Move Safe™ Certified agents are committed to helping you buy and sell safely during COVID-19. They’re best equipped to serve you during these uniquely challenging times.

Robert Aldana Real Estate Agent at Keller Williams Realty

Robert Aldana

Real Estate Agent at
Keller Williams Realty

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Agent Highlights

Robert is a SFH expert - working with over 66% more single family homes than the average Scotts Valley agent.
Robert also has Townhome expertise - working with over 18 more townhomes than the average agent.
Robert has great Condo experience - having sold 12 more condos than the average agent.

More about Robert Aldana

As a licensed REALTOR® since 1986, I have helped hundreds, if not thousands of people buy and sell their homes. I was also the host of TV & Radio's "Let's Talk Real Estate!" for over 15 years. I am the #1 all-time leading agent in Scotts Valley, 5 time individual leader in Scotts Valley, 4-time readers choice for best Scotts Valley agent. I live in and am vested in the Scotts Valley area community and am the founder of My Scotts Valley FB page and


Sells Homes Fast 2020

Top Producer 2020


Evergreen Valley & Mission College

Move Safe Certified

Uses tools, technology, and practices to help keep you safe.

Title & Escrow Specialist

Expert in HomeLight’s Closing Services, a secure title and escrow platform


2016 Readers Choice Best Scotts Valley REALTOR®, 2017 Readers Choice Best Scotts Valley REALTOR®, 2018 Readers Choice Best Scotts Valley REALTOR®, 2019 Readers Choice Best Scotts Valley REALTOR®, # 1 Scotts Valley REALTOR® 2015, # 1 Scotts Valley REALTOR® 2016, # 1 Scotts Valley REALTOR® 2017, # 1 Scotts Valley REALTOR® 2018, # 1 Scotts Valley REALTOR® 2019, #1 ALL-TIME Leading Agent in Scotts Valley, Voted Favorite Neighborhood Agent 2017 NextDoor Awards, Voted Favorite Neighborhood Agent 2018 NextDoor Awards, 2018 Keller Williams Santa Cruz - Scotts Valley #1 Agent, 2019 Keller Williams Santa Cruz - Scotts Valley #1 Agent

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Robert Aldana's Reviews & Ratings

Tell us about your experience with
Robert Aldana

    • Without a doubt, Robert Aldana is by far the best Agent I have ever met. No doubt the best in the area.I met Robert while searching for a home. I was first impressed with the website he built for the house I was looking at. He builds these stellar individualized websites that use your address as the URL. He uses professional photographers to present your home. He uses 3D scans so every home has a virtual your. Then he tops it all off with videos, aerial drone footage, and music. When we saw this, we said this is how we want to have our home presented.We put a bid on the house he was selling, but it was contingent on selling ours. We were so impressed with Roberts work we hired him to sell our home. We had 18 days to sell in order to remove the contingency on the home we wanted. I admit I was skeptical if we could get what we needed in order to purchase the new home. Robert was confident we could get what we needed.Over the next 4 days, Robert project managed our home, hiring painters, contractors, carpet cleaners, maids window washers, gardeners, garbage hauler, and movers to put most of our stuff in storage so we could stage our home perfectly. It was a monumental effort from everyone. We were mentally and physically exhausted. But Robert was there every day coordinating everything. He even helped move all our plants to a friends house with his truck. In 5 days our home was transformed. He brought in the photographer and the next day we had a perfect website, we were listed and we had an open house scheduled the next day.In 4 days we had an offer $220k over asking. We closed and moved into our perfect new home a few weeks later.But it didnt end there. The whole expedited process left us drained. So Robert gifted us with a couples massage at a local spa near our new home. And the red carpet didnt end there. He took us on a tour of our new neighborhood and took us to dinner at one of his favorite restaurants. Weeks later he helped us with repairs on our new home and ever helped with a home warranty when we had some trouble with our new dishwasher and AC.The point is Robert is more than an Agent. He goes way above and beyond. He and his team are a complete service. I cant imagine any other agent going this far for a client. If you are buying or selling in the Scotts Valley area, you cant possibly find a better team.

