7 Flat Fee MLS Companies in Wisconsin to Sell Your FSBO Home
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McCoy Worthington, Contributing AuthorClose
McCoy Worthington Contributing AuthorMcCoy Worthington is a freelance writer and full-time copywriter. His professional experience branches across magazine writing, PR, social media, and content marketing. He’s passionate about learning, education, and telling the stories of people and companies around the world.
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Richard Haddad, Executive EditorClose
Richard Haddad Executive EditorRichard Haddad is the executive editor of HomeLight.com. He works with an experienced content team that oversees the company’s blog featuring in-depth articles about the home buying and selling process, homeownership news, home care and design tips, and related real estate trends. Previously, he served as an editor and content producer for World Company, Gannett, and Western News & Info, where he also served as news director and director of internet operations.
If you’re trying to sell your home in Wisconsin, costs are probably weighing on your mind. You may be thinking about whether to use a real estate agent to sell your Wisconsin home or go the FSBO (for sale by owner) route and use a Wisconsin flat fee MLS company.
Of course, a licensed real estate agent will automatically list your home on the multiple listing service (MLS), but what if you don’t want to commit to a full-service real estate agent? In that case, a flat fee MLS company may be worth considering for your Wisconsin home sale.
Read on to learn more about these companies — and whether working with one of them makes sense for your FSBO Wisconsin home sale.
Feeling Overwhelmed by the Process of Listing Your Home FSBO in Wisconsin?
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What is a flat fee MLS listing service?
Listing your house on the MLS is a vital step if you want to sell your home effectively. The MLS is a database that real estate agents use to help both buyers and sellers make a home transaction. As a seller, it’s important for your home to appear on the MLS because buyers’ agents rely on the MLS to find homes for their clients. What’s more, the MLS populates most of the major home search websites.
Although normally only licensed real estate agents can access and post listings on a local MLS, there are a number of different services in Wisconsin and other states that provide MLS services for a flat fee. Flat fee MLS services are designed to accommodate for sale by owner (FSBO) sellers and get your home included on the MLS.
“I believe the reason that people use flat fee MLS services is so that they don’t have to pay as much of a commission as they would if the listing agent did the work,” explains Monique Simmons, a top-selling agent in Milwaukee who sells homes nearly 50% faster than the average area agent. “They still want the property to be out there for people to see it in more places than just on ForSaleByOwner.com or something like that, so they’ll use an agent to do a flat fee just to put it in the MLS so it gets syndicated out to more places.”
How much does a flat fee MLS service cost in Wisconsin?
The price of flat fee MLS services can vary depending on the company and level of attention you choose. Oftentimes, flat fee MLS companies offer different tiers of service for different prices. Some companies offer higher-priced packages for features like yard signs or lock boxes. They may also provide more involved services, such as marketing, photography, or help from a designated broker. Overall, most flat fee MLS services in Wisconsin range from around $299 to $2,500.
Flat fee MLS listing companies in Wisconsin
It’s important to understand that not all flat fee MLS companies provide the same services. It’s a good idea to examine each MLS provider’s options and make sure the service fits your personal selling situation before you commit. Some flat fee MLS providers may also deliver more or less hands-on service, depending on whether they’re a local, regional, or national company.
Note: Individual program details can change — please visit a provider’s website for the most current information on rate packages, fees, service areas, and more. HomeLight always recommends doing your own research to determine which selling option is best for your situation.
Madcity Homes
Madcity Homes prides itself as Dane County’s oldest and biggest flat fee MLS service. When it comes to the Madison region, it also has sold more properties than any other flat fee MLS, according to its site.
Service areas: Serves South Central Wisconsin
$750 Flat Fee MLS – This package will list your home on the MLS for six months. It also includes professional photos. If you live in Dane County, you’ll also get a yard sign and comparable sales summary.
$3,750 Agent Assistance Package – This option adds on the services of a broker. It includes a lock box, documentation, settlement statements, negotiations, and closing assistance.
