5 Flat Fee MLS Companies in Naples
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Joseph Gordon EditorClose
Joseph Gordon EditorJoseph Gordon is an Editor with HomeLight. He has several years of experience reporting on the commercial real estate and insurance industries.
Selling your Naples home as a For Sale By Owner (FSBO) can put you at a disadvantage when it comes to exposure. Buyers and agents depend heavily on the multiple listing service (MLS) to find available properties. Since FSBO sellers usually cannot list on the MLS themselves, visibility can be limited. Flat fee MLS Naples services bridge the gap by offering MLS access for a fixed, upfront cost.
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However, a flat fee MLS service isn’t the right fit for every seller. While it can reduce costs, it also requires you to manage key aspects of your home sale. In this article, we’ll explore how flat fee MLS listings work, what they cost, and which companies offer them in Naples — along with the pros and cons to help you make the best choice for your situation.
What is a flat fee MLS listing service in Naples?
A flat fee MLS listing service in Naples allows FSBO sellers to post their home on the local MLS for a set fee without hiring a traditional real estate agent. The MLS is the main database where real estate agents list properties for sale, and it syndicates those listings to major home search sites like Zillow, Realtor.com, and Redfin.
Typically, only licensed agents can list homes on the MLS. A flat fee MLS service circumvents this requirement by allowing FSBO sellers to pay a one-time fee to have their home included in the database. This expands exposure to buyers and their agents while keeping the seller in full control of the transaction.
How much does a flat fee MLS service cost in Naples?
The cost of a flat fee MLS service in Naples varies depending on the company and the level of service provided. Some basic plans start as low as $100, while premium options can cost thousands of dollars. More expensive plans often include additional features such as enhanced marketing, pricing assistance, or a comparative market analysis to help determine a competitive listing price.
Flat fee MLS listing companies in Naples
Flat Fee MLS Realty
Flat Fee MLS Realty helps homeowners save thousands on commissions while providing professional real estate support. The company’s brokers are active, experienced realtors with extensive backgrounds in real estate, law, and finance.
With over 20 years of combined experience, they have managed thousands of transactions and continue to oversee deals today. Listings are placed on the MLS and syndicated to major real estate platforms, ensuring broad exposure to potential buyers.
Service areas: Throughout Florida, including Naples
- Silver: $129 for a three-month listing term, up to 15 listing photos, up to 10 listing changes, contracts and disclosures, and access to the showing appointment platform
- Gold: $299 for Silver inclusions, a six-month listing term, up to 50 listing photos, unlimited listing changes, open house scheduling, and comparative market analysis
- Platinum: $599 for an unlimited listing term, maximum of 100 listing photos, up to 25 professional HD photos, lockbox, and a photography session
Accredited with the Better Business Bureau (BBB) since 2019, Flat Fee MLS Realty earned an A+ grade. Its Google Business Profile has a high score of 4.8 out of 5 stars. Many highlight the significant savings on commission and appreciate that the platform allows sellers to take control of showings and the listing process.
Reviewers also praise the team for being responsive, professional, and supportive, with additional services, like photography, adding extra value. Several note successful sales, often with fast results, and express confidence in using the service for multiple properties.
Website: flatfeemlsrealty.com
Phone number: 813-642-6030
Florida Flat Fee Homes
Florida Flat Fee Homes is operated by Home Sold Realty LLC, a licensed Florida brokerage. The company is led by an experienced broker who holds multiple real estate and title credentials and is a member of the National Association of Realtors, the Florida Association of Realtors, and all local boards and MLSs in the state.
The flat fee MLS firm provides everything homeowners need to sell their property, including training, expert advice, marketing materials, and opportunities for maximum exposure.