      - Al and Amy in Sunnyvale and Scotts Valley
    • Robert and his team have gone above and beyond to help us sell our home and buy a new one. Nothing but an amazing experience even through all the triumphs and trials of buying and selling. Team Aldana will do all the hiring, scheduling, and meet all the contractors, cleaning crew, etc for you so that you just continue your regular schedule of working every day. They even dug up our septic and filled it back in for inspection.I would highly recommend (and already have) Team Aldana.

      - Brittany and Andrew in Scotts Valley
    • Robert and his excellent team far exceeded our expectations. They worked quickly (and carefully!) to get our house ready for market, marketing and showing the house, and walked us through every step of the process.Robert kept us updated throughout and was always accessible by phone, email, or text message if we had questions or concerns.Roberts combination of experience and passion for real estate makes him a true master of his craft. He has a deep and comprehensive understanding of the local real estate market: what buyers are looking for, trends in marketing, and how to get maximum exposure for a property. His photography, videography and web presence is a notch above, which really makes your property stand out.We are extremely satisfied clients and highly recommend Robert to anyone.

      - Nathan and Shera in Scotts Valley
    • Simply put, Robert Aldana and his team were hands down, the hardest working, most positive and energetic people we could have hoped for when Rosie and I decided to sell our home here in Scotts Valley back in May of this year. When we moved here in 2014, we never planned on selling, but when the market took off and gave us an opportunity to eventually upgrade to a larger home to begin a family, we jumped (literally) at the opportunity. From day 1, Robert Aldana and his team worked tirelessly to build a marketing plan to show all the blood, sweat and tears my wife and I put into this home (mostly with our bare hands and wonderful help from friends and family). When we hit hurdles and started back-stepping, he and his team kept right on working through it, attending more meetings with Buyers Agents and holding more open houses. The decision to sell our home is the epitome of bittersweet and we hope to move back one day.On a personal note, Thank You Robert for helping us every step of the way and keeping us up while we did our best to Trust the Process. Your dedication to Scotts Valley and to its community is truly unmatched and we loved working with you and your Team. Thank you again for all your hard work.It really is no wonder why people choose you to buy and sell their homes. Cheers!

      - Tim and Rosemary in Scotts Valley
    • After working with multiple real estate agents over the years, we can easily say Robert is by far the best agent we have ever worked with. When we decided to sell our Scotts Valley home we found Robert because of his successes with other homes in the neighborhood. We were quickly impressed with his track record. When we met with him to discuss the sale of our home we were even more impressed with his approach and market knowledge. Ill explain in more detail in a moment. What we didnt expect was the in depth team support he brought to the table. Robert and his team helped us freshen up our home and complete a few projects we had in process. He brought a team of support from his office along with a wealth of resources from painting to landscaping and general repairs to movers. We relied heavily on his team to provide resources to get our house on the market quickly while at the same time respecting that this was our home and a reflection of who we are.All the projects were completed on time and on budget and reflected our personal style. We found each of the contractors gives his clients top priority, in schedule, quality and value. They were a pleasure to have in our home.As we finished the projects it was time to finalize the listing price and complete the marketing plan. We were nervous over the listing price which was much higher than we expected. We ultimately decided on the high side and were amazed to have received multiple offers in 3 days well over asking price. Robert did a fantastic job negotiating the best contract by eliminating our risks and ended up at $55k over asking.We cant stress enough the professionalism Robert and his team and their attention to detail. They looked out for our best interest throughout the process and exceeded all our expectations. Its often said in real estate, Location! Location! Location! In our view thats second to Agent! Agent! Agent! We have the utmost respect for Robert and his team of Jonathon, Robert C. And Ian. A real pleasure to work with!

