6 Flat Fee MLS Companies in Richmond
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Joseph Gordon EditorClose
Joseph Gordon EditorJoseph Gordon is an Editor with HomeLight. He has several years of experience reporting on the commercial real estate and insurance industries.
Many Richmond homeowners choose the For Sale By Owner (FSBO) option to save money, but exposure can be a concern. The multiple listing service (MLS) is where most buyers and agents look first. Because MLS access is typically restricted to licensed professionals, FSBO listings may not get noticed. A flat fee MLS Richmond service provides a practical solution by listing your home on the MLS without hiring a traditional agent.
A flat-fee MLS service in Richmond can provide you with access to a larger pool of potential buyers, giving your home a better chance of selling. However, it’s not for everyone.
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In this guide, we’ll cover how flat fee MLS listing services work in Richmond, what they cost, which companies offer them, and whether this approach makes sense for your home sale. We’ll also highlight key pros and cons to help you decide if a flat fee MLS is the right fit for your situation.
What is a flat fee MLS listing service in Richmond?
A flat fee MLS listing service in Richmond offers FSBO sellers a way to list their home on the MLS without working with a full-service agent. The MLS is a central database where real estate professionals share property listings, giving your home significant exposure to buyers and their agents.
Typically, only licensed agents can list homes on the MLS. A flat fee service allows you to bypass that requirement by paying a one-time fee to get your home listed. This gives your property access to major home search websites, which pull data from the MLS, helping you connect with more buyers while avoiding traditional listing agent commissions.
How much does a flat fee MLS service cost in Richmond?
The cost of a flat-fee MLS service in Richmond can vary widely depending on the company and the level of service you choose. Basic packages can start as low as $100 and offer minimal support. More comprehensive plans can run into the thousands, often bundling in extras like professional photography, contract assistance, or a comparative market analysis to help you price your home.
Flat fee MLS listing companies in Richmond
Cottage Street Realty
Cottage Street Realty has been providing flat fee MLS listing services for the past two decades, combining experience with a personalized approach for every client. The company offers various listing plans to suit a variety of real estate needs while maintaining a strong commitment to customer service. Broker support is readily available by phone or email to guide sellers through every step of the process.
Service areas: Throughout Virginia and other areas, namely Maryland and DC
- Basic: $299 for a six-month listing term, up to 50 photos, contracts and disclosures, lead forwarding, and color flyer
- Showcase: $399 for Basic inclusions, lockbox, yard sign, and showing service
- Premium: $799 for Showcase inclusions, market analysis, and contract review
- Full Service: $999 for Premium inclusions, signpost, negotiations, and DocuSign contracts
Cottage Street Realty has been accredited with the Better Business Bureau (BBB) since 2018 and holds an A+ grade. Its Google Business Profile features a perfect 5-star rating, with many clients commending the exceptional support throughout the entire home-selling process.
The team guides sellers through preparation, listing, marketing, and connecting with potential buyers, all while maintaining clear and professional communication with agents. Many appreciate their deep understanding of the local market and ability to address challenges efficiently.
Website: cottagestreetrealty.com
Phone number: 703-819-1023
Net Realty Now
Net Realty Now is a licensed real estate brokerage founded in 1999 in Virginia. The company provides professional real estate services across its home state, Washington DC, Maryland, and Florida.
Operating in multiple states, it offers buyers and sellers access to local expertise and comprehensive market knowledge. With decades of experience, Net Realty Now helps clients navigate transactions efficiently and confidently.
Service areas: Throughout Virginia and other states, such as Maryland, DC, Florida, and New York
- Plan 1: $299 for a six-month listing term, up to 50 listing photos, unlimited text editing, comparable sales information, lead forwarding, and disclosures
- Plan 2: $399 (+$1,500 at closing) for up to 150 photos and virtual tours, social media marketing, electronic paperwork, and unlimited consulting
Net Realty Now achieved a high A+ BBB grade and a perfect 5-star Google rating, as customers have expressed high satisfaction with their service. They particularly appreciate the efficient and professional guidance the team provided. They recognize the effectiveness and value of having their properties listed on the MLS, emphasizing the benefit of receiving the necessary support for selling their homes.
Website: netrealtynow.com
Phone number: 703-581-8605
Flat Fee Susie
Flat Fee Susie has supported FSBO sellers for two decades, specializing in expert flat fee MLS listings across several states. The company’s founder acts as the broker in most regions and works closely with skilled local agents to deliver exceptional service and ensure sellers get maximum value for their investment.
By using Flat Fee Susie’s services, sellers get broad, professional exposure for their homes. At the same time, they avoid the high commissions that can cost tens of thousands in a traditional home sale.
Service areas: Nationwide, including Virginia
- Package 1: $99 for a six-month listing term, up to six listing photos, lead forwarding, forms and disclosures, and unlimited listing changes
- Package 2: $199 for Package 1 inclusions, up to 50 photos, Realtor showing scheduling service, and open house postings
- Full Service: $1,200 for a 12-month listing term, full seller agent representation, yard sign, lockbox, and negotiations
Flat Fee Susie holds an impressive 4.9-star average on Google. Clients praise the company’s outstanding support and smooth selling experience. Many appreciate being able to manage their own listings and showings while still benefiting from expert guidance when needed. Reviewers frequently highlight the team’s professionalism, quick communication, and helpful, pressure-free assistance.
