4 Flat Fee MLS Companies in Pittsburgh
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Joseph Gordon EditorJoseph Gordon is an Editor with HomeLight. He has several years of experience reporting on the commercial real estate and insurance industries.
Sellers who choose to go the For Sale By Owner (FSBO) route in Pittsburgh often face limited buyer exposure. The multiple listing service (MLS), which attracts most buyers, is typically only open to licensed agents. A flat fee MLS Pittsburgh service offers an affordable way to list on the MLS, giving your home wide visibility while avoiding high commission fees.
However, flat-fee MLS services aren’t the right fit for every seller. In this guide, we’ll cover the pros and cons of these services, how much they cost, and which companies serve Pittsburgh.
What is a flat fee MLS listing service in Pittsburgh?
A flat fee MLS listing service allows FSBO sellers to list their homes on the local MLS without hiring a traditional real estate agent. The MLS is a database used by real estate professionals to share listings, helping homes gain visibility among buyers and their agents. Only licensed real estate professionals can post on the MLS, but flat fee MLS services provide FSBO sellers a way in.
These firms list your home for an upfront fee, making it accessible on major real estate websites. While this service increases exposure, sellers must still handle pricing, marketing, negotiations, and closing details on their own.
How much does a flat fee MLS service cost in Pittsburgh?
The cost of a flat-fee MLS service in Pittsburgh varies widely, with basic plans starting at $100 or less and premium packages reaching several thousand dollars. The price depends on the level of service provided. Lower-cost options typically offer a barebones listing, while higher-tier packages may include additional features like professional photos, marketing assistance, or even a comparative market analysis to help with pricing.
Some companies offer flat-fee MLS plans with extra support, but pricing and services can differ. In the next section, we’ll highlight some of the flat-fee MLS companies serving Pittsburgh and what they offer FSBO sellers.
Flat fee MLS listing companies in Pittsburgh
Homecoin
Homecoin simplifies the FSBO process by converting each local MLS’s unique paperwork into a streamlined digital format, allowing home sellers to complete their listings quickly and easily. The platform is built with seller protection in mind, offering clear, fair agreements that prioritize transparency and trust.
By removing unnecessary hurdles and confusion, Homecoin empowers homeowners to take control of their sale without compromising on support or security.
Service areas: Pennsylvania and other states, including Arizona, California, Florida, New York, Tennessee, and Wisconsin
- Basic: $199 (MLS listing fee) for a 12-month listing term, up to 25 MLS photos, 10 listing changes, disclosure forms, showing management, and automatic call and email forwarding
- Review: $99 + MLS listing fee for Basic inclusions, listing review, one hour of live support via phone and screenshare, and a dedicated staff member
- Full Service: $299 + MLS listing fee for Review inclusions, kickoff call, and listing creation
Add-ons:
- MLS listing help: $99 or $299
- Professional photography: Starts at $182
- Lockbox rentals: $125
- Post rental: $99+
- Seller’s agent: $149 per hour or $2,999 flat
Given the company’s commitment to excellent service, Homecoin received a high average score of 4.4 stars on Google. Clients say the company makes the FSBO process remarkably simple and efficient.
With easy access to MLS listings and fast updates, sellers appreciate the smooth experience and broad online exposure across major real estate platforms. Many report selling their homes quickly and commend Homecoin for offering a cost-effective, user-friendly alternative to traditional real estate services.
Website: homecoin.com
Phone number: 888-400-2513
HomeZu
HomeZu is a nationwide real estate company offering exceptional value to sellers through affordable flat fee MLS listing services. With over 45 years of combined industry experience and more than 30,000 properties listed, the founders bring in-depth expertise to the FSBO market.
The company strives to help homeowners save on commission while gaining full access to the same MLS tools used by traditional agents. Through a streamlined process and expert support, HomeZu enables sellers to take control of their home sale and maximize their returns.
Service areas: Nationwide, including Pittsburgh, Pennsylvania
- MLS Listing Only: $399 + (0.1% at closing) for a six-month listing term, up to 25 photos, unlimited listing changes, lead forwarding, and two open house ads
- Contract Review: $749 + (0.1% at closing) for MLS Listing Only inclusions and contract review
Add-ons:
- Maximum photos allowed on the MLS: $100
- 12-month listing term: $100
- Secondary MLS listing: $150
- Lockbox: $50
- Custom domain name: $50
HomeZu earned a high average review score of 4.9 out of 5 stars on Google, as many clients share their smooth, straightforward selling experience with the company. They appreciate the guidance provided throughout the selling process and felt well-supported from start to finish. Several reviewers recognize the team’s professionalism and responsiveness.