      - Jim and Cathy in Scotts Valley - Santa Cruz
    • Hello! My name is Janene Forsyth. Earlier this year I decided it was time to sell my beautiful mountain home that Ive loved for 37 years, and from the proceeds of that sale, immediately buy a townhouse in Scotts Valley. When I told my daughter and son-in-law about my decision, they both chimed in that I MUST use Robert Aldana as my real estate agent. They assured me he was the best around.Though I have several friends who are agents, I decided I would follow the advice of my family and go with Robert.I was not disappointed! First of all, Robert is amazing! Professional, enthusiastic, very experienced, and sensitive to emotional issues such as selling your dream home of 37 years. Hes a pro when it comes to negotiating with the other party involved in the transaction. Hes seasoned and knows what hes doing.What I found as a bonus to all of Roberts wonderful qualities is his team member Jonathon Rossi, and the rest of Roberts supportive team. Robert and Jonathan together were by my side every step of the way, from getting the house ready to sell, all the way to the final steps in the completion of the purchase of my Scotts Valley townhouse! I leaned on these two heavily during both the selling of my house and then buying the townhouse. They provided such great support.Robert, Jonathan and the Aldana Team have been so helpful in every way possible. I have been in such good hands!Thank you Robert! Thank you, amazing Aldana Team!

      - Janene in Soquel
    • We have bought and sold a few houses with different agents who were very good and I only say this to give a reference point. Robert however is the best of them all.He is the hardest working person around. He gives sound advice and guidance. He puts a combination of his expertise, hard work and magic into marketing your house.You know the marketing is good when you want to buy your own house and feel sad to sell it. He is amazing to work with, answers all questions and is accessible. His team is also awesome. I just hope we can get him to commute out of the area when we are in the market to buy again.

      - Emmy and Brendan in Scotts Valley
    • Robert is awesome. He puts his clients first. And, hes fun to work with. From the initial meeting to after closing, Robert went above and beyond to make sure the biggest transaction of our lives went smoothly. His supportive, no pressure approach coupled with his knowledge of the local market was above and beyond anything we expected. What he promised to deliver at our initial discussion is what he ended up delivering once we closed a well marketed home that received solid offers quickly and closed without a hitch.Robert found contractors to help us with everything from sprucing up our yard, doing some exterior and interior painting, and helping us orchestrate a 1000 mile move, all on our schedule.The marketing videos and pictures were so good, for a brief moment we thought twice about selling our home!Once the house was on the market, the rest was easy. Robert kept us updated daily on the sales effort. During escrow, he chased open items to ensure the sale went off flawlessly with no hiccups. On the day before closing, he even helped me pack our truck to start the 1000 mile drive to our new home.Robert knows Scotts Valley and the Santa Cruz area. I would highly recommend Robert if you want a positive, supportive home selling experience that also gets your home maximum marketing exposure and top dollar based on the current market.

      - Cindy and Charles in Scotts Valley
    • Im new to the area, and had been looking at several houses. When one finally came up that we were very interested in, she suggested I reach out to Robert Aldana, as she has heard of him and his great reputation as well as his knowledge of the market here. Robert immediately returned my call, and knew the listing agent and immediately made me feel at ease when talking to him.The first house we were out bid by quite a bit, but Robert was very honest and up front with me when I told him what my budget was. He assured us another one would come along that we might like even better, which is exactly what happened. He went to work right away negotiating with the sellers agent for us. He always took my call (or returned my call right away), answered all my questions and always made us feel at ease.He got us a great price on the house (under asking), set us up with a great financing reference, and referred us to a flooring contractor. We couldnt possibly have asked for anything more. He went above an beyond for us. Were thankful to have had him working for us, and we strongly recommend using him if your buying or selling a home in the Scotts Valley/Santa Cruz area. We cant wait to celebrate our first Christmas in our new house!

      - Alex in Soquel
    • I was so pleased with the service I received from Robert Aldana that I decided to share my experience.Robert is a caring and understanding guy. The selling process can be quite stressful. But Robert helped me all the way.He helped me with the home preparation, staging and advertising (marketing). Robert always returns phone calls and emails immediately and he made sure I got the price I wanted.Thank you Robert for your patience and knowledge. I really got to know you well and gained not just an excellent real estate agent, but also a good friend.