Website: flatfeesusie.com
Phone number: 615-364-0948
Continental Real Estate Group
Continental Real Estate Group is dedicated to helping homeowners navigate the real estate market with ease and confidence. It combines technology and expertise to serve sellers across 13 states and the District of Columbia, with listings in more than 60 MLSs. With a focus on client satisfaction, the firm provides expert guidance on pricing, contracts, and negotiations to ensure smooth transactions.
Service areas: Nationwide, including Virginia
- Standard: $249 + (0.25% of the sale price at closing) for a six-month listing term, up to six listing photos, and lead forwarding
- Premium: $399 (+0.25% at closing) for Standard inclusions and the maximum number of listing photos
- Deluxe: $449 (+0.25% at closing) for a one-year listing term, traditional sign, open house ads, and showing time appointment service
- Full Service: $249 (+0.5% at closing), Deluxe inclusions, offer review, paperwork management, and negotiations
Continental Real Estate Group has been BBB accredited since 2011 and holds an A+ grade. This rating means the company consistently meets high standards for trust, customer service, and ethical business practices. Clients can feel confident knowing they’re working with a reputable and reliable real estate partner.
Website: continentalcheckout.com
Phone number: 888-400-2513
Homecoin
Homecoin provides an affordable flat fee MLS service for homeowners looking to sell their properties without an agent. Listings appear on the MLS and are syndicated to leading real estate websites, maximizing visibility to potential buyers. With the flat fee model and a la carte services, sellers can take charge of the entire transaction, from setting the price to handling showings and negotiations, while only paying for what they need.
Service areas: Virginia and other states, such as California, Florida, North Carolina, Tennessee, and Texas
Basic: $199 for a 12-month listing term, up to 25 photos, 10 free listing changes, and disclosure forms
Add-ons:
- Lockbox rentals: $125
- Sign purchase: $117
- Professional photography: Starts at $182
- MLS listing help: $99 to $299
- Seller agent: $2,999
Homecoin holds a 4.4-star rating on Google, as several clients commend the affordable, user-friendly platform for listing homes. Reviewers appreciate how easy it is to navigate, making it a practical option for managing a sale without the help of an agent.
They often highlight the significant savings compared to traditional methods and note that the process is simple and effective across multiple transactions. Clients recommend Homecoin as a dependable, cost-efficient solution for selling property.
Website: homecoin.com
Phone number: 888-400-2513
Byowner.com
Founded in 1996, ByOwner.com helps homeowners sell their properties independently through affordable flat fee MLS listings. Designed for FSBO sellers, the platform makes it easy to list homes on the MLS and major real estate websites for maximum visibility.
Sellers stay in control of pricing, showings, and negotiations while saving thousands in commission. With expert guidance and a proven track record, ByOwner.com simplifies the selling process from start to finish.
Service areas: Nationwide, including Virginia
Listing fee (price varies by location): $195 for a six-month listing term, up to 50 listing photos, printable brochures, and real estate forms and contracts
Known for its reliable business standards, ByOwner.com holds an A+ rating from the BBB and a 4.2-star average on Google. Home sellers say the platform makes selling straightforward, with many completing their sales within a few months. Reviews often highlight the platform’s helpful guidance and quick customer support, describing it as a dependable, user-friendly, and efficient way to sell a home.
Website: byowner.com
Phone number: 800-296-9637
How would a Richmond seller benefit from a flat fee MLS service?
A flat fee MLS service can help Richmond sellers cut costs by avoiding the typical 2.5% to 3% real estate commission paid to a listing agent. Instead, you pay a set fee to get your home listed on the MLS, helping you reach buyers while maintaining more control over the sale.
This option works best for sellers who are comfortable managing key aspects of an FSBO sale, especially if their home is appealing and market conditions are strong.
However, going FSBO requires time, effort, and attention to detail throughout the sale. Here’s what you’ll need to handle when selling your home with a flat fee MLS service:
- Set the selling price.
- Write a compelling listing description.
- Take photos and market your home in various channels.
- Manage disclosures.
- Coordinate showings, open houses, and review offers.
- Negotiate the contract.
- Handle closing costs.
- Calculate your net proceeds.
- Manage the appraisal and inspection process.
- Pay transfer taxes.
- Handle required documentation.
Pros and cons of using a flat fee MLS listing service
Pros of using a flat fee MLS listing service:
- Eliminate the listing agent’s commission, typically 2.5% to 3% of the sale price.
- Maintain full control over the home sale process.
- Pay a clear, upfront fee for MLS access.
- Get your home listed on the MLS and major real estate websites.
- Expand your home’s exposure to traditional buyers and their agents.
Cons of using a flat fee MLS listing service:
- Reduce your overall commission savings if the buyer expects you to pay their agent’s fee.
