{"id":6180,"date":"2023-08-18T04:00:26","date_gmt":"2023-08-18T11:00:26","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=6180"},"modified":"2023-08-31T20:24:37","modified_gmt":"2023-09-01T03:24:37","slug":"real-estate-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/real-estate-marketing-plan\/","title":{"rendered":"7 Questions to Test Your Agent’s Real Estate Marketing Plan"},"content":{"rendered":"

A real estate marketing plan involves a combination of online and offline tactics, including listing syndication, social media promotion, print advertising, open houses<\/a>, and more. A well-executed approach can make all the difference in attracting potential buyers and securing a quick sale at the right price.<\/p>\n

When you\u2019re selling, it’s essential that you work with a real estate agent who understands your local market<\/a> and can tailor a marketing plan to highlight your property’s unique features.<\/p>\n\n\n\n\n\n

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Find a Top Listing Agent to Market Your Home<\/h3>\n

HomeLight makes it easy to connect with a top real estate agent who can develop a marketing strategy tailored to your home. Your agent will be equipped to provide complete service including: professional photography, listing on major online home search sites, open houses, and more.<\/p>\n \n

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Nip possible issues with your agent\u2019s proposed marketing plan in the bud during their listing presentation \u2014 when an agent makes his or her initial pitch to represent you in the sale of your home, and you get the chance to ask questions.<\/p>\n

\u201cDuring the agent\u2019s listing presentation, see if their messaging is generic, lacks strategic direction regarding who the target buyer audience is, and lacks understanding of the home\u2019s unique selling points,\u201d says Chad Martin,<\/a> president of Element-360, an award-winning real estate marketing agency in Asheville, North Carolina. \u201cSee if the agent lacks a background and track record in the respective market niche. Pay attention to how well they listen.\u201d<\/p>\n

Here are 7 key questions to test if your agent\u2019s real estate marketing plan is up to snuff.<\/p>\n

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1. What kind of outreach will you do to draw in buyers?<\/h2>\n

An agent\u2019s marketing plan for your home should provide a clear course of action for how they plan to attract buyers and generate buzz<\/a> about your listing.<\/p>\n

\u201cThe marketing plan is at least 50% of how a home gets sold and why you\u2019re hiring a Realtor<\/a>,\u201d says Tiffany Fykes<\/a>, a top-selling real estate agent in Nashville, Tennessee. \u201cIf an agent can\u2019t tell you what they\u2019re going to do to market the home, then they\u2019re just going to post it on the MLS<\/a> (Multiple Listing Service), put a sign in the yard, and pray that somebody comes to buy it.\u201d<\/p>\n

Considering that 96% of homebuyers use the web during their home search<\/a>, see if your agent discusses strategies such as:<\/p>\n

SEO and SEM<\/h3>\n

Search engine optimization<\/a> (SEO) and search engine marketing<\/a> (SEM) are two key terms to listen for when it comes to marketing your home, according to the experts we spoke with.<\/p>\n

SEO drives free traffic to a web page (such as your real estate listing) from search engines like Google. SEM directs paid search engine traffic, such as pay-per-click ads, to places like your agent\u2019s website to boost your home\u2019s listing exposure.<\/p>\n

Does your agent talk about optimizing your listing to include commonly used, sought-after keywords?<\/p>\n

Social media<\/h3>\n

When it comes to promoting your home on social media, you\u2019ll want to be sure your agent is well-versed. See if they\u2019re familiar with using Facebook\u2019s audience ad targeting<\/a>, and ask if they can show you examples for how they\u2019ve used Facebook to promote a Sunday open house or drum up buzz around listings with a \u201ccoming soon\u201d or \u201cjust listed\u201d ad.<\/p>\n

Also inquire about whether your agent leverages any other platforms such as Instagram and YouTube, or whatever\u2019s worked well for them in the past.<\/p>\n

Are they offering up creative ideas specific to your home, like highlighting your spacious kitchen with the two Viking stoves, or posting a digital tour of your house on Instagram or TikTok to tease the listing? What about a video that spotlights backyard amenities like the in-ground pool and children\u2019s treehouse?<\/p>\n

Here you\u2019re checking to see if your agent\u2019s plan will hit buyers in as many places on the web as possible in creative ways that highlight your home\u2019s unique selling points.<\/p>\n

Spreading the word about your house to local real estate agents and the neighbors<\/h3>\n

Your marketing plan should also have methods for cultivating interest in your home among other real estate agents, such as those who\u2019ve brought buyers to the table elsewhere in the neighborhood.<\/p>\n

Find out if your agent has plans to:<\/p>\n