Madcity Homes has 4.9 out of 5 stars (over 80 reviews) on Google. Reviewers praise the company’s professionalism and value for money.
Phone: 608-438-3150
Madison Flat Fee Homes
Madison Flat Fee Homes is family-owned and its team has more than two decades of experience selling real estate. They have sold over $370 million in real estate and helped seller clients save over $10 million in commissions.
Service areas: Serves Green, Columbia, Sauk, Dodge, Jefferson, and Rock counties
$450 upfront MLS Listing Fee + $1,550 at closing – With this package, you’ll get a one-year listing, professional photos, market analysis, an in-person listing appointment, a lock box, a printable property brochure, and a yard sign.
Madison Flat Fee Homes has 4.9 out of 5 stars (over 70 reviews) on Google. Reviewers praise the company’s communication and negotiating services.
Phone:608-592-2100
Milwaukee Flat Fee Homes
Milwaukee Flat Fee Homes’ team has over 25 years of experience selling homes. They start with flat fee MLS services and allow you to add extra negotiation and closing services at an additional cost.
Service areas: Serves Milwaukee, Waukesha, Washington, Ozaukee, Walworth, Racine, Kenosha, Sheboygan, and Manitowoc counties
$500 MLS Listing Plan + $2,500 closing fee – This includes a six-month listing, professional photos, market analysis, in-person consultation, and a yard sign.
Milwaukee Flat Fee Homes has 4.6 out of 5 stars (over 80 reviews) on Google. Reviewers praise the company’s responsiveness and quality of service.
Phone: 414-482-5050
ISoldMyHouse.com
ISoldMyHouse.com is another well-known site built to help FSBO sellers. Founded in 1997, they specialize in helping sellers complete the entire sale online.
Service areas: Serves all of Wisconsin
$299 Get Listed Package – This package features a six-month listing and six photos. It also includes online customer support.
$399 Get Sold Package – This option includes the features within the previous package, with a longer listing time of 12 months and up to 30 photos.
ISoldMyHouse.com has 4.6 out of 5 stars (over 60 reviews) on Google. Reviewers praise the company’s values and responsiveness. Clients celebrate the platform’s simplicity, rapid response times, and the substantial financial savings it offers.
isoldmyhouse.com/flat-fee-mls/wisconsin
Phone: 855-283-0001
Houzeo
Houzeo is a tech-focused, nationwide website designed to help FSBO sellers. In addition to providing simple flat fee MLS listings, it allows sellers to pick from a wide range of add-on options.
Service areas: Serves Metro MLS, NE Wisconsin, Central Wisconsin, Northstar, Greater Northwoods MLS, Realtor Association of Northeast Wisconsin
Silver package – $299 plus 0.5% at Close: Includes a listing period of six months and 24 MLS photos. The package allows unlimited listing changes and cancellations at any time without penalty.
Gold package – $349 plus 1% at Close: Includes everything in Silver plus assistance from a licensed real estate broker, contract to close consulting, and access to the Houzeo app.
Platinum package – $399 plus 1.25% at Close: In addition to the features in the lower-tier packages, this option includes service from a virtual broker and a personal concierge service. It also includes a 12-month listing and rush service.
Additional service notes:
- 100% online
- 5-star customer support
- Advanced technology
- Maximum exposure on Zillow, Realtor.com, Trulia, Redfin, and other sites
- Houzeo Concierge rush listing option lists your property within a business day
- Mobile app offers most functions of the web platform, including Offers and Showings
Houzeo has 4.9 out of 5 stars (over 1,700 reviews) on Google. Reviewers praise the company’s customer service and low costs.
houzeo.com/flat-fee-mls/wisconsin
Phone: 844-448-0110
FSBO.com
FSBO.com is a nationwide real estate company that provides flat fee MLS services to sellers in Wisconsin. Unlike some of the other flat fee service providers in the state, FSBO.com was started in 1997 with the aim to provide the simplest and most cost-effective way to sell or buy property.
