5 Flat Fleet MLS Companies in Chicago

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If you’re selling your Chicago home For Sale By Owner (FSBO) and wish to skip the traditional real estate agent route, a flat fee MLS listing service can be a gateway to potential buyers. These services allow homeowners to list their properties on the local multiple listing service (MLS), which is important for visibility in today’s market.

In this article, we look at the advantages and disadvantages of employing a flat fee MLS service, introduce you to some providers available in Chicago, their operational methods, and the costs involved. This comprehensive guide aims to assist you in making an informed decision about whether this route aligns with your home-selling goals.

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Disclaimer: This post is meant to be used for educational purposes. Links and mentions of Chicago flat fee MLS companies in this post do not constitute an endorsement.

What is a flat fee MLS listing service in Chicago?

A flat fee MLS listing service offers a unique opportunity for FSBO (For Sale By Owner) sellers to showcase their homes on the multiple listing service (MLS) without engaging a traditional real estate agent. This service is essential for those looking to maximize the visibility of their property among buyers and real estate professionals alike. The MLS is a comprehensive database of properties for sale, serving as a critical tool for the exchange of information within the real estate community.

By leveraging a flat fee MLS listing service, Chicago homeowners can access this exclusive platform, typically reserved for licensed real estate professionals. This access boosts the property’s exposure to potential buyers and allows sellers to bypass the higher costs associated with traditional real estate agents. It’s an effective way for FSBO sellers to wade through the market, ensuring a wide audience sees their homes of interested buyers.

How much does a flat fee MLS service cost in Chicago?

The cost of a flat fee MLS service in Chicago can range significantly, starting from as low as $100 or less to several thousand dollars. This variation largely depends on the array of services and features you select in the package.

While the more affordable options provide basic listing services, the pricier plans tend to offer a comprehensive suite of extras, such as additional photos, extended listing duration, and more visibility to potential buyers.

Particularly, some of the higher-end packages might include a comparative market analysis, providing valuable insights into how your property stacks up against others in the market, and assisting in pricing your home competitively.

As we dig into the specifics of what different flat fee MLS companies in Chicago have to offer, it’s essential to consider which features align with your selling goals and budget. In the following section, we’ll explore a selection of these companies, helping you wade through the options to find the best fit for your home-selling journey.

Flat fee MLS listing companies in Chicago

Disclaimer: Individual program details can change — please visit a provider’s website for the most current information on rate packages, fees, service areas, and more. HomeLight always recommends doing your own research to determine which selling option is best for your situation.

Prello Realty

Prello Realty, established in 2001 by Chicago native Robert Picciariello, serves individuals and investors throughout the Chicagoland area. The firm has consistently been acknowledged for its performance.

Service areas: Chicago and surrounding areas

Circle One Realty

Managing Broker Ryan J. Cherney owns Circle One Realty. A licensed Illinois Real Estate Firm offering full realtor services without commission. Their flat-fee MLS services provide a quick and efficient way to gain exposure and sell your home for the highest possible price.

Service areas: Serves the greater Chicago area

Chicago Seller Agents

Chicago Seller Agents offers a flat fee real estate listing service in the Chicagoland market. With over 15 years of experience, the company provides expert guidance to help sellers maximize their property’s value.

Service areas: Chicago and surrounding areas

Chicago Flat Fee

Chicago Flat Fee, brought by Landmark Realtors with over 30 years serving Chicagoland and Illinois, helps sellers market and sell their homes using tools and resources similar to those utilized by full-service brokerages.

Service areas: Serves Chicago 

Unreal Estate

Unreal Estate allows sellers to reach millions of buyers by listing on the MLS, Realtor.com, Trulia, and Zillow without working with a real estate agent. The company, formerly USRealty, offers a variety of plans and pricing options, including a free starter plan where homeowners only pay if they sell their home.

Service areas: Serves 49 states (all except South Dakota) and Washington D.C.

How would a Chicago seller benefit from a flat fee MLS service?

