from  
just sold a home using HomeLight

Find the perfect Valrico real estate agent

We analyze millions of home sales to find the best performing real estate agents.

Top Valrico real estate agents

HomeLight analyzes all 3,329 Valrico, FL real estate agents and compares them on their historical performance data. The top 3% of Valrico real estate agents handle an average of 768 properties and move them in 44 days.

"We had an offer for our home within days, and even when the sale fell through after the hurricane, in less than 24 hrs of that one falling through, we had another one and the house sold very quick. Best part, HomeLight was free to me, and it really helped us!"

Jasmine L.

See how 20 of the top REALTORS® and real estate agents in Valrico stack up

Jennifer Fieo
RE/MAX Realty Unlimited
About Jennifer

An authority on Tampa Bay real estate for more than 24 years, Jennifer Fieo’s deep knowledge of the area and surrounding communities is only matched by her integrity, dependability, and passion for helping others. Delivering an unparalleled client experience is at the forefront of her business style, and Jennifer is genuinely focused on her clients, striving to always meet each client’s unique needs, desires, and goals in real estate. Jennifer’s no-nonsense and pragmatic approach is refreshing, and her consistent communication smooths even the roughest waters of a challenging transaction. Tenacious by nature, Jennifer is high-energy and proactively counsels her buyers, sellers, and investors, skillfully negotiating optimal outcomes for her clients. Jennifer is masterful at marketing property listings, and she utilizes effective and innovative techniques to garner maximum exposure for her sellers. She is joined by an extraordinary team who manages the details of each transaction for a seamless and transparent experience. Each client receives million-dollar service, no matter the price range. Past clients, trusted referrals, professional athletes, and military and their families constitute the vast majority of Jennifer’s business. Recognized locally and nationally as one of the most productive and respected agents in Florida, Jennifer ranks in the top one percent of real estate professionals in Hillsborough County consistently. Other notable honors include being named among Florida’s Best Agents in RealTrends (2016 - 2019), and RE/MAX’s Lifetime Achievement Award, Hall of Fame, and Chairman’s Clubs. As a wife and daughter of veterans, along with her recognition as a Military Relocation Professional (MRP), Jennifer truly understands the impacts of service and how frequent moves profoundly affect military families. Her work in helping military clients earned her the sought-after Outstanding Agent of the Year Award by Veterans United, a national organization who matches veterans with world-class REALTORS®. In the community, Jennifer supports the Boy Scouts of America, various animal and children’s charities, and Daughters of the American Revolution. She is also a proud member of the Gasparilla Krewe of Sir Francis Drake. Among Jennifer’s hard earned accreditations, she also holds a Bachelor’s degree in Human Resources from Saint Leo University. At home, Jennifer is a wife and mom of two boys and two Great Danes. When it comes to buying, selling, or investing in Tampa Bay real estate, employ one of Florida’s most experienced and award-winning real estate professionals. Hire Jennifer Fieo and her team and witness the difference they deliver.

Jennifer's reviews

"Jennifer was outstanding! I interviewed three agents and selected her to sell my house because she w..."

See more reviews
Townhome Transactions
28
Single Family Home Transactions
85
Condo Transactions
8
Achievements
  • Top Producer 2020
  • Top Negotiator 2019
  • Top Producer 2019
  • Move Safe Certified 2020
  • HomeLight Home Loans Specialist 2020
  • Title & Escrow Specialist 2020
NAR Certifications
REALTOR®
Ask a question
View profile
Lisa Carroll
Mihara & Associates Inc.
About Lisa

We are residents & promoters of the communities we serve. We conscientiously selected the Tampa Bay Area as a great place to raise our family. Therefore, as residents with a keen interest in the future of the Tampa Bay Area, we assure you that we closely & personally monitor local market conditions. We will carefully listen to you to allow the free expression of your ideas, needs, & wishes, because that is the only way to ensure that they transform into a realistic plan for your real estate needs. Our attention to detail & negotiation skills wrap you in a feeling of reassurance & protection as we look at every possible option to champion the best deal for you. With over 20 years in real estate, and a record as multi-million dollar producers, you can rest knowing that our goal is to ensure an excellent transaction. To market properties fully, we constantly explore and adapt to the latest tools and trends. Moreover, since 98% of buyers begin their home search online, Internet-based tools are an important part of our marketing strategy. We are Zillow Premiere Agents & Realtor.com Showcase Agents & utilize social media platforms, such as Instagram & Facebook, for social marketing. Additionally, we supplement our online campaigns by communicating with a vast network of other Realtors.

