Business Tactics and Strategies for Real Estate Agents

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Agent Resources A California Conundrum: Selling One Home to Buy Another? It’s Simple With HomeLight Trade-In
Selling a home is especially hard on working parents with kids at home. Keeping the house clean during showing after showing. And trying to buy a new home at the same time only makes it more difficult. For a Riverside, California, family and their real estate agent, HomeLight Trade-In made it all easy.
Agent Resources How a California Couple Solved the Temporary Rental Dilemma and Sold for $100K Over Asking with HomeLight Trade-In
No one really wants to live in temporary housing in between selling one home and buying another. Fortunately, the McCann family in Pinole, California, found a solution. Here’s how HomeLight Trade-In allowed them to buy a new home before selling their existing home and avoid needing a temporary rental.
Agent Resources As Real Estate Changes, Here are 20 Truths That Have Stood the Test of Time
Real estate has changed. How you do business has changed. But on this week's Walkthrough™, host Matt McGee says there are plenty of constants all around you. From accountability to marketing, to setting expectations and how you treat other agents, here are 20 real estate truths that have stood the test of time.
Agent Resources From Cramped Condo to Spacious Single Family, a HomeLight Trade-In Success Story in Denver
When a Denver family needed help upsizing, they ended up on a waiting list. Then they discovered HomeLight Trade-In. After a quick approval and a couple weeks of looking for a new home, they bought it without having to bid over the asking price and then got money back when their condo sold.
Agent Resources This San Antonio Couple Offered Below List and Still Got the Home…Thanks to HomeLight Trade-In and Cash Offer
It’s incredibly rare in today’s real estate market to buy a house for less than the asking price, especially going against eight other offers above the asking price. But thanks to the powerful combination of HomeLight Trade-In and Cash Offer, a San Antonio family recently did exactly that.
Agent Resources How HomeLight Cash Offer Helped These Sacramento Buyers Win Their First Home With Their First Offer
In today’s real estate market, many buyers write multiple offers on several homes before they go under contract. But in Sacramento, HomeLight Cash Offer recently helped one couple buy their first home together on the first offer they wrote.
Agent Resources How HomeLight Trade-In Solved a Taxing Situation in Katy, Texas
When a big home with a big tax bill became too much, Alice Coleman knew it was time to downsize her Katy, Texas, home. Here’s how she and her real estate agent found relief thanks to HomeLight Trade-In.
Agent Resources How HomeLight Cash Offer Helped a Denver Buyer Compete and Beat a Higher Contingent Offer
Her client didn’t have the highest offer, but he did have cash and no contingencies. Denver real estate agent Carolyn Gdowski tells the story of how HomeLight Cash Offer helped her client compete and win against higher offers.
Agent Resources From Classroom to Closing: How HomeLight Trade-In Helped Two Teachers Ace Their Upsizing Test
As teachers with a growing family in Sonoma County, the Castros were “overwhelmed” at the thought of buying and selling a home at the same time. Their agent had a solution: HomeLight Trade-In. It let them buy a new home without a sales contingency and sell their old home after the move.
Agent Resources After a Year of Rejections, This Agent Won Her Sierra Madre Home with HomeLight Cash Offer
When real estate agent Chelsea Shang went a full year of getting beat out by other buyers as she tried to buy a new home for her family, she turned to HomeLight Cash Offer and it made all the difference. Her first offer was accepted, even though it wasn’t the highest. Here’s their story.