{"id":6157,"date":"2018-10-31T13:56:30","date_gmt":"2018-10-31T20:56:30","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=6157"},"modified":"2019-06-13T14:36:41","modified_gmt":"2019-06-13T21:36:41","slug":"real-estate-photography-tips","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/real-estate-photography-tips\/","title":{"rendered":"16 Real Estate Photography Tips to Pull Off the Perfect Shoot for Your Home"},"content":{"rendered":"

There\u2019s a surprise knock at the door\u2026 it\u2019s your real estate photographer, all set to take shots for your real estate listing! Except dark clouds loom over head, your beanie baby collection sits out on full display, stacks of mail clutter every corner, and weeds have taken over the lawn.<\/p>\n

Even clever angles and a brilliant professional behind the camera can\u2019t save you now.<\/p>\n

The moral of the story? Don\u2019t underestimate how much coordination and prep work goes into getting the best possible photos for your home listing\u2014it\u2019s not a step where you can afford to drop the ball.<\/p>\n

Top Phoenix, AZ agent Kim Panozzo<\/a>, who sells properties 60% quicker than the average agent in her region, explains:<\/p>\n

\u201cYou only get one bite at the apple, so it\u2019s important to have good photos. We\u2019re in a day and age when buyers are very visual and they look at things quickly, so you\u2019ve got to catch their eye.\u201d<\/p><\/blockquote>\n

Plus, 89% of buyers<\/a> who used the internet as part of their home search found photos to be \u201cvery useful.\u201d And 51% of recent home buyers<\/a> report that they actually found the home they purchased online.<\/p>\n

\"An<\/a>
Source: (nar.realtor<\/a>)<\/figcaption><\/figure>\n

Get everything you need to know about taking great real estate photos with our complete guide on lighting, angles, composition, and editing<\/a>.<\/p>\n

Then, we\u2019ll help you tackle the logistics side of the equation with these 16 real estate photography tips to pull off the perfect photo shoot for your home.<\/p>\n

We\u2019ll cover the areas of:<\/p>\n

    \n
  1. Why you should hire a professional photographer<\/li>\n
  2. How to prep and stage your home for the photoshoot<\/li>\n
  3. Timing your shoot to take advantage of the best lighting<\/li>\n
  4. Creating a \u201cshot list\u201d of all the rooms and angles that need to be captured<\/li>\n
  5. Paring down the photo selection to your final cut<\/li>\n<\/ol>\n

    1. Find out if your agent plans to hire a photographer<\/h2>\n

    The national average cost to hire a professional real estate photographer is just $110 to $300<\/a>. And you may not even have to pay for it yourself.<\/p>\n

    Many real estate agents include professional photos as part of their service package. They likely have a few photographer buddies on speed dial and will pay for their work out of their own budget no matter what the value of your home is.<\/p>\n

    That way, they can maintain that high photo quality across all of their listings.<\/p>\n

    If your agent doesn\u2019t offer complimentary photos as part of their marketing package (some top-notch agents don\u2019t, especially in smaller markets), it\u2019s worth a few hundred dollars to hire one yourself.<\/p>\n

    There\u2019s a huge difference between professional listing photos and amateur ones<\/a>, and buyers will be able to see through your blurry, cockeyed smartphone shots in an instant.<\/p>\n

    According to one study done by a real estate photography company, top-notch photos can make your house sell 32% faster<\/a> than a house with low quality or average pictures.<\/p>\n

    \"An<\/a>
    Source: (Rawpixel\/ Unsplash)<\/figcaption><\/figure>\n

    2. Schedule a walkthrough with the photographer to identify any issues upfront<\/h2>\n

    Once you\u2019ve got a photographer nailed down, set up a time for them to come through your house to get the lay of the land.<\/p>\n

    That way, you can walk around the house with them and identify any problems (like too little lighting) that need to be resolved before the day of the photo shoot.<\/p>\n

    3. Book the shoot only after wrapping your remodeling projects<\/h2>\n

    You may be in a hurry to get your home sold, but if you\u2019re making any improvements to the property, you\u2019ll want to showcase it in the photos.<\/p>\n

    Unfortunately, you\u2019ll wind up paying additional fees to your photographer if remodeling delays result in the need to reschedule the photo shoot.<\/p>\n

    Always wait to schedule your shoot until you\u2019re sure all remodeling work is done. It may add a few extra days to your timeline before listing, but it\u2019s worth it.<\/p>\n

    \"A<\/a>
    Source: (Markus Spiske\/ Pexels)<\/figcaption><\/figure>\n

    4. Plan for the weather as best you can<\/h2>\n

    It takes a lot of natural light to get exquisite real estate photos\u2014especially the exterior shots. So sunny and clear, or partly cloudy<\/a> weather is generally accepted as the best for scheduling your home\u2019s photo shoot.<\/p>\n

