John Pace Real Estate Agent at Richmond Equity Ventures llc

John Pace

Real Estate Agent at
Richmond Equity Ventures llc

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  • First Time Home Buyers
  • Investment Properties
  • Relocations
  • New Construction
  • Luxury Specialist

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Agent Highlights

John is a SFH expert - working with over 78% more single family homes than the average Richmond agent.
John also has Townhome expertise - working with over 23 more townhomes than the average agent.
John has great Condo experience - having sold 33 more condos than the average agent.
We couldn't have asked for an easier sale of our house. We mostly appreciated the advice on how to make our home ready to show. We sold it after one showing. I highly recommend John and the rest of ...

John's Transactions

More about John Pace

We believe in doing the right thing. Our mission is to give our clients the best experience possible with the least amount of stress, while exceeding their expectations. Licensed Realtor since 2005, specializing in helping buyers, sellers & investors with their real estate needs in the greater Richmond area. Over 80 million in sales with over 600 homes sold. Our listings sell on average within 1% of list price! 90% of our business comes from referrals from past clients, friends & business contacts. A combined total of 33+ years of real estate experience, we excel at details. Customized experiences with the systems to assist the process management, built from the ground up, to ensure we are maintaining our standards. Specialties: Focus is in Richmond, Henrico & Chesterfield, but we also serve Goochland, Hanover and Powhatan. Help buyers & sellers from starter homes to million dollar homes. Experienced in investment properties including multi-family.


Top Negotiator 2021

Top Producer 2021


University of Richmond (BA), Texas Christian University (MS)

License Number


John Pace's Reviews & Ratings

Tell us about your experience with
John Pace

  • John listed and sold my home

      We couldn't have asked for an easier sale of our house. We mostly appreciated the advice on how to make our home ready to show. We sold it after one showing. I highly recommend John and the rest of his team.

    • John listed and sold my home

        Selling my home, after 52 years in one location, was quite the experience. John Pace and Associates went to work immediately, were thorough in every detail, kept me abreast of the negotiations, and in four days had a potential buyer. For me, The PACE of Real Estate Group did a phenomenal job, in a short period of time, with a great ending for me. No second thoughts who I would recommend as a REALTOR. It was an exciting time and one I had not anticipated. To say the least, I was skeptical.

      • John listed and sold my home

          John was recommended by our neighbor. During our initial discussions, he came prepared with our own customized portfolio (we had a previous phone call) of what he offers and what we may expect throughout the process. He provided detailed estimates, which we greatly appreciated. As a seller, we had high expectations of the selling price but John helped us to understand the market in our area and what buyers are looking for in regards to price, sq. footage, amenities, etc. He was absolutely right with our listing price. John called every week to touch base, whether there was movement or not with our listing, and during the final stages of our closing, he did not hesitate to give us advice and answer all of our questions. His team is fabulous. His stager worked with us several months before we actually listed and helped to make our home incredibly appealing. His operations director kept us on task with needed paperwork to complete the sale. All in all, he and his team are professional, competent, and efficient. I would highly recommend him to anyone.

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        • John listed and sold my home

            From start to finish John and his team were professional, responsive, and thorough in getting our home sold. They made the process as easy as possible and we would highly recommend John to anyone looking to sell.

          • John listed and sold my home

              I very highly recommend John Pace and his Team, Lynn and Sue—they are amazing, professional, and personal. I did not know the first thing about selling a house, and I was an inexperienced executor trying to sell my father's home. My father had passed very recently and I did not know what to do or how to do it. John Pace and his excellent team coached me on how to get the home ready to sell--and they were so kind and understanding about my grief over my father’s passing. They backed off when I needed space and were right there to jump back in full throttle as soon as I was ready. I felt like I was their most important client--every time I had a question or problem, I could call and get an answer. When I got scared or nervous about the whole process of selling my Dad’s home, they were there to reassure me and help me get my bearings. When I went through changing plans about maybe or maybe not purchasing the home myself—they had a plan of action for each possibility. When I needed a contractor—Lynn, the office manager was right there with names and numbers. Sue, the highly talented stager and decorator, picked the color for the interior walls—I was extremely doubtful but I went with her expertise. The more the rooms were painted, the more amazing they became. I was astounded to walk in and realize it was the same place: the color was perfect!! When my father’s home finally went on the market, we had offers the same day!!! John got me the best value for the home through all of the negotiations. Then John and his team kept me updated through the tedious, twiddle-my-thumbs, days of paperwork—until finally!!! We have signed the final papers. I have sold my father's home to its new owner. Thank you to John Pace and his expert team, Lynn and Sue!

