7 Flat Fee MLS Companies in Clearwater

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If you’re selling your Clearwater home For Sale By Owner (FSBO), signing up with a flat fee MLS listing service could be exactly what you need to connect with potential buyers. A flat fee MLS company can help FSBO sellers showcase their home on their local Multiple Listing Service (MLS), without spending money to hire a real estate agent.

This might not be the right move for every seller, but this post will unpack the pros and cons to help you make an informed decision.

This guide will dig into the intricacies of utilizing a flat fee MLS listing service in Clearwater, spotlighting various service providers, their costs, and other essential details. We will also discuss the process and present you with some alternatives.

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Disclaimer: This post is meant to be used for educational purposes. Links and mentions of Clearwater flat fee MLS companies in this post do not constitute an endorsement.

What is a flat fee MLS listing service in Clearwater?

A flat fee MLS listing service offers For Sale By Owner (FSBO) sellers a way to access the Multiple Listing Service (MLS), an essential tool for advertising homes on the market. Normally, this is only accessible via the services of a real estate agent. A flat fee listing service lets sellers bypass that step entirely.

These services allow homeowners the ability to list their properties on a platform that is traditionally accessible only to licensed real estate professionals, thereby broadening their home’s visibility among potential buyers.

Utilizing a flat fee MLS service in Clearwater enables sellers to save on the commission costs associated with hiring an agent and ensures their property receives extensive exposure.

Since the MLS is the primary source from which most major home search websites pull their listings, having your property listed there is critical for capturing the attention of a wider audience.

How much does a flat fee MLS service cost in Clearwater?

The cost of a flat fee MLS service in Clearwater can vary from under $100 to several thousand dollars, depending on the provider and the breadth of services offered.

While basic packages might offer simple listing services, more comprehensive plans often encompass additional features, including a comparative market analysis, which can provide invaluable insights into pricing your home competitively in the current market.

A pricier plan may grant access to a broader array of services that can enhance the visibility and appeal of your listing, potentially simplifying the selling process. As we move into the next section, we’ll explore some of the flat fee MLS companies available to Clearwater home sellers, detailing their offerings to help you decide which service aligns best with your needs and budget.

Flat fee MLS listing companies in Clearwater

Disclaimer: Individual program details can change — please visit a provider’s website for the most current information on rate packages, fees, service areas, and more. HomeLight always recommends doing your own research to determine which selling option is best for your situation.

Flat Fee Group

Flat Fee Group is a national group of independent real estate brokers that help FSBO sellers in various U.S. metros. All brokers and agents working with Flat Fee Group are independent, not third-party referral sites. The local brokers are available for interviews before booking the service.

Service areas: Serves 50 states, including Clearwater.

Unreal Estate

Unreal Estate gives sellers the opportunity to reach millions of buyers by listing on the MLS, Realtor.com, Trulia, and Zillow without working with a real estate agent. The company, formerly USRealty, offers a variety of plans and pricing options, including a free starter plan where homeowners only pay if they sell their home.

Service areas: Serves 49 states (all except South Dakota) and Washington D.C.


Beycome offers a unique approach to real estate listings, providing a technology platform that automates property publications, marketing, and integrated services like Title, Insurance, Appraisal, Mortgage, 3D Tours, and more. Their service is designed for many users, including homeowners, investors, and real estate agents, offering a low flat fee model to save money.

Service areas: Serves multiple states, including Georgia, Alabama, Florida, Illinois, Minnesota, North Carolina, South Carolina, Connecticut, and Texas.


Byowner.com offers MLS listing services nationwide, claiming it provides the greatest property exposure without the traditional 6% commission. Listing options start at $499, scaling to a professional representation listing package for $1,995.

Service areas: Serves 50 states, including Clearwater.

Flat Fee MLS Realty

Established in 2019 in Tampa, Florida, Flat Fee MLS Realty covers all the multiple listing services in Florida. The company is owned and operated by Stephen Hachey, a licensed real estate agent/broker with over 20 years of experience and a real estate attorney.

Service areas: Florida and Colorado


Homecoin prides itself on believing that selling a home shouldn’t be expensive. Emphasizing clarity in what can be the most significant financial decision of one’s life, Homecoin champions a model where technology meets traditional real estate processes.