Service areas: Throughout Florida, including Naples
- Standard: $99 for a six-month listing term, up to 24 listing photos, virtual tour, buyer lead forwarding, and unlimited listing changes
- Premium: $199 for Standard inclusions, up to 48 listing photos, ShowingTime app, key lockbox, and yard sign
- Max Flat Fee: $299 for Premium inclusions, a 12-month listing term, social media boost, and text, email, and phone support
- Max Pro: $399 for Max Flat Fee inclusions, broker consultation, and unlimited open house schedule and promotion
Florida Flat Fee Homes has received various positive customer feedback online, resulting in a high 4.9-star rating on Google. Previous sellers say that the company makes selling a home simple, efficient, and highly cost-effective.
Users highlight the platform’s comprehensive tools, including contract forms, instructions, and marketing support, which make managing a listing straightforward and efficient. Many also praise the team’s enthusiastic and knowledgeable customer service, noting prompt responses to every question and a smooth, guided experience throughout the process.
Website: floridaflatfeehomes.com
Phone number: 833-700-2782
List With Freedom
With over 20 years of experience and more than 100,000 properties listed nationwide, List With Freedom has helped homeowners save millions in traditional commissions while maximizing exposure. Homes are typically placed on the MLS within 24 hours, giving sellers immediate visibility. Listings are also syndicated to top real estate websites, ensuring they reach a wide network of potential buyers.
Service areas: Nationwide, including Florida
- Gold: $89 (+ 0.5% at closing) for a six-month listing term, up to 25 listing photos, automated price valuation, unlimited changes, and listing forms and disclosures
- Platinum: $195 (+ 0.25% at closing) for Gold inclusions and the maximum number of listing photos
- Platinum Plus: $395 (+0.25% at closing) for Platinum inclusions, 12-month listing term, professional yard sign, open house directional signs, virtual tour, and personal transaction coordinator
List With Freedom has earned high marks from clients, holding a 4.7-star rating on Google. Sellers report that the platform is simple and efficient, making the overall experience smooth and supportive.
Clients appreciate how quickly listings go live and how promptly the team responds to questions. The company’s attentive and detail-oriented customer service consistently helps make the process easier from beginning to end.
Website: listwithfreedom.com
Phone number: 855-456-4945
beycome
beycome is a flat fee MLS company that helps homeowners list their properties on the local MLS as well as major real estate platforms. The service allows sellers to keep more of their equity, with an average savings of $13,000 in commissions.
Clients have access to expert support by email, chat, or phone at any time. With beycome, every listing is offered at a flat fee with zero commissions, providing a cost-effective alternative to traditional real estate services.
Service areas: Throughout Florida and other states, such as Illinois, Minnesota, North Carolina, South Carolina, Connecticut, and Texas
- Basic: $99 for a 24-month listing term, maximum listing photos allowed, unlimited listing changes, open house scheduler, and access to legal forms
- Enhanced: $399 for Basic inclusions, up to 25 professional pictures, photography session, yard sign, flyers and brochure, and virtual tour on YouTube
- Concierge: $999 for Enhanced inclusions, home valuation and pricing assistance, comparative market analysis, drone pictures, and full marketing support
beycome earned a high customer review score of 4.4 out of 5 stars on Google. Past sellers share that the company makes selling a home fast, easy, and affordable.
Users highlight the platform’s user-friendly design, which allows full control over every aspect of the sale, while knowledgeable and responsive support helps guide them through the process. Many report quick sales at the asking price and emphasize that using beycome can save significant money compared to traditional full-service Realtors.
Website: beycome.com
Phone number: 804-656-5007
ISoldMyHouse.com
ISoldMyHouse.com has been a trailblazer in the online real estate sector since its inception in 1997. It offers homeowners an innovative way to sell their homes while maximizing their financial return. Serving as an alternative to the traditional high-commission model, ISoldMyHouse.com empowers sellers with flexible, affordable flat fee MLS listing options that put control back in their hands.
Service areas: Nationwide, including Florida
- Get Listed: $299 for up to 10 photos, lead forwarding, open house scheduling, and online customer support
- Get Sold: $399 for Get Listed inclusions and up to 30 listing photos
Accredited with the BBB since 2018, ISoldMyHouse.com holds an A+ rating. On Google, the company received a 4.5-star average, as many praise the team for connecting them with serious buyers. Some even recognize being able to speed up deals, while others highlight the platform’s ease of use and clear instructions. Overall, several sellers recommend the company’s services to those looking for smooth home sale transactions.
