6 Flat Fee MLS Companies in St. Louis
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Joseph Gordon EditorJoseph Gordon is an Editor with HomeLight. He has several years of experience reporting on the commercial real estate and insurance industries.
If you’re planning to sell your St. Louis home on your own, one of the biggest challenges is getting your listing in front of the right buyers. Since the multiple listing service (MLS) is only available to licensed agents, your exposure can be limited. The good news is that flat fee MLS St. Louis services let you post your home on the MLS for a set price, giving you maximum visibility without hiring a traditional agent.
With this, you can choose the For Sale By Owner (FSBO) route and keep more of your profit by avoiding hefty real estate commission fees.
Our guide will dig into the pros and cons of using a flat fleet MLS service in St. Louis, highlight some local companies, break down what they offer, and provide you with some alternatives so you can make the best decision possible for your home sale.
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What is a flat fee MLS listing service in St. Louis?
A flat fee MLS service in St. Louis offers FSBO sellers an additional tool for selling their property, allowing them to list their homes directly on the MLS.
The MLS is a tool that aggregates property listings, providing visibility among real estate professionals and potential buyers. By using this service, homeowners can skip using a real estate agent to achieve the broad exposure essential for attracting serious offers.
Typically reserved for licensed real estate professionals, the MLS is a critical component in property marketing. Through a flat fee MLS service, St. Louis homeowners can access this exclusive platform, ensuring their property details and disclosures are readily available to buyer’s agents and major home search websites sourced from the MLS.
How much does a flat fee MLS service cost in St. Louis?
The cost of flat fee MLS services in St. Louis can vary, depending on the provider and the range of services included. Entry-level packages can be as affordable as $100 or less, giving you the basics to get your home listed.
On the higher end, some services can cost a few thousand dollars, but they come with extra features meant to make the selling process easier and more effective. For instance, they include extras like a comparative market analysis, which helps sellers set a competitive price by comparing their property with similar recently sold homes.
Flat fee MLS listing companies in St. Louis
Flat Fee Guy
Flat Fee Guy is led by a licensed real estate agent with 18 years of experience and deep roots in Kansas City. The company offers an affordable alternative to traditional real estate commissions by listing homes on the MLS for a low flat fee.
Clients receive the same MLS exposure as they would with a traditional agent, but without paying high commissions. Aside from flat fee MLS services, the company offers property valuation solutions, allowing homeowners to enter home details and get a value estimate.
Service areas: St. Louis and other areas in Missouri, such as Kansas City, Springfield, and Wichita
- Springfield: $799 for access to GSBOR MLS, 12-month listing term, up to 50 listing photos, unlimited listing changes, contracts and disclosures, and market analysis
- Kansas City: $899 for Springfield inclusions and access to Heartland MLS
- The St. Louis: $899 for Springfield inclusions and access to MARIS MLS
Flat Fee Guy has been accredited by the Better Business Bureau (BBB) since 2020 and holds an A+ rating. Its Google Business Profile features a 4-star rating, as clients say the team was professional in handling the selling process.
They note that communication was always clear, timely, and consistent. They commend the helpful resources provided, which made selling a home smooth and stress-free.
Website: flatfeeguy.com
Phone number: 417-708-2998
Johnson Realty
Johnson Realty, established in 2005, was built on the principle that homeowners deserve both value and exceptional service. Unlike other firms, the company delivers full-service representation throughout every stage of the transaction, ensuring clients never feel the compromise of lower fees.
By using a flat fee structure, the company makes it possible for clients to access full real estate services while keeping more of their home equity. Since its founding, Johnson Realty has proudly saved clients more than $5 million in commissions while helping them achieve successful sales.
Service areas: St. Louis
Johnson Plan: $500 (+0.5% at closing) for comparative market analysis, metal sign, open house guidance, showings, contract negotiation, and completion of disclosures
Johnson Realty, accredited by the BBB since 2024, carries an A+ rating. On Google, it holds a 3-star rating based on a mix of customer reviews. Some clients describe the process as stressful, pointing out poor communication, lack of support, and issues at closing. Others, however, say their experience was excellent, praising the team’s knowledge, guidance, and ability to make selling a home smooth and reassuring.