Service areas: Clearwater and 20 other states.


ISoldMyHouse.com is another well-known site built to help FSBO sellers. Founded in 1997, they specialize in helping sellers complete the entire sale online.

Service areas: Clearwater and all the 50 states

How would a Clearwater seller benefit from a flat fee MLS service?

Choosing a flat fee MLS service in Clearwater is best for sellers eager to save on real estate commission fees and take a hands-on approach to selling their property. By choosing this service, sellers can bypass the listing agent’s fees, which typically range from 2.5% to 3%, in exchange for a one-time flat fee.

This can be particularly advantageous for those with desirable homes in active markets, where the listing alone can attract competitive offers and multiple interested buyers.

However, going the FSBO route with a flat fee MLS listing requires commitment and involvement in every step of the selling process.

Sellers who choose this path should be prepared for the responsibilities typically handled by a licensed agent, from setting a competitive selling price to managing showings and open houses. Here’s a quick checklist of what FSBO sellers are going to be expected to handle:

  1. Analyze market data to set your home’s price.
  2. Craft a compelling listing description.
  3. Take high-quality photos of your property.
  4. Market and advertise your home effectively.
  5. Make necessary disclosures.
  6. Coordinate property showings and open houses.
  7. Evaluate offers, conduct negotiations, and manage the sales contract.
  8. Calculate closing costs and net proceeds.
  9. Navigate the appraisal and inspection processes.
  10. Handle transfer taxes and gather the required documentation.

Pros and cons of using a flat fee MLS listing service


Using a flat fee MLS listing service for your For Sale By Owner (FSBO) sale in Clearwater presents several advantages:

  • Eliminates the listing agent’s commission: Typically, this can save you 2.5% to 3% of the sale price.
  • Direct representation: You have the autonomy to represent your own interests throughout the sale.
  • Complete control over the sale: From pricing to closing, you manage every aspect of the process.
  • Transparent costs: Pay a known, upfront fee for the listing service, avoiding hidden charges.
  • Widespread exposure: Your home gets listed on the MLS and popular third-party websites, increasing visibility to potential buyers and their agents.


However, there are also some drawbacks to consider when opting for a flat fee MLS listing service:

  • Commission to the buyer’s agent: You’re still required to offer a commission to the agent representing the buyer.
  • Self-management of the sale process: You’re responsible for handling any issues that may arise, potentially delaying or jeopardizing the deal.
  • Lack of professional guidance: Navigating the sale without the expertise of a local real estate professional can be challenging.
  • Potential legal risks: Managing the sale alone may increase the risk of liability claims and other legal complications.
  • Possibly lower sale price: Homes typically sell for a higher price when listed through a traditional real estate agent, due to their marketing and negotiation expertise.

How do I list my home with a flat fee MLS service?

Listing your Clearwater home using a flat fee MLS service can be a straightforward process if you follow these steps:

Step 1: Vet the flat fee MLS service

Begin by thoroughly researching the flat fee MLS service you’re interested in. Check out their packages, rates, Google reviews, and Better Business Bureau ratings. Ensure you understand the scope of your listing, including the number of photos allowed, free forms provided, and any additional charges for extras.

Step 2: Register and select a plan

Next, register on the service’s website, choose the plan that fits your needs, and pay the required upfront fee online.

Step 3: Enter your property information

Detail your property’s features and upload high-quality photos. If available, complete the disclosure form provided by the service to share important property information transparently.

Step 4: Read and sign your listing agreement

Carefully read and then sign the listing agreement. Pay close attention to terms regarding cancellation penalties and listing commission obligations to avoid surprises.

Step 5: Review your live listing

After your listing goes live on the local MLS, it will also appear on major real estate websites such as Zillow, Trulia, and Realtor.com, though this may take a few days. Once visible, review your listing on these sites to confirm that all details are accurate and fully represented.

By following these steps, you can effectively list your home on the MLS through a flat fee service, maximizing your exposure to potential buyers while maintaining control over the sale process.

Are flat fee MLS listings effective in Clearwater?