Website: homezu.com
Phone: 855-885-HOME
Brokerless
Brokerless provides flat fee MLS listing services across all 50 U.S. states, helping homeowners and property investors save money since 2006. The team secures an active MLS number, typically within one to two business days, to ensure rapid market exposure.
The listings appear on the local MLS and major real estate platforms, maximizing visibility to prospective buyers. Clients maintain control over pricing, showings, and negotiations throughout the selling process.
Service areas: Nationwide, including Pittsburgh, Pennsylvania
- $99 MLS by Owner: six-month listing term, up to six listing photos, free status changes, and state-required forms and disclosures
- $149 MLS by Owner: $99 MLS by Owner inclusions and up to 25 listing photos
- $188 MLS by Owner: $149 MLS by Owner inclusions, 12-month listing term, and open house alerts
Trusted by its customers, Brokerless achieved a 4.7-star rating on Google. Reviewers report finding a cost-saving way to list a property on the MLS while also reaching many other websites with the company’s services.
They appreciate having full control of their listing, from showing the home to choosing the best offer, all without outside pressure. Many commend the company’s fast turnaround, attention to detail, and helpful support team that makes the process smooth, even for those who aren’t tech-savvy.
Website: brokerless.com
Phone: 305-772-1173
ISoldMyHouse.com
ISoldMyHouse.com has been a trailblazer in the online real estate sector since its inception in 1997. It offers homeowners an innovative way to sell their homes while maximizing their financial return. Serving as an alternative to the traditional high-commission model, ISoldMyHouse.com empowers sellers with flexible, affordable flat fee MLS listing options that put control back in their hands.
Service areas: Nationwide, including Pittsburgh, Pennsylvania
- Get Listed: $299 for a six-month listing term, up to 10 photos, lead forwarding, and open house scheduling
- Get Sold: $399 for Get Listed inclusions, a 12-month listing term, and up to 25 photos
Accredited by the BBB since 2018, ISoldMyHouse.com holds an A+ rating. On Google, the company has received a 4.5-star average, with many praising the team for connecting them with serious buyers. Some even recognize being able to speed up deals, while others highlight the platform’s ease of use and clear instructions. Overall, several sellers recommend the company’s services to those looking for smooth home sale transactions.
Website: isoldmyhouse.com
Phone number: 855-283-0001
How would a Pittsburgh seller benefit from a flat fee MLS service?
A flat fee MLS service can be a cost-effective option for Pittsburgh home sellers who want to avoid paying a full listing agent commission. Instead of the typical real estate commission of 2.5% to 3% for the listing agent, FSBO sellers pay a one-time fee to get their home listed on the MLS. However, sellers may still be compelled to offer a buyer’s agent commission to sweeten the deal.
The FSBO approach works best for sellers who are comfortable managing their own sale. If you have a well-priced home in a competitive market, a flat fee MLS service can help you attract buyers while maintaining control over the process.
While beneficial, going FSBO requires time, effort, and attention to detail throughout the sale. Here’s what you’ll need to handle when selling your home with a flat fee MLS service:
- Set the selling price.
- Write a compelling listing description.
- Take photos and market your home in various channels.
- Manage disclosures.
- Coordinate showings, open houses, and review offers.
- Negotiate the contract.
- Handle closing costs.
- Calculate your net proceeds.
- Manage the appraisal and inspection process.
- Pay transfer taxes.
- Handle required documentation.
Pros and cons of using a flat fee MLS listing service
Pros
The advantages of using a flat fee MLS company in your FSBO sale include:
- Eliminating the listing agent commission (typically 2.5% to 3%)
- Gaining control over your home sale without relying on an agent
- Paying a set fee upfront, with no surprises
- Getting your home listed on the MLS and syndicated to major real estate websites
- Expanding exposure to traditional buyers and their agents
Cons
The disadvantages of using a flat fee MLS listing service include:
- Not being able to skip agent commissions altogether, as you might still need to cover the buyer’s agent fee
- Handling negotiations, paperwork, and legal requirements on your own
- Navigating a complex process without agent guidance
- Facing the risk of liability claims and legal issues
- Selling at a potentially lower sale price compared to working with a traditional agent
How do I list my home with a flat fee MLS service?
Once you’ve decided to use a flat fee MLS service, follow these steps to get your FSBO home on the market:
- Vet the flat fee MLS service: Research local services, compare pricing, and read reviews. Check the company’s reputation on BBB to ensure legitimacy. Find out what’s included, such as the number of listing photos allowed and available contract forms.
- Register and select a plan: Sign up on the MLS company’s website, choose a package that fits your needs, and pay the upfront fee.