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            • John helped me buy a home

                The process from beginning to end was perfectly seamless without the first hold-up. I was well informed throughout the deal concerning what was happening and what to expect next. If I had any questions the team was a call or text away anytime. I would highly recommend them!

              • John listed and sold my home

                  We were really pleased with John and his team. We really feel that his in-house stager, Sue, gave our home a competitive edge that we wouldn't have gotten elsewhere, and Lynn helped to keep everything moving forward at every step in the process. He and his team are a real class act!

                • John helped me buy a home

                    As a first time home buyer, the process of buying a home was completely new to me. On the recommendation of several coworkers I called John Pace, because as I was told “John is the best!” At our initial meeting, John took the time to teach me the process of buying a home, along with his process of searching the market to find the best house that suited my preferences and price range. I was instantly blown away by John’s attention to detail and thoroughness. Also, from the word go, John and his staff called, emailed and texted with updates, follow-ups and check-ins. This level of communication increased my comfort level during the process and my confidence in John and his staff. John’s overall experience and keen knowledge of the housing market are only exceeded by his congenial disposition, his genuine concern for his clients, and his true passion for his profession. I am happy to affirm the statement made by my co-workers “John is the best!”

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                  • John listed and sold my home

                      Say that John Pace is the best I have ever worked with. From the beginning to the end of the process, it was easy and effective working with his group. He knows the market impeccably, and he is completely dedicated to his craft and your best interest through and through.

                    • John helped me buy a home

                        John Pace was a very knowledgeable realtor who took the time to meet our special needs in real estate. Being from out of state, he answered our questions, showed us our options, and was with us from search to contract and closing. We had special requirements for a home and John went out of his way to find homes that fulfilled our needs. His team coordinated with our lender and builder to produce a most satisfactory result.

                      • This is a great experience. You get to meet some of the smartest and congenial folks. Do yourself a favor and give them a call. It could be the best thing you have done in years

                        - Leslie Little
                      • The Pace of Richmond Group has been amazing! They are like a swarm of busy bees helping us find the most perfect house ! Now they are all over selling our old house! Yay! Highly recommend!!

                        - Ann Tate
                      • Shana Lowry of The Pace Team was wonderful to work with. If you are needing a guiding hand to find the perfect home she's your go to. Patient & informative. She was always on deck to answer every question.

                        - Kimberly Taylor
                      • When it was time to sell our house, John Pace and his team made the process seamless. He helped us time the market perfectly for listing our house.

                        - Matthew Cline
                      • Working with the Pace of Richmond to sell my home was truly a top notch experience. John Pace and his team provided excellent personalized attention to every detail of my listing. John's extensive knowledge of real estate trends and the ever changing market gave me complete peace of mind. The entire sale process was stress free and seamless. Will definitely recommend the Pace of Richmond to anyone looking to sell or buy a home!

                        - Ashley Mackey
                      • Shana of The Pace Team was amazing to work with as a first time home buyer. Her experience made the process so smooth and we felt confident in every decision because of her. We cannot express how great of a realtor she is to work with. Highly recommend!

                        - Bryson McDaniel
                      • This is a great team to work with. I highly recommend. They take you through the process step by step. They are available and communicative as well as super people to work with. I felt like I was in the best hands for my home purchase.

                        - Kathy French
                      • John and team did an AMAZING job helping us sell our first home. Absolutely a scary time, but they were very responsive and proactive about contacting us with updates. 23 offers on the house! Couldn't ask for a better team.

                        - Lauren Nolen
                      • Love Catherine Ham of the Pace of Richmond!! She helped me sell my first home and purchase my second! Cant wait to use her for when we move again.

                        - Lindsay Tuttle
                      • Great team and great communication! Highly recommend!

                        - Richard Martin
                      • I worked with Lizzy Pass at the Pace of Richmond for my homebuying experience. I couldn't be happier with my home, our experience, and her knowledge and expertise. The entire office was helpful, on top of it, and provided me a lot of comfort throughout the closing process! If you want to work with a team that will have your back, work with the Pace of Richmond!

                        - Amelie Rives
                      • We worked with realtor Lizzy Pass at The Pace and had the best experience! She was super on top of showings, appraisal assessments, and overall knowing about the market. We felt that we were in expert hands with this team and would absolutely recommend anyone looking for a home to go through Pace, especially realtor Lizzy!