      - Fred in Scotts Valley
    • We fell in love with Scotts Valley the first time we saw it. But coming from another country where the house buying process is completely different made the idea of owning our own home here very intimidating.Robert took us under his wing and very patiently explained every part of the process to us. He showed us a selection of houses to help us understand what was available within our budget and as he grew to understand what it was we were looking for he put feelers out in the community until he came across the perfect house for us.We were nervous having a realtor that was representing both the buyer and the seller but Robert was a real professional and was able to build strong relationships with both parties whilst remaining impartial and independent.Any house purchase encounters a few bumps in the road but Robert was able to steer us through and used his local contacts to get work on the house completed quickly and to everyones satisfaction.I honestly dont think we would be living in a gorgeous home we love this Christmas if it wasnt for Robert and his team.

      - Annie and Seb in Scotts Valley
    • The sale of our home could not have been any better. Robert Aldana sold our house within a week of the open house for above our asking price. The results speak for themselves. But how we got those results matter too.We were impressed from our very first meeting with Robert. We had intended to interview other agents, but after Robert presented his marketing plan and his vision for our house, we didnt interview anyone else. Before we even signed with him, Robert explained about the changing market conditions and the need to get our house on the market right away to get the best price. He lit a fire under the project and then guided us through the repairs and cosmetic changes that really made our house stand out. Robert and his project manager, Ian, referred us to excellent contractors who delivered fast at a good price.Robert continually communicated through the process, asking if we needed anything and responding quickly. The photographers and videographers he brought in were world class and their work really showcased our home in internet marketing. We had a good crowd for the weekend open house and multiple offers by Tuesday. Robert expertly negotiated with potential buyers to get us the best price above the asking price! Our house was sold by Wednesday to a lovely local couple. Robert continued to support us after the sale by managing a plumbing repair that was required after final inspection. The sale closed without a hitch and the new owners are very happy with their new home.Also, Robert is just a genuinely nice guy and he even made the process fun at times. In addition to getting a great price for our home, it was a great pleasure for us to work with and get to know Robert Aldana.

      - JoAnne in Scotts Valley
    • Having never purchased a home we had no idea how to navigate the tricky waters of purchasing a home, especially in this market. Robert redefined the role of real estate agent for us.Since the day of our first meeting continuing now well past closing, Roberts expertise and his confident and patient guidance is invaluable. We were extremely reliant on him throughout the entire process and continue to lean heavily on him as we establish ourselves in our new home. He worked hard to get us a great price and we ended up paying less than the asking price and $125k less than the home appraised for! He also went above and beyond in making sure we knew every detail about the house before buying, contacting and managing several different professionals to inspect and quote repairs. He then made sure the seller gave us sufficient credits to cover all the repairs needed even though we were already getting a great price and the seller initially insisted the house was being sold as-is.Throughout the process he never seemed to tire of answering constant questions and addressing our many worries and concerns about the house and buying process, no matter how big or small. When problems arose we never questioned that Robert had it well under control. He has no problem taking full control of situations whenever we ask him to and always makes sure we understand and are comfortable with what is happening. He communicates with us frequently and always very clearly such that it feels like we are his only client, even though we know he has many other projects going on.Without any hesitations we highly recommend talking to Robert to anyone even thinking about buying or selling a home!

      - Jared and Colleen in Scotts Valley - Santa Cruz
    • As we looked to relocate to California from Seattle, we were fortunate to find Robert through an online search due to his high ratings and long list of satisfied customers. We had a list of very specific requirements for the home we wanted in Scotts Valley (size, neighborhood, proximity to schools and parks, etc.). We needed an expert that not only knew the local real estate market, but someone that also knew all about the community. Robert was exact person we were looking for.While we were dealing with all thats involved to relocate our family to CA, Robert was on a MISSION to find us the home for us. He went above and beyond to find the perfect place for our family. He leveraged his extensive network in the community to identify a seller that was considering selling, but had not listed their home for sale. Robert worked diligently to negotiate a private sale for us and landed us in our ideal neighborhood!We cant say enough about our tremendously positive experience with Robert. We highly recommend working with him!

      - Chris and Christine in Scotts Valley