
Alice Plato
Real Estate Agent at
Coldwell Banker-Santa Monica Main Street, Playa Vista
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Specialties
- Ocean View Homes
Agent Highlights
Alice's Transactions
- Single Family HomeSeller$2,088,75012/16/2021
- CondominiumBuyer$1,022,00010/27/2021
- Single Family HomeSeller$3,525,00008/19/2021
- Single Family HomeSeller$3,050,00007/21/2021
- Single Family HomeSeller$1,446,02004/28/2021Alice outperformed the market - selling this property for 13% over asking price
- CondominiumSeller$815,00004/05/2021
- 615 Hampton DRVeniceCondominiumBuyer$1,525,00002/23/2021
More about Alice Plato
#1 Agent Venice/Marina del Rey Office , Zillow Premier Agent, Real Trends - Tom Ferry's 2020 AMERICA's BEST Real Estate Professionals, #1 Agent Playa Vista/Playa del Rey Office, Coldwell Banker, Top 1% Agents Southern California 2015-2020, Los Angeles Magazine 2021 Real Estate All Stars, Real Trends 2021 AMERICA's BEST Real Estate Professionals, Los Angeles Magazine 2022 Real Estate All Stars, Coldwell Banker Top Agents 2010-2022, #1 Agent Coldwell Banker Santa Monica Main Street/Playa Vista Offices, Top 1% Agents Nationwide 2015-2022
Alice Plato's Reviews & Ratings
Tell us about your experience with
Alice Plato
Alice helped me buy my house 15 years ago. In 2012, she helped me sell it in a COMPLETELY different market. She staged my home beautifully. During the escrow process, she followed up when everyone else kept dropping the ball. And boy, do I mean everyone else... I'm a repeat customer, obviously. If I ever buy anything else in L.A. -- I'll be turning to Alice Plato!
- Pamela DuMond, Venice, CAAlice was instrumental in the sale of our house! We were so impressed with how she staged our house and the pictures! She was instrumental in negotiations and got us our full ask price. I enjoyed not only working with her but getting to know her. Thank you,Alice! For everything!! She is our realtor for life :)
- Vicky and Khalif Edwards, Playa del ReyAlice has bought and sold two places now for me, a condo and then a house when I moved on, and she was just masterful at staging and helping out with repairmen and movers and all the hand-holding involved. She is as honest as the day is long and a delight to work with. In both sales she brought in buyers within days and more money than I expected. In the purchases she was able to work around other agents who appeared lazy or semi-incompetent. She is a delight and wonderful person.
- Charlotte Riley, West Los AngelesI selected Alice Plato based upon the marketing I would see from her on other properties over the years. Once I met her, I knew she was the right one to sell my property and I was right. We became partners and made the decision on pricing together. She staged my property so that it showed beautifully accentuating its assets and then began her marketing. Its hard to believe that she includes the staging in the commission costs and not as an extra along with many other things she did for open houses, etc. She responds quickly to all your questions so I was never left hanging during the process. I would highly recommend Alice's services and use her again without question.
- Beverly and Larry Ponder, Playa del ReyI feel extremely lucky to have been able to work with Alice when buying my new property. This was the first property that I bought in the US, and thanks to her the process went extremely smoothly. She had an intimate knowledge of the local market and I felt she was always on hand to give me advice at each stage of the process, up to and including the sourcing of contractors prior to moving in. I'd wholeheartedly recommend her to anyone.
- Alex Southworth, Playa del ReyWe bought and sold our first house in Playa Del Rey with Alice and she did a fantastic job! Not only was she incredibly knowledgeable about the area and the market but she took the extra time to exceed our expectations of what a real estate agent does. When we bought our house she was very hands on helping us through the whole process and making sure we understood everything we were signing. When we sold with her, she staged the house beautifully got multiple offers and we ended up selling the house well over asking price. You really want a real estate agent with experience like Alice to buy or sell in the competitive LA housing market.
- Ryan Canty, Playa del ReyI have worked with Alice Plato both on buying my house and renting it out years later. She is great to work with, extremely knowledgeable about the area and current trends, and she is also flexible and listens to her clients. Every sale, every transaction is different, and Alice understands that. She works with you, listens to your concerns and works hard to achieve your goals. She spends time getting to know your taste and then won't waste your time on things she knows you won't like. She has an uncanny ability to work with a space to make it look its best for sales purposes. Although very busy, she or her assistant get back in reasonable timeframe, and she is tireless and hardworking. Also she is funny and great to be around! I will never use anyone else but Alice Plato.
- Laurie Lathem, Mar VistaIn March of this year, Alice Plato sold our home on Rindge Avenue at over asking with a full price back up offer. Our home was beautifully photographed and Alice assisted us with the staging. We chose Alice because of her excellent track record and reputation selling homes in the Playa del Rey area, and also because weve known her for a long time and value her integrity. We highly recommend Alice Plato and would use her again.