- Enter your property information: Provide detailed property information and upload high-quality photos. If required, complete the necessary disclosures.
- Be familiar with the fine print: Review your listing contract carefully. Make sure you understand cancellation terms, fees, and whether you’ll owe any commission.
- Review your live listing: Once submitted, your listing will go live on the MLS and may appear on major real estate websites. It can take a couple of days to populate, so double-check for accuracy.
Are flat fee MLS listings effective in Pittsburgh?
A flat fee MLS listing can be an effective way to market your home in Pittsburgh. Most buyers start their home search online, and nearly all major real estate websites pull their listings from the local MLS.
Buyer’s agents also rely on MLS data to find properties for their clients, making it one of the best ways to gain exposure. However, while an MLS listing can attract buyers, FSBO sellers must still handle pricing, marketing, negotiations, and paperwork to successfully close a sale.
Alternatives to flat fee MLS services in Pittsburgh
If a flat fee MLS service doesn’t seem like the right fit, you have other options for selling your home.
- Flat fee real estate agent: A flat fee real estate agent provides limited services for a fixed price, typically ranging from $3,000 to $5,000. This can be a good choice if you want more control over your sale but still need some professional guidance. Always review the listing contract to understand what’s included.
- Discount brokers: A discount real estate broker charges a lower commission than traditional agents, often between 1% and 2%. While they provide some support, their services may be more limited. Read about the pros and cons of low-commission agents before deciding.
- Full-service real estate agent: Working with a full-service Realtor provides comprehensive support throughout the sale process. A top agent can price your home competitively, market it effectively, and negotiate offers to help you achieve the best outcome. While commission fees apply, a skilled agent can often secure a higher sale price that offsets those costs.
Each option has trade-offs, so it’s important to consider your budget, time, and comfort level with the selling process before choosing the best route for your Pittsburgh home sale.
Will I save money with a flat fee MLS listing service?
While a flat fee MLS listing can reduce commission costs, it may not always lead to the highest net profit. Research from the National Association of Realtors (NAR) shows that FSBO homes sell for significantly less than agent-assisted sales. The median sale price of an FSBO home was $360,000, while homes sold with an agent had a median price of $425,000.
Many FSBO sellers sell to a friend or neighbor, often for a lower price. While a flat fee MLS service can help reduce costs, it’s important to weigh the potential trade-offs in sale price.
What if I need to sell my Pittsburgh home fast?
If you need to sell your home quickly, you have options beyond a flat fee MLS listing. One route is selling to a We Buy Houses company or an iBuyer, both of which offer fast, cash-based transactions. These firms can purchase your home in almost any condition, often within days, but typically at a lower price than selling on the open market.
Another option is HomeLight’s Simple Sale platform, which connects sellers with cash buyers for a fast and hassle-free transaction. If you want to explore traditional sale options as well, HomeLight can also match you with a top-performing agent who specializes in quick sales.
What else should I know about selling a house in Pittsburgh?
While using a flat fee MLS listing service can provide exposure, sellers must still comply with local disclosure laws. Pennsylvania requires home sellers to disclose known property defects, and failing to do so can lead to legal issues. Because of the complexities involved, hiring a real estate attorney is advisable to ensure all contracts and disclosures are handled correctly.
Here are some more notes to remember when selling FSBO in Pittsburgh:
- Flat fee services require payment upfront, regardless of whether the home sells.
- Some companies change names frequently, making it harder to track their success rates.
- Many services list the seller’s contact information directly, shifting more communication responsibilities to the owner.
- Unlike traditional agents, flat fee MLS services may not provide personalized support.
- While flat fee services offer a fixed rate, traditional agent commissions are often negotiable.
Ready to sell your Pittsburgh home?
Selling a home requires time, effort, and strategy, especially if you choose to go FSBO. Here are some key takeaways from this guide:
- A flat fee MLS listing service can help FSBO sellers gain exposure without paying a full listing agent commission.
- Costs vary widely, with basic plans starting around $100 and premium services reaching thousands.
- While MLS listings can attract buyers, FSBO sellers must handle pricing, marketing, and negotiations.
- Alternatives include working with a flat fee real estate agent, a discount broker, or a full-service real estate agent.
- FSBO homes often sell for less than agent-assisted sales, so sellers should carefully weigh potential savings against final sale price outcomes.
If you’re unsure about selling FSBO, HomeLight can connect you with a top Pittsburgh real estate agent who fits your needs.
Editor’s note: This post is meant to be used for educational purposes. Links and mentions of Pittsburgh flat fee MLS companies in this post do not constitute an endorsement.
Header Image Source: (isaaclee1112 / Deposit Photos)