Lazaro Martinez

Laz Martinez has sold real estate in Highlands County since 2005 and is the broker-owner of Hammock Realty in Sebring, which he founded in 2021. His peers have elected him president of the Heartland Association of REALTORS® twice — in 2020 and again in 2024 — and named him Real Estate Agent of the Year at the 2020 Highlander Awards. His closings run the full range of the Heartland market, from small residential lots to a $1.2 million lakefront home in Lake Placid, and every client works directly with the broker rather than being passed to a junior agent. Sellers get a straightforward read on where their property actually belongs in a market where two houses a few blocks apart can be worth very different money — and where lakefront behaves nothing like the golf communities. Laz serves Sebring, Avon Park, Lake Placid, and the surrounding Heartland communities. Reach him directly at (863) 458-0532.