- Julie and Peter DeWolf, Playa del ReyAll I can say is there no better to help you with any of your real estate needs than Alice Plato. Alice not only got us the top dollar for a place but she help decorate it beautifully. She was very knowledgeable about the area and was able to lease out the house within one day!
- Deborah Morales, Marina del ReyWe met Alice at an open house many years ago and kept her in mind because of her knowledge of the neighborhood, talent in presenting the home, professional attitude and sales skills. When the opportunity came up to sell our family home I obtained multiple appraisals and interviewed a select group of realtors. Alice came out on top in all respects. This sale would be unique in that I lived in Nevada and would not be able to travel to California to participate in or oversee the sale. This required Alice to do much more than list, show and sell the home. I needed someone to interview, select, hire, coordinate and supervise various tradespeople to repair, paint, clean, garden. Alice was willing to take that all on and did so with a positive attitude and her full commitment of time and energy. She is an outstanding communicator and kept me informed at every step in the sales process and throughout the close of escrow. I would recommend Alice to anyone seeking a solid, experienced real estate professional.
- Gary Swensson, Playa del ReyBefore putting our home up for sale, we interviewed a few real estate agents and chose Alice Plato. She staged our 2,400 sf home at no extra cost to us, suggested a listing price higher than we had expected and, right on schedule, the "for sale" sign appeared in our front yard on the targeted date. An Open House attracted nearly 70 lookers and, believe it or not, the first couple who saw it -- bought it. Alice negotiated the longer escrow we needed, arranged the various necessary inspections and managed the escrow process to the point we never had to get involved. She was adept at resolving some snags with our buyers, as well as quick and calm in responding to a few pop-up issues. Our escrow closed on schedule and we were so pleased with Alice's representation of us that we broadcast our happiness to all of our neighbors and even invited her to our going-away party!
- Carol and Rick Tanner, Playa del ReyAlice Plato did a wonderful job of representing our interests in the sale of our Playa del Rey home recently. I recommend her highly, and without reservation. My wife and I found her to be knowledgeable, professional, enjoyable to deal with, and a good and constant communicator. She developed a sound marketing plan that resulted in an early sale at an aggressive price. One could not ask for more that that from a residential broker.
- Steve Hammer, Playa del ReyI met Alice Plato when I walked into her open house (just a few weeks ago) of what has now become my current home. Alice became my realtor that day, and I could not be more thrilled with the outcome. I have a very discerning eye, as well as a marketing background, and when I had seen the care and detail of the presentation of that home online, I knew whomever was behind it was a very smart cookie and knew exactly what they were doing. I only hoped the live version came close, as I could barely wait to come see it. In person, it exceeded my expectations, and I knew right then, that was the home for me. After chatting with Alice at length (she is very warm and easy to talk to), it was apparent she had a wealth of experience and I could tell she had a lot of integrity (which is not always the case with other realtors I have known). I chose her to become my realtor. We put in an offer, and although there was a bidding war, Alice worked her magic, and got my deal accepted. I was over the moon! Next came the task of selling my home, as the seller of my new place would not accept any contingencies. I felt like I was in great hands, as Alice pulled out all the stops and her brilliant presentation drew many people to the open house. Alices seemingly effortless and pleasant style, engaged several buyers, and soon there were multiple offers. A week later we were in escrow and the result was a record-breaking sale in this complex. Alice seems to have a 6th sense of who the right buyer is for a property, and who will close a deal, regardless of what it looks like on paper. We got a fantastic buyer and everything closed on time, with my new property closing 2 days later. One additional thing to mention is that Alice goes above and beyond. The new home I purchased was an older property, packed with charm, but also its share of things which needed attention. Alice stood by me and got the seller to approve of many items to be replaced or repaired. She took care of every last detail, with her extensive network of people to handle everything under the sun. In addition, she has impeccable taste. For instance, the new replacement appliances she negotiated for the seller to replace, which she chose, were beautiful. I dont know how Alice juggled so many details and time pressures so well; with taking care of each item on the list. I have a very stressful job and I could not do what she does, nor half as well. It has been a whirlwind of buying and also selling a home in a little over a month. I would not have been able to get through it with anyone else at the helm. Anyone who has Alice Plato representing them, is a very fortunate person, and I feel blessed that she came into my life. I cant recommend her highly enough and would absolutely have her represent me again in the future. Alice Plato makes dreams come true. Thank you, Alice!
- Bonnie Tauber, Marina del ReyWhen we were looking to buy a home in Playa del Rey, we interviewed a few different agent. Alice Plato had a high volume of sales in the area and compared to other agents that we met, we liked her right away. She struck us as incredibly knowledgeable, professional and honest. She spent literally hours helping us weigh the pros and cons of each property we looked at and negotiated offers. Whenever I had a question she was always professional, incredibly responsive, thoughtful and endlessly patient! In a tough market with multiple offers on properties that we looked at, she guided us to get a first accepted offer on a multi-offer property that met every one of the criteria we had started out looking for! She has so many years of experience in the area. She knew every other agent and the dynamics of the market. By the end of the process, I can say that she is our friend, and sometimes when she has an open house we stop by just to catch up. She clearly loves what she does. Youll be lucky to work with her!
