7 Flat Fee MLS Companies in Arizona to Sell Your FSBO Home

At HomeLight, our vision is a world where every real estate transaction is simple, certain, and satisfying. Therefore, we promote strict editorial integrity in each of our posts.

You may be thinking about whether to use a real estate agent to sell your Arizona home or go the FSBO (for sale by owner) route and use an Arizona flat fee MLS company.

The Multiple Listing Service (MLS) is the top resource used by sellers to list their homes, most commonly through working with a real estate agent. Alternatively, if a homeowner chooses to sell without an agent, they can pay a flat fee to list their home on the MLS — however, there are differences in the level of service provided.

Read on to learn more about these companies — and whether working with one of them makes sense for your FSBO Arizona home sale.

Feeling Overwhelmed by the Process of Listing Your Home FSBO in Arizona?

Selling your home yourself is a complicated and time-consuming process. If you don’t have the time or the expertise to list your home FSBO, working with a top agent in Arizona could be your best bet. HomeLight analyzes over 27 million transactions and thousands of reviews to find you the best agent for your unique situation.

Disclaimer: This post is meant to be used for educational purposes. Links and mentions of Arizona flat fee MLS companies in this story do not constitute an endorsement.

What is a flat fee MLS listing service?

Selling a home can be complicated and even more so if you’re going it alone. But even if you’re a FSBO seller, you’ll still need to get your home added to the multiple listing service (MLS) to attract buyers. The MLS is a database used by the real estate industry to help clients buy and sell property.

Although normally only licensed real estate agents can access and post listings on a local MLS, there are a number of different services in Arizona and other states that provide MLS services for a flat fee. These flat fee MLS companies enable FSBO sellers to bypass the traditional agent and get their home included on the MLS.

How much does a flat fee MLS service cost in Arizona?

Flat fee MLS listing service rates can range from $100 to $1,200 for a full-service package. At the cheapest end of the spectrum, the services will merely list your home based on the information you give them for the MLS. However, there are more expensive packages available that offer longer listing periods, more photos featured on the listing, video upload options, assistance with required paperwork, assistance with scheduling open houses, and other services.

Arizona home sellers have options when it comes to flat fee MLS services. There are local, regional, and national companies to choose from, and their level of assistance can vary widely. But don’t expect that any will provide the level of service you’ll receive with a traditional Realtor®.

Let’s take a look at a few examples of flat fee MLS listing companies serving Arizona home sellers.

Flat fee MLS listing companies in Arizona

Although Arizona sellers have options in terms of having flat fee listing services to choose from, keep in mind that not all are created equal. As you review some of these providers, consider your home-selling situation and your needs, and weigh them against the strengths and weaknesses of the various services.

First, we’ll go over a few examples of local flat fee MLS listing services. Later in the post, we’ll provide a few national examples.

Note: Individual program details can change — please visit a provider’s website for the most current information on rate packages, fees, service areas, and more. HomeLight always recommends doing your own research to determine which selling option is best for your situation.

Flat Fee Group

Founded in 2015, Flat Fee Group is run by real estate broker Jeff Davis who’s also the owner of the American Realty Academy. The service is a chapter of a larger national organization that provides FSBO sellers with the opportunity to work with a broker.

Service areas: Serves Arizona

Unreal Estate

Unreal Estate gives sellers the opportunity to reach millions of buyers by listing on the MLS, Realtor.com, Trulia, and Zillow without working with a real estate agent. The company, formerly USRealty, offers a variety of plans and pricing options, including a free starter plan where homeowners only pay if they sell their home.

Service areas: Serves 49 states (all except South Dakota) and Washington D.C.

Congress Realty

Founded and run by real estate broker J. Andrew English, Congress Realty presents itself as the largest provider of flat fee MLS listings in the U.S. It distinguishes itself by saying that it’s a licensed brokerage as opposed to an unlicensed referral-only website. It says its affordable plans save sellers money.

