Grow Your Business

In real estate, practice makes production. Mastering scripts and role-play is how top agents learned to set more appointments, convert more leads, and sell more homes. In this week's episode of The Walkthrough, HomeLight Elite Agent Brendan Bartic shares his system for mastering scripts and role play.

In part two of our real estate technology podcast series, Rivers Pearce -- one of BoomTown's early employees -- explains the four features that every good CRM should have. He also talks about how to choose or change CRMs, and whether the franchise-provided CRMs have enough horsepower to run your business.

From CRMs to website platforms, social media tools to ad management systems, transaction management software to ISA software ... real estate agents have a lot to choose from where technology is concerned. In this week's Walkthrough podcast, you'll learn the five "must have" tech tools that every real estate agent should be using.

You ring the doorbell (or start the Zoom call) and the listing appointment is underway! But then what? In part two of our "Winning the Listing Appointment" series, agent and coach Aaron Novello walks us through his listing appointment process -- and shares the scripts he uses after the doorbell rings and the appointment begins.

Winning the listing appointment begins before you ring the seller's doorbell. In this week's episode of The Walkthrough, agent and coach Aaron Novello shares how prequalifying sellers has helped his team win 80% of its listing appointments.

Selling 100 sides in a year is an amazing accomplishment for any real estate agent, no matter how experienced they are. Selling 100 sides in a year in just your second year as a licensed agent? That's a story we want to tell on The Walkthrough!

You have questions about converting online real estate leads, and Elmer Morales and Jackie Soto have answers! After our highly popular two-part series on converting online leads, these two HomeLight Elite agents are back one more time for an episode dedicated entirely to listener questions about online lead conversion.

Online home search activity is up. Now, more than ever, real estate agents need to know how to nurture and convert those leads. This week on The Walkthrough, HomeLight Elite agents Elmer Morales and Jackie Soto share details of their nurture system and how they convert leads in a competitive real estate market.

Converting online leads is tough; we know it. But The Walkthrough is here to help! This is the first of a two-part series with Elmer Morales and Jackie Soto -- two agents who are so good at online lead conversion that they've reached HomeLight Elite status and been named Best of Zillow.

If you really want people to remember you, if you want them to tell their friends and family about you, clicking the "Like" button or posting "Happy Birthday!" isn't going to cut it. This week on The Walkthrough, Abby Walters shares the three pillars of her all-referral business -- including the online tool she uses to stay top-of-mind with past clients, her sphere, and even other real estate agents.