Website: johnsonrealty.com
Phone number: 314-726-3174
Avenue Real Estate Group
Avenue Real Estate Group, based in St. Louis, Missouri, is a full-service residential and commercial property management firm dedicated to ensuring the smooth operation and maintenance of properties.
In addition to its core management services, the company offers flat fee MLS listings, providing effective online marketing for those who prefer a cost-efficient, digital-focused approach. By getting properties on the MLS and other key sites, the company helps sellers reach more buyers while keeping costs low.
Service areas: St. Louis
Listing fee: Starts at $500
Accredited with the BBB since 2015, Avenue Real Estate Group received an A+ rating from the bureau. On Google, it scored 4.8 stars. Clients report that the company handles questions quickly and professionally, ensuring a smooth home-selling process.
They appreciate the team’s expertise and guidance, trusting them to manage all the details of a sale. Many also emphasize the personable and friendly approach, noting that the staff makes the experience easier and more enjoyable.
Website: avenuestl.com
Phone number: 314-200-0215
Byowner.com
ByOwner.com, established in 1996, gives homeowners an affordable way to market their properties without relying on traditional real estate commissions. The platform makes it easy to list on the MLS for a flat fee, reaching a wide pool of buyers. Sellers are able to take charge of their transactions while keeping more of their earnings.
Service areas: Nationwide, including St. Louis.
Listing fee (price varies by location): $195 for a six-month listing term, transaction support, color flyer, social media marketing, and video upload
Recognized for its trustworthy business practices, ByOwner.com maintains an A+ rating with the BBB and a 4.1-star score on Google. Sellers report that the platform simplifies the home-selling process, with many transactions closing within a few months. They frequently mention the clear guidance and responsive support, calling the service dependable, easy to use, and an efficient way to sell a home.
Website: byowner.com
Phone number: 800-296-9637
Homecoin
Homecoin provides an affordable flat fee MLS service for homeowners looking to sell their properties. Listings appear on the MLS and are syndicated to leading real estate websites, maximizing visibility to potential buyers. Flexible flat fee packages allow sellers to stay in control of critical elements of the sale, including pricing, showings, and negotiations.
Service areas: Missouri, including St. Louis, and 20 other states
- Basic: $95 for a 12-month listing term, up to 25 photos, 10 free listing changes, and disclosure forms
- Review: $99 + $95 (MLS listing fee) for Basic inclusions, listing form review, up to 1 hour of live support via phone and screenshare
- Full Service: $299 + $95 (MLS listing fee) for Review inclusions, up to 1.5 hours of live support, kick-off call, and dedicated staff member
Homecoin holds a 4.4-star rating on Google, as several clients commend the affordable, user-friendly platform for listing homes. Reviewers appreciate how easy it is to navigate, making it a practical option for managing a sale independently of an agent.
They often highlight the significant savings compared to traditional methods and note that the process is simple and effective across multiple transactions. Clients recommend Homecoin as a dependable, cost-efficient solution for selling property.
Website: homecoin.com
Phone number: 888-400-2513
FSBO.com
Founded in 1997, FSBO.com offers homeowners an alternative to traditional real estate representation through its flat fee MLS listing service, connecting buyers and sellers efficiently. The platform allows sellers to maintain control over their transactions while gaining professional exposure on the MLS.
FSBO.com also provides a robust property search tool directly on its website, giving buyers access to a wide range of listings, including foreclosures. By combining cost-effective listing options with user-friendly technology, the company makes it easy for clients to sell or buy a home on their own terms.
Service areas: Nationwide, including St. Louis, Missouri
- FSBO Package: $99.95 for a six-month listing term, unlimited photos and one video, Redfin listing, and yard sign
- MLS Package: $399.95 for syndication to Zillow and other websites
Recognized for its integrity-driven business approach, FSBO.com earned an A+ BBB grade. According to reviews on the company’s Facebook page, the platform provides a straightforward and user-friendly way to sell a property.
Many highlight how easy it is to navigate and manage listings independently. Users also praise the exceptional customer service, noting prompt and helpful support throughout the process. Overall, sellers find it an effective and reliable solution for DIY home sales.