Opting for a flat fee MLS service in Chicago can be a savvy choice for sellers keen on minimizing expenses and taking a hands-on approach to their home sale. By circumventing the traditional real estate commission, which typically ranges from 5% to 6% and is shared between the listing and buyer’s agents, sellers can save significantly.

Instead of paying a listing agent’s commission (2.5% to 3%), a flat fee service requires a one-time payment, though the buyer’s agent’s commission and any additional services will still incur costs. This route is particularly advantageous in a thriving market where a desirable property might attract multiple offers and buyers.

However, this approach demands a significant investment of time and effort from the seller. For those prepared to dive into the process, here’s what you’ll need to handle:

  1. Utilize market data to determine the right selling price for your home.
  2. Craft a compelling listing description to catch the attention of buyers and their agents.
  3. Take quality photos to showcase your property effectively.
  4. Market your home through various channels to attract potential buyers.
  5. Make the necessary disclosures required by state and federal laws.
  6. Organize showings and open houses to display your property.
  7. Review offers, initiate counteroffers, and negotiate terms.
  8. Manage contract intricacies and manage closing costs and net proceeds.
  9. Address any issues arising from the appraisal or inspection.
  10. Handle transfer taxes and gather all necessary documentation.

Embarking on an FSBO sale with the assistance of a flat fee MLS service empowers sellers to actively participate in the process actively, offering a rewarding challenge for those with the requisite time and dedication.

Pros and cons of using a flat fee MLS listing service

Pros

The benefits of utilizing a flat fee MLS listing service for your FSBO sale are substantial:

  • Eliminates the listing agent’s commission, typically amounting to 2.5% to 3% of the home’s sale price, allowing you to save significantly on costs.
  • It empowers you to represent yourself during the sale, allowing you to oversee every aspect of the process.
  • Grants full control over the sale, from the initial listing to the final negotiations and closing.
  • Provides upfront cost transparency, with known fees for the listing service paid in advance.
  • Ensures your home is listed on the MLS and third-party websites, broadening your exposure to potential buyers and their agents.

Cons

However, there are several disadvantages to consider when opting for a flat fee MLS listing service:

  • You must offer a commission to the buyer’s agent, which is typically expected in the industry.
  • Handling any issues during the sale, potentially delaying or jeopardizing the deal, falls solely on you.
  • Navigating the sale is a self-serve process without the guidance of a local expert, which can be challenging for those inexperienced in real estate transactions.
  • Potential exposure to liability claims and legal risks, as managing the legal aspects of a home sale can be complex and require specific knowledge.
  • Lower final sale price compared to what might be achieved with the assistance of a traditional real estate professional, who can leverage their expertise and network to secure the best possible deal.

How do I list my home with a flat fee MLS service?

Here’s a streamlined guide on how to list your home using a flat fee MLS service, ensuring your FSBO sale reaches the widest possible audience:

Step 1: Vet the flat fee MLS service

Begin by thoroughly researching your chosen local service. Investigate their package rates and read through Google reviews. Additionally, a visit to the Better Business Bureau can provide insights into the company’s credibility.

Step 2: Register and select a plan

Locate the service provider’s website, where you’ll register and pick your preferred package. Complete this step by paying the required upfront fee online.

Step 3: Enter your property information

Detail your property’s characteristics and upload high-quality photos. If available, also complete the disclosure form to accompany your listing, adding to its comprehensiveness.

Step 4: Read and sign your listing agreement

Carefully review and then sign the listing agreement. Ensure you understand the terms, especially regarding cancellation policies and commission obligations, to avoid future complications.

Step 5: Review your live listing

After finalizing your listing, the service will publish it on the local MLS and likely on popular real estate websites like Zillow, Trulia, and Realtor.com. This process may take a few days. Once live, examining your listing on these platforms is crucial to verify its accuracy and completeness, ensuring it represents your property as intended.

Are flat fee MLS listings effective in Chicago?