    Of course, mother nature and meteorologists don\u2019t always oblige, so keep an eye on the local forecast in the days leading up to your shoot. Most photographers will reschedule without charging you extra fees if weather is the culprit for delays.<\/p>\n

    Be flexible about the time of day, too. The position of the sun in relation to your home makes a big difference in getting that money shot of your home\u2019s curb appeal.<\/p>\n

    Ask your photographer if it\u2019s best to schedule a morning or afternoon shoot to capture your front yard in its best light.<\/p>\n

    5. Get your home ready for picture day<\/h2>\n

    The biggest job you have as the seller is getting your home shipshape before the photo shoot. Simply tidying up won\u2019t do if you want your real estate photos to stand out from the crowd.<\/p>\n

    It goes without saying that your home needs a thorough cleaning<\/a> before the photo shoot. From sweeping cobwebs off the ceiling to scrubbing built-up gunk off of your floors, you need to scour every surface and corner until the whole house shines.<\/p>\n

    But it\u2019ll still look \u201cmessy\u201d unless you take time to declutter, too. This means packing, donating, or tossing anything you no longer want or need.<\/p>\n

    Note that clutter isn\u2019t limited to decorative items. Even your everyday necessities in the kitchen and bathrooms should be tucked out of sight for the photos.<\/p>\n

    The less you have, the easier it\u2019ll be to stage.<\/p>\n

    6. Protect your fragile belongings<\/h2>\n

    Now\u2019s also a good time to remove any breakables from places where they are one elbow jab away from shattering.<\/p>\n

    Photographers are known to move around while looking through their camera lens to get the best angle, and may even stand on furniture to get it\u2014so it\u2019s better to be safe than sorry.<\/p>\n

    \"A<\/a>
    Source: (Sarah J\/ Pexels)<\/figcaption><\/figure>\n

    7. Use \u2018soft staging\u2019 to prepare your home for its close-up<\/h2>\n

    Once you\u2019ve pared down, you\u2019ll want to make sure what\u2019s left looks picture perfect. Think about it like you\u2019re styling a sleek department store window display.<\/p>\n

    If you don\u2019t have the knack for interior decorating, consider bringing in a\u00a0professional stager<\/a>.<\/p>\n

    Even vacant homes can benefit from a little soft staging. Soft staging<\/a> refers to adding decorative accents without bringing in furniture. For example, hanging artwork on the walls, adding towels in the bathroom, and placing a decorative fruit bowl in the kitchen.<\/p>\n

    \u201cIf it\u2019s a vacant property, I like to have it soft-staged at least before the photographer comes,\u201d says Panozzo. \u201cSoft staging really keeps people\u2019s eyes up, keeps them looking at the space itself versus that speck on the carpet or small stain on the ceiling.\u201d<\/p>\n

    8. Get creative with undesirable window views<\/h2>\n

    Everyone wants a spectacular view out of their windows, but not everyone\u2019s got one. If yours is lacking, you\u2019re not out of luck.<\/p>\n

    Let\u2019s say one of your windows looks out at a brick wall. That\u2019ll stand out like an eyesore in your photos\u2014unless you distract from the mundane with a plant on the windowsill.<\/p>\n

    With sunlight streaming through onto the greenery, that brick wall turns into a beautiful backdrop.<\/p>\n

    9. Make sure you\u2019ve got enough light<\/h2>\n

    As your photographer is sure to let you know, natural light is best for photographing homes. So make sure all of your window coverings are clean and open before the shoot.<\/p>\n

    Unfortunately, some rooms may not get enough natural light to take good photos. If that\u2019s the case, make sure all your light fixtures have working bulbs\u2014and that the bulbs match.<\/p>\n

    Different bulbs give off varying shades of light, some of which can make walls, floors, and furnishings look dingy. (Pro tip: A bulb\u2019s brightness is measured in lumens<\/a>, not watts!)<\/p>\n

    Your photographer may bring in their own light kit or have a personal preference for light bulbs to alleviate this problem. But just to be safe, it\u2019s best to get bulbs that mimic daylight<\/a>\u2014such as these LED light bulbs<\/a> from Home Depot.<\/p>\n

    10. Set your ‘shot list’ in stone<\/h2>\n

    Experienced real estate photographers know to come their photo shoots with a prepared shot list<\/a>, which is a list of all the shots they plan to take the day of the photoshoot.<\/p>\n

    In fact, they\u2019ll probably start planning the shot list during the walkthrough.<\/span><\/p>\n

    That\u2019ll cover all of the basic must-have photos you need, like the kitchen, baths, bedrooms, front and backyards, and so forth.<\/p>\n

    Your job? Make sure the shot list also covers all of your home\u2019s highlights\u2014even the ones your photographer might not know about or remember.<\/p>\n