Website: fsbo.com
Phone number: 855-283-0001
How would a St. Louis seller benefit from a flat fee MLS service?
Using a flat fee MLS service in St. Louis can significantly reduce the costs associated with selling your home.
Traditionally, sellers working with an agent must pay a real estate commission of 5% to 6% of the home’s sale price, split between the listing and buyer’s agents. A flat fee service eliminates the listing agent’s portion. And given the commission changes that separate buyer and seller agent fees, you may also save further by not having to cover the buyer’s agent’s compensation.
A flat fee MLS service is a good option if your home is in a competitive market, as it could allow you to attract multiple offers while giving you more control over the sale.
Selling your home via FBSO with a flat fee listing requires more involvement but offers greater autonomy. You’ll manage various tasks traditionally handled by a licensed agent, from setting the selling price to coordinating showings and open houses. Here’s what you might handle on your own:
- Use market data to determine your home’s value.
- Craft an appealing listing description.
- Advertise and market your property effectively.
- Make the necessary disclosures.
- Review and respond to offers.
- Negotiate terms.
- Navigate the contract, appraisal, and inspection processes.
- Calculate closing costs and net proceeds.
- Handle transfer taxes.
- Gather the required documentation.
Pros and cons of using a flat fee MLS listing service
Flat fee MLS services give sellers a way to reach more buyers without paying full agent commissions. Before jumping in, it’s worth weighing the benefits and potential drawbacks.
Pros of using a flat fee MLS listing service
- No listing agent commission: Avoid fees charged by listing agents.
- Direct oversight: Manage every aspect from listing to closing and make all the decisions.
- Upfront cost transparency: Pay a known, fixed fee for listing services.
- Broad exposure: Get your home listed on the MLS and popular third-party websites, increasing visibility. Access a larger pool of buyers through their agents, enhancing the potential for offers.
Cons of using a flat fee MLS listing service
- Buyer’s agent commission: Depending on negotiations, you may still be on the hook for the commission to the agent representing the buyer.
- Lack of expertise: Tackle any issues that could delay or jeopardize the sale without professional guidance.
- Potential legal risks: Increase the risk of liability claims and other legal issues due to a lack of professional oversight.
- Possible lower sale price: Homes might sell for less than they would under the guidance of a traditional real estate agent, impacting final profit.
How do I list my home with a flat fee MLS service?
How do I list my home with a flat fee MLS service?
Here’s a quick step-by-step guide on how to list your home with a flat fee MLS service in St. Louis:
- Vet the flat fee MLS service
Begin by thoroughly researching local flat fee MLS providers. Examine their packages and pricing and confirm what’s included, such as the number of photos, the extent of property information allowed, and any additional fees for extra services or forms. See what past customers say on platforms like Google Reviews and the BBB. - Register and select a plan
Visit the service provider’s website, register an account, choose the most suitable package for your needs, and pay the required fee upfront to activate your service. - Enter your property information
Detail your property’s features and upload high-quality photos. If available, complete any necessary disclosure forms to accompany your listing, ensuring all provided information is accurate and comprehensive. - Read and sign your listing agreement
Carefully review the listing agreement provided by the service. Check for clauses that allow you to cancel without penalties and confirm that there are no hidden fees for listing commissions before signing the agreement. - Review your live listing
After your listing goes live on the local MLS, it will also be distributed to major real estate websites like Zillow, Trulia, and Realtor.com. This process may take a few days. Once posted, verify that your listing appears correctly across all platforms, ensuring that all details are accurate and the presentation is appealing.
Are flat fee MLS listings effective in St. Louis?
Flat fee MLS listings are highly effective in St. Louis, as almost all homebuyers today use online tools in their home search. These digital platforms predominantly pull their listings from local MLS databases, ensuring the most current homes are displayed.
Additionally, buyers’ agents frequently depend on MLS data to find suitable properties for their clients, making it a critical tool for sellers aiming to reach a broad audience efficiently.
How Much Is Your St. Louis Home Worth Now?
