Homecoin Reviews: Is This Flat-Fee MLS Service Right For You?
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- 11 min read
When selling a house, it’s natural to want to keep as much of the proceeds as possible. Some homeowners decide to sell without a Realtor to save on agent commissions. However, they still want their house to appear on the multiple listing service (MLS), the local marketplace of home listings compiled by real estate agents.
FSBO sellers can pay a flat-fee MLS service company like Homecoin to do this. But is this DIY-friendly option the right fit for your sale?
In this post, we’ll explain how the service works, where the company operates, and how much it might cost. We’ll also look at Homecoin reviews so you know what to expect.
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What is Homecoin?
Homecoin is a flat-fee MLS listing service designed to help homeowners sell their properties without hiring a traditional real estate listing agent. Instead of paying a standard 2.5%–3% listing commission, you can pay a one-time $95 fee to have your property listed on your local MLS.
From there, your home appears on popular platforms like Zillow, Trulia, Realtor.com, and Redfin. Homecoin offers a DIY model — you handle pricing, negotiations, contracts, showings, and disclosures — while gaining broad online exposure for your listing.
The company also offers paid add-ons, such as live support via phone or screenshare, professional photography, and lockbox and yard sign rentals.
Does Homecoin serve your area?
Homecoin currently serves as a licensed broker in 22 states, including:
| Arizona | Massachusetts | New Jersey | Texas |
| California | Maryland | New York | Virginia |
| Florida | Michigan | Ohio | Washington |
| Georgia | Minnesota | Oregon | Wisconsin |
| Illinois | Missouri | South Carolina | |
| Louisiana | North Carolina | Tennessee |
Homecoin flat-fee MLS service states as of May 2025
Because MLS access is regional, Homecoin partners with local brokers in these areas to list your home on the appropriate MLS. If your state isn’t on the list, you’ll need to explore other flat-fee MLS providers that cover your location.
How does Homecoin work for home sellers?
Selling with Homecoin starts with choosing your MLS coverage area and paying a flat fee — currently $95 in most markets. From there, you’ll input your property details, upload photos, and complete required disclosure forms. The listing is then reviewed by Homecoin staff and published on the local MLS and syndicated to major real estate websites.
Unless you pay for extra pro services, you’ll manage all communication with buyers and agents, schedule showings, and negotiate offers yourself.
In addition to lockboxes and yard signs rentals, you can purchase extras like professional contract review, help with disclosures, and direct assistance from a licensed real estate agent, which costs $149 per hour or a flat fee of $2,999.
Homecoin reviews
User feedback on Homecoin is generally positive, especially among sellers who are comfortable handling their own sale and want to avoid paying a listing agent commission. On platforms like Google, Zillow, and Yelp, Homecoin earns high marks for ease of use, affordability, and helpful resources.
Many reviewers highlight the low $95 flat fee as a standout benefit. Sellers often praise the platform’s simplicity and the ability to add services à la carte. However, some reviews note that the DIY nature isn’t for everyone, especially if you’re not confident managing negotiations or legal paperwork. Others expressed concern about slow response times and the lack of live phone support.
