The Importance of Listings Management: Why we’ve acquired to help agents everywhere close faster and with more certainty

At HomeLight, our vision is a world where every real estate transaction is simple, certain, and satisfying. Therefore, we promote strict editorial integrity in each of our posts.

The past decade of innovation in our industry has focused almost entirely on making it easier to search for a dream home. However, there’s been little, if any, innovation around the mechanics of actually buying or selling a property – the most complex and challenging part of the process.

But it doesn’t have to be that way.

In the past two years, HomeLight has built technology to make the process easier, from our agent matching services, title and escrow through HomeLight Closing Services and, most recently, our innovative HomeLight Trade-In and HomeLight Cash Offer products – all in the name of making buying and selling real estate simple, certain, and satisfying.

Today, we’re thrilled to announce we’re taking another step in our journey of transforming the transaction experience for people everywhere – one that goes far beyond just adding bells and whistles to the way people search for a home.

We’re joining forces with, an innovative provider of listing management tools that allow agents and brokerages to securely share property information, monitor buyer interest, and compare offers side-by-side – all in one place. Starting today, will power the newly formed HomeLight Listing Management platform.

The next decade in real estate innovation will be around the transaction, and specifically how agents and their clients use technology to actually buy and sell property.

Bringing greater transparency and certainty to the listing management process

Anyone who has gone through the process of buying or selling a home knows just how unpredictable and complex the process can be. For agents, it can be challenging to accurately forecast interest in a listing, understand activity, and provide marketing materials seamlessly to clients.

Much like HomeLight, has set out to change the transaction experience by providing powerful listing management and marketing tools to agents, ultimately bringing greater transparency, speed, and certainty to the process, from pre-market to offer-accepted.

Helping agents and their clients go from new listing to closed with HomeLight Listing Management

With HomeLight Listing Management, agents everywhere can now provide their sellers with a standout experience, while giving buyers and their agents the confidence to proceed with a strong offer – ultimately creating an end-to-end experience that’s simple, certain, and satisfying for everyone.

Over 100,000 top agents across California already rely on to bring greater transparency, speed, and certainty to the listing management process. Starting today, we’re excited to bring this innovative technology to agents across the country.

HomeLight Listing Management will provide top real estate agents with innovative listing management tools to attract clients and communicate seamlessly. HomeLight Listing Management enables you to:

  • Share property information. Make it easy for buyers to learn about a listing by creating professional and meaningful property information packages in one secure online location, rather than a variety of PDFs and other documents.
  • Monitor buyer interest. With Buyer Interest Reports, agents can share the interest level of each buyer party directly with the seller and track activity for each viewer.
  • Manage offers, all in one place. Automatically organize every offer into a beautiful dashboard that compares terms side-by-side, providing sellers a comprehensive view of each offer on the table.

Learn more about HomeLight Listing Management

The future of transactions, powered by speed and certainty

There are few moments in life that are as stressful – or personally fulfilling – as closing on a home.

For the founding team, the inspiration for the company was deeply personal. Adam Gothelf,’s Co-Founder and CEO, is the son of a real estate agent and was a Realtor® himself for over seven years. His Co-Founder and Chief Product Officer, Brian Sloss, is also the son of a real estate agent. The two grew up together, watching the inner workings of the industry unfold through their parents’ experiences – and eventually, their own. Paul Nichols, the company’s Co-Founder and Chief Technology Officer, brought a wealth of knowledge from buying his home, as well as the technical ability to build the product agents know and love today.

Together with, we’re excited to provide agents with the best tools and technology to deliver a great experience for their clients with HomeLight Listing Management.

We know we’re just getting started, and can’t wait to embark on this journey with our new colleagues, close partners, and you – the hundreds of thousands of agents we work with across the country – to transform the transaction experience for all.

Excited to learn more? Join us for a webinar about HomeLight Listing Management and learn how to best manage your listings, from pre-market to offer-accepted.