                        - Paige Tandler
                      • The Pace Team did a great job for us getting us a sale quickly and above asking price.

                        - Joan Recher
                      • John Pace and his fantastic team were with us every step of the way in helping us to guide my mother through downsizing, moving her into her new place, and selling her precious home filled with so many memories of almost forty-seven years. His expert advice and analysis of market trends helped us immensely in maximizing the profits of my mom's house. He and his team also provided caring extras such as providing a driver for my mom to avoid her having to navigate unfamiliar areas of town. I highly recommend John and The Pace of Richmond team!

                        - coleellie
                      • Seth (The Pace of Richmond) is an excellent experienced agent who worked with our best interest in mind. He always explained everything . He listened to our needs. He was also always accessible and was good with following up when needed. He also has excellent team that is there every step of the way.

                        - Katrina Harris
                      • Catherine and her entire The Pace of Richmond team did an excellent job in selling our home. They were extremely attentive, reachable, and offered invaluable guidance. Would highly recommend!

                        - anony mouseclub5
                      • Catherine Ham, Shana Lowry and Theresa Borkowski of The Pace of Richmond are very easy to work with - they kept me up to date throughout the entire homebuying process. There was never any pressure and they made me feel as if I was their only client. Even after the purchase went through, this team keeps in touch, has a long list of vendors to help me out after the fact and they hold gatherings every so often. Highly recommend.

                        - Michael Clifford
                      • John Pace is one of the most responsive and professional people I know. Hes a pleasure to be around.

                        - Todd Hochrein
                      • It has been a total blessing for me to be able to work with Lizzy Pass and The Pace of Richmond Team. She communicates all updates to me on my home purchase and provides any help she can. I get regular phone calls from her to ask if there is anything I need or any help she can offer. I can't imagine going through the process of purchasing a new build with out her.I highly recommend Lizzy Pass to anyone who is looking for a professional, efficient and just all around nice person to work with.

                        - Brenda Barber
                      • Referred Seth Schemahorn of The Pace of Richmond to my friends; young first time buyers...with patience and precision he led them through mortgage qualification and numerous showings till they found their home! Now they are on their second home with his expertise.

                        - Ann Terrill-Scholte
                      • I have the privilege of getting to work with The Pace of Richmond and they are absolutely wonderful. They take wonderful care of their buyers and sellers. They go above and beyond for their clients and I cannot recommend them enough.

                        - Matt Pritchett
                      • John Pace and his team are exceptional! Would not think of making a real estate decision without speaking with John first!!

                        - Chris Borton
                      • John and his group are amazing at what they do! Would not hesitate to recommend them for all your home buying or selling needs.

                        - Bob Fankhauser
                      • John Pace and his team are our go-to resource! Knowledgeable & hard working!

                        - Jennifer Lowry
                      • Thanks for being so caring with people that I send over.

                        - Eunice Morrison
                      • John and his team offer consistency and professionalism. He checked in and gave feedback on a very regular basis. The marketing team made my home look so great that I almost didn't want to move. They are truly a class act!

                        - Barbara Heims
                      • My wife and I first rented from John Pace, then purchased a house with The Pace of Richmond. The whole team is knowledgeable, professional, and easy to work with. We've recommended them to many friends looking for a local realtor. Great group!

                        - Corey Nolen
                      • The Pace of Richmond has been my go to real estate office for years. John Pace is the agent for me and my family. John has the knowledge and expertise in the greater Richmond region combined with the follow up to make your experience rewarding in home buying. Call him!

                        - Warren Hammer
                      • We all worked very hard as a team to get our house sold in a tough market. Catherine Ham was our leader with support from Listing Manager Jessica Thomas and Listing Coordinators Hazel Enriquez and Kim Unger. We really appreciated all the help with painters, stagers, runners, marketing and pretty much whatever came up. My husband and I always felt we were all in this together. I definitely would suggest you give The Pace of Richmond Team a chance to help you through the process!

                        - Joann Reynolds
                      • I've worked with John Pace and his team for years now and they are one the of most knowledgeable, personable and most importantly for me, organized groups I work with. Jessica and John are just a pleasure and I would confidently refer anyone looking to buy or sell their home to them.

                        - Mick Anders
                      • I cant say enough positive things about Kim Unger of The Pace of Richmond. Kim is hardworking, positive, loyal, and incredibly dependable! The Pace team is blessed to have such a wonderful person on their team. Oh, and lets not forget smart, creative, and KIND!

