard Haddad","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/person\/7d7103b037dcb5e844946ec92b02a128"},"headline":"What Is the 70% Rule in House Flipping?","datePublished":"2025-03-13T23:56:54+00:00","dateModified":"2025-03-14T17:03:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.homelight.com\/blog\/what-is-the-70-rule-in-house-flipping\/"},"wordCount":570,"publisher":{"@id":"https:\/\/www.homelight.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.homelight.com\/blog\/what-is-the-70-rule-in-house-flipping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2025\/03\/what-is-the-70-rule-in-house-flipping.png","articleSection":["Sell Your House Fast","Selling Advice"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.homelight.com\/blog\/what-is-the-70-rule-in-house-flipping\/","url":"https:\/\/www.homelight.com\/blog\/what-is-the-70-rule-in-house-flipping\/","name":"What Is the 70% Rule in House Flipping?","isPartOf":{"@id":"https:\/\/www.homelight.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.homelight.com\/blog\/what-is-the-70-rule-in-house-flipping\/#primaryimage"},"image":{"@id":"https:\/\/www.homelight.com\/blog\/what-is-the-70-rule-in-house-flipping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2025\/03\/what-is-the-70-rule-in-house-flipping.png","datePublished":"2025-03-13T23:56:54+00:00","dateModified":"2025-03-14T17:03:48+00:00","description":"What is the 70% rule in house flipping? If you\u2019re selling your home to a cash buyer, see how much an investor might pay using this \"We Buy Houses\" rule.","breadcrumb":{"@id":"https:\/\/www.homelight.com\/blog\/what-is-the-70-rule-in-house-flipping\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.homelight.com\/blog\/what-is-the-70-rule-in-house-flipping\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.homelight.com\/blog\/what-is-the-70-rule-in-house-flipping\/#primaryimage","url":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2025\/03\/what-is-the-70-rule-in-house-flipping.png","contentUrl":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2025\/03\/what-is-the-70-rule-in-house-flipping.png","width":1000,"height":563,"caption":"Source: (Sheila Marie\/ Unsplash)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.homelight.com\/blog\/what-is-the-70-rule-in-house-flipping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.homelight.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What Is the 70% Rule in House Flipping?"}]},{"@type":"WebSite","@id":"https:\/\/www.homelight.com\/blog\/#website","url":"https:\/\/www.homelight.com\/blog\/","name":"HomeLight Blog","description":"Real Estate Advice from America&#039;s Top Agents","publisher":{"@id":"https:\/\/www.homelight.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.homelight.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.homelight.com\/blog\/#organization","name":"HomeLight","url":"https:\/\/www.homelight.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/logo-hr-color.png","contentUrl":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/logo-hr-color.png","width":1348,"height":262,"caption":"HomeLight"},"image":{"@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gohomelight\/","https:\/\/x.com\/gohomelight","https:\/\/www.linkedin.com\/company\/homelight\/","https:\/\/www.youtube.com\/channel\/UCimugR9XF17-OZ7B9fNnxWw","https:\/\/en.wikipedia.org\/wiki\/HomeLight"],"description":"Everything you need to know to sell your house faster and for more money. Articles, guides, and advice from top agents all over the U.S.","email":"support@homelight.com","telephone":"(888) 688-0350","legalName":"HomeLight","foundingDate":"2012-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"201","maxValue":"500"}},{"@type":"Person","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/person\/7d7103b037dcb5e844946ec92b02a128","name":"Richard Haddad","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fbb89d16f303ea1de47fd69852400830b4a663ea6dbb4eecafbea5c1403da721?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbb89d16f303ea1de47fd69852400830b4a663ea6dbb4eecafbea5c1403da721?s=96&d=blank&r=g","caption":"Richard Haddad"},"description":"Richard Haddad is the executive editor of HomeLight.com. He works with an experienced content team that oversees the company\u2019s blog featuring in-depth articles about the home buying and selling process, homeownership news, home care and design tips, and related real estate trends. Previously, he served as an editor and content producer for World Company, Gannett, and Western News &amp; Info, where he also served as news director and director of internet operations.","sameAs":["https:\/\/www.homelight.com","https:\/\/www.linkedin.com\/in\/richard-w-haddad"],"url":"https:\/\/www.homelight.com\/blog\/author\/richardhaddad\/"}]}},"_links":{"self":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/posts\/55642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/users\/298"}],"replies":[{"embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/comments?post=55642"}],"version-history":[{"count":0,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/posts\/55642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/media\/55643"}],"wp:attachment":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/media?parent=55642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/categories?post=55642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/tags?post=55642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}