{"id":5798,"date":"2018-09-28T13:53:01","date_gmt":"2018-09-28T20:53:01","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=5798"},"modified":"2025-11-12T19:03:19","modified_gmt":"2025-11-13T03:03:19","slug":"tips-for-selling-new-homes","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/tips-for-selling-new-homes\/","title":{"rendered":"Your Top 6 Money-Making Tips for Selling New Homes at a Profit"},"content":{"rendered":"<p>You\u2019re ready to get your home on the market\u2026except, you\u2019re not one of those homeowners who\u2019s put down 30-year roots in the same old house.<\/p>\n<p>Quite the contrary, the ink\u2019s barely dried on your last purchase agreement and you\u2019re still fanning out that \u201cnew house smell.\u201d<\/p>\n<p>You need to pull off a miracle to make a profit despite this fast turnaround and stiff competition from fresh <a href=\"https:\/\/www.homelight.com\/blog\/buyer-does-new-construction-hold-its-value\/\">new construction<\/a> (even newer than yours!) down the block.<\/p>\n<p>Without financial clarity and a deep understanding of your local market, you have an uphill battle in front of you.<\/p>\n<p>We\u2019ve compressed the advice from real estate agents who\u2019ve mastered the timing and marketing of these delicate deals into 6 top money-making tips for selling new homes so you walk away with a solid gain.<\/p>\n<h2>1: Get up to speed with your local housing market conditions<\/h2>\n<p>The big picture shows that average and median sales prices of new homes in the U.S. rise with time.<\/p>\n<p>When you own a house over the course of several years or decades, you can ride out dips in the market that drag down your home\u2019s value and take advantage of long-term price appreciation.<\/p>\n<p>But when you sell at a fast clip after you buy, you\u2019re more vulnerable to market fluctuations. So before you pull the trigger on your new-home sale, get a good reading of the market and whether prices have gone up or down since your purchase.<\/p>\n<p>If the economy is in the midst of a crash (and no one can afford to buy homes, \u00e0 la 2008) then it\u2019s unlikely you\u2019ll gain anything close to your original purchase price.<\/p>\n<p>Collin County, TX real estate agent <a href=\"https:\/\/www.homelight.com\/agents\/ryan-cave-tx-0503743\">Ryan Cave<\/a>, who ranks in the top 3% of agents in the area, explains, \u201cSelling a new home is very market dependent. In 2007, 2008, or 2009, when the market went flat, I would tell people, \u2018You really need to be in a home probably 4 years before you\u2019re going to break even on the cost of the sale.\u2019\u201d<\/p>\n<p>If however, the market is doing well, you won\u2019t have to wait nearly as long to earn back that money. \u201cWhen the market is skyrocketing,\u201d says Cave, \u201cand homes are going up 8-10% a year, then I\u2019ve had people in a home for a year who sold it and did OK.\u201d<\/p>\n<p>Remember that real estate is local, meaning what\u2019s happening at the national level might not be reflected in your city or neighborhood.<\/p>\n<p><strong>Here are some key ways to find the pulse of your local market:<\/strong><\/p>\n<ul>\n<li>Ask a top real estate agent to use their sophisticated tools to give you up-to-the-second information on home prices in your neck of the woods.<\/li>\n<li>Find the <a href=\"https:\/\/www.homelight.com\/blog\/houses-sold-near-me\/\">selling prices of homes in your area<\/a> online using tools from Zillow, Trulia, RealtyTrac and Realtor. Be sure to look at similar homes nearby that were sold recently.<\/li>\n<li>Keep an eye on your local media. Read the paper\u2014whether it\u2019s your city\u2019s paper, or a paper specific to your neighborhood\u2014because they\u2019ll often have real estate trend pieces.