Paul Ertel Real Estate Agent at Right Choice Realty Group LLC

Paul Ertel

Real Estate Agent at
Right Choice Realty Group LLC

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  • Complete Servicing - Seller and Buyer Assistance
  • First Time Home Buyers
  • Foreclosures
  • Investment Properties
  • Vacation Home
  • Waterfront Specialist
  • Luxury Specialist
  • Retirement Specialist
  • Relocations
  • Farm Property

Is Paul the right agent for you?

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Agent Highlights

Paul is a SFH expert - working with over 77% more single family homes than the average Post Falls agent.

Paul's Transactions

  • Spirit Lake, ID
    Single Family Home
  • Coeur d'Alene, ID
    Single Family Home
  • Post Falls, ID
    Single Family Home
    Paul outperformed the market - selling this property for 18% over asking price
  • Sandpoint, ID
    Single Family Home
  • Coeur d'Alene, ID
    Single Family Home
  • Cocolalla, ID
    Single Family Home
  • Post Falls, ID
    Single Family Home

More about Paul Ertel

Paul Ertel is the owner/broker and team leader at Right Choice Realty Group LLC. He has been in real estate since 2000 and is a former managing broker and instructor. His driving force has propelled his team to be one of the premier real estate teams in North Idaho serving both sellers and buyers. With a wealth of knowledge and expertise in residential real estate, you can be assured that you are in good hands with Paul or any of the members of our team.


Sells Homes Fast 2021


Presidential Award KW 2013, Service Award KW 2014, President's Gold JLS 2014, Chairman's Circle JLS 2015, Top 1% Award JLS 2016, President's Circle PRS 2017, President's Circle PRS 2018, Real Trends America's Best Real Estate Agents 2017, Real Trends America's Best Real Estate Agents 2018

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Paul Ertel's Reviews & Ratings

Tell us about your experience with
Paul Ertel

    • Excellent service and assistance with selling our home. We were out of state and Paul and Cindy went above and beyond to help us sell our home for WAY over asking price. Couldn't ask for a better realtor, Paul gets the job done!

      - William Grismer
    • It was great. Paul and Cindy were so helpful. Very professional and knowledgeable. Our sale went through without any problems. A real pleasure to work with.

      - Susan Bernard
    • I've had an excellent time working with Paul and Cindy Ertel for the last several months! Their communication is top notch, and their experience really shows through their work. The pictures Paul took looked really nice, and really did my home justice. I'm surprised he doesn't have a photography side gig! Whenever I had any questions, they were always available to answer them. I definitely recommend them to anyone looking to buy or sell a home!

      - Ben Terry
    • Paul and Cindy are a wonderful team of realtors. They made every effort to assist in the process of selling our home. I interviewed 3 realty companies and chose Paul and Cindy as they were extremely prepared and meticulous in their process. I was not at all disappointed in that choice as they continued to guide and coach us in the process of selling our home. Any concerns I had were quickly responded to and communications were frequent as needed without any pressure from them. I will say that they compliment each other as a team and utilize each other's strengths well to benefit both themselves and the seller. Thanks again to both Paul and Cindy in allowing us to move forward in our lives with as little trauma as possible in the selling process!

      - Mike and Heather Sherman
    • Fantastic Selling Experience!! We couldn't have been more pleased with Paul and Cindy's guidance in selling our home. Paul's knowledge of the market helped us reach our listing price. Every expectation was completed! Their communication to us was always spot on! Whether verbal, text or email this team had it covered. Our home ended up selling on the third day listed and closing was completed easily on time. Fur our future real estate transaction we will definitely have Paul and Cindy represent us.

      - Jon and Jennifer Yanez
    • Working together, Paul and Cindy Ertel, offered us an extremely professional real estate transaction experience. Having bought and sold numerous properties, we have learned the difference between a "hobby realtor" and a realtor that truly earns the commission. Paul Ertel uses sophisticated, seamless sales techniques; he was always available and kept us informed; and, he sold our home for a substantial amount over the asking price. We feel fortunate to have had such a positive and stress-free experience. Above all, Paul and Cindy Ertel truly understand customer service!