    Start with any features you\u2019re going to showcase in the listing description. Did you just install a chef-grade range in the kitchen? Did you restore the original fireplace in your historic home? Does your home feature an open concept layout?<\/p>\n

    Make sure these highlights are photographed in all their glory.<\/p>\n

    11. Talk with your agent about whether to stay or skedaddle on photoshoot day<\/h2>\n

    While it\u2019s a good idea to make yourself scarce during showings, the photo shoot could go either way. If your agent prefers to be at the shoot, your presence may not be needed.<\/p>\n

    Your agent knows best which photos are needed for your listing package, and can be trusted to safeguard your property, too.<\/p>\n

    However, if your agent can\u2019t be there, or you prefer to be more hands-on, there\u2019s no reason to stay away\u2014as long as you don\u2019t get in<\/i> the way.<\/p>\n

    12. Give your neighbors a heads up about your plans<\/h2>\n

    It might be a tad unnerving for your neighbors to see some stranger outside taking photos\u2014especially if your neighbors have children.<\/p>\n

    So, on the night before or the morning of the photo shoot, either call, visit, or leave a note with the people living on either side of you, across from you and behind you to let them know about the photo shoot.<\/p>\n

    If your shoot includes drone photos, make sure to mention that in the message, too.<\/p>\n

    \"A<\/a>
    Source: (Rawpixel\/ Pixabay)<\/figcaption><\/figure>\n

    13. Help the photographer out as needed, but don\u2019t hover<\/h2>\n

    The last thing you want to do is look over your photographer\u2019s shoulder on every shot. Trust that the expert you hired knows the ropes and doesn\u2019t need your input on the images.<\/p>\n

    If you\u2019re too involved trying to give tips and suggestions, your photographer may just speed through the shoot.<\/p>\n

    What you can do is be available as needed. Your photographer may ask where outlets are, or suggest rearranging items to improve the composition of the pictures.<\/p>\n

    The shoot will flow smoother if you\u2019re ready with assistance and answers.<\/p>\n

    While you\u2019re waiting to help, check your shot list to ensure all your featured items are photographed before moving on to the next room.<\/p>\n

    14. Select a wide range of photos that show off all the key spaces<\/h2>\n

    Your photographer will likely take hundreds of photos (or more!) of your home, and bring you a wide selection of the best to choose from. Narrowing down your choices is easier said than done.<\/p>\n

    It\u2019s tempting to focus on the artistry of the images and pick the most striking photos\u2014but this is a risky strategy. You\u2019ll wind up with several gorgeous angles of the backyard, but forget to show the master bathroom.<\/p>\n

    Those missing photos become red flags to buyers who assume there\u2019s a reason you left them out. So include all of the primary living spaces of the house (kitchen, living, dining, master bed and bath), even if they\u2019re not in the best shape.<\/p>\n

    If there is a reason to skip some areas\u2014say that you\u2019ve remodeled your whole house except for the half-bath\u2014then omitting the half-bath photo is the right move.<\/p>\n

    15. Don\u2019t post too many photos, even if they\u2019re gorgeous!<\/h2>\n

    Posting too few photos online is a major mistake\u2014but it\u2019s equally as bad to go overboard.<\/p>\n

    \u201cToo many photos is almost as harmful,\u201d says Panozzo. \u201cIn my opinion, you need like 25, maybe 30 photos. You want to show the whole house and entice buyers enough to get their foot in the door. But you don\u2019t want them to make a decision off of 115 photos and now they don\u2019t think they need to see it in person.\u201d<\/p>\n

    \"A<\/a>
    Source: (Petr Kratochvil\/ Free Stock Photos)<\/figcaption><\/figure>\n

    16. Throw in your own picturesque seasonal photos if you\u2019ve got them<\/h2>\n

    Your photographer will produce more stunning photos than you\u2019ll need, so it might seem strange to think about adding to them with any amateur photos you took yourself.<\/p>\n

    There\u2019s only one good reason to do it\u2014and it only holds true if you live in a four-season state.<\/p>\n

    If you\u2019ve got picturesque shots of your home surrounded by fall foliage or frosted with pristine snow, go ahead and include them with the listing.<\/p>\n

    Your professional photographer might even be willing (for a nominal fee) to edit your amateur seasonal photos to match the quality of his professional ones.<\/p>\n

    Just make sure to label them as special seasonal shots in the captions, and tack them on at the end, so buyers don’t think your listing’s been sitting on the market long enough for the weather to shift.<\/p>\n

    When it comes to taking the best photos to show off your home, hiring a professional photographer is always a smart move. And if you prepare for your home\u2019s photo shoot with these seller-focused real estate photography tips, you\u2019ll have the best images on the internet.<\/p>\n","protected":false},"excerpt":{"rendered":"

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