- Manage the sale and address any issues that arise all by yourself.
- Navigate the entire transaction without guidance from a local expert.
- Face legal risks or liability in the absence of professional representation.
- Sell for less compared to working with a traditional real estate professional.
How do I list my home with a flat fee MLS service?
If you decide to use a flat fee MLS service to list your Richmond home, here’s how the process typically works:
Step 1: Vet the flat fee MLS service
Research local providers, comparing packages and rates. Look into specific details like the number of photos allowed, included forms, and any extra costs. Check reviews on Google and the BBB to assess their reputation.
Step 2: Register and select a plan
Sign up on the company’s website, choose your package, and pay the upfront fee.
Step 3: Enter your property information
Provide property details and upload photos. Some services offer disclosure forms to complete.
Step 4: Read the fine print
Review the agreement carefully, check for cancellation policies, and ensure there are no hidden commissions.
Step 5: Review your live listing
Once published on the MLS, your listing will also appear on major real estate websites. Check for accuracy and completeness.
Are flat fee MLS listings effective in Richmond?
Flat fee MLS listings can be effective in Richmond because the MLS powers most home search platforms. Buyers and their agents rely on MLS data to find the latest homes for sale, making it one of the best ways to get your property in front of serious buyers. With a flat-fee MLS service, your home can be visible alongside agent-listed properties, increasing its chances of attracting offers.
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Alternatives to flat fee MLS services in Richmond
If a flat fee MLS service doesn’t feel like the right fit for your Richmond home sale, there are other options to consider:
- Flat fee real estate agent: These experts provide limited services for a set price, often between $3,000 and $5,000. This option suits sellers who want some professional guidance but still prefer more control than a traditional full-service arrangement.
- Discount real estate broker: Discount brokers charge a reduced commission, about 1% to 2% of the sale price, and typically offer more support than a flat-fee MLS service but less than a full-service agent. However, you’ll still need to pay the full buyer’s agent commission.
- Full-service real estate agent: Although the most expensive, hiring a traditional, experienced agent gives you expert support throughout the sale. They’ll price your home, market it, negotiate, and manage all the paperwork, helping you achieve the best outcome.
Will I save money with a flat fee MLS listing service?
Yes, a flat fee MLS service can save you money on commission fees. However, it doesn’t always lead to higher profits overall. According to the National Association of Realtors (NAR) data, FSBO homes typically sell for significantly less than those sold with an agent. The median price for FSBO homes was $360,000, compared to $425,000 for agent-assisted sales.
Plus, many FSBO sellers also sell to someone they know, say, a neighbor, a relative, or a friend, often at an even lower price. So while a flat fee MLS can help cut costs, the tradeoff could be less overall profit.
What if I need to sell my Richmond home fast?
If you need to sell your Richmond home quickly, there are faster alternatives to a traditional or FSBO sale. One option is working with an iBuyer or a We Buy Houses company, which makes offers within days and purchases homes in nearly any condition. However, they often pay less than market value.
Another option is HomeLight’s Simple Sale, which provides a cash offer and a flexible closing timeline. This platform can help you compare a quick cash offer against other selling strategies, or connect you with a top-performing agent in Richmond if you decide a more traditional sale works better for your goals.
What else should I know about selling a house in Richmond?
Although Virginia operates under caveat emptor (buyer beware), where buyers must investigate potential issues themselves, sellers are encouraged to be transparent about their property’s condition. Being upfront helps build trust, boost buyer confidence, and make the sale smoother. It’s best to hire a real estate attorney to help you navigate the complexities of contracts and reduce the risk of legal issues after the sale.
Aside from legalities, you should know about these things when selling FSBO in Richmond:
- Flat fee MLS services charge an upfront fee, regardless of whether your home sells.
- Some flat fee companies frequently rebrand, making it harder to verify their track record.
- Your contact information will often be listed directly, meaning you handle all buyer communication.
- Unlike working with an agent, these services rarely provide personal guidance.
- While flat fee MLS rates are fixed, traditional agent fees can sometimes be negotiated.
Ready to sell your Richmond home?
Selling your Richmond home FSBO with a flat fee MLS service can help you cut costs, but it also means taking on more responsibility. You’ll need to manage pricing, marketing, negotiations, and paperwork, tasks typically handled by a real estate agent. While this approach works for some sellers, it may not be the best choice for everyone.
Here are some key takeaways from this guide:
- A flat fee MLS service provides MLS access without paying the full listing agent commission.
- You remain responsible for managing the sale from start to finish.
- You may still need to pay a buyer’s agent commission to entice buyers and speed up the sale.
- FSBO homes tend to sell for less than agent-assisted homes.
- Alternatives like discount brokers or full-service local real estate agents offer more support.
If you’re unsure which route to take, HomeLight can connect you with a top Richmond agent who fits your needs and can discuss your options.
Editor’s note: This post is for educational purposes only. Links to and mentions of Richmond area flat fee MLS companies are not endorsements. Moreover, the program details mentioned above may change. Visit the company’s website for the most up-to-date information.
Header Image Source: (iriana88w / Deposit Photos)
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