      - Julie Mazzuca
    • Paul and Cindy are excellent realtors and true professionals. They answered each of our questions right away and handled everything very well. Pauls pictures of the inside of our home and outside by drone were amazing. Their marketing plan and friendly personalities sold our home quickly above the asking price. Selling our home was a great experience for us due to the integrity of Paul and Cindy and their knowledge and experience in each aspect of the sale. I would highly recommend them.

      - Carolyn Schultz
    • Paul and Cindy worked quickly and efficiently in all aspects of the home sale (preparation, marketing and through signing). I had immediate response when the home was listed, with multiple showings resulting in multiple offers. The home sold over the asking price. They both were very patient with my questions, and provided simple explanations to the legal jargon of the home contracts. They answer phone calls/texts/emails immediately. Their system to schedule showings is very efficient. They also were flexible with the showings to accommodate some unusual situations that I had--- very personable. I highly recommend this team.

      - Lori Roundy
    • Paul and Cindy did an outstanding job of preparing, listing, and selling my home. Paul led a great effort very shortly after getting the listing. Based upon his experience and expertise he developed a marketing program that would attract the right buyer for a water front property. His attention to detail, a great web based system of realtor promotion tied to viewings, immediate notifications and feedback through a cell phone app all quickly moved the project forward. The staging and promotional photos were amazing on such short notice. He and Cindy are very personable, experienced, honest and a pleasure to deal with. I would highly recommend Paul and his Team.

      - Mike Napier
    • Consummate professional. His years of experience show through in your dealings with him. He always had an answer and a solution. Plus he takes notes if a new situations arise so he's ready next time it comes up. We highly recommend Paul and his team and if we are ever in his area we will use his services again.

      - Steven and Kathleen Thompson
    • Paul was very honest and hard working..he help us sell our old home and purchase a new home...him and his team at Right choice did a outstanding job on both and were very helpful through this entire process...I would highly recommend them for anyone wishing to buy or sell a home.....

      - Jeffrey Van Malsen
    • Paul really made my house shine, with his pictures, and description. I felt like it was one of the better listings, it sold the first day on the market for over asking! Paul and Cindy are highly professional people, with a great sense of humor and great knowledge of market conditions. Highly recommend them!

      - Ryan Smith
    • Paul and Cindy Ertel have to be the best North Idaho Realtors ever. From the moment they started working for us, we knew we were in the hands of people who would go the extra mile for us. They always responded to our questions, our concerns and the extra information they shared with us about living in North Idaho was priceless. We did not feel like a client to them, we felt like they were our best friends. I will absolutely recommend them to anyone who is looking for North Idaho Realtors who will care about you, work hard and efficiently for you and at the end of the day, you will find that perfect home and you will discover your first new and caring friends in Idaho. Because that is what Paul and Cindy are to us.....our new, wonderful friends in Idaho. We cannot be more thankful to them for all that they did for us. V/r Chris and Kim

      - Chris and Kim Peckham
    • Paul was interested and engaged in the process of selling my house. His response to both email and phone calls was immediate. During a difficult economic time, he was able to assuage my fears of not being able to sell my house or having to lower the price to an unacceptable price.. His attention to detail and ability to answers ALL of my many questions was outstanding. If I have one minor criticism, he was soft on aggressive pricing. However, I was able to sell at a price, which I was comfortable. Having a spouse who is also a realtor is an added bonus. I recommend Paul without reservation.

      - Brett O'Connor
    • Paul and Cindy were great! They did an excellent job start to finish. The marketing of my home was perfect and they know what it takes to get the right exposure in the right places. They followed up with us after each showing to let us know what potential buyers were thinking. If you are looking for an experienced professional team, Right Choice Realty Group is the right choice.

      - Matt O'Leary
    • Paul and Cindy did a great job in selling our house in Pinehurst Idaho. They were very professional and well prepared throughout the whole process. They were very helpful in answering questions and always available. They communicated very well with us during the entire process.

