Neighbors bragged. Selling prices soared. And homeowners wondered if they should become home sellers. For those who didn\u2019t sell, they remembered the price tags.<\/p>\n\n\n\n\n\n
![\"homelight](\"https:\/\/www.homelight.com\/blog\/wp-content\/themes\/ccprototypev5\/images\/logo-small-cta.png\"){kind=logo}
\n <\/div>\n \n How Much Is Your Home Worth Now?<\/h3>\n
Home values have rapidly increased in recent years. How much is your current home worth now? Get a ballpark estimate from HomeLight’s free Home Value Estimator.<\/p>\n \n
Those memories are likely the cause of what is now the biggest mistake home sellers are making in today\u2019s market \u2014 overpricing.<\/p>\n
\u201cIt’s no longer 2021, and sellers have to be realistic that the market has stabilized and we aren’t seeing market appreciation like we did back then,\u201d says Kim Kovacs<\/a>, a top-rated real estate agent in Columbus, Ohio, with nearly 30 years of experience. \u201cIt\u2019s imperative to price the home accordingly on day one.\u201d<\/p>\n In a nationwide HomeLight survey<\/a>, 77% of real estate agents identified overpricing as the number-one mistake homeowners make when selling today. While it may feel tempting to \u201ctest the market\u201d with a higher price, agents say this strategy almost always backfires in the current housing landscape.<\/p>\n Using online tools and AI, buyers are more informed than ever. They can easily see what comparable homes (comps<\/a>) are selling for, and they are quick to dismiss listings they perceive as overpriced.<\/p>\n \u201cA seller in today\u2019s market has to be savvy enough to know that buyers feel empowered and ready to negotiate,\u201d says Melanie Thomas<\/a>, a top agent in Orlando, Florida. \u201cThe days when you could assume multiple offers over the asking price are long over. The only homes that will sell with short days on market are the ones that are priced correctly from the start.\u201d<\/p>\n Once a home sits on the market<\/a> too long, it can take on a stigma that something must be wrong with it. Sellers often end up cutting the price anyway, sometimes below what the home might have sold for if it had been priced realistically from the start.<\/p>\n \u201cOverpricing is one of the biggest reasons homes sit too long,\u201d explains Gabrielle Ruggeri<\/a>, an agent serving Somerset County, New Jersey. \u201cSellers should work with their agent to stay informed on local comps, buyer demand, and how interest rates are shaping the market. A smart, informed price brings the right buyers in early.\u201d<\/p>\n When sellers overshoot on price, the consequences can stack up quickly. Agents in the HomeLight survey pointed to these common outcomes:<\/p>\n But perhaps the biggest impact will be on your wallet. When a home is overpriced, sellers often walk away with less than if they had priced competitively at the start.<\/p>\n Aimee Johnson<\/a>, an agent in Waldorf, Maryland, with 30 years of experience, advises home sellers to look at the bigger picture before insisting on listing over market value.<\/p>\n \u201cUnderstand the times we are in \u2014 so much instability in the workforce, the economy, the government \u2014\u00a0buyers are hesitant after three-plus years of massive price increases and unflinching rates. Be aware and make a reasonable plan.\u201d<\/p>\n For perspective, in July 2021, during the height of the pandemic homebuying frenzy, U.S. homes sold in about 16 days<\/a>, on average. In some of the hottest markets, properties went under contract in just 24 hours.<\/p>\n Today, due to high interest rates and affordability fears, most homes spend 47-62 days<\/a> on market (DOM) \u2014 the slowest pace in 10 years<\/a>.<\/p>\n As a result, 82% of agents nationwide reported an increase in price cuts during the second quarter of 2025<\/a> compared to the same time last year.<\/p>\n In today\u2019s uncertain market, the first impression your home makes can make or break the sale. HomeLight\u2019s research found that half of the surveyed agents recommend pricing a home slightly below market value to spark competition and draw in multiple offers.<\/p>\n \u201cPricing just under market will get showings, as buyers are not willing to pay top dollar in this economy,\u201d says Marine City, Michigan, agent Wynne Achatz<\/a>, who has been pricing homes for 47 years.