Lisa's reviews

"Lisa and Tim Carroll are talented, experienced realtors and provided exemplary personal real estate ..."

See more reviews
Single Family Home Transactions
160
Townhome Transactions
6
Condo Transactions
1
Achievements
  • Top Producer 2020
  • Top Negotiator 2019
  • Top Producer 2019
  • Move Safe Certified 2020
  • HomeLight Home Loans Specialist 2020
  • Title & Escrow Specialist 2020
NAR Certifications
REALTOR®
Ask a question
View profile
Andrew Duncan
Re/max Dynamic
About Andrew

Andrew Duncan is the leader of Tampa Bay's Most Innovative Real Estate Team - The Duncan Duo Team at RE/MAX Dynamic. As the team's CEO, Andrew's focus is managing the leadership, coaching the agents, and accelerating the growth and marketing of the business and its listings. His marketing innovation and culture focused leadership has propelled the team to a laundry list of awards and accomplishments: Inc5000 Fastest Growing Company 5 years in a row, Top 5 within all of RE/MAX for nearly a decade, #1 RE/MAX agents in Florida, and Top 25 on the Real Trends/Wall Street Journal annual list of top producing real estate teams in the country. Andrew leads a creative team that has helped the business be recognized through TV, radio, billboards and as the Official Real Estate Agents of the Tampa Bay Lightning. He created a foundation to help affordable housing needs and has a goal of raising more than $100k annually for other local charities. Andrew has a daughter that keeps him busy and he enjoys sports, fast cars, and traveling.

Andrew's reviews

"I had a commercial property on the market with another agent for several months and had very little ..."

See more reviews
Townhome Transactions
23
Condo Transactions
26
Single Family Home Transactions
240
Achievements
  • Top Negotiator 2020
  • Top Producer 2020
  • Sells Homes Fast 2020
  • Sells Homes Fast 2019
  • Top Negotiator 2019
  • Top Producer 2019
NAR Certifications
REALTOR®
Ask a question
View profile
elite-agent-logo-white
Raymond Chadderton
Keller Williams Realty
About Raymond

After 15 years as an executive of a Fortune 500 company, I began my real estate career in 2000 and became a partner-owner with Keller Williams in 2002. My team, The Chadderton Group, has helped thousands of clients over the past 20+ years and we're honored to be named a "Best Real Estate Team in America" 2016, 2017, 2018, 2019, and 2020. Along with experience, we're known for our professionalism, honesty, and hard-working attitude. This is evident in the repeat business and referrals from past clients that allow our business to grow year after year.

Raymond's reviews

"Ray and his team are a group of amazing and knowledgeable agents. They know all that is needed in se..."

See more reviews
Single Family Home Transactions
46
Townhome Transactions
4
Condo Transactions
5
Achievements
  • Top Negotiator 2020
  • Top Producer 2020
  • Sells Homes Fast 2020
  • Move Safe Certified 2020
  • HomeLight Home Loans Specialist 2020
  • Title & Escrow Specialist 2020
NAR Certifications
REALTOR®
Ask a question
View profile
Justin Ostow
Real Estate Asset Disposition
About Justin

Justin is the lead real estate agent in Real Estate Asset Disposition’s (READ Corp.) Tampa Bay office. He has been a licensed Realtor since 2006 in which time he has successfully closed more than $85 Million in volume encompassing the entire greater Tampa Bay region. Joining the firm in 2008, he has consistently been a top producer and highly ranked among his colleagues. His past sales experience includes traditional Single Family homes, vacant lots, Multi-Family investment properties, and large Multi-Million dollar development projects. Instrumental to his success is a highly valued clientele base who have rated him as a 5 star agent across major Realtor rating platforms. Accreditations and Accomplishments: · More than $85 MILLION in closed sales volume · Member of Florida Realtor Association, National Realtor Association, Mid Florida MLS, and Greater Tampa Realtors · Sale Price ratio 5% HIGHER than all other Tampa Bay MLS listings · BS Finance: University of South Florida, 2005 ​ Justin is a Seminole, Florida native, Tampa Bay Resident, Husband and Father.