Service areas: Serves all of Wisconsin
$399.95 Flat Fee – This basic package includes a six-month MLS listing with up to 20 photos. Listing will be syndicated to Realtor.com, Zillow, Trulia, and more sites.
Because FSBO.com is a nationwide company, you’ll be paired with a broker in your area, who will email you for additional paperwork required by the MLS. As such, reviews and service will vary from state to state.
fsbo.com/mls/state/show/name/WI/
Phone: 800-690-5802
Flat Fee Group
Flat Fee Group is a national group of independent real estate brokers that help FSBO sellers in various U.S. metros. All brokers and agents working with Flat Fee Group are independent, not third-party referral sites. The local brokers are available for interviews before booking the service.
Service areas: Serves 50 states, including Wisconsin.
Cost of service: $300 to $799, depending on the package
Additional service notes:
- MLS listing time: Package options allow listing for 3 months or until sold
- 25 to maximum photos allowed on the MLS; yard sign included, and lockbox available for a fee
- Request to run sales comps available for a fee
Listed under Listing Results, LLC, Flat Fee Group earned an average of 4.67 stars out of 5 on the Better Business Bureau. Reviewers commented on receiving outstanding services with this company, with one stating, “I absolutely don’t know why anyone would sell a home any other way.”
Phone number: 414-446-3350
Which Wisconsin sellers might benefit from a flat fee MLS service?
If you’re selling in Wisconsin, you may be wondering, “Is a flat fee MLS listing service the right choice for me?” The answer is: it depends. Here are some situations when sellers might consider using a flat fee MLS service:
- Sellers who want to save on the cost of a real estate agent’s commission.
- Sellers who have a hands-on personality and are confident in their home selling skills.
- Sellers who enjoy a challenge.
- Sellers who think their knowledge of the property makes them the best person to handle the sale.
- Sellers who possess strong knowledge of the real estate industry, such as a real estate attorney.
- Sellers who have the time and resources to learn all the details of the FSBO process.
- Sellers who are facing foreclosure, want to sell quickly, and don’t think they have time to work with an agent.
Pros and cons of using a flat fee MLS listing service
These are some pros and cons of using a flat fee MLS listing service in Wisconsin:
Pros
- You don’t need to pay real estate agent commission to a listing agent
- You have more control over your home sale
- Your home will be visible on the MLS while selling on your own
Cons
- You’ll still need to pay the MLS fee
- You’ll need to spend significant time and energy marketing, pricing, prepping, fielding calls, negotiating, filling out paperwork, completing updates, and doing other necessary tasks
- You’ll be responsible for legal issues and home sale documents
How do I list my home with a flat fee MLS service in Wisconsin?
Wondering what goes into using a flat fee MLS service in Wisconsin? Here are the steps you can expect with most flat fee MLS services:
- Pick your flat fee MLS provider.
- Visit your flat fee MLS service’s website.
- Fill out your home’s registration information. This usually includes things like your home’s address, square footage, contact info, and other broad details.
- Enter an in-depth description of your home and upload important elements, such as your listing price and photographs.
- Complete your payment.
- Watch for your listing to appear on popular home search websites.
- Plan to field calls or answer emails from interested buyers or buyers’ agents.
Are flat fee MLS listings effective in Wisconsin?
No matter how you move forward with your home sale, listing your home on the MLS will likely be the most effective route. In Wisconsin, flat fee MLS listings are highly effective due to homebuyers’ widespread use of the Internet. Nearly all online home-search tools draw from local MLS databases to display the latest listings.
Buyers’ agents also depend heavily on MLS data to find suitable properties for their clients. This makes the MLS one of the most powerful marketing tools available to sellers, ensuring that a property reaches a broad audience of potential buyers.