      - John Heyn
    • AAAAAAAAAAAAAAAAAAAAAA+++++++Cindy & Paul Ertel were God sent for my needs. My transaction, Purchase, Close, and the whole deal could not have gone better...I am so Blessed & Grateful to Cindy & Paul! I never met them in person till close of Escrow as I was an out of State buyer. If you are as well Call Paul today and he will create an e'mail list with what your looking for and keep you updated as new properties come avail. Paul & Cindy are my 1st New Friends in the area & I'm so Grateful for this...They do Real Estate the Correct Way!

      - Jason Kincaid
    • I have never done business with a more ethical, and hard working Realtor than PAUL and CINDY ERTEL. The service they provided was exemplary, exceeding my greatest expectations. Their professionalism was something rarely seen in any business today. It was the best experience of my life, and I would wholeheartedly recommend PAUL and CINDY ERTEL to all Sellers and Buyers. They truly care about their clients, and on a scale of 1-10, I would have to give them a 10.5. From their marketing, to their responsiveness, and their knowledge of the Real Estate Market; they gave 110%. Thank you PAUL and CINDY ERTEL.

      - Bob Small
    • It was a pleasure to work with Paul. We really made him earn his money as we made offers on 4 different homes. He was patient, understanding, efficient and thorough. We would highly recommend him if you have any real estate needs. He went above and beyond to make things easier for us.

      - Kathy Grenzow
    • Paul and Cindy Ertel of Right Choice Realty Group LLC in Coeur dAlene, our Realtors were both very professional, with excellent communicating skills and practices. They were very pleasant to work with and always available to answers any questions and inquiries. We have never had a real estate transaction progress as seamless. Painless, awesome! We highly recommend Paul, Cindy and Staff!

      - Brenda Wallis
    • Paul was an excellent agent. He answered all questions, and worked very hard to get a cash buyer. Very respectful and easy to work with. I would highly recommend him to the highest degree.

      - Roberta Whipple
    • Paul Ertel came highly recommended to me and I now know why. He was always prompt with answering any questions I had, was seemingly available 24/7 (appeared to be!), and was respectful and easy to work with. I also appreciated his sage advise and years of experience. So, for anyone needing to save time by getting a realtor that is actually working for you and your interests, I highly recommend Paul Ertel.

      - Ingri Cassel
    • Paul Ertel is fantastic! My husband and I attempted to sell our home by ourselves, and after months and months of little to nothing happening, we decided we should find a real estate agent. We met with a few different agents, but none of the meetings came close to the prepared & professional presentation that Paul gave us. We knew within 10 minutes that we wanted to use him, and it was the best decision we made. Our house was sold in less then 3 weeks! We highly recommend Paul Ertel!

      - Casey Gurney
    • Paul Ertel and Right Choice Realty is honest, trustworthy and dedicated to serving our real estate needs. We choose Paul because of his consistent, not pushy approach. I will always use Right Choice for any future real estate transactions. They are great to work with and very informative.

      - Scott and Sharon Cook
    • Without a doubt, Paul Ertel has been the most reliable realtor I have ever known.Prompt responses, updates, always available, honest in valuations and always going the extra mile to make it happen. Paul displays a high standard of service that places him head and shoulders above most realtors that I have had dealings with in the past. Thank you, Paul, for your job well done.

      - Paul Pecukonis
    • Paul and Cindy provided an excellent service. They were always responsive and available any time there were any questions. Every part of the transaction was seamless. Thank you!

      - Eddie Yosick
    • Paul did just a great job helping us sell the family home from our out-of-state location. He was knowledgeable, a great communicator, timely and well-connected with tradesmen and the real estate community. We can recommend him with confidence should you find yourself in need of a personable professional who supports his business with experience, integrity and effort.

      - Katherine Fransen
    • Paul and his wife Cindy make an excellent team. They were truly a joy to have helping me buy my first home ever. I closed in 30 days on a brand new home. They had a couple recommendations for each leg of the journey from who to get a loan from to which home inspectors I should have look at the home. They were there every step of the way and their excellent service never wavered an inch. If I ever plan to sell, they will be the people I ask first to help me.

      - Nicholas Sines
    • Cindy and Paul are a dream team duo! Their exemplary professionalism and attention to detail provided a smooth path to a successful home purchase. We highly recommend their services for any real estate needs. Thank you Paul & Cindy for making the new home purchase such a success, we are so grateful! Kindly, Shirley & Randy B.

