If you’re looking to get more real estate client reviews, consider using one of the many paid online services available to agents, teams, and brokerages.
A review management platform (sometimes also called a reputation management platform or customer satisfaction platform) allows you to systemize the process of asking for, receiving, replying to, and managing your online reviews. Used correctly, a platform like this should enable you to get more reviews from past clients and collect them more efficiently than sending manual requests.
Here are several that real estate agents should consider, listed in alphabetical order. Some are focused specifically on the real estate industry, while others are used by a variety of businesses and industries.
20 Review Management Platforms for Real Estate
|Get More Reviews||ReviewTrackers|
How to Choose a Review Management Platform
Aside from the primary ability to collect more online reviews, the services listed above offer a variety of additional features and tools. If you run a real estate team or brokerage, your needs are probably slightly different from an individual agent.
At minimum, we suggest you look for review management software that lets you
- easily add or import clients as you close new deals
- customize the text of the outgoing review request email
- add your branding to the outgoing review request email
- collect both a star rating and written review
- customize and schedule reminder emails
- reply to each review and include your reply wherever reviews are displayed
- display some or all reviews (your choice) on your website
- see metrics such as your overall ratings, the success rate of your outreach, a word cloud showing what terms are most often used in reviews about you, etc.
Beyond those, the following “bonus” features will make your review management even more efficient and productive. Look for platforms with the ability to:
- send review requests via text message
- collect and track NPS/CSAT scores
- turn client reviews into visuals that can be shared on social media, your website, in email, etc.
- connect reviewers to 3rd-party websites (Zillow, Realtor.com, Google, Facebook, etc.) to post reviews
- monitor/track reviews you get on 3rd-party sites
- let you display reviews on your website based on city or buyer/seller; i.e. – show seller reviews on your page for sellers, show reviews from clients in a specific city on your page about that city, etc.
- offer specific tools and options for teams/brokerages
- offer an agent profile on the platform’s own domain that displays all your reviews
No doubt, there’s a lot to think about and many options to choose from above. The good news is that many of the review management tools on this page offer free trials and/or monthly plans so you can kick the tires and figure out which one is the right fit.
There’s nothing wrong with sending out review requests and reminders on your own through email or a quick text message after you close a deal. But using a review platform is a great way to put a system in place that makes reviews and testimonials a more important part of your marketing plan.
Disclaimer: HomeLight doesn’t vouch for and has not reviewed any of the review management platforms listed above. They may or may not collect reviews in accordance with the guidelines we mentioned here. We recommend real estate agents do your own research and due diligence before choosing one.
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