{"id":61684,"date":"2025-08-22T08:54:05","date_gmt":"2025-08-22T15:54:05","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=61684"},"modified":"2026-02-24T09:59:47","modified_gmt":"2026-02-24T17:59:47","slug":"homie-real-estate","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/homie-real-estate\/","title":{"rendered":"Homie Real Estate: Is This Flat-Fee Service Right For You?"},"content":{"rendered":"<p>If you\u2019ve lived in Utah or Arizona for more than a few years, it\u2019s likely you\u2019ve seen some unusual real estate billboards featuring slogans like \u201cKeep the equity, you filthy animal!\u201d or \u201cFriends don\u2019t let friends pay crazy commissions.\u201d Some past signs even sported 15-foot-tall faces of local listing agents.<\/p>\n<p>The brand behind these ads is Homie Real Estate, a company that\u2019s been swinging the bat for a decade, hoping for a home run. They\u2019ve struck out a few times but are still in the game.<\/p>\n<p>If you\u2019re selling a home in these two states, you might be asking, \u201cWhat does Homie Real Estate offer sellers?<\/p>\n<p>\n\n\n\n\n<div class=\"geo-cta widget-cta widget-cta--content     widget-cta--dark widget-cta--dark-blue-gradient\">\n    <div class=\"widget-element--content\">\n        <div class=\"widget-element--content-header\">\n            <img decoding=\"async\" alt=\"homelight logo\" class=\"widget-element--logo\" src=\"https:\/\/www.homelight.com\/blog\/wp-content\/themes\/ccprototypev5\/images\/logo-small-cta.png\" width=\"106\" height=\"25\" \/>\n        <\/div>\n        \n                <h3 class=\"cta-headline widget--bold\">Find a Top Agent With a High Sale-to-List Ratio<\/h3>\n                        <p>HomeLight can connect you with the highest-rated agents in your market. Our data shows that the top 5% of real estate agents across the U.S. sell homes for as much as 10% more than average agents.<\/p>\n        \n                <div class=\"widget-element--buttons\">\n            <a data-type=\"In Content CTA\" href=\"https:\/\/www.homelight.com\/find-agent\/quiz\/seller?#\/qaas=0\/\" class=\"cta-click-track widget-element--button\">Get Started<\/a>\n        <\/div>\n                    <\/div>\n<\/div>\n\n <div id=\"section--1\" data-toc-header=\"What is Homie Real Estate?\" data-toc-type=\"head\"><\/div><\/p>\n<h2>What is Homie Real Estate?<\/h2>\n<p><a href=\"https:\/\/www.homie.com\/\">Homie<\/a> is a discount real estate brokerage that charges a flat listing fee instead of a traditional percentage commission. Founded in 2015 in Utah, the brand was designed to make home buying and selling more approachable, hence the friendly name \u201cHomie,\u201d as if you had a helpful friend by your side.<\/p>\n<p>Originally, Homie pursued rapid growth, with bold marketing campaigns and plans to scale to 1,000 agents. After being sold and significantly downsized, it now operates with around <a href=\"https:\/\/www.inman.com\/2025\/05\/19\/once-on-a-path-for-expansion-homie-now-a-shell-of-its-former-self\/\">22 active agents<\/a> and specializes in serving home sellers and buyers in two states, Utah and Arizona.<\/p>\n<p>Today, Homie is rebuilding under new leadership and is realigning its focus on sustainability and keeping fees transparent and affordable. Despite recent upheaval, Homie continues to offer home-selling listing support for a flat fee, including pricing services, MLS marketing, negotiations, paperwork, and closing assistance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Will Homie Real Estate&#8217;s flat-fee listing service in Utah or Arizona save you money compared to top agents? See Homie reviews, pros, cons, and alternatives.<\/p>\n","protected":false},"author":298,"featured_media":61691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[322,238],"tags":[],"class_list":["post-61684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics","category-working-with-agents"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Homie Real Estate: Is This Flat-Fee Service Right For You?<\/title>\n<meta name=\"description\" content=\"Will Homie Real Estate&#039;s flat-fee listing service in Utah or Arizona save you money compared to top agents? See Homie reviews, pros, cons, and alternatives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.homelight.com\/blog\/homie-real-estate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Homie Real Estate: Is This Flat-Fee Service Right For You?\" \/>\n<meta property=\"og:description\" content=\"Will Homie Real Estate&#039;s flat-fee listing service in Utah or Arizona save you money compared to top agents? 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