                        - Rachel Nance
                      • Kim Unger of The Pace of Richmond is such a hard worker and takes excellent care of all of her clients. She is really sweet and goes above and beyond with her work. I highly recommend her!

                        - Samantha Heid
                      • The Pace of Richmond has been my go to real estate office for years. John Pace is the agent for me and my family. John has the knowledge and expertise in the greater Richmond region combined with the follow up to make your experience rewarding in home buying. Call him!

                        - Warren Hammer
                      • Over the years I have bought close to 8 homes in the Richmond area. Never, and I repeat never, have I worked with such a professional group of people as all the associates at Pace Realty. Their customer service is over the TOP!!!!! I never had a minute of concern or worry as they took care of ALL details selling my house and helping me purchase my new place. Even the closing process was SMOOTH! The associates, especially Seth Schemahorn and John Pace, are friendly, caring, and extremely knowledgeable. They love focusing on fantastic customer service. I recommend them every opportunity that I have!!!!

                        - Susie Rommell
                      • I would highly recommend Kim at The Pace of Richmond! She is professional, kind and experienced. They are definitely experts in the market.

                        - Sarah B
                      • Kimberly Unger of The Pace of Richmond is amazing at her job! She is very professional, knowledgeable, and cares for her clients deeply!

                        - Abigail Osborne
                      • The team is always so informative and welcoming. True experts in the market and help make the process seamless. Anthony is exceptional.

                        - Sapna Minocha
                      • Shana Lowry and PACE helped us find our home! Shana was an amazing realtor. She was always there whenever we found a house we were interested in. She always did her best to get any information we were looking for. She made the process easy and linked us with everyone we needed when it came time to put in an offer. She helped make our offer competitive and when we got it she was very thorough with what steps were next and kept us up to date as things progressed. Highly recommend her services!

                        - Marcus Fontanez
                      • An amazing group of Realtors!!!!

                        - Britney Allen
                      • John and his team are my go-to resource for the Richmond area. There's nothing like their combination of local expertise and quality service!

                        - Gregory Tran
                      • Seth is a great realtor and I would give him and his team 10 stars if I could. They made the home buying process easy from coming to showings, letting me know neighborhood comps, giving advice, and ultimately lining up all of the closings/lawyers/etc., to make it all stress free. Thanks Pace of Richmond!

                        - John Paul D
                      • John Pace has a wonderful team and he personally has been a great resource to me as my life has changed and I had to consider selling my home. If I ever do have to sell, I will partner with him to do it.

                        - Courtney Cooper
                      • Kimberly Unger is so professional and willing to help anytime! She goes above and beyond always.

                        - Hannah Anderson
                      • 5-Stars! Great people! Stress free from start to finish. Wouldnt use anyone else! Highly recommend.

                        - Kim Busch
                      • 5-Star! I have had the opportunity to work with the Pace of Richmond team on many occasions and their clients through the years. They go above and beyond for their clients in everyway. Theresa has always ensured outstanding communication in every transaction. John, Seth, Catherine, Shana, Theresa, Nick, Anthony, Jessica, Lizzy, Kim and Hazel have always demonstrated what it means to be a team of true real estate professionals that work together to ensure their clients are well cared for. I highly recommend contacting the Pace team if you are thinking about buying or selling a home!

                        - Scott Wharton
                      • 5-Star! Everyone on this team is very helpful, knowledgeable, and willing to go the extra mile to find you the right deal.

                        - Kevin Wilson
                      • Seth and Nick of The Pace Team were great to work with and continue to help and answer our questions even after closing! We would highly recommend!

                        - Tracy Tait
                      • Shana Lowry and The Pace Team (especially Theresa) were great to work with! Definitely made the buying process easier and less stressful for us.

                        - Dawn Q. Latstetter
                      • 5-Stars! Amazing, Shana (The Pace of Richmond) was awesome. She was very patient with us and when it was go time she turned it on. Knowledge and following up were spot on. She listened to what we wanted and helped us to find the right home. She never tried to rush us into buying a house.

                        - Marcus Fontanez
                      • 5-Stars!! Catherine and The Pace of Richmond team were all wonderful to work with. They stayed on top of everything and were always available when needed. They were always professional. We have absolutely nothing negative to say about her and her team. We are so glad that we chose her to sell our home

                        - Dick-Marilyn Collins