{"id":7376,"date":"2019-01-31T18:18:14","date_gmt":"2019-02-01T02:18:14","guid":{"rendered":"https:\/\/www.homelight.com\/blog\/?p=7376"},"modified":"2026-04-08T00:23:49","modified_gmt":"2026-04-08T07:23:49","slug":"best-time-for-open-houses","status":"publish","type":"post","link":"https:\/\/www.homelight.com\/blog\/best-time-for-open-houses\/","title":{"rendered":"Just a Matter of Time: When Should You Host an Open House for the Best Results?"},"content":{"rendered":"

TV advertisers slot their commercials during primetime, that 8-11 p.m. period when the 8 biggest broadcast networks capture a combined 44 million eyeballs<\/a>. Retailers rake in the big bucks promoting their hottest toys and products over the winter holidays when consumers pledge to shell out an extra $1,007.24 on shopping<\/a>.<\/p>\n

Get the picture? Our predictable nature is Cash. In. The. Bank.\u00a0<\/b><\/p>\n

For sellers hosting an open house, that begs the question, what day and time should you schedule the event for optimal visibility and foot traffic? Are there any obvious patterns around open house interest\u2014and if so, what are they, and how can you leverage the power of habit to boost attendance at this marketing event to sell your home?<\/p>\n

We dug into Google search trends around \u201copen houses\u201d and asked top-selling real estate agents from the HomeLight network for their anecdotal insights based on years of experience perfecting these events. This is what we learned about the best time for an open house!<\/p>\n

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Source: ( Markus Spiske\/ rawpixel)<\/figcaption><\/figure>\n

What does Google Trends Data tell us about the best time for an open house?<\/h2>\n

Home shoppers used to find open houses the old-school way\u2014by driving by one and noticing the balloons and signs galore, or through the network of their real estate agent. That still happens on both counts, but now home buyers also have the internet to browse listings of interest and look for open houses they\u2019d like to attend.<\/p>\n

According to data from the National Association of Realtors, 42% of buyers start their home search online<\/a>, while 51% of buyers find the home they end up purchasing<\/a> on the web. 88% of buyers also find websites to be the most valuable tool throughout their home search.<\/p>\n

We\u2019ve heard from a lot of real estate experts that Sunday afternoons are the best time to host an open house\u2014but we wanted to see if we could find any data to support that.<\/p>\n

So knowing that many buyers use the internet as a resource to find open houses, we looked to Google Trends to analyze the numbers on how often the term \u201copen house near me\u201d is typed into the search engine to reveal its peak times of popularity (and thus find the best time to host an open house). The tool\u2019s \u201cinterest over time\u201d numbers represent search interest on a scale of 1-100\u2014with 100 marking peak popularity for the term.<\/p>\n

What we found is that searches for this phrase have generally increased over time (for example, it registered a 10 on the popularity scale in October 2014, compared to a 93 in October 2018) in line with the increasing ubiquity of online home search. No surprises there.<\/p>\n