      - Shirley and Randy Benton
    • In a market saturated with incompetent agents, it was a breathe of fresh air to find Paul and his team. He went above and beyond the standard phone call and canned letter in the mail. He won my wife and I over by actually coming over to our house and seeing what we had to offer. It was apparent from the start he was actually willing to put in the time and effort to sale our house, not just sit back and collect a commission. Paul and his team were very professional, honest and personable. Great mix of old school with new age expertise. Highly recommended!

      - Coralee Barth
    • Very professional & knowledgeable in the use of internet marketing, very friendly service, always quick to get back with information or assistance. Seemed to look out for our interests as the Seller. We had lots of action to the wonderfully produced materials used to market our home. These flyers did the in our gated community we were not allowed to put up signs of any kind. Paul and his team treated us with respect and kindness and kept us informed with lots of feedback after each showing. They never made us feel like we needed to lower our price for a quick sale

      - Buz & Linda Bloodgood
    • We have bought and sold 5 of our homes over the years and Paul was the best we have worked with. Paul knows the market and will work with you in every aspect of the sell. I phoned and texted him numerous times with questions and he was always responsive. There was never a time when he did not have time for us and answer any questions and help in any way. You won't find a better Realtor to work with.

      - Norman & Michele
    • Paul and his team worked very hard and are great at what they do. They are very personable, and you can tell they truly care about you and the people buying your house. They made sure that selling our house was a great experience for everyone. They keep up with all of the current technology and trends. I was very impressed with their strategies, knowledge, and expertise.

      - Alex & Katelyn Parenti
    • Paul and his team were great to work with. They put our home on the market and within hours we had a full price offer! This was after our house sat for 22 days "for sale by owner". They sold it fast and efficiently, we had zero hick ups in the whole process. I highly recommend Paul and his Team.

      - Zak & Tessla
    • I had previously worked with a different agent and really struggled with communication, determining the correct price, getting visibility to my home, etc. Paul and his team did an amazing job in all of these areas. They helped me determine what I should do to have the best chance selling my home. The first time I met them I learned they had already done a lot of home work and brought documentation comparing other similar homes in the area and their listing/selling prices so they could recommend what my price needed to be. They took a lot of professional quality photos of my home and made a very professional listing. When we listed the home everything went very smoothly and quickly and I started seeing showings almost right away. Throughout the entire process they kept in touch letting me know what was going on and what to expect next. I would highly recommend them to anyone.

      - Don Conrad
    • We have worked with Paul Ertel, to sell 4 properties over the last few years, 2013-2017. He has done everything he promised to do and is very responsive to phone calls & emails. We would recommend Paul, if you are thinking of listing your property. It was a pleasure working with him.

      - Jay & Diane Dennis
    • Team Ertel and Associates are wonderful to work with. Selling our house was sooo easy I could not have imagined a better experience. They helped us price our house right to the point we had 23 offers in 32 hours and ended up getting more than we were asking. Thank you so much for help with suggestions on how to set up the house for showings they totally paid off!! Paul was available anytime to answer questions or help us. Marc and I are very happy with the outcome of our experience we will happily call Paul and his team in the future if needed!!

      - Marc & Sherri Farnham
    • I selected Paul Ertel to list and sell residential properties I owned in the CDA/Post Falls area. Prior to listing, he performed extensive market research to determine an appropriate selling price. After listing the property in the MLS, he continued to communicate & market the property on a daily basis to prospective buyers. Also, I informed on an as-needed basis regarding the showing status & closing documentation during the sale. If you are looking for a successful purchase or sale of a real estate property give Paul a call.

      - Tom Asnon
    • One word...OUTSTANDING!! Paul and his team were not only knowledgeable and professional, they were also personal. I had his Team handle the sale of my investment property, and we received a very good offer after 4 days on the market. During the process, I felt very comfortable with them handling the transaction and they always kept me informed and up to date. I can't express my appreciation more, and would highly recommend Paul & his Team in any real estate business. Thank you!!!!

      - Jerry Gonzalez