Service areas: Arizona, Alaska, California, Idaho, Louisiana, Montana, Nevada, New Mexico, Oregon, Texas, Utah, Washington

Mountain Lake Realty

Based in Scottsdale, Arizona, Mountain Lake Realty has been a brokerage member of Zillow since 2016. They say they’ve listed millions of properties and save customers an average of $12,000 to $15,000. Mountain Lake Realty also advertises no hidden fees.

Service areas: Serves the following Arizona MLS areas: Maricopa, Pinal, Pima, Prescott, Flagstaff, Sedona/Verde Valley, Cochise County, Graham County, Apache County, Navajo County, Gila County

ISoldMyHouse.com

Established in 1997, ISoldMyHouse.com wants to give homeowners options to sell their home that don’t involve high commissions. They offer a number of different educational resources like guides, how-to’s, checklists, product recommendations, videos, and other content to help sellers navigate the process.

Service areas: Serves all 50 states

FSBO.com

Founded in 1997, FSBO.com works to bring together buyers and sellers through its flat fee MLS listing service for those who don’t want to work with a traditional real estate agent. The company provides a property search tool directly on its website, including foreclosure listings.

Service areas: Serves all 50 states

Houzeo

Houzeo is a property tech platform that offers tools typically provided by real estate agents to FSBO sellers. Among other assets, Houzeo offers an IntelliList listing management system and a showings tool for easier scheduling and management.

Service areas: Serves all 50 states

What Arizona sellers might benefit from a flat fee MLS service?

Flat fee MLS services might be a good option for some sellers, but not all. Here are a few situations when sellers might consider using a flat fee MLS service:

  • Sellers who want to save on the cost of a real estate agent’s commission.
  • Sellers who have a hands-on personality and are confident in their home selling skills.
  • Sellers who enjoy a challenge.
  • Sellers who think their knowledge of the property makes them the best person to handle the sale.
  • Sellers who have strong real estate industry knowledge such as a real estate attorney.
  • Sellers who have the time and resources to learn all the details of the FSBO process.
  • Sellers who are facing foreclosure, want to sell quickly, and don’t think they have time to work with an agent.

Different flat fee MLS listing companies offer different levels of service depending on how much you pay, but it’s generally a far cry from the comprehensive level of home-selling services provided by a traditional agent. That means if you go the FSBO route, you’ll need to be willing to take on a variety of tasks normally handled by a real estate agent.

Here are some of the responsibilities you’ll probably have as a FSBO seller:

Pros and cons of using a flat fee MLS listing service

Here are some aspects of the flat fee MLS listing service to weigh against using a traditional agent.

Pros

  • Eliminate the listing agent commission (typically 2.5% to 3%).
  • Control of all aspects of the sale from start to finish.
  • Known costs are paid upfront for selling the property.
  • Don’t have to spend time finding an agent.

Cons

  • Flat fee plus possible commission to buyer’s agent (2.5% to 3%).
  • Responsibility for addressing any issues that arise to protect sale.
  • Mostly a self-service process that involves lots of time and energy.
  • Might not get the best selling price due to lack of experience.
  • Greater risk of legal liability.

One of the main reasons why sellers opt for the FSBO route is to save on paying the agent commission. However, keep in mind that the buyer will likely be using an agent, and sellers are generally responsible for paying the buyer’s agent commission, which is typically about 2.5% to 3% of the sale price.

How do I list my home with a flat fee MLS service in Arizona?

If after deliberating over the pros and cons you’ve decided to list your home using a flat fee listing service, here are the steps to follow:

Step 1: Search online and ask other people who have sold their own homes for recommendations about flat fee MLS listing services in Arizona.

Step 2: Once you have selected a few companies, compare the various rate and service packages based on your needs.

Step 3: Study the service providers’ websites to learn about the process for getting started, which may differ.

Step 4: Contact the service via phone, email, or an online form if provided. Be prepared to offer information about your property and have your marketing photos ready.