Single Family Home Transactions
27
Townhome Transactions
2
Condo Transactions
2
Achievements
  • Top Negotiator 2020
  • Top Producer 2019
  • Top Negotiator 2019
  • Move Safe Certified 2020
  • Title & Escrow Specialist 2020
NAR Certifications
REALTOR®
Ask a question
View profile
elite-agent-logo-white
Tony Baroni
Keller Williams Realty
About Tony

Tony Baroni has been a licensed real estate agent in Florida since 2005 and works for Keller Williams Realty and has been since 2007. He is the top Keller Williams Realty agent in Hillsborough and Pinellas County for total number of transactions, listing sold, and volume in the past 3 years in a row. Tony has completed transactions in several areas for Homelight including Riverview, Brandon, Mango, Bloomingdale, Plant City and Valrico. HomeLight ranks Tony as one of the top 1% of agents in Riverview for successfully selling homes and as one of the top agents for selling homes fast. Tony believes his success stems from his amazing team of specialists that he has built along with offering the best marketing for sellers to get them top $$$ and their availability for buyers. Also, their results with negotiations really sets them apart. Our database shows that Tony has completed over 1800 transactions since 2005, representing the buyer in 49% of those transactions and the seller in 51% of them. Tony has been most prolific in all of Tampa Bay, FL including Riverview, Valrico, Tampa, Lithia, Brandon, Land O Lakes, Wesley Chapel, Lutz, St Petersburg, Clearwater, Lakeland, Sarasota, & the entire Orlando area.

Tony's reviews

"We had an amazing real estate experience with Tony Baroni. Tony not only found us our dream house, h..."

See more reviews
Single Family Home Transactions
300
Townhome Transactions
21
Condo Transactions
20
Achievements
  • Top Negotiator 2020
  • Top Producer 2020
  • Sells Homes Fast 2020
  • Move Safe Certified 2020
  • HomeLight Home Loans Specialist 2020
  • Title & Escrow Specialist 2020
NAR Certifications
REALTOR®
Ask a question
View profile
Ann Marie Vaughan
RE/MAX Alliance Group
About Ann Marie

I became a Realtor 28 years ago, and I truly know what I'm doing. One way for you to assess my experience and expertise is to know that I'm consistently ranked in the Top 1% for sales volume among the thousands of Realtors in Tampa Bay's tri-county area. You can have confidence I'll get you results! I also want you to know, however, that I really love what I do & that's what makes the experience of working with me so comfortable for so many customers. I'm a friendly, down-to-earth person who has spent 28 years raising my family in the same community, so I'm in this for the long haul. I value the kind of client satisfaction that leads to great word-of-mouth & loyal relationships, not just a quick buck or a one-time deal! If you plan to buy or sell anywhere in this region, please consider my credentials and referrals from the business I've done in several counties. If you're selling a home in my specialty areas of South Shore, Riverview, Bloomingdale, Valrico, Brandon and FishHawk (Lithia) , please give me a call. I think you'll feel right at home with me!

Ann Marie's reviews

"We recently contacted Ann Marie when we were starting to look for a new home. She showed us homes w..."

See more reviews
Single Family Home Transactions
38
Townhome Transactions
5
Condo Transactions
1
Achievements
  • Top Producer 2020
  • Top Producer 2019
  • Move Safe Certified 2020
NAR Certifications
REALTOR®
Ask a question
View profile
Christina Moore
Keller Williams Realty Of Polk
About Christina

Christina works under Keller Williams Realty Of Polk. Christina has worked as a real estate agent for 9 years. Christina has sold 17.31x the number of single family homes as the average agent in the area. We’ve recorded data for 163 of Christina’s transactions. Christina prefers to work with both buyers and sellers. Here’s a little about Christina’s real estate experience: - Christina has sold homes for as much as $680,000. - this real estate agent is skilled in fast home sales: they have listings that have sold in as little as 4 days. - Christina is an agent who sells homes for top dollar. - this real estate agent sold 106% more homes this year than they did last year. HomeLight has data on 71 transactions Christina has done in Lakeland. Christina has closed 65 more home sales than the average agent in the area.

Christina's reviews

"Christina was amazing. My wife and I relocated to Waco, TX and she oversaw the sale of our home when..."

