{"id":55642,"date":"2026-09-02T04:00:54","date_gmt":"2026-09-02T11:00:54","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=55642"},"modified":"2026-09-02T21:06:32","modified_gmt":"2026-09-03T04:06:32","slug":"what-is-the-70-rule-in-house-flipping","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/what-is-the-70-rule-in-house-flipping\/","title":{"rendered":"What Is the 70% Rule in House Flipping?"},"content":{"rendered":"<p>You want to <a href=\"https:\/\/www.homelight.com\/blog\/selling-my-house-fast-tips\/\">sell your home fast<\/a>, so an investor\u2019s promise of a quick, cash sale can sound appealing. There\u2019s no waiting around for <a href=\"https:\/\/www.homelight.com\/blog\/how-many-showings-does-it-take-to-sell-a-house-on-average\/\">showings<\/a>, buyer financing, or a drawn-out <a href=\"https:\/\/www.homelight.com\/blog\/how-long-does-closing-take\/\">closing process<\/a>, but that convenience can come with a lower offer. As you compare your options, you keep hearing about the 70% rule and wonder why an investor is offering much less than you expected. What is the 70% rule in house flipping, exactly?<\/p>\n<p>Does the rule always apply? Are cash offers fair? Understanding how the 70% rule works can give you a better sense of what a cash buyer considers when deciding how much to offer for your home.<\/p>\n\n\n\n\n\n<div class=\"geo-cta widget-cta widget-cta--content     widget-cta--dark widget-cta--dark-blue-gradient\">\n    <div class=\"widget-element--content\">\n        <div class=\"widget-element--content-header\">\n            <img decoding=\"async\" alt=\"homelight logo\" class=\"widget-element--logo\" src=\"https:\/\/www.homelight.com\/blog\/wp-content\/themes\/ccprototypev5\/images\/logo-small-cta.png\" width=\"106\" height=\"25\" \/>\n        <\/div>\n        \n                <h3 class=\"cta-headline widget--bold\">Sell Your House Fast With an All-Cash Offer<\/h3>\n                        <p><span data-sheets-root=\"1\">Get an all-cash, no-obligation offer in 24 hours through HomeLight&#8217;s Simple Sale platform and close in as few as 7 days. You can also compare the offer with an estimate from a top agent.<\/span><\/p>\n        \n                <div class=\"widget-element--buttons\">\n            <a data-type=\"In Content CTA\" href=\"https:\/\/www.homelight.com\/simple-sale\/quiz#\/qaas=0\/\" class=\"cta-click-track widget-element--button\">Get Started<\/a>\n        <\/div>\n                    <\/div>\n<\/div>\n\n\n<div id=\"section--1\" data-toc-header=\"What is the 70% rule in house flipping?\" data-toc-type=\"head\"><\/div>\n<h2>What is the 70% rule in house flipping?<\/h2>\n<p>The 70% rule is a formula that many <a href=\"https:\/\/www.homelight.com\/blog\/what-is-a-house-flipper\/\">house flippers<\/a> use to determine the maximum price they should pay for a property. Essentially, it leaves a 30% buffer between the property\u2019s expected after-repair value (ARV) and what a flipper is willing to pay. That remaining 30% isn\u2019t pure profit, as it helps cover renovation costs, financing, holding expenses, closing fees, selling expenses, and unexpected costs.<\/p>\n<p>Flippers need some room for profit after all those costs are paid. In other words, the buffer gives investors a cushion against the risks and expenses that come with buying, renovating, and reselling a home.<\/p>\n<p>The 70% rule can be expressed with the simple formula:<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the 70% rule in house flipping? If you\u2019re selling your home to a cash buyer, see how much an investor might pay using this &#8220;We Buy Houses&#8221; rule.<\/p>\n","protected":false},"author":298,"featured_media":55643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[737,319],"tags":[],"class_list":["post-55642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sell-your-house-fast","category-selling-advice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is the 70% Rule in House Flipping?<\/title>\n<meta name=\"description\" content=\"What is the 70% rule in house flipping? 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