{"id":5987,"date":"2025-12-09T04:00:33","date_gmt":"2025-12-09T12:00:33","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=5987"},"modified":"2025-12-09T17:24:53","modified_gmt":"2025-12-10T01:24:53","slug":"how-to-market-your-house","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/how-to-market-your-house\/","title":{"rendered":"How to Market Your House for Sale in 2026"},"content":{"rendered":"

Gone are the days of historically low mortgage interest rates, buyers waiving all concessions, and shorter selling timelines that defined the pandemic market for two years. From a 16-day average days-on-market in 2021 to 47-62 days in the third quarter of 2025, we are seeing the slowest pace in 10 years. Potential buyers have taken a wait-and-see approach<\/a> to the single-family home market, as high mortgage rates have placed affordability constraints on their purchasing decisions.<\/p>\n

So, if you\u2019re selling a home in 2026<\/a>, you\u2019ll need a new strategy to get the most equity out of your most valuable asset.<\/p>\n

Fortunately, you don\u2019t have to navigate the market alone. We\u2019ve surveyed HomeLight\u2019s top-performing agents nationwide and harnessed their collective expertise to create a guide on how to market your house for sale.<\/p>\n

When you hire the right Realtor, that professional will collaborate with you to develop a data-driven marketing plan that appeals specifically to buyers in your area.<\/p>\n

Whether you\u2019re partnering with a top agent<\/a> or selling a house by owner<\/a>, these are the marketing priorities you\u2019ll need to consider to market your house in 2026.<\/p>\n\n\n\n\n\n

\n
\n
\n \"homelight\n <\/div>\n \n

Step One to Marketing Your Home<\/h3>\n

Find out what it’s worth! Get a near-instant real estate house price estimate from HomeLight for free. Our tool analyzes the records of recently sold homes near you, your home\u2019s last sale price, and other market trends to provide a preliminary range of value in under two minutes.<\/p>\n \n

\n Get Estimate<\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"