<\/li>\n<\/ul>\n<figure id=\"attachment_9703\" aria-describedby=\"caption-attachment-9703\" style=\"width: 700px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/tips-for-selling-new-homes-calculator.jpg\" target=\"_blank\"><img decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/tips-for-selling-new-homes-calculator.jpg\" class=\"attachment-content size-content\" alt=\"\" srcset=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/tips-for-selling-new-homes-calculator.jpg 700w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/tips-for-selling-new-homes-calculator-64x37.jpg 64w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/tips-for-selling-new-homes-calculator-128x73.jpg 128w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/tips-for-selling-new-homes-calculator-192x110.jpg 192w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/tips-for-selling-new-homes-calculator-432x247.jpg 432w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/tips-for-selling-new-homes-calculator-500x286.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-9703\" class=\"wp-caption-text\">Source: (Pxhere)<\/figcaption><\/figure>\n<h2>2: Pin down your home\u2019s value and calculate your home sale proceeds<\/h2>\n<p>Top real estate agents suggest owning your home for no fewer than 2 years and ideally 5 years \u00a0before you sell so that you can take advantage of rising home values.<\/p>\n<p>Just ask Warren Buffett, who\u2019s <a href=\"https:\/\/www.cnbc.com\/2017\/03\/06\/heres-why-warren-buffett-thinks-you-should-buy-a-home.html\">Laguna Beach, California home<\/a> that he bought in 1971 for $150,000 is now listed for $11 million.<\/p>\n<p>Since your new home won\u2019t go through this 50-year price appreciation, figure out how much you will make on your sale before you put it on the market.<\/p>\n<p>HomeLight\u2019s <a href=\"https:\/\/www.homelight.com\/home-value-estimator\">Home Value Estimator<\/a> can help calculate a general ballpark of your home\u2019s value, but a real estate agent provides a better estimate of the price after evaluating your new home\u2019s location and other details the calculator might miss in their <a href=\"https:\/\/www.homelight.com\/blog\/comparative-market-analysis\/\">comparative market analysis<\/a>.<\/p>\n<p>Once you pinpoint that number, start on Step 2 in this <a href=\"https:\/\/www.homelight.com\/blog\/how-much-will-i-make-selling-my-house\/\">home-selling guide<\/a> to figure out your home sale proceeds. To summarize:<\/p>\n<ul>\n<li><strong>Start with:<\/strong> the value of your home<\/li>\n<li><span style=\"color: #ff0000;\">(Subtract)<\/span> the agent commissions<\/li>\n<li><span style=\"color: #ff0000;\">(Subtract)<\/span> attorney fees<\/li>\n<li><span style=\"color: #ff0000;\">(Subtract)<\/span> property taxes<\/li>\n<li><span style=\"color: #ff0000;\">(Subtract)<\/span> title, escrow, notary, and transfer fees<\/li>\n<li><span style=\"color: #ff0000;\">(Subtract)<\/span> your mortgage payoff<\/li>\n<li><strong>Equals:<\/strong> your home sale proceeds<\/li>\n<\/ul>\n<h2>3: Is the price right? Two key things to remember when pricing your new home<\/h2>\n<p><strong>The median income calculation<\/strong><\/p>\n<p>Researchers from The Brand Constructors, the country\u2019s top construction marketing specialists, explain that \u201c<a href=\"https:\/\/www.brandconstructors.com\/selling-new-construction-homes\/\">new homes should cost about 2.5 times the median household income<\/a> of the market they\u2019re in.\u201d<\/p>\n<p>The National Association of Realtors provides <a href=\"https:\/\/www.nar.realtor\/research-and-statistics\/housing-statistics\">reliable surveys that can help you identify the median incomes in your area<\/a> and target an asking prices. This calculation will set your home at an affordable price that is attractive to buyers of new homes.<\/p>\n<p>For the most accurate pricing point, you should complete a comparative market analysis with your real estate agent to take into account all of the nuances that could impact your home\u2019s value, such as its proximity to local attractions (adds value) or the presence of low-flying planes (subtracts value).<\/p>\n<p><strong>Your new construction competition down the block<\/strong><\/p>\n<p>Once you decide on the timing of your sale, Cave advises homeowners to take a look at the construction happening (or not happening) around their neighborhood.