See more reviews
Single Family Home Transactions
28
Condo Transactions
4
Townhome Transactions
0
Achievements
  • Sells Homes Fast 2020
  • Top Producer 2020
  • Top Producer 2019
  • Sells Homes Fast 2019
  • Move Safe Certified 2020
  • Title & Escrow Specialist 2020
Ask a question
View profile
Maria Hoffman
Tampa Home Group at Keller Williams
About Maria

John & Maria Hoffman are industry leaders, consistent top producers for the past 20 years, and have earned a place as trusted advisors for thousands of clients. John & Maria Hoffman's Tampa Home Group is a results-driven team with an unsurpassed success rate, and have an established a track record that far exceeds the market average, obtaining for sellers on average over 99% of list price over the past 10 years. In 2019 & 2020, John & Maria have been getting their sellers on average 3% more of their home's value than the market average, which equates to $12,000 for the seller of a $400,000 home. If you're in search of the very finest representation for your home in today's market, you've come to the right place. Most of our clients come to us referred from past clients. YOUR success is our passion. Impeccable market analysis, marketing savvy, proven systems, personal service, and heartfelt attention to YOUR needs, are essential to delivering the results you deserve and expect from your agent. Whether you are selling or buying (many of our clients are doing both), you'll clearly benefit from proven strategies and systems throughout every aspect of your real estate sale and purchase. To find out more visit TampaHomeGroup.com WORLD CLASS SERVICE. YOUR GOALS BECOME OUR GOALS. WE ARE COMMITTED TO YOUR SUCCESS. Because of our track record and reputation, Tampa Home Group attracts a large number of sellers and buyers referred from past clients and other top agents across the country. Because our sellers achieve results that far outpace the market average--our listings sell for over 99% of asking price with fewer days on market, they routinely net thousands of dollars more than with other agents or on their own. Our clients sleep soundly knowing their interests are being represented. Buyers benefit from working with agents listing hundreds of properties, giving them advance knowledge of prime listings coming to market. EXCEEDING EXPECTATIONS: Our team of veteran professionals deliver the same high degree of service and attention to detail to each and every client and transaction. Your family has trusted physicians, attorneys, and accountants. We are your trusted real estate professionals, and it our mission to know you, communicate with you, and serve you and your family over the course of your lifetime.

Single Family Home Transactions
80
Townhome Transactions
6
Condo Transactions
4
Achievements
  • Top Negotiator 2020
  • Top Producer 2020
  • Top Negotiator 2019
  • Top Producer 2019
  • Move Safe Certified 2020
  • Title & Escrow Specialist 2020
NAR Certifications
REALTOR®
Ask a question
View profile
The Pithers Group
Coldwell Banker Residential Real Estate
About The Pithers

" UNCOMMON PROFESSIONALISM, UNCOMMON RESULTS " Coldwell Banker Legends Society designation in 2014 – 2019 selling over $60M in 2019. Jason & Dyan Pithers are senior real estate consultants with Coldwell Banker Realty. Jason, originally from London, was previously the Chief Operating Officer of a leading Bankruptcy Barristers Firm in London for 15 years and was in real estate in Manhattan and Brooklyn prior to joining Coldwell Banker Realty. Dyan, originally from New York, was previously a corporate finance lawyer in Manhattan for King & Spalding, a major worldwide law firm. They bring the strength of their corporate backgrounds in law joined with their knowledge of the real estate market together to assist you with your real estate needs. Together with their Associates and administrative team, they stand ready to help you navigate the purchase or sale of a home in Florida from beginning to end. They have extensive knowledge of all aspects of the contract and its various addendums, local customs and proposed community developments, mortgage qualification process, relocation-company specifics and the many steps it takes to smoothly close your transaction. Through their own experiences within the Florida real estate industry, they will expertly guide you through the purchase or sale of your home and make sure your interests are protected during the process. Jason & Dyan Pithers are also qualified Luxury Property Specialists, a specific designation granted by Coldwell Banker for agents with expertise in representing Buyers or Sellers of properties with a list price which exceeds $1 million in a 12-month period. Currently only 4.6% of 117,000 Coldwell Banker agents nationwide have earned this designation. Jason and Dyan are qualified as Cartus certified relocation agents. Coldwell Banker, based on certain top producer criteria, choose certain agents to train to become certified relocation agents. Through these certifications, Jason and Dyan are able to represent Buyers and Sellers whose companies have relocation contracts with Cartus and the Coldwell Banker Relocation Department. Jason & Dyan are qualified to accept Buyer and Seller Sirva Relocation assignments. Sirva Relocation, through a thorough application process, determines qualified agents in each geographical area to accept relocation assignments. From the Buyer perspective, if you are being relocated through your company from another part of Florida or to or from another state, Jason & Dyan are qualified to receive the corporate referral. From the Seller perspective, if you are given a certain amount of time to sell or are receiving a buy-out as part of your relocation package, Jason & Dyan are qualified to handle the listing for Cartus, Sirva Relocation and many other relocation companies including but not limited to Cornerstone, Weichert Relocation, Plus Relocation and Graebel. Request to work with us - we have all the right qualifications! Jason & Dyan are members of the following organizations: National Association of Realtors, Florida Association of Realtors, Greater Tampa Bay Association of Realtors. Designations: Cartus Relocation Specialists, Sirva Relocation Specialists, USAA/Affinity Relocation Qualified, Previews Luxury Property Specialists, Certified Negotiation Specialists, Certified Marketing Specialists.