<\/p>\n Richard Bocchieri<\/a>, a West Islip, New York, agent with nearly four decades of experience, agrees: \u201cPrice your house aggressively to get as many people to view the home as possible. Price it just under market value.\u201d<\/p>\n Another 25% of agents suggest pricing right at current market value. Only 1% think pricing above market still works, even as a negotiation tactic.<\/p>\n \u201cThe price has to be spot on or slightly under market value,\u201d warns Tiffany Bean, a Houston agent on the top-rated Will Borel team<\/a>. \u201cIn this extremely competitive and difficult market, you cannot afford to miss out on any possible opportunity.\u201d<\/p>\n Beyond pricing, surveyed agents pointed to several preparation missteps that slow down sales and chip away at value:<\/p>\n Even small oversights can leave buyers with a negative impression \u2014 or worse, cause them to look elsewhere.<\/p>\n \u201cFirst impressions still matter, and a beautifully presented home can be the difference between a quick showing and a second thought,\u201d says Brenda Sukenik, an agent on the Damon Williamson Team<\/a> in Houston, Texas. \u201cWhat ultimately moves them from \u2018shopper\u2019 to \u2018offer\u2019 is confidence. Buyers want to feel they are making a smart purchase.\u201d<\/p>\n Today\u2019s buyers are focused on homes that feel move-in ready. According to HomeLight\u2019s Top Agent Insights survey:<\/p>\n \u201cBuyers today aren\u2019t just looking for a house, they\u2019re looking for a home that feels like a solid, well-maintained investment,\u201d says Sukenik. \u201cEven the smallest details matter, such as fresh paint, tightened fixtures, and repaired latches or door handles.\u201d<\/p>\n She adds this caveat: \u201cHowever, even the best preparation and marketing can be undermined by pricing missteps. Overpricing a home, no matter how much work has been invested, is one of the fastest ways to stall a sale.\u201d<\/p>\n For sellers who are still pressing for over-the-top pricing, agents also warn that deals are falling through at higher rates.<\/p>\n According to the HomeLight survey, 62% of agents reported seeing more sales collapse in the current market compared to this time last year. The top reasons include:<\/p>\n These risks, which are often tied to affordability and confidence, reinforce why setting a realistic price and preparing a home well can help keep transactions on track.<\/p>\n The days of buyers lining up to bid far over asking are in the rearview mirror. Today\u2019s housing market is steadier, more cautious, and more sensitive to price. Sellers who cling to the memories of pandemic-era pricing risk making the single biggest mistake \u2014 overpricing their home.<\/p>\n A home priced right from day one attracts stronger offers and keeps the entire sale on track. Setting an accurate selling price starts with hiring an experienced agent who knows your local market and can provide a comparative market analysis<\/a> (CMA).<\/p>\n One way to evaluate agents in your area is via free online tools, such as HomeLight\u2019s Agent Match<\/a> platform.<\/p>\n \u201cWe are not in 2021’s market; find a Realtor who has sold homes in the pre-pandemic market,\u201d advises Ryan Briggs<\/a>, who has been helping Maryland sellers for nearly 25 years. \u201cEvery major statistic from the past 12 months shows that we are right back to 2019’s numbers \u2014 nothing to be concerned about, just reality.\u201d<\/p>\n \u00bbLearn more:<\/strong> To help your sale go even smoother, try our Home Seller Mistake Mashup Machine below:<\/em><\/p>\n![\"\"](\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2025\/09\/image1-775x416.jpg\")
<\/a><\/p>\nWhy overpricing is the top mistake sellers make<\/h2>\n
How overpricing impacts your home sale<\/h2>\n
\n
Why pricing right from the start matters<\/h2>\n
![\"\"](\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2025\/09\/image2-775x416.jpg\")
<\/a><\/p>\nOther mistakes sellers make that cost time and money<\/h2>\n
\n
What actually attracts today\u2019s homebuyers<\/h2>\n
\n
![\"\"](\"https:\/\/www.homelight.com\/blog\/wp-content\/uploads\/2025\/09\/image3-775x416.jpg\")
<\/a><\/p>\nWhat\u2019s happening behind the scenes of failed sales<\/h2>\n
\n
The bottom line for sellers<\/h2>\n