Overall, Homecoin tends to attract savvy, hands-on sellers who value cost savings over full-service support. Below are examples of the company’s customer ratings and samples of positive and negative reviews:
- Google: 4.5-star rating out of 5 stars
- Better Business Bureau: A- rating (Homecoin is not BBB-accredited)
- Yelp: 4.7-star rating
- Zillow: 4.9-star rating
Examples of positive Homecoin reviews:
“Very well run company. Easy to work with and communication (usually via email) was prompt and helpful… It will require effort and time on your part, but worth it. We would use Homecoin again in a heartbeat.” (5-star Google review)
“Homecoin made [the process] simple, efficient, and quick. I would definitely recommend using Homecoin if you choose to sell a property on your own, but still want it listed on the MLS.” (5-star Google review)
“You will need to be knowledgeable of the transaction process, at least somewhat, or an avid googler that can find the more difficult aspects of the MLS. Not impossible, but I would lean towards the extra transaction help and/or brokerage representation.” (5-star Google review)
“Strictly online is pretty scary when you are dealing with a task this large. But I have been nothing but impressed with their speed and responsiveness.” (5-star Google review)
“They delivered above and beyond my expectations. What an incredible service for an incredibly affordable price. I would give them six stars if I could.” (5-star Google review)
“From start to finish, the entire process was incredibly fast, easy, and straightforward. Homecoin’s platform is user-friendly and provided me all the necessary tools and resources to list and sell my home.” (5-star Zillow review)
Examples of negative Homecoin reviews:
“As far as pricing, they seem to be the best. However, I will not support a company that doesn’t know how to treat customers. So glad that I asked questions and tested their customer service before paying anything.” (1-star Google review)
“The biggest issue with Homecoin is their next-to-non-existent customer support. Their website provides a phone number, but you will never get to talk to anyone over the phone. It leads you to a voicemail that instructs you to email them.” (1-star Google review)
“We had some issues with getting the information uploaded; we asked so many times to call and get this resolved, and they only work via email. Then, instead of asking for what they needed one time, it was like every day they would come up with another reason to find additional issues with getting the property on the MLS.” (1-star Google review)
“When you call in, they say to text or email for support. I’ve sent 20 texts without any reply. I told them not to list [the] home, and they did anyway.” (1-star Google review)
“They would request a document that we had already uploaded or ask a question, which we responded to in 2 hours, yet they took over 24 hours to respond. They even said we hadn’t signed documents, which we had, and we had to reattach the same uploaded docs showing our signatures to prove that we did.” (1-star Yelp review)
“One thing I would want everyone to do is look at their responses to anyone that has an issue. You will see little ownership, if any at all, from Homecoin. Buyer beware when you see a company blame the people that pay them for their services.” (1-star Yelp review)
Review perspective: It’s important to note that most businesses receive both positive and negative reviews. In addition, Homecoin appears to respond to all customer complaints and strives to resolve them quickly.
Pros and cons of using Homecoin
Pros
- Low flat fee: Homecoin’s $95 base fee is among the lowest in the industry.
- MLS exposure: Your listing appears on the MLS and major websites like Zillow and Redfin.
- A la carte services: Add contract help, yard signs, and more, only if you need them.
- Positive reviews: Many sellers report strong value and helpful customer service.
- Full control: You manage your sale on your terms and timeline.
Cons
- DIY responsibilities: Using the base $95 package, you’re mostly on your own for showings, pricing, negotiations, and paperwork.
- Limited locations: Homecoin’s flat-fee MLS listing services are only available in 22 states.
- No in-person support: There’s no agent physically helping you through the process.
- Buyers’ agent fees may still apply: You may still need to offer a commission to the buyer’s agent.
- Not ideal for complex sales: First-time sellers or those in tricky transactions may find it overwhelming.
How Much Is Your Home Worth Now?
Home values have rapidly increased in recent years. How much is your current home worth now? Get a ballpark estimate from HomeLight’s free Home Value Estimator.
Alternatives to Homecoin
If Homecoin isn’t available in your area or you’re looking for different features, several flat-fee MLS and discount real estate services offer similar benefits. Here are a few alternatives worth considering:
- Beycome: Beycome offers flat-fee MLS listing packages in 13 states, ranging from $99 to $399, and a premium $599 concierge service requiring a 1% fee at closing.
- Houzeo: Houzeo offers three listing packages ranging from $199 to $299, but also charges a fee (0.5%–1.25%) at closing. Its flat-fee services are available in most states.
- FSBO.com: This sell-by-owner marketplace offers a $99.95 off-MLS listing. The company also partners with licensed brokers to provide flat-fee listings nationwide for $400.
- Unreal Estate: This popular MLS company is available in most states and offers packages ranging from $0 to $449 with a 0.5% compliance fee if you close your FSBO sale.
- ISoldMyHouse.com: Only available in seven states, ISoldMyHouse.com has two flat-fee listing packages: $299 (fewer photos) and $399 (more photos).
- Listed Simply: Serving five states, Listed Simply has plans from $149 to $379. It also offers an MLS + paperwork package for $149 upfront and a separate flat fee at closing.