- Dr. Shirley Wu, Playa del ReyMy wife and I had lived in the house for over twenty years and moving seemed a daunting task to us. So much to do. One of the most effective skills which Alice brought to bear on the house concerned the staging. She devoted considerable thought and effort into transforming the house into something which would have the maximum impact on potential buyers, highlight the most striking features and emphasize the details which otherwise might have been overlooked. In retrospect we cant say enough about the difference that Alices understanding of what potential buyers would respond to coupled with her determination to get it right made to the success of the open house and property tours. This effort resulted in an offer from a fully-qualified buyer shortly after putting the property on the market. Alice handled the negotiations very smoothly and efficiently resulting in our going into contract in a matter of days. She stayed fully engaged with the process through the contingency period and guided the sale to a successful closing. Looking back we are so glad that we had Alice representing us in the sale. She really made all the difference.
- Chris Cooney and Jane Davis, Playa del ReyWe have worked with Alice on two transactions and both have gone smoothly. The most recent one we put an offer on a house contingent on the sale of our current home. Though the seller wasnt accepting contingent offers initially, with Alices help she was able to negotiate our terms with them. We only had to have one open house and had an offer within a couple days which we accepted. The icing on the cake was the smooth transition of closing on both sales in one day. Ive heard this is rare, but Alice made it happen so that we could seamlessly move into our new home without paying renting back to our buyers for the old place. Alice has a talent for developing rapport with other agents in order to communicate and negotiate effectively. She also has a creative eye for interior design and staging. Shell make your home look stunning with your own furnishings! Alice is a one of a kind agent because I believe she genuinely cares about her clients and wants them to be happy in their new home.
- Christina Newton, El SegundoWhen it comes to working with real estate agents (and we have worked with many in the past) no one can come close to the overall expertise of Alice Plato. If you are looking for optimal result in other selling or acquiring a property, Alice will be your best choice. Added benefit.....she makes the process enjoyable!!
- Sheldon Fisher, Playa del ReyAlice was wonderful to work with. She got a tough deal done by working with all the various partners, She helped to stage the house beautifully. Whenever there was Interest she was there to show the property. Highly recommend!
- Jeff Gray, Playa del ReyAlice is a true professional at the top of her game. I don't know how she maintains her passion for her job after 25 years, but that passion will sell your place. You can see her eyes light up when she first walks in and you can see the wheels turning, determining how to transform a space from average to spectacular. When you list with Alice, you don't get an understudy, a "team", or anything except Alice - and Alice appears to be accessible 24/7. During our condo updates she was always responsive to questions or advice on what finishes or materials to use. Her stager is amazing and took the place up another notch. Once we listed, Alice was obviously in her element, hosting showings and negotiating offers. During escrow she was ahead of every deadline, ensuring that all ran smoothly. W e can't recommend Alice highly enough and we're looking forward to working with her again soon!
- Susan and Eric MindockWe could never have achieved the tremendous outcome the then highest sale price in Playa Del Rey with both speed and efficiency without you. I have purchased and sold a number of homes over the years and in all honesty I have never worked with a broker who was more diligent, creative, hardworking and a joy to be around.
- Richard Simon, Playa del ReyThank you, Alice, for your incredible hard work staging my home, hiring the contractors, overseeing the fixes and selling it for the highest price ever in Playa!- Brandon Delf, Playa del Rey
- Brandon Delf, Playa del ReyThank you, thank you, thank you for finding this fabulous home for usthen selling it so quickly, but most of all for becoming a dear friend. You have made a challenging move easier for us and we appreciate your professionalism and endless energy.
- Tom and Linda Whidden, Playa del ReyFrom my initial meeting with Alice to the final walk through with the new owners Alice was on top of all the details. Given the age and poor condition of my house Alice had great ideas on how to fix it up and stage it. Having never sold a home before I didnt realize all that was required. However, Alice with her many years of experience in real estate, her keen eye for home design and her ability to work within my a limited budget was able to bring me multiple offers in just one week. I give a lot of credit to Alice for her tireless efforts, her constant availability and her dedication to this complex transaction. I highly recommend her.
- James Grehn, Playa del ReyAlice beautifully staged and listed my house for sale. The photos speak volumes! She was available whenever I needed to speak with her and she negotiated a very fair price for my house. Alice knows this community and what buyers are looking for in a home. She is personable and easy to work with and I highly recommend her to anyone who wants a knowledgeable, top producing agent to help with the sale of your home.
- Tia Otten, Playa del Rey