Alex Horowitz Real Estate Agent at Coldwell Banker Diamond

Alex Horowitz

Real Estate Agent at
Coldwell Banker Diamond

Currently accepting new clients

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Usually responds in 30 mins


  • First Time Home Buyers
  • Foreclosures
  • Investment Properties
  • Farm Property
  • Vacation Home
  • Relocations
  • Probate
  • Waterfront Specialist
  • New Construction
  • Luxury Specialist
  • Land Specialist

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Agent Highlights

Alex gets the job done - completing more sales than the average Brea agent by 11%.
Alex also has Townhome expertise - working with over 55 more townhomes than the average agent.
Alex is a SFH expert - working with over 68% more single family homes than the average Brea agent.

Alex's Transactions

More about Alex Horowitz

HomeLight ranks Alex as one of the top 1% of agents in Brea for successfully selling homes and as one of the top 18% of agents who are able to successfully complete transactions. Alex Horowitz has been a licensed real estate agent in California for 30+ years and is currently with Coldwell Banker Diamond in Brea. Alex has completed transactions in several areas including Brea, La Habra, Yorba Linda, Fullerton, Yorba Linda and Placentia. HomeLight has information on 426 of Alex's transactions since 1999, 104 of which were in the past two years. Alex typically represents the seller (65% of the time), but has also completed 151 buyer transactions during this period. Alex has been most prolific in Brea including representing the seller of a single family home that sold for $1,230,000 in one transaction and a buyer of a single family home that sold for $686,000 in another.


Top Producer 2020

Other Certifications

NAR Certified , CAR Certified, Member, Brea Chamber of Commerce, Coldwell Banker President's Premier

License Number


Alex Horowitz's Reviews & Ratings

Tell us about your experience with
Alex Horowitz

  • Alex helped me buy a home

      He helped me find a home not just a house. Thank you

    • I couldn't be more pleased with the way Alex & his staff handled our sale. With out his help in getting the house ready for sale, we would have never been able to get our asking price.

      - Don
    • Unreal service and his team was the BEST! This transaction was smooth and easy. He was our rental manager for years and then sold it.Thank you!! The Vega's

      - Vega
    • Working with Alex Horowitz and his team was an excellent experience. The process of selling our home from start to finish was quick and a breeze. All the things Alex promised were delivered and they made it worry-free. Can't say any more about how GREAT the experience was.

      - Wendy
    • My House was listed with another agent for over one year, NOT One potential buyer Nor Activity. As soon as Alex took Control, I had a Buyer The First week. The Escrow did Not go through. Mr. Horowitz expertise removed all Contingencies, therefore I was able to keep The Deposit. With in that Month I had another buyer. The Property was sold! Mr. Horowitz is The Best in The Industry

      - David
    • Alex handled all details with professionalism and grace. When any questions or issues arose, he resolved them promptly, all the while explaining the processes and offering reassurance when concerns were present. He has a smoothly running, well-staffed organization and I highly recommend him for buying, selling or leasing your property.

      - Jeanne
    • We were on the market for only a week and Alex obtained a bid of over $30000.00 over the asking price. Job well done. Alex was very attentive to us and kept us advised to the completed sale.

      - Norm
    • I am not someone who makes comments like this generally or lightly as I am one who believes if services are paid for the provider should give their utmost to ensure professional integrity. Taking that into account I would like to passionately express my complete and utter satisfaction with the services that Nellie and Julie from the Alex Horowitz group have provided us with over these last few weeks. This is a massive stepping stone in my new families life and to have such warm advocacy, patience, and caring for the smallest of details has made a (what should be) cumbersome and scary experience into an absolute delight. They have given us the space to understand and weigh our decision as well as hold our novice hands though every facet.

      - Brian
    • I couldn't be more pleased with the way Alex & his staff handled our sale. With out his help in getting the house ready for sale, we would have never been able to get our asking price.

      - Don
    • What Alex pulled off for myself and my family was nothing short of miraculous. I contacted him to sell our condo & help us negotiate the purchase of our new house. This transaction turned out to be quite complex as the buyer of our condo, ourselves, and the owners of the house we bought, all were buying their new home with their equity and pulling off this 3-way transaction in 8-10 days, was unbelievably smooth.1) Alex had our condo sold on the first day of our open house, within the first couple of hours.2) He bartered with the buyer and managed to get us an additional $1000 in addition to the already very fair market value that had been initially offered. 3) His numerous years of experience worked to our benefit as he actually knew the agent who was selling our new house to us- As a result, we were able to close pretty painlessly, as his relationship with the fellow realtor, allowed us to forego most of the nonsense & heavy bartering that would have otherwise taken place. (He has a habit of thinking ahead & taking care of everything.)4) Most of all, Alex is a rarity in this modern world in so far as he actually responds to inquiries quickly & efficiently, even when it is not convenient. He is honest, ethical, personable, and damn good at what he does.I would heavily endorse Alex to anyone seeking real estate services, and am certain that he would not disappoint