- List With Freedom: Offers MLS listing packages in nearly all states, ranging from $89 to $395, but also charges a fee of 0.5% to 0.25% of the sale at closing.
- FlatFeeGroup.com: Hosts a network of independent brokers offering flat-fee MLS services in each state. Listing fees vary by location and your selected level of service.
If you want to skip the MLS, you can still post a free FSBO listing on Zillow, the largest and most visited real estate site in the country. Your home will appear on Zillow.com and its sister website, Trulia.com. However, to view FSBO listings, users need to manually select a FSBO filter in a separate dropdown menu.
If, after researching how to sell a house by owner, you’ve decided you’d prefer to work with an agent, your choice of agent may actually end up making you more money in the end. HomeLight data shows that the top 5% of agents sell homes for up to 10% more than average agents. They also sell homes 10%-50% faster than the average agent.
How does HomeLight’s Agent Match work?
If you’re not ready to go the DIY route or want to see what a top-performing agent can offer, HomeLight’s free Agent Match platform is a smart place to start.
We analyze millions of real estate transactions and thousands of reviews to identify agents with a strong track record in your local market, including sales speed, pricing accuracy, and a high sale-to-list ratio.
After answering a few questions about your home and selling goals, you’ll get matched with top agents best suited to your needs. There’s no pressure to commit, and you can compare agent insights against other options like Homecoin or iBuyers. For sellers who want guidance without the guesswork and risk, Agent Match can bring trusted professionals to your shortlist.
Why use a full-service top agent?
While flat-fee MLS services like Homecoin appeal to sellers focused on cost savings, there are compelling reasons to work with a full-service real estate agent, especially if maximizing your sale price is your top priority.
According to the National Association of Realtors (NAR), FSBO properties sell for a median price of around $380,000, compared to the median selling price of all homes, which is $435,000. You could end up sacrificing $55,000 in sale proceeds in an effort to save $13,000 in Realtor fees.
Experienced agents also handle everything from pricing strategy and marketing to showings, negotiations, and legal paperwork. They know how to attract serious buyers, reduce time on market, and manage complex scenarios like inspection issues or appraisal gaps.
If you’re feeling unsure about going it alone, a top agent may be your best investment.
Other products and resources offered by HomeLight
HomeLight also offers additional services for home sellers. The company’s goal is to make every real estate transaction simple, certain, and satisfying.
Simple Sale: HomeLight’s Simple Sale platform provides all-cash offers to buy your home for a fast, convenient sale. To see your no-obligation offer, answer a few questions about your home and selling timeline. You’ll receive an offer in 24 hours and can close in as few as 10 days. You’ll also receive an estimate of what a top-rated agent might be able to get for your home, giving you both selling options in one place.
HomeLight Buy Before You Sell: If you’re buying and selling at the same time, HomeLight’s modern Buy Before You Sell program is an innovative solution that unlocks the equity from your current home to streamline the entire process, from list to close. You can make a non-contingent offer on your new home and only move once. Watch the short video below to learn more.
Free tools to help plan your home sale
HomeLight offers a wide range of free calculators and other tools to help you make informed decisions about your home sale.
- Find a Top Agent
- Home Value Estimator
- Agent Commissions Calculator
- Best Time to Sell Calculator
- Home Affordability Calculator
Will you save money with Homecoin? Weigh your options
Homecoin’s appeal lies in its potential to help you save money on listing agent commissions. For confident, hands-on sellers who have the time and energy to sell FSBO, it can absolutely deliver on that promise. With a base fee of just $95, you’ll get access to the MLS and national listing sites without the expense of hiring a full-service agent.
However, those savings come with trade-offs. You’ll take on all the tasks typically handled by an agent, including pricing, marketing, legal paperwork, and negotiations. If any part of that process feels risky or overly time-consuming, those up-front savings could cost you more in the end.
Before deciding, weigh your comfort level, the complexity of your home sale, and what kind of support you want. Comparing a DIY option like Homecoin with agent insights from HomeLight’s Agent Match can help you make a more confident — and potentially more profitable — choice.
Editor’s note: The information in this post is current as of its publication date. However, real estate company processes, rates, and services can change based on market conditions, housing trends, changes in technology, and customer needs.
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