Ready to sell? Attract buyers with this guide on how to market your house for sale. Understand trends and learn creative ways to get offers.<\/p>\n","protected":false},"author":305,"featured_media":38202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[321,335],"tags":[251],"class_list":["post-5987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attract-buyers","category-marketing-tips","tag-how-to-sell-a-house"],"acf":[],"yoast_head":"\nHow to Market Your House for Sale in 2026<\/title>\n<meta name=\"description\" content=\"Ready to sell? Attract buyers with this guide on how to market your house for sale. Understand trends and learn creative ways to get offers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.homelight.com\/blog\/how-to-market-your-house\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Market Your House for Sale in 2026\" \/>\n<meta property=\"og:description\" content=\"Ready to sell? Attract buyers with this guide on how to market your house for sale. Understand trends and learn creative ways to get offers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.homelight.com\/blog\/how-to-market-your-house\/\" \/>\n<meta property=\"og:site_name\" content=\"HomeLight Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gohomelight\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-09T12:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-10T01:24:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hl-blog.homelight.com\/wp-content\/uploads\/2023\/05\/HomeLight-Featured-Image-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"564\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Adrian E. Hirsch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gohomelight\" \/>\n<meta name=\"twitter:site\" content=\"@gohomelight\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrian E. Hirsch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Market Your House for Sale in 2026","description":"Ready to sell? Attract buyers with this guide on how to market your house for sale. Understand trends and learn creative ways to get offers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.homelight.com\/blog\/how-to-market-your-house\/","og_locale":"en_US","og_type":"article","og_title":"How to Market Your House for Sale in 2026","og_description":"Ready to sell? Attract buyers with this guide on how to market your house for sale. Understand trends and learn creative ways to get offers.","og_url":"https:\/\/www.homelight.com\/blog\/how-to-market-your-house\/","og_site_name":"HomeLight Blog","article_publisher":"https:\/\/www.facebook.com\/gohomelight\/","article_published_time":"2025-12-09T12:00:33+00:00","article_modified_time":"2025-12-10T01:24:53+00:00","og_image":[{"width":1000,"height":564,"url":"https:\/\/hl-blog.homelight.com\/wp-content\/uploads\/2023\/05\/HomeLight-Featured-Image-5.png","type":"image\/png"}],"author":"Adrian E. Hirsch","twitter_card":"summary_large_image","twitter_creator":"@gohomelight","twitter_site":"@gohomelight","twitter_misc":{"Written by":"Adrian E. Hirsch","Est. reading time":"19 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.homelight.com\/blog\/how-to-market-your-house\/#article","isPartOf":{"@id":"https:\/\/www.homelight.com\/blog\/how-to-market-your-house\/"},"author":{"name":"Adrian E. Hirsch","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/person\/293bec676871800f6b1ce10bd6ad05e0"},"headline":"How to Market Your House for Sale in 2026","datePublished":"2025-12-09T12:00:33+00:00","dateModified":"2025-12-10T01:24:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.homelight.com\/blog\/how-to-market-your-house\/"},"wordCount":197,"publisher":{"@id":"https:\/\/www.homelight.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.homelight.com\/blog\/how-to-market-your-house\/#primaryimage"},"thumbnailUrl":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2023\/05\/HomeLight-Featured-Image-5.png","keywords":["How to Sell a House"],"articleSection":["Attract Buyers","Marketing Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.homelight.com\/blog\/how-to-market-your-house\/","url":"https:\/\/www.homelight.com\/blog\/how-to-market-your-house\/","name":"How to Market Your House for Sale in 2026","isPartOf":{"@id":"https:\/\/www.homelight.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.homelight.com\/blog\/how-to-market-your-house\/#primaryimage"},"image":{"@id":"https:\/\/www.homelight.com\/blog\/how-to-market-your-house\/#primaryimage"},"thumbnailUrl":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2023\/05\/HomeLight-Featured-Image-5.png","datePublished":"2025-12-09T12:00:33+00:00","dateModified":"2025-12-10T01:24:53+00:00","description":"Ready to sell? Attract buyers with this guide on how to market your house for sale. Understand trends and learn creative ways to get offers.","breadcrumb":{"@id":"https:\/\/www.homelight.com\/blog\/how-to-market-your-house\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.homelight.com\/blog\/how-to-market-your-house\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.homelight.com\/blog\/how-to-market-your-house\/#primaryimage","url":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2023\/05\/HomeLight-Featured-Image-5.png","contentUrl":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2023\/05\/HomeLight-Featured-Image-5.png","width":1000,"height":564,"caption":"Source: (Point3D Commercial Imaging Ltd. \/ Unsplash)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.homelight.com\/blog\/how-to-market-your-house\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.homelight.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Market Your House for Sale in 2026"}]},{"@type":"WebSite","@id":"https:\/\/www.homelight.com\/blog\/#website","url":"https:\/\/www.homelight.com\/blog\/","name":"HomeLight Blog","description":"Real Estate Advice from America's Top Agents","publisher":{"@id":"https:\/\/www.homelight.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.homelight.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.homelight.com\/blog\/#organization","name":"HomeLight","url":"https:\/\/www.homelight.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/logo-hr-color.png","contentUrl":"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2017\/11\/logo-hr-color.png","width":1348,"height":262,"caption":"HomeLight"},"image":{"@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gohomelight\/","https:\/\/x.com\/gohomelight","https:\/\/www.linkedin.com\/company\/homelight\/","https:\/\/www.youtube.com\/channel\/UCimugR9XF17-OZ7B9fNnxWw","https:\/\/en.wikipedia.org\/wiki\/HomeLight"],"description":"Everything you need to know to sell your house faster and for more money. Articles, guides, and advice from top agents all over the U.S.","email":"support@homelight.com","telephone":"(888) 688-0350","legalName":"HomeLight","foundingDate":"2012-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"201","maxValue":"500"}},{"@type":"Person","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/person\/293bec676871800f6b1ce10bd6ad05e0","name":"Adrian E. Hirsch","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.homelight.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5cbb3e57c97d85950c21f6199c5217aa962f9904e1fd1ef1fac8df4af95ed3b4?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5cbb3e57c97d85950c21f6199c5217aa962f9904e1fd1ef1fac8df4af95ed3b4?s=96&d=blank&r=g","caption":"Adrian E. Hirsch"},"description":"Adrian E. Hirsch is a South Louisiana interviewer, writer, editor, blogger and scriptwriter. She\u2019s covered the region\u2019s unique lifestyle, landmarks, architecture, art, antiques, food, music, pets and healthcare issues for the Los Angeles Times Syndicate, New Orleans, Memphis and Gambit magazines among others. Having bought, sold and built homes, she\u2019s survived the whims of the market, contractors, kids, rescued cats and dogs\u2014not to mention hurricanes, erosion and termite invasion. Her real estate reporting aims to help families find the right home and maximize the potential of that major investment.","sameAs":["https:\/\/www.linkedin.com\/in\/adrian-hirsch-aa98218\/"],"url":"https:\/\/www.homelight.com\/blog\/author\/adrian-hirsch\/"}]}},"_links":{"self":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/posts\/5987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/users\/305"}],"replies":[{"embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/comments?post=5987"}],"version-history":[{"count":0,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/posts\/5987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/media\/38202"}],"wp:attachment":[{"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/media?parent=5987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/categories?post=5987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.homelight.com\/blog\/wp-json\/wp\/v2\/tags?post=5987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}