However, FSBO isn’t always the smoothest path to a sale. According to the National Association of Realtors (NAR), just 6% of last year’s successful home sales went through without a real estate agent’s help.
NAR transaction data also shows that FSBO homes sold at a median of $380,000 last year, significantly lower than the median of agent-assisted homes at $435,000. Your FSBO results may largely depend on your sales, marketing, and negotiating skills, as well as the condition of your home and the local market.
How Much Is Your Wisconsin Home Worth Now?
Get a near-instant real estate house price estimate from HomeLight for free. Our tool analyzes the records of recently sold homes near you, your home’s last sale price, and other market trends to provide a preliminary range of value in under two minutes.
Alternatives to a flat fee MLS service
If you’re not sure a flat fee MLS service will fit your selling situation, you have other options. Simmons says that people who are considering a flat fee MLS just to save on commission may want to speak with a real estate agent. She explains that in some cases, you might be able to negotiate directly with the agent to pick and choose the services you want at a discount.
“Maybe there’ll be some things that I can take away in order to make sure that you’re still fully represented,” she says. “You know, you want to be represented, and a Realtor costs a lot less than attorneys.”
Plus, there are even more options worth exploring. Here are a few alternatives to flat fee MLS services:
Option 1: Flat fee real estate agents
Flat fee real estate agents will help list and sell your home for a flat price instead of a percentage of your home’s sale. By paying a lump sum up front, it may be easier to see how much money you’ll be netting from your sale. On the other hand, flat fee agents may not have the same incentive to list strategically or negotiate for a high price that commission-based agents do. Some flat fee brokerages may also ask you to complete paperwork, navigate legal issues, and handle other selling tasks on your own.
Option 2: Discount real estate brokers
Discount real estate brokers still generally operate on commission, but they ask for a lower cut of the final sale price. These discounted brokers usually provide essential services, such as listing your home on the MLS, marketing your home, and handling paperwork. However, they tend to rely on high client volume in order to squeeze the most out of lower-commission jobs. That means you may not always get the attention and one-on-one support you’re looking for. The level of service you receive will depend on the quality of the discount broker.
Option 3: Full-service, experienced real estate agents
Another option is to hire a full-service real estate agent with experience selling homes. Although they’ll ask for a commission, they also cover a range of tasks that FSBO sellers often overlook. That includes marketing, conducting market analysis, setting a listing price, identifying high-ROI upgrades, negotiating, handling paperwork, and more.
Simmons says it’s common to see FSBO sellers back out of their plan and turn to a full-service agent after they see how much is involved in a sale.
“From what I’ve seen in Wisconsin the past few years, when they use a flat fee service, 90% of the time, they end up converting to a full listing because it just gets to be too much,” she says.
What’s more, even though you’ll be paying a full-service real estate agent commission, sellers who use an agent’s help often end up pocketing more cash than they would on their own. HomeLight’s data has found that high-performing real estate agents in the top 5% of the U.S. sell homes for as much as 10% more than the average real estate agent.
If you’re looking for an experienced real estate agent, HomeLight can help. Our platform will match you with a top agent who knows how to sell in your local area.
Ready to sell your Wisconsin home?
No matter how you ultimately decide to sell your Wisconsin home, listing on the MLS will help you get your home in front of a large buyer pool. A flat fee MLS may be a solid option for your situation if you’re dedicated and have experience in real estate sales. If you’re new to selling in Wisconsin, you may want to consider selling with a real estate agent.
Be sure to weigh all of your options carefully, and you’ll be positioned to sell your home with confidence in Wisconsin.
Editor’s note: This post is for educational purposes. Links and mentions of Wisconsin flat fee MLS companies in this post do not constitute endorsements.
Header Image Source: (Roger Starnes Sr / Unsplash)
At HomeLight, our vision is a world where every real estate transaction is simple, certain, and satisfying. Therefore, we promote strict editorial integrity in each of our posts.
