What Is an iBuyer? A Real Estate Guide

Do iBuyers make good offers?

iBuyers typically offer between 85% to 95% of the home’s market value, though this can differ based on the individual situation.

These companies presented a convenient way to sell a house during a time when many homeowners needed cash fast, peaking in sales in 2021. However, it’s a less popular selling approach. Only 2% of sellers sold their homes through an iBuyer program in October 2024, unchanged from the previous month and the previous year.

After acquiring a home, an iBuyer will relist the property after making only light repairs. The expected elevated mortgage rates in 2025, hovering around 6%, will impact the iBuyer market, as the homes available on the market come with a higher price tag.

When did iBuyers emerge?

iBuyers emerged in the mid-2010s. In 2014, Opendoor debuted to make it easier for sellers to move. Their business model was driven by large venture capital reserves to purchase homes with cash and the use of technology for valuing property quickly. After Opendoor, Offerpad launched a similar business in 2015.

At this point, homebuyers had long been using the web to browse listings and access property details. They benefited from new technology while selling a house remained largely the same. For this reason, iBuyer solutions have been seen as an opportunity to balance the scales by addressing seller frustrations and pain points.

The top iBuyer companies in 2025

The top iBuyers of 2025 based on transactions and coverage area include Opendoor and Offerpad. Here are some examples of the largest iBuyers today:

Opendoor: Launched in 2014, Opendoor is the largest iBuyer on the market. The company has over 50 metro locations across the U.S. It purchased 3,504 homes in Q3 2024, up 12% from Q3 2023 but down 27% from Q2 2024.

Offerpad: Launched in 2015, Offerpad is the second-largest iBuyer on the market. The company purchased 422 homes in Q3 2024, a 55% decrease from Q32023 and a 49% decrease from Q2 2024.

Some programs are specifically tailored to help people buy and sell a home simultaneously, such as HomeLight’s Buy Before You Sell program, launched in 2023. HomeLight will assess your current property’s value using our algorithm to determine how much of your home equity can be used for a down payment, moving, closing, or repairs.

Where can I get an iBuyer offer?

Though expanding rapidly, iBuyers aren’t available in all locations. They have a heavy presence in mid-priced metro areas in the Southern band of the U.S.  Areas where houses are similarly built and mostly in good shape are prime iBuyer hubs.

The latest data from CoreLogic shows that the iBuying Activity Trend continued to show a downward trend in the first half of 2023. iBuyers have been purchasing fewer houses, around 1,000 homes per month, compared to between 5,000 to 9,000 in 2021 to 2022.

The states leading in investor share in 2023 were California (35%), Georgia (34%), and New Mexico (33%). With home price trends favoring the Upper Midwest and the Northeast, investor activity is decreasing in response to price increases in these areas.

Are there any alternatives to iBuyers?

HomeLight’s Simple Sale platform is another option for selling your home quickly and with fewer hassles. With it, you can receive a competitive all-cash offer on your home, with the transaction completed on your timeline.

Simple Sale has a network of cash buyers on its platform, and partner investors have a wide range of investment strategies, including fix-and-flip and buy-and-hold. As a result, it can provide cash offers for a wide array of properties, even those that need some or a lot of work.

You can skip staging and repairs, and sell without agent commissions or upfront selling costs. Answer a few basic questions about your home’s condition, how much work it needs, and your selling timeline to get started with Simple Sale today.

Service fee: Some transaction fees apply. No hidden fees or agent commission costs, and requesting a no-obligation offer is free.

Locations: Available across most of the nation — input your address to see if we could provide a cash offer for your property

Closing window: After we’ve collected key details about your home, we’ll provide a cash offer in as little as 24 hours, with the ability to close as quickly as 10 days. You can pick a move day that works for your schedule, typically within 30 days of closing.

Below, you can hear about how Baohan Wu, a seller who used Simple Sale to sell his high-rise apartment and successfully closed within three and a half weeks, along with his thoughts on the overall process.”.

How much are iBuyer costs and fees?

iBuyer costs and fees vary depending on the company and specific program. However, the largest players are almost identical in this regard to remain competitive with one another, ranging from 5% to 6% of the sale price.

Both Offerpad and Opendoor charge a 5% service fee based on the home’s sale price. This is below the typical 5% commission real estate agents receive in traditional home sales when the seller agrees to cover both their listing agent and the buyer’s agent fees. Still, you may receive a lower offer with an iBuyer versus an open market sale.

In addition to the service fee are closing costs. Offerpad and Opendoor estimate these to be between 1% and 2% of the sale price, depending on the state and municipality. Lumped into this sum are things such as escrow fees, title fees, and transfer taxes, all of which are standard for any real estate transaction.

The final fees are for any home repairs deemed necessary by the iBuyer. After you’ve agreed to an iBuyer’s offer to buy your home, the company inspects the home for anything they need to repair or replace to sell it. If you accept their offer, then they deduct the estimated cost of those repairs from the final offer price.

Here’s a basic example of how these fees would look in the sale of a $450,000 home.

Working with an iBuyer

Selling to an iBuyer

1. To sell your home quickly to an iBuyer, you first need to make sure you qualify to do so.
2. To check this, go to each iBuyer’s website and explore what cities they operate in. To request an offer, you must provide basic information, such as the home’s address, age, square footage, condition, features, and upgrades.
3. If you meet the iBuyer’s purchasing criteria, an offer will be sent within 24-48 hours. It will include a breakdown of fees and costs associated with the sale. An iBuyer representative will call or email you to discuss the offer and answer any questions.
4. You have time to think about what you want to do. The offer is typically valid for a few days and can be updated even after the expiration.
5. If you accept, then an assessment will be scheduled so the iBuyer can evaluate the home’s condition.
6. If repairs are needed, the company will provide a cost estimate and deduct that amount from the net proceeds you receive in the sale.
7. You then choose a closing date and when you want to move out. After you close, you’ll get paid in a matter of days.