      - Dan
    • Nothing short of Amazing! Alex was there for us every step of the way. He helped us understand and feel comfortable with the process, handled all the details, had great vendors to engage quickly and top caliber support staff. It was an emotional time and Alex was kind, patient and hyper-responsive to us day/night. I've never met another agent with the skill, knowledge, resources, proven steps & strategies coupled with the high level of integrity and customer service, all served-up with a smile UNTIL Alex. Thank you Alex...You're our agent for Life!

      - Carolyn
    • After our parents passed my sister and I had made the difficult decision to sell the home we had grown up in. Alex met with us and was very professional and knowledgable. He also showed us incredible compassion and respect as this was an emotional sale for us. Alex and his team put together a fantastic brochure and video presentation which showcased the beauty of our home. The house sold WAY over asking almost as soon as it hit the market. We could not have been happier PLUS the family that purchased the home was a perfect fit. We were so pleased with Alex we are using his services for other interests and look forward to a long working relationship with he and his team. I would highly recommend Alex and his entire team

      - Stacy
    • My experience with Alex was truly five star. He has exceptional knowledge of the north Orange County CA area. Alex is very professional as well as his exceptional staff. His expertise in marketing real estate to highly qualified buyers is unsurpassed. In addition Alex was very helpful with the whole process from selling my home and securing a new home for me and the whole process was seamless. I would definitely recommend him to any of my friends or family.

      - zachary
    • Great job from Alex and his team Alex sold our home within a week and helped us find a rental during the selling process . Alex also provided quality contractors to do minor repairs painting , carpet ,etc . When we are ready to buy a new home Alex will be my FIRST call . Thank Alex William Short

      - William
    • Alex and his crew did an amazing job. They helped me get things organized, answered questions in a timely manner and were just plain helpful. Alex stood by is advertisements and was very personable. He sold my house in about 10 days for over asking price. He actually almost had it sold a day after I spoke to him and before it was actually listed, but it didn't quite work out. I can see why he has the reputation of #1 Realtor in Brea for sure! Thank you Alex.

      - Barb
    • Alex Did a terrific job helping me sell my father's home. He was direct and honest in answering all our questions , concern for our family's needs, walked us thru details, promptly returned phone calls , helped us by recommending people to clean up the pool , haul away items , and make minor repairs. From start to finish I felt he was competent, reliable , knowledgeable, and sincere. Alex kept us informed throughout the entire sale of the house, he got us top dollar and sold the house within weeks of listing it.

      - Kathy
    • Alex did an amazing job selling my condo. He got me a full price offer on the first day it came on the market and ended up in a bidding war. I got well over the asking price within the first week and closed escrow in 30 days. I would definately recommend him and his team to anyone looking for a realtor

      - Dee
    • I first ran into Alex in 1995 when moving from one house to another. We had a buyer interested in our house and Alex and I met at an open house, he told me our buyer couldn't qualify.....we rented out that house for three years until the market came back. Fast forward to 2016. Alex sold a house on our street and I was certain that he would have buyers who might be interested in our house, we quickly decided to market our house and move out of Brea. Alex suggested and we did $17,000 of work in three weeks to make the house pretty. We had four offers including one that was $10,000 over asking price in 48 hours. Did I have a stressful 90 days from deciding to move to having sold and bought another place, yes, but that goes with the territory. I don't think there is a realtor with a better pulse on the Brea market and what a property is valued at. Alex is a straight forward all business type which is what I like. Some agents are very nice and cute and great sales types, I'm not saying that Alex is not a sales type, he is, but he is all business and he gets the job done.

      - Dave and Teri
    • Alex is one of the best professionals I have ever worked with, on any field. Hands down the best real estate agent I have ever met! When he analyzed the facts about my listing, he presented me with a strategy I was a bit uncomfortable with, at first. It included investing money in improvements and a listing price a bit under my expectation. But, I understood he is the expert and we agreed to follow his strategy. He made it very easy to implement the strategy, since he has all the right contacts: contractors, inspectors, staging professionals, handymen, etc. We listed about 22 days after me first met. Offers started pouring in. Within days I had an offer that met our expectation. I traveled and he made it seamless to manage the process from overseas. Nothing but good things to say about my experience with Alex. PD: He may use the word "cool" to describe anything in your house. After a bit, you learn that his definition of "cool" is not the same as yours!