Accessing the local MLS through a flat fee service can significantly amplify the visibility of your home to prospective buyers. With the majority of homebuyers turning to online resources in their search for a new home, the importance of listing on the MLS cannot be overstated.

These platforms draw from local MLS databases, ensuring your listing is accessible and visible. Moreover, buyers’ agents frequently rely on MLS data to find suitable properties, making it a pivotal tool in the real estate market and an effective strategy for sellers aiming to reach a broad audience.

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Alternatives to flat fee MLS services in Clearwater:

If a flat fee MLS service doesn’t seem to match your needs for selling your home in Clearwater, consider these alternatives:

  • Option 1: Flat fee agent: Hiring a flat fee real estate agent could serve as a middle ground, offering professional guidance for a fixed rate, typically between $3,000 to $5,000. This choice suits those seeking more control but desiring some level of professional assistance. Be mindful to understand the scope of services covered and any potential additional costs.
  • Option 2: Discount brokers: For those looking for a bit more support without the full price, discount real estate brokers provide a reduced commission rate while still offering essential services. You’ll likely still need to pay the buyer’s agent commission, making it a costlier option than flat fee MLS but less expensive than full-service agents.
  • Option 3: Full-service, experienced real estate agent: Engaging a local real estate agent guarantees comprehensive service, leveraging their market expertise, network, and skills for potentially quicker sales and better outcomes. This is the best route for sellers to prioritize ease and effectiveness over savings.

Will I save money with a flat fee MLS listing service?

Opting for a flat fee MLS listing service in Clearwater will indeed save you on commission fees upfront, but it’s important to weigh the long-term financial outcomes. According to National Association of Realtors research, FSBO homes typically sell for about 23% less than those sold through an agent. While the median sale price for FSBO properties hovers around $300,000, homes sold with an agent’s help average over $400,000.

Therefore, while a flat fee MLS listing offers significant initial savings, selling your home FSBO in Clearwater might lead to a lower overall profit. This underscores the importance of considering all factors when deciding on the best approach to sell your home.

What if I need to sell my Clearwater home fast

If you’re in a rush to sell your Clearwater home, there are expedient paths available. Exploring options like a “We Buy Houses” company or an iBuyer could offer a swift solution. These entities are known for their quick purchasing processes, often buying homes in various conditions within days.

While they generally offer less than market value—making them less profitable than traditional sales—these options prioritize speed, which can be crucial in urgent situations.

Additionally, HomeLight’s Simple Sale platform offers an alternative to accelerate your home selling process or connect you with a local agent for more conventional routes. This can be particularly advantageous if you’re looking to purchase your home swiftly without sacrificing too much on the price.

What else should I know about selling a house in Clearwater?

When selling a house in Clearwater, it’s essential to adhere to local disclosure laws, ensuring you’re fully transparent about your property’s condition. While utilizing a flat fee MLS listing service simplifies certain aspects of the sale, the legal intricacies of contracts and disclosures remain. To navigate these complexities and avoid potential legal pitfalls after the sale, considering the engagement of a real estate attorney is prudent for FSBO sellers.

Key points to remember:

  • Flat fee MLS services require payment upfront, regardless of the home’s sale, contrasting with traditional real estate agents whose compensation is sale-dependent.
  • Be aware that some flat fee services may frequently change their names, which can make assessing their track record challenging.
  • These services often list the seller’s contact information directly, placing the burden of communication squarely on the seller’s shoulders.
  • Unlike with a traditional agent, you might not have a dedicated professional to guide you through the listing process when using a flat fee service.
  • While you’re locked into a fixed rate with a flat fee service, traditional real estate agent fees are subject to negotiation, potentially offering more flexibility.

Ready to sell your Clearwater home?

Selling your Clearwater home is a significant undertaking, akin to managing a second full-time job.

Sellers are still responsible for the buyer’s agent commission and the flat fee MLS service charges. Moreover, without the marketing and negotiation prowess of a traditional agent, they might find their home sells for less.

HomeLight can connect you with a local agent in Clearwater, ensuring you have the expertise needed to navigate these complexities effectively and maximize your home’s selling potential.

Header Image Source: (Jonah Hochstadt / Unsplash)