Step 5: Wait one or two days for your listing to go live on the MLS.

Step 6: View your listing online and contact the service provider immediately if any changes need to be made. The information from the listing will populate on real estate websites like Realtor, Redfin, Zillow, Trulia, etc.

Step 7: Stay posted for any important communications from your service provider about the listing. You may have more regular contact if you purchased additional services.

Step 8: If all goes well, expect to receive inquiries from buyers’ agents or prospective buyers, which could result in offers and hopefully a successful sale.

Someone might use a flat fee listing service if they owe too much on their property. For example, if their mortgage is $300K and they can only sell it for $310K — that would be the only situation that you would move in that direction.
  • Monique Walker
    Monique Walker Real Estate Agent
    Close
    Monique Walker
    Monique Walker Real Estate Agent at Re/Max Excalibur Realty
    4.7
    • star
    • star
    • star
    • star
    • star
    Currently accepting new clients
    • Years of Experience 22
    • Transactions 2714
    • Average Price Point $339k
    • Single Family Homes 2152

Are flat fee MLS listings effective in Arizona?

A flat fee MLS service can be effective. Because the local MLS is one of the best ways to market your home and get it in front of buyers, it’s crucial to list your FSBO home on the local MLS.

The NAR reports that FSBO home sales are not a popular option — accounting for only 10% of home sales last year.

According to Maricopa County real estate agent Monique Walker, who has 20 years of industry experience, when there’s a hot seller’s market, that can cause an uptick in the number of FSBO sellers because it’s much easier to market and sell a home for top dollar. When the market is softer, Walker typically sees less activity among FSBO sellers and flat fee agents because more effort and experience are needed for a successful home sale. However, there are still occasions when people choose to go it alone.

“Someone might use a flat fee listing service if they owe too much on their property,” says Walker. “For example, if their mortgage is $300K and they can only sell it for $310K — that would be the only situation that you would move in that direction.”

Otherwise, sellers are likely going to lose more money than they’re going to save with a flat fee MLS service, Walker adds.

How Much Is Your Arizona Home Worth Now?

Get a near-instant real estate house price estimate from HomeLight for free. Our tool analyzes the records of recently sold homes near you, your home’s last sale price, and other market trends to provide a preliminary range of value in under two minutes.

Alternatives to a flat fee MLS service

Option 1: Flat fee real estate agent

A flat fee real estate agent offers to list and sell your home for a flat rate rather than a percentage of the home sale. A flat fee agent will often provide some of the same services as a traditional agent but with a different payment structure — they get paid the same amount regardless of how much the home sells for, potentially saving the seller money. However, they may not put as much effort into selling your home without the incentive of a higher commission, and you may not receive some services like professional photography, video tours, attending open houses, etc.

Option 2: Discount real estate brokers

If you want more support comparable to a traditional real estate agent but don’t want to pay a high commission, a discounted agent might be an option for you. It’s somewhat of a middle-of-the-road approach where you’ll typically pay more than a flat fee MLS service but less than the standard agent commission. However, keep in mind that you may still have to pay the standard commission for the buyer’s agent, reducing the savings potential. They may also take on a larger client load, and so may devote less time selling your property.

Option 3: Full-service, experienced real estate agent

For many sellers, merely getting their house listed on the MLS isn’t enough to garner top dollar and a fast sale. By working with an experienced real estate agent, sellers can get comprehensive support throughout the process. For example, Walker explained how she provides clients with a 16-point action plan that includes professional photos and presentation on the MLS, using extensive local knowledge to appropriately price and market the property, as well as skilled negotiations.

“Marketing and agent-to-agent communication matters,” Walker says. “All of our different ways of getting exposure for a property make a difference.”