The Pithers's reviews

"If you are looking to buy or sell a home in the Westchase area, Dyan Pithers of Caldwell Banker is t..."

See more reviews
Townhome Transactions
20
Single Family Home Transactions
110
Condo Transactions
15
Achievements
  • Top Producer 2020
  • Top Producer 2019
  • Move Safe Certified 2020
  • HomeLight Home Loans Specialist 2020
  • Title & Escrow Specialist 2020
NAR Certifications
REALTOR®
Ask a question
View profile

Find your perfect real estate agent in Valrico

Why you need a top real estate agent in Valrico, FL

The top 3% of real estate agents in Valrico, FL have worked on 607.74 more transactions than the average agent. With more experience, top Valrico agents move homes in 44 days, which is 2.0x times faster than the local average of 86 days.

Top Seller's Agents

Compared to the average agent in Valrico, the top 3% of real estate agents sell 1.8x more homes in the same area, close 42.51 days faster, and help clients earn 199.3% more on their home sales.

Sale Price / List Price (%)

Days on Market
Lower is better

Homes Sold / Yr


Top Buyer's Agents

Top buyer's agents in Valrico save their clients $42,696 on their new home. Buyer's agents in Valrico buy 1.8x more houses than the average agent.

Condos Sold / Yr

Homes Purchased / Yr

Sale Price / List Price (%)
Lower is better

Ratings and reviews of top real estate agents in Valrico, FL

Top Agents
5 stars
Avg. Agents
4.8 stars

Top real estate agents in Valrico score an average rating of 5.0 out of 5 stars, compared to the typical Valrico agent who scores only 4.8 stars. We collect the latest ratings and reviews of top real estate agents in Valrico and update them here to show you what their past clients have to say.

"I received great referrals on real estate agents. I was able to pick an agent that I felt would sell our home for the best price. Thank you HomeLight. I would highly recommend this service to my friends and family. "

Mary A.

HomeLight Client

"... I saw the ad for HomeLight and decided to give it a try... I have since told several people about it and will continue to do so! In this age of scams and rip-offs it was WONDERFUL to be pointed in a direction of a great Realtor by HomeLight!! "

Barbara E.

HomeLight Client

"HomeLight had the agent credibility during my selection process and also had my confidence that I had a partner standing behind the work my agent did... All in all, my experience with HomeLight was quick, easy and effective. "

Matt S.

HomeLight Client

Find the perfect agent or REALTOR® for your favorite Valrico neighborhood

Based on the available transaction data for homes bought and sold in Valrico, top agents are frequently doing deals in River Hills Masters, Buckhorn Ridge, and Twin Lakes of Brandon.