Website: isoldmyhouse.com
Phone number: 855-283-0001
How would a Naples seller benefit from a flat fee MLS service?
A flat fee MLS listing service can be a good option for sellers who want to save on real estate commissions while still gaining exposure on the MLS. Instead of paying the typical 2.5% to 3% listing agent commission, you pay a one-time fee to have your home listed.
However, you’ll still need to offer the buyer’s agent a commission and handle all aspects of the sale yourself. This option is often best for sellers with experience, a desirable home in a strong market, or those who prefer to control their home sale. Here are some situations where a flat fee MLS service could be a good fit:
- You want to save on listing agent commission: Instead of paying a percentage of your sale price, you pay a fixed upfront fee.
- Your home is in high demand: If you have a desirable property in a competitive market, listing on the MLS may attract multiple buyers.
- You want full control over your sale: A FSBO sale lets you oversee all aspects of the transaction, including pricing, marketing, showings, negotiations, and contracts.
- You prefer not to work with a traditional agent: A licensed agent isn’t required, but you’ll need to handle all communications with buyers and their agents.
- You have time to manage the sale: From setting the selling price to handling disclosures and showings, FSBO sellers take on tasks normally handled by an agent.
Even with an MLS listing, selling FSBO requires time, effort, and knowledge of the process. Before deciding, weigh the pros and cons carefully.
Pros and cons of using a flat fee MLS listing service
Pros of using a flat fee MLS listing service
- No listing agent commission: Instead of paying 2.5% to 3% of the sale price, you pay a fixed flat fee upfront.
- Control over the transaction: You get to manage pricing, marketing, negotiations, and paperwork.
- Increased exposure: Your listing appears on the MLS and popular home search websites. Buyer’s agents search the MLS for properties that fit their clients’ needs.
- Predictable costs: Unlike traditional commissions, flat fee services charge a set price regardless of your home’s sale price.
Cons of using a flat fee MLS listing service
- Buyer’s agent commission: While you avoid the listing agent fee, buyers’ agents expect compensation, and you may need to cover this to sweeten the deal.
- Self-managed process: You’ll handle marketing, showings, and negotiations without an agent’s expertise.
- Legal risks: Without professional guidance, you could overlook key disclosures or contract details.
- Lower sale price: FSBO homes often sell for less than agent-represented properties.
- No built-in support: Unlike working with a licensed agent, you won’t have professional guidance through the process.
How do I list my home with a flat fee MLS service?
Once you’ve decided to list your home with a flat-fee MLS listing service in Naples, follow these steps to get it on the MLS.
- Step 1 – Research flat fee MLS services: Compare local providers, their packages, and pricing. Understand how many photos you can upload, whether disclosures are included, and any add-on fees. Read reviews on Google and check ratings on the BBB to ensure they have a good track record.
- Step 2 – Register and select a plan: Sign up on the company’s website, choose the package that best fits your needs, and pay the upfront fee.
- Step 3 – Enter property details and upload photos: Provide a detailed home description and high-quality images. Some services may offer professional photography or listing assistance at an additional cost.
- Step 4 – Understand the fine print: Carefully read the agreement before signing. Make sure you understand the terms, including cancellation policies and any potential hidden fees.
- Step 5 – Verify your listing is live: Once your home is listed, confirm that it appears correctly on the MLS and syndicated real estate websites. Updates may take a day or two, so check your listing for accuracy.
With your home now listed, you’ll be responsible for handling buyer inquiries, showings, and offers.
Are flat fee MLS listings effective in Naples?
A local MLS is one of the most effective tools for marketing a home. Nearly all buyers start their home search online, and the MLS feeds listings to major real estate websites where buyers and their agents look for homes.
Since most properties are sold through buyer’s agents who rely on MLS data, listing your home on the MLS increases visibility and the likelihood of receiving offers. However, success depends on factors like pricing, market conditions, and how well you manage your FSBO sale.