<\/p>\n<p>\u201cSay you bought your home from the builder for $350k, and now the builder is selling new homes $360k or $370k\u2014it\u2019s going to be very hard for a buyer to want to pay that $350k to you, if they can get a new home for $10-20k more,\u201d says Cave. \u201cIt sounds like a lot of money, but at $150 more per month they get to pick their colors, their cabinets, plus a one-year warranty, that\u2019s hard to compete with.\u201d<\/p>\n<p>As Cave explains, even though your home is new, it\u2019s still pre-owned and \u201cno one\u2019s going to buy a pre-owned home for the price of a new one.\u201d<\/p>\n<p>To sell your house in less time, you\u2019ll have to price it against the competition.<\/p>\n<figure id=\"attachment_5826\" aria-describedby=\"caption-attachment-5826\" style=\"width: 700px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/capital-gains-tax.jpg\" target=\"_blank\"><img decoding=\"async\" width=\"700\" height=\"339\" src=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/capital-gains-tax.jpg\" class=\"attachment-content size-content\" alt=\"capital gains tax\" srcset=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/capital-gains-tax.jpg 700w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/capital-gains-tax-64x31.jpg 64w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/capital-gains-tax-128x62.jpg 128w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/capital-gains-tax-192x93.jpg 192w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/capital-gains-tax-432x209.jpg 432w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/capital-gains-tax-500x242.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-5826\" class=\"wp-caption-text\">Source: (rawpixel.com\/ Pexels)<\/figcaption><\/figure>\n<h2>4: Keep your capital gains tax burden in check<\/h2>\n<p>If you\u2019ve owned your new home for less than 2 years, you\u2019ll have to pay capital gains tax on your home sale\u2014unless you choose to hold onto the property a little longer.<\/p>\n<p><a href=\"https:\/\/www.investopedia.com\/ask\/answers\/06\/capitalgainhomesale.asp\">Capital gains tax exemptions<\/a> on the sale of your home (up to $250,000 for single filer, and $500,000 if you\u2019re married) apply to you if:<\/p>\n<ol>\n<li>You have owned your home for at least 2 years<\/li>\n<li>You have occupied this home for 2 of the last 5 years as a primary home<\/li>\n<\/ol>\n<p>The rate for capital gains on the sale of your home is 0%, 15%, or 20% <a href=\"https:\/\/www.taxpolicycenter.org\/briefing-book\/how-are-capital-gains-taxed\">dependent on your tax bracket<\/a>. You\u2019ll need to report these gains on your annual tax return using <a href=\"https:\/\/www.irs.gov\/forms-pubs\/about-schedule-d-form-1040-capital-gains-and-losses\">Schedule D of IRS Form 1040<\/a>. Failing to do so could result in an IRS sanction.<\/p>\n<p>Before you put your new home on the market, consult with a seasoned tax professional about your options for mitigating your tax burden.<\/p>\n<figure id=\"attachment_9702\" aria-describedby=\"caption-attachment-9702\" style=\"width: 700px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/tips-for-selling-new-homes-buyer.jpg\" target=\"_blank\"><img decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/tips-for-selling-new-homes-buyer.jpg\" class=\"attachment-content size-content\" alt=\"\" srcset=\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/tips-for-selling-new-homes-buyer.jpg 700w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/tips-for-selling-new-homes-buyer-64x37.jpg 64w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/tips-for-selling-new-homes-buyer-128x73.jpg 128w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/tips-for-selling-new-homes-buyer-192x110.jpg 192w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/tips-for-selling-new-homes-buyer-432x247.jpg 432w, https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2018\/09\/tips-for-selling-new-homes-buyer-500x286.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-9702\" class=\"wp-caption-text\">Source: (S A R A H \u2717 S H A R P\/ Unsplash)<\/figcaption><\/figure>\n<h2>5: Know your audience: What do buyers want in a new home?<\/h2>\n<p>A main advantage of selling your new home is just that\u2014it\u2019s new! Buyers don\u2019t have to flip through pamphlets to choose a marble top or carry around paint cards. So, what kind of features does your house have already that can be marketed and tailored towards these modern buyers?<\/p>\n<p>According to <a href=\"https:\/\/www.kiplinger.com\/slideshow\/real-estate\/T010-S001-features-home-buyers-want-most\/index.html\">Kiplinger<\/a>, a leading personal finance site, some top features buyers look for are:<\/p>\n<ul>\n<li>An open-floor plan<\/li>\n<li>Tech-savvy and energy efficient designs<\/li>\n<li>A separate laundry room<\/li>\n<li>A patio<\/li>\n<\/ul>\n<p>Does your new home check off any of these items?<\/p>\n<p>If so, this is a great time to speak with an real estate agent, who can help identify and promote these qualities in your listing description and marketing materials to justify a higher asking price<\/p>\n<p>From brand new appliances to the latest design trends, play up your home\u2019s best asset\u2014 newness!<\/p>\n<p>Finally, remind buyers that a new home will be far less likely to pose big maintenance headaches and surprises such as a leaky roof or water heater on the fritz shortly after the deal closes. Just like a new car, a new house is clean, fresh, and reliable.<\/p>\n<h2>6: Be prepared to answer, \u2018Why are you selling your new home?\u2019<\/h2>\n<p>Marketing your new home for sale is all about the messaging. Buyers are going to be curious about why you\u2019re abandoning this place so soon after you snatched it up. They\u2019ll naturally wonder if there\u2019s something wrong with it\u2014which you know isn\u2019t the case!<\/p>\n<p>So, be upfront, but vague. You don\u2019t need to dish on any personal details. But you also don\u2019t want buyers to concoct imagined issues of pests or haunted bedrooms.<\/p>\n<p>Cave recommends posting a note in the listing about a homeowner\u2019s \u201clife change,\u201d which is a discreet way of signalling to the buyer that this has more to do with the seller than the home.<\/p>\n<p>Says Cave, \u201cI try to get permission from sellers to put something in the listing about it being a life change, \u2018Seller\u2019s life change is your gain.\u2019 Not telling them what it is or how urgent, but just a life change that allows the buyer to get the home for less than a new one.\u201d<\/p>\n<p>That should satisfy the buyer\u2019s curiosity and dissolve any concern regarding the quality of your home.<\/p>\n<h2>Sell your new home at the right time, with the right price, to the right buyer<\/h2>\n<p>Selling a home is a complicated process, but selling a new home comes with its own set of unique challenges.<\/p>\n<p>\u201cRight now, it really depends on your area. But you\u2019re probably going to want to be in a home at least a year or two, unless you\u2019re OK with walking away from the losses,\u201d says Cave. \u201cAnd [things like] new builds will suppress your home\u2019s price, until they\u2019re gone.\u201d<\/p>\n<p>Team up with a top real estate professional in your area to get a solid reading on your local market conditions and how much you could realistically fetch for your new home to cover all your bases.<\/p>\n<p>You\u2019re bound to drum up interest from buyers who love all things new and shiny\u2014you just have to make sure the price and timing are spot on for a successful sale.<\/p>\n<p><em>Article Image\u00a0Source: (KellyAlpert\/ Pixabay)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dig into these money-making tips backed by real estate experts for selling new homes to the right buyer, at the right price, at the right time.<\/p>\n","protected":false},"author":90,"featured_media":9700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[323,319],"tags":[],"class_list":["post-5798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quick-tips","category-selling-advice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Your Top 6 Money-Making Tips for Selling New Homes at a Profit<\/title>\n<meta name=\"description\" content=\"Dig into these money-making tips backed by real estate experts for selling new homes to the right buyer, at the right price, at the right time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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