Get a near-instant value estimate from HomeLight for your St. Louis home. Our tool analyzes the records of recently sold homes near you, your home’s last sale price, and other market trends to provide a preliminary range of value in under two minutes.
Alternatives to flat fee MLS services in St. Louis:
If a flat fee MLS service doesn’t seem like the right fit for your selling needs, consider these alternatives:
- Flat fee real estate agent: This option involves a flat fee real estate agent who provides limited services for a flat rate, typically between $3,000 and $5,000, with potential additional fees for extra services. It’s ideal for sellers seeking more control but still requiring professional guidance.
- Discount brokers: Engage with a discount real estate broker who offers basic services at a reduced commission compared to traditional agents. Although more costly than flat fee MLS services, they offer substantial support.
- Full-service, experienced real estate agent: Partner with a full-service Realtor who provides comprehensive services and leverages extensive market knowledge and local connections. This option is best for those looking for expert guidance and potentially quicker and more profitable sales outcomes.
Will I save money with a flat fee MLS listing service?
While using a flat fee MLS service in St. Louis can lead to immediate savings on commission fees, it’s important to consider the potential impact on your home’s final sale price.
According to research by the National Association of Realtors, homes sold by agents typically fetch significantly higher prices than those sold FSBO. The median sale price for agent-sold homes was $435,000, while FSBO homes only reached $380,000, translating to a substantial difference in profit. Therefore, while a flat fee MLS can offer initial savings, the final net profit might be lower when opting to sell FSBO.
What if I need to sell my St. Louis home fast?
If you’re in a rush to sell your St. Louis home, exploring alternative selling methods such as working with a “We Buy Houses in Missouri” company or an iBuyer can be advantageous. These options can purchase your home in a matter of days, regardless of its condition. While these quick-sale avenues typically offer less than market value, they provide a rapid solution when time is critical.
Additionally, HomeLight’s Simple Sale platform offers a streamlined process to sell your home swiftly or connects you with a local agent for further assistance. This can be especially useful if you’re looking for a fast yet flexible selling approach.
What else should I know about selling a house in St. Louis?
When selling a house in St. Louis, it’s crucial to comply with local disclosure laws. While flat fee MLS listing services offer a way to market your home, they do not absolve you of the responsibility to disclose important information about your property’s condition and history.
Given the complexities involved in real estate contracts and disclosures, FSBO sellers are encouraged to consider hiring a real estate attorney. This professional assistance can help manage the legal intricacies and avoid potential post-sale disputes.
Here are some additional points to remember:
- Upfront payment: Flat fee services require payment upfront, whether or not your home sells, unlike traditional agents who are compensated only upon the sale.
- Frequent name changes: Some flat fee services may change their names often, which can make it challenging to track their reliability and success rates.
- Direct contact: Listings typically include the seller’s contact information, placing more responsibility on you to manage communications.
- Lack of personal assistance: Unlike with traditional agents, there may not be a dedicated person to guide you through the process with a flat fee service.
- Negotiable traditional agent fees: While flat fee services charge a set rate, the commissions for traditional agents can often be negotiated to potentially reduce costs.
Ready to sell your St. Louis home?
As you prepare to sell your home, consider these key points:
- FSBO responsibilities: Selling your home FSBO involves tackling many tasks typically handled by an agent, which can be overwhelming without the right support.
- Flat fee MLS benefits: A flat fee MLS service can address some challenges by providing various levels of support, depending on the chosen package.
- Cost considerations: While you save on listing agent commissions with a flat fee service, you’ll pay for service fees and may still need to cover the buyer’s agent commission.
- Potential lower sale price: Opting for a flat fee service over a traditional agent could result in a lower final sale price.
If you’re ready to proceed but need additional support, HomeLight can connect you with a knowledgeable local real estate agent to help maximize your sale’s success. Whether you choose FSBO or a traditional selling route, we’re here to assist you every step of the way.
Editor’s note: This post is for educational purposes only. Links to and mentions of St. Louis area flat fee MLS companies are not endorsements. Moreover, the program details mentioned above may change. Visit the company’s website for the most up-to-date information.
Header Image Source: (sepavone/ Deposit photos)
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