      - JP Mora
    • I was impressed with Mr. Horowitz experience and I so glad we hired him to sell our home. He is very professional, kind and goes above and beyond to accommodate your needs and make the sale of your home as smooth as possible. Real estate can be very emotional and he was amazing. Thank you Alex !!!!!

      - Ingrid
    • Alex was essential in guiding us through the rigors of selling a house. As first-time homesellers, we especially appreciated his decades of insight and how the process works. Through thick and thin -- even an escrow that collapsed through no fault of his own -- Alex was there to guide us, comfort us, and lead us. In the end it all worked out well. You are in good hands with him.

      - Matt and Christine
    • My family home had been on the market for 8 months when I hired Alex. He was able to sell the house in 3 weeks without reducing the price. It's not all about Alex, his entire staff is friendly and professional. I RECOMMEND.

      - Jim
    • Alex Horowitz is amazing! This past September, my 80+ year old parents needed to move from their beloved tri-level home in the Brea Hills. Alex was superb in helping us through the process. From the beginning, he treated my family with kindness, respect and sincerity. Every step of the way ... consulting, staging, listing, showing, negotiating, selling and moving, Alex kept my parents' interest first! In addition, he has a wonderful team!!! They were all quick to respond and willing to assist with any request. I am in complete awe of his ability to meet the needs of his clients. He is definitely a master in his field!

      - Davis
    • Alex Horowitz and his team did an exceptional job. Very professional and very knowledgeable. Since our very first meeting Alex demonstrated that he knew what was needed to sell the house fast and for the most money. He has great negotiating skills, which are very important in this bussiness. He was always there with a proper response when we had a question. His assistant, Stella, was also very helpful and very professional. I will definitely seek his service again in the future and I very highly recommend him to anyone. THANKS ALEX AND TEAM.

      - Abel
    • I recently listed 2 condos with Alex Horowitz. With his knowledge and expertise as a Real Estate professional it made each sale very quick and very easy. Each property was listed and sold in less than a month! His negotiation skills proved very helpful for each sale. In addition, the support staff at his office were very helpful and made the paperwork process go smoothly. If you are thinking of selling or buying a home, contact Alex. You will be glad you did!

      - Victor
    • Alex and his team did a fantastic job for us. Alex not only helped us find a new home but helped us sell our old home. At first we questioned his strategy. In the end the result was far superior than we expected. His knowledge of the market and real estate trends is superior.

      - Rob Stolley
    • Alex was a pleasure to work with. I chose Alex because I had seen a few listings in my condo complex that he had sold and knew he was familiar with the area. Even though I wasn't a million dollar customer, he treated me like I was!

      - Linda
    • We were living in a condo in the North end of Diamond Bar when the maintenance in the complex started to decay. The association was a joke and there became more renters than owners, so we knew we had to leave. We wanted to move back to a house in Brea and I knew just the guy to call. Despite being during the holiday season and that others in our complex had the same idea, making it very competitive, Alex knew just what to do. He showed us how to stage the house to present it in its best light and all the things we needed to know. Being a control freak i was a bit skeptical and critical of some of his tactics, but of course in the end Alex showed his mastery and had so many people coming to see the condo it was crazy. He got us our price and on the other end helped us find just the right little house in Brea even though it wasn't one of his listings. Alex is the only choice for someone looking to buy or sell, he truly has a real passion for his work which makes him the very best at what he does. I've been around town with him a few times and it never fails that someone will run over to embrace him for the help he gave them finding or selling a home

      - KC King
    • I had some questions about potentially selling my home and purchasing a new one. Alex provided me with all the necessary information; he was very knowledgeable and extremely professional. I highly recommend him to anyone looking to buy.

      - hannah
    • He certainly knows his business, works with his clients, has the resources and contacts to assist with whatever is needed to get the house ready for sale and to get a sale done quickly. He is one of Orange County's finest. He knows the buyers for the area and engineered a good strategy for marketing the house/property and getting it sold quickly but fairly. He discusses everything with you about the process and keeps you informed of buyer activity. He believes in-open houses, which some brokers don't these days, and held a good open-house weekend.

      - Michael
    • We met Alex while scouting around our future condominium complex 20 years ago. He was putting out signs and we thought he might be able to answer our questions. There wasn't a question he couldn't answer! Over the next 12 years, from our condo, to our 4bd 2ba home in Brea, Alex was there to see us through. He also was instrumental in selling my parents' home. We have always been very happy with the outcome of every sale. In 2007, we moved out of state...and were quickly given a reality check. Not all Real Estate Agents go to the lengths for their clients the way Alex does.

      - Stacy