Here are some of the top benefits of using a full-service, full-commission real estate agent or broker:

  • Knowledge of the local market.
  • A comparative market analysis to determine the best selling price.
  • Ability to sell for a higher price.
  • Can help with staging and recommending necessary maintenance and upgrades for a higher sale price.
  • Appraisal expertise for more accurate valuation estimate.
  • Can preempt inspection pitfalls.
  • More marketing experience and broader visibility for property.
  • Sellers have less work to do during the sale process.
  • Contract expertise to avoid delays and potential lawsuits.
  • Professional negotiation skills.

HomeLight data shows that the top 5% of real estate agents across the U.S. sell homes for as much as 10% more than the average real estate agent. Use our free Agent Match platform to connect with an experienced agent in your area who can help you achieve a fast sale at the highest selling price.

Will I save money with a flat fee MLS listing service?

You may be wondering whether you’ll sell your home for less if you use a flat fee MLS service or if you’ll really save money.

While you’ll save money on agent commission fees, you’ll likely lose more in the net proceeds from the sale. That’s because in exchange for those upfront commission savings, you’re sacrificing the time, work, and knowledge that a professional agent would put toward your property to command top dollar. This mainly comes from their marketing efforts, pricing scheme based on experience, and negotiation skills.

Furthermore, if you factor in the cost of your time and labor in addition to the risk of a lower sale price, the commission savings may not be as worth it as it initially appeared. According to a NAR report, the median sale from a FSBO home was $225,000, compared to $330,000 for homes sold with the help of an agent.

What if I need to sell my Arizona home fast

You may be drawn to the FSBO route because you can quickly list your property and dive right into the selling process without having to interview agents. If a fast sale is your number one priority, a better avenue may be to seek a cash offer from a house-buying company such as an iBuyer or a We Buy Houses investor group. Be prepared that the cash offer won’t be as high as you’d get selling on the open market. However, if you’re in a situation such as inheriting a house out-of-state, facing foreclosure, or having a property that needs a major amount of repairs you can’t afford, receiving a cash offer could be a good option.

One of the most convenient ways to sell a home fast is through HomeLight’s Simple Sale platform. It enables you to skip repairs, showings, and commissions by enabling you to receive a no-obligation cash offer in as little as a week. If you accept an offer, you can close in as few as 10 days.

What else should I know about selling a house in Arizona?

Although there aren’t any laws specifically applicable to FSBO sellers in Arizona, there are more general laws that anyone selling property should know about. While the title company will help take care of tax-related requirements, FSBO sellers will be responsible for adhering to the state’s disclosure laws. Failure to adhere to the laws could result in litigation, fines, or a terminated sale. In lieu of working with an experienced agent who would be versed in disclosure laws, FSBO sellers could hire an attorney during the process, though it’s not required to do so in Arizona.

More helpful insights about flat fee MLS services in Arizona

You may be interested in trying a FSBO sale for your property but are concerned about potentially hurting your chances in the process. According to Walker, it’s not necessarily a very positive route to take but one could use a flat fee MLS listing service for 30 days or less without hurting future chances should you subsequently opt to work with a traditional agent. However, regardless of the length of time, it’s essential to be aware of all the legal liabilities involved with being a FSBO seller.

She encourages all sellers to interview a few agents and ask them how many properties they have listed and sold in the past six months, what their list price to sales price ratio is, and their average days on market. Given that real estate transactions are generally the largest financial decisions of someone’s life, it’s important to take the time to properly vet an agent or any real estate service before making a decision.

Ready to sell your Arizona home?

Using a flat fee MLS listing service as part of your FSBO process could be a sound option for those with strong real estate knowledge or others who want to put in the time to learn, so that they can have maximum control over the process. Meanwhile, some sellers who don’t think their properties have the potential to earn a profit from the sale might also choose a flat fee MLS listing service. However, opting for a flat fee MLS company just to save on the agent commission may not be the best choice because chances are you’ll still have to pay the buyer’s agent commission, fees for the MLS listing service and may not sell for as much as you might using a traditional agent.

Header Image Source: (Michaela / Unsplash)