River Hills Masters

Active Agents245
Time on Market144
Avg. Sale Price$310,422

Buckhorn Ridge

Active Agents135
Time on Market108
Avg. Sale Price$277,495

Twin Lakes of Brandon

Active Agents125
Time on Market103
Avg. Sale Price$293,211

Find top real estate agents in cities near Valrico, FL

Sun City Center

Active Agents789
Time on Market84
Avg. Sale Price$204,990

Tampa

Active Agents5,434
Time on Market70
Avg. Sale Price$265,000

Riverview

Active Agents2,229
Time on Market87
Avg. Sale Price$243,490

Brandon

Active Agents2,335
Time on Market63
Avg. Sale Price$213,790

Pinellas Park

Active Agents2,176
Time on Market58
Avg. Sale Price$196,000

Wesley Chapel

Active Agents2,879
Time on Market90
Avg. Sale Price$259,900

Lakeland

Active Agents1,249
Time on Market69
Avg. Sale Price$198,000

Land O' Lakes

Active Agents1,758
Time on Market74
Avg. Sale Price$270,000

St. Petersburg

Active Agents4,279
Time on Market66
Avg. Sale Price$230,000

Town 'n' Country

Active Agents2,129
Time on Market64
Avg. Sale Price$225,000

Carrollwood

Active Agents1,463
Time on Market65
Avg. Sale Price$245,000

University

Active Agents1,787
Time on Market53
Avg. Sale Price$230,000

Frequently Asked Questions

What does a top real estate agent do?
Top real estate agents have more local expertise, prepare in-depth market analyses, and have industry connections that you can’t find by yourself. They know your neighborhood like the back of their hand and use their market knowledge to sell your home faster than the average agent and for money.
Read more
What should you look for when interviewing a real estate agent in Valrico?
When you sell a house, your real estate agent becomes your business partner, financial advisor, and emotional support system. It’s crucial to partner with someone you trust, so make sure you’re looking for an agent who can answer all of your questions with confidence during the interview. During this process, you want to get to know the agent’s business and find out how well they know the area. You’re listening for things that signal experience, expertise in your community, and workload. Selling a home takes an enormous amount of work, so you need an agent who’s got a plan for prep, pricing, and marketing and who is ready to roll up their sleeves to get the job done.
Read more
How important is it to hire a top real estate agent in Valrico?
Our data shows that the top 5% of listing agents sell homes for as much as (+9%) more than the average real estate agent. A great agent makes a difference when you buy a house, too: We’ve found that the top 5% of buyer's agents on average save their clients 2.5% more on their home purchase. So, whether you’re in the market to find your dream home or sell your house at a great price, the right agent matters. We encourage you to connect with a top real estate agent if you’re buying or selling a home in Valrico, FL.
Read more
When is the right time to hire a real estate agent in Valrico?
The best window to contact an agent to sell your home is anywhere from three to six months in advance of your list date. When you start the search for an agent several months before hitting the market, there’s plenty of time to find the best agent, make key renovations, and market your home effectively, all of which are essential steps in selling your home for a great price. You can also hire an agent based on the best time to sell in Valrico to take advantage of seasonal and cyclical trends in the market. The right time to hire a real estate agent depends on the temperature of the housing market. For example, the best time to sell in Valrico is in May. And since it takes around 3 months to close on a home, you should list in February. We recommend that you hire a real estate agent as soon as you're thinking of selling your home. Generally speaking, that's anywhere from 3 to 6 months prior to your desired move date.
Read more
What is the average real estate agent commission for agents in Valrico?
While individual real estate agent commissions do vary, most real estate agents work for 6% of the home price.
Why should I use HomeLight to find a Valrico real estate agent?
HomeLight analyzes all real estate agent in Valrico to bring you custom, unbiased, data-driven recommendations. We use actual home sales transaction data to compare Valrico real estate agent and will only introduce you to the top performing agents. They do not pay to advertise on our site and we do not pay to list them. To give you the best object recommendations, we consider things like: how fast a real estate agent sells, how many properties they work on, how much money they save or earn their clients, and what cities and neighborhoods they specialize in. You can trust that we’ll match you with the right agents for your needs.
Read more

Check out some of our other resources for Valrico homeowners

Sell your house in Valrico fast
Find out what cash buyers are willing to pay for your home right now.
When's the best time to sell your home in Valrico?
Use housing market data in Valrico to learn the best and worst months to sell your home.
Find out what your home is worth
Get a free estimated value of your home in less than 2 minutes.
How much commission do real estate agents make?
Use this calculator and real estate agent commissions data to find out.
Advice from America’s Top Agents
Get the latest real estate tips and learn how to sell your home faster and for more money.
Simple real estate calculators
Use our free calculators to help you make informed financial decisions when buying or selling a home.

Find your perfect real estate agent in Valrico, FL