Karen Bordner

Karen is a terrific account manager. She doesn't look to simply sell our titles on their merits. She has a complete understanding of how a particular title would fit with her customer's overall strategy and the demographics of their consumers. Using that knowledge, Karen is able to get our titles the broadest possible distribution while maintaining excellent relationships with her account base. In a nutshell, she's everything you'd want in an account manager

Karen's ability to marry gross sales needs to customer marketing and promotion while watching the bottom line for returns and inventory was first rate. She operated in a difficult national account environment of warehouse clubs, mass merchandisers, a small retail chain and Amazon. She was adept at balancing this disparate workload and provide necessary and creative solutions for each channel. Her ability I will call "travel sense", little considered in these electronic times, was exceptional. An employer, needing someone who is flexible and can look to the expense bottom as well as produce the results, can't train or recruit for this skill. Karen has it in spades. From Bentonville to Amarillo to Chicago to San Diego to Seattle Karen worked this national account city base with skill, determination and always positive results.

Karen and I were appointed to the CSU Alumni Association Board of Directors at the same time and have successfully collaborated together on several committees. Our most recent work together was on the Professional Development Committee where we embarked on a planning initiative to research and formulate recommendations to the Alumni Association for a strategic professional development offering to alumni association members. Karen's background in research and marketing was vital to our committees success in our research, strategy and validation of our recommendation through alumni surveys. I welcome the opportunity to partner with her on future Board activities

I met Karen as a client, and quickly engaged her as a business partner. She has a brilliant marketing mind and is a highly creative problem-solver. Very rarely do sales and marketing meet in the same body, but Karen knows promotional strategy and has spectacular sales skills. She sees the big picture and the smallest details, and her solutions are always innovative and logical. I've worked with her in non-profit, for-profit, and for-benefit settings, and across the board, she is a top-flight marketer and saleperson.I can't imagine a product or serivce Karen couldn't sell