Purchasing from an iBuyer

Buying a house from an iBuyer is not much different than buying a home the traditional way.

1. Before you start shopping, take the time to figure out what you can afford and get preapproved for a home loan.
2. You can then browse iBuyer’s inventories directly on their websites. The properties listed are typically available for private viewing at any time. All you have to do is download the company’s app or go on their website to reserve a time slot and then use the app or a provided code to access the home.
3. The homes are usually ready to move into since the companies will do light repairs before listing them. Still, it’s always a good idea to have an independent inspector look at any home you’re seriously considering.
4. If the inspector finds anything noteworthy, this can be a bargaining chip during final sale negotiations.
5. All of this can be done independently, but you can always choose to hire your own real estate agent or ask to work with an agent partnered with the iBuyer you want to purchase from.

Pros and cons of selling to an iBuyer

iBuyer variations: Cash offer and home trade-in

In the past couple of years, iBuyers and other real estate technology companies have begun expanding their reach into what is known as “power buyer” programs. These include services such as cash-backed offers and home trade-ins.

Cash offer

With a cash-backed offer, a power buyer company typically purchases a home for various purposes, such as turning it into a rental property or house flipping after some repairs.

Sellers hoping for a cash transaction rather than a mortgage-involved sale may benefit from HomeLight’s Simple Sale. After you answer a few short questions, we’ll provide you with a competitive offer that helps you sell quickly. Since there are no hidden fees or agent commissions, you’ll have the confidence that you’re selling the fastest way for a competitive cash offer.

Trade-in

Many people need to sell their existing homes to have enough funds to cover the purchase of their new homes. Some house-buying companies offer or specialize in what are known as trade-in programs to make this a smoother process.

Generally, trade-in companies will offer to buy your current home, freeing up your funds to buy a new home and removing the need for a home sale contingency.

Some companies that offer home trade-in programs include Knock, Opendoor, and Orchard. HomeLight’s Buy Before You Sell program evaluates your property and lets you know how much of your equity you can unlock for the purchase of your new home, so you can make a strong offer without a home sale contingency — and avoid moving twice.

iBuying vs. house flipping

The modern-day practice of house flipping has been a popular means of making money among savvy investors for decades. Well-known real estate investing operations like We Buy Houses and We Buy Ugly Houses have existed since the late ’80s to mid-’90s.

House flipping is predicated on the ability to buy low (typically, at around 70% of the home’s estimated after-repair value) and sell high. This strategy often works best with foreclosed properties or when homes need significant repairs that investors can affordably fix and still profit from the resales.

iBuying is a different model. An iBuyer’s primary profit is a service fee charged to those they buy from. For that fee, iBuyers provide sellers speed, convenience, and certainty.

They also make some amount of money by ideally selling houses for more than they purchased them for, but the margins are much tighter because they are reselling homes faster and making minimal to no repairs.

iBuyer vs. real estate agent

How does working with an iBuyer compare to listing your home with a real estate agent? Let’s take a look at each option side by side.

Real estate iBuyer FAQs

Which iBuyer is the best?

Since most iBuyers operate in a very similar manner and their service fees tend to be comparable, picking a favorite is really in the eye of the beholder. If multiple companies operate in your area, it’s a good idea to request offers from more than one to see who will give you the best price for your home.

Alternatively, you can try HomeLight’s Simple Sale platform, which facilitates cash offers. Unlike iBuyer services, Simple Sale is available across most of the country, and your home can be sold in almost any condition. If you accept the offer, the cash deal can close in as little as 10 days.

Why use an iBuyer?

If you’re in a rush to sell your home for a job relocation or sudden move, need certainty that the sale will close on a certain timeline, or are overwhelmed and stressed with the listing process, using an iBuyer can relieve stress and be an attractive option.

How quickly can I sell a home through an iBuyer?

While the “i” may stand for instant, receiving an offer on your home after filling out an offer request typically takes 24 hours and several days. If everything else goes smoothly from that point forward, then the seller can expect the deal to close and get cash for their home within as little as a week or two.

What does it cost to sell a home through an iBuyer?

iBuyers typically charge a service fee ranging from 5% to 6% of the home’s sale price. This fee encompasses the company’s expenses for holding the property after the purchase, including insurance, property taxes, maintenance, utilities, and additional fees.

Request a Quick Cash Offer and See an Agent Estimate

HomeLight’s Simple Sale platform provides a cash offer in 24 hours, allowing you to skip repairs, preparations, and showings. You can also receive an estimate of what a top agent might be able to get for your house.

Get Started

Key takeaways: iBuyer real estate in 2025

• An iBuyer is a real estate technology company with considerable financial reserves that buys homes digitally. These companies have front-facing websites where customers can request near-instant virtual offers on their homes.
• iBuyers enable sellers to skip repeated showings and the usual headaches of selling a house.
• iBuyers offer much closer to market value than other types of investors and flippers, but they also charge a service fee.
• Opendoor and Offerpad are among the largest iBuyer programs today.
• Not every home in the U.S. today will qualify for an iBuyer offer. These real estate tech companies only operate in certain metro areas, with a heavy presence in the South, and target homes in good condition that fall within a specific price range.
• HomeLