The listing description is your chance to emphasize the best aspects of both your home and the surrounding area, whether you have access to quality schools or are within walking distance from the historic district with boutiques and microbreweries.<\/p>\n\n\n\n\n\n
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\n <\/div>\n \n Step One: Talk to an Expert Listing Agent<\/h3>\n
It takes just two minutes to match you with the top-performing listing agents in your market. Our data shows that the top 5% of agents in the U.S. sell homes quicker and for as much as 10% more than the average agent.<\/p>\n \n
1. Write down your home\u2019s best-selling features<\/h2>\n
Local MLSs<\/a>, or the databases where for-sale property listings are aggregated and then disseminated to major real estate websites, typically have a character limit for real estate listing descriptions. So you can\u2019t write a novel about your home (nor will most buyers have the patience to read one).<\/p>\n \u201cI will always point out those desirable things that the buyer might not know otherwise from just looking at the pictures,\u201d says Mary Jo Santistevan<\/a>, who has nearly two decades of experience. \u201cThe description is our chance to put in things like the hand-scraped mahogany wood flooring or chiseled stone from Italy.\u201d<\/p>\n Remember to highlight neighborhood features such as nearby walking trails or local attractions. A great location is especially important to share when your house is modest or needs some work, advises Mike Tchobanian<\/a>, a top-performing Henderson, Nevada<\/a> agent. If your interior is fairly dated, for instance, he advises playing up that peaceful park at the end of your block instead.<\/p>\n