In the digital age, where almost every homebuyer starts their search online, the effectiveness of a local MLS listing cannot be overstated. These platforms ensure that listings are visible and accessible, as most online search tools pull directly from MLS databases. Additionally, buyers’ agents frequently rely on MLS data to find suitable properties, making it a pivotal tool in marketing your home effectively in Chicago.

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Alternatives to flat fee MLS services in Chicago:

If a flat fee MLS service doesn’t seem like the right fit for your home sale, consider exploring these alternatives:

  • Flat fee real estate agent: Offers listing and sales services for a flat rate, ranging from $3,000 to $5,000, potentially with additional charges for extra services. Ideal for those seeking professional guidance with more control over the sale.
  • Discount real estate broker: These agents or companies work for a reduced commission, providing basic support and services at a cost typically higher than flat fee MLS services but less than full-commission agents. Remember, the buyer’s agent commission still applies.
  • Full-service, experienced local real estate agent: A top-tier option offering comprehensive services, including market insights, local connections, and expert sales strategies for potentially faster sales and better outcomes.

Will I save money with a flat fee MLS listing service?

Using a flat fee MLS listing service in Chicago reduces commission fees, offering an initial cost-saving benefit. However, weighing this immediate advantage against potential long-term financial outcomes is critical.

According to National Association of Realtors research, FSBO homes typically sell for about 23% less than those sold through an agent.

The difference is substantial, with FSBO homes reaching a median selling price of $310,000 compared to $403,000 for agent-assisted sales. Therefore, while a flat fee MLS listing service provides a valuable platform for exposure, sellers should consider the potential impact on their home’s final selling price and overall profit.

What if I need to sell my Chicago home fast

Companies like We Buy Houses and iBuyers stand ready to purchase your home in a matter of days, irrespective of its condition. While opting for these services might mean accepting a lower offer than the market value, they represent a viable solution when speed is more critical than the selling price.

For those seeking a more tailored approach, HomeLight’s Simple Sale platform offers a direct route to quick selling, bypassing the traditional market’s uncertainties. This service can connect you with a local agent, providing additional options to facilitate a swift sale, ensuring you don’t have to deal with the urgency alone.

What else should I know about selling a house in Chicago?

When selling a house in Chicago using a flat fee MLS listing service, it’s imperative to understand your obligations under local disclosure laws. While these services provide a cost-effective way to list your home on the MLS, compliance with these regulations is mandatory.

Additionally, given the intricacies involved in real estate contracts and disclosures, enlisting the support of a real estate attorney is highly recommended. An attorney can help handle these complexities, ensuring you avoid potential legal pitfalls that could arise after the sale.

Key points to remember:

  • Flat fee services require payment upfront, distinguishing them from traditional agents who earn their fees contingent on the sale.
  • Some flat-fee MLS services may frequently change their business names, which can make it challenging to assess their track record.
  • Listings via flat fee services often include the seller’s contact information, placing the onus on the seller to manage communications.
  • Unlike traditional real estate agents, there may not be a dedicated professional to guide you through the listing process when using a flat fee service.
  • While you’re locked into a fixed rate with flat fee services, the fees charged by traditional agents are open to negotiation.

Ready to sell your Chicago home?

Selling your Chicago home is a significant undertaking, akin to managing a full-time job. Opting for a traditional real estate agent brings the advantage of having an experienced partner dedicated to navigating the complexities of the real estate market on your behalf. On the flip side, For Sale By Owner (FSBO) sellers embrace many responsibilities that would typically fall to an agent. This route can be particularly challenging for those with limited time and a scant understanding of the intricacies of real estate transactions.

A flat fee MLS listing service offers a compromise, providing sellers with various levels of support based on the chosen package. However, relying on such a service solely to save on agent commissions may not be the most financially astute decision. Sellers are still responsible for covering the buyer’s agent commission and any fees associated with MLS services.

Furthermore, properties might sell for less than they could achieve through a traditional agent. For those navigating the FSBO landscape or considering alternative selling strategies, HomeLight can connect you with a local agent in your area, ensuring you have the support needed to make informed decisions throughout your home-selling journey.

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