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Alternatives to flat fee MLS services in Naples:
If a flat-fee MLS listing service doesn’t meet your needs, other options may provide the right balance of savings and support.
Flat fee real estate agent
A flat fee real estate agent charges a set rate, typically between $3,000 and $5,000, instead of a percentage-based commission. This option allows you to save on traditional agent fees while still receiving limited professional guidance. However, some services may charge extra for additional support, so review the contract carefully.
Discount brokers
A discount real estate broker offers reduced commission rates compared to traditional agents. While more expensive than flat fee MLS services, they often include agent assistance and basic marketing. Learn more about the pros and cons of low-commission agents before deciding.
Traditional real estate agent
Working with a full-service Realtor provides comprehensive support throughout the sale, including pricing strategy, marketing, negotiations, and transaction management. While this option involves paying a commission, research shows that homes sold with an agent typically sell for more than FSBO properties, which may offset the cost.
Each approach has its trade-offs, so consider your experience, time commitment, and financial goals when deciding how to sell your Naples home.
Will I save money with a flat fee MLS listing service?
While a flat fee MLS listing service can help you avoid paying a traditional listing agent commission, it may not always result in the most profitable sale.
Research from the National Association of Realtors (NAR) shows that FSBO homes sell for significantly less than homes sold with an agent. The median sale price of an FSBO home was $360,000, while homes sold by an agent had a median sale price of $425,000.
A flat fee MLS service can reduce some costs, but if your home sells for less than it would with a full-service agent, you may not come out ahead financially.
What if I need to sell my Naples home fast?
If you need to sell your home quickly, you have options beyond a flat fee MLS listing service. Companies that purchase your home in cash, such as iBuyers and “We Buy Houses” companies, can provide fast closings, sometimes in a matter of days. However, these offers are often below market value, meaning you may walk away with less money than if you sold through a traditional listing.
If you want to sell quickly while maximizing your profit, HomeLight’s Simple Sale can connect you with cash buyers or top-performing agents who specialize in fast home sales. This allows you to explore multiple options and choose the best approach based on your priorities.
What else should I know about selling a house in Naples?
While using a flat fee MLS listing service can be a cost-effective way to sell your home, you still need to comply with local disclosure laws. Florida requires sellers to disclose known material defects that could affect the property’s value. Since FSBO sellers handle their own transactions, hiring a real estate attorney can help ensure you meet all legal requirements and avoid costly mistakes.
Aside from legalities, you should know about these things when selling FSBO:
- Flat fee services charge upfront, regardless of whether your home sells.
- Some services frequently change names, making it difficult to track their success rates.
- Most services list the seller’s contact information, meaning you’ll handle buyer inquiries directly.
- Support is limited, unlike working with a full-service agent who guides you through the process.
- Most buyers still expect sellers to cover their agent’s commissions, which can reduce your total savings.
Ready to sell your Naples home?
Selling your home FSBO with a flat fee MLS listing service can help you gain MLS exposure while avoiding traditional listing agent commissions. However, managing your sale requires time, effort, and real estate knowledge. Before moving forward, keep these key points in mind:
- Flat fee MLS services offer MLS access but limited support. You’ll handle pricing, marketing, negotiations, and closing tasks yourself.
- You may save on commissions, but your home could sell for less. FSBO homes often sell for less than agent-represented properties.
- Alternatives like discount brokers and flat fee agents provide varying levels of assistance at different price points.
- If you need to sell quickly, options like HomeLight’s Simple Sale can connect you with cash buyers or top agents who specialize in fast transactions.
If you’re unsure whether FSBO is right for you, HomeLight can match you with a top-performing local agent to discuss your best selling strategy.
Editor’s note: This post is for educational purposes only. Links to and mentions of Naples area flat fee MLS companies are not endorsements. Moreover, the program details mentioned above may change. Visit the company’s website for the most up-to-date information.
Header Image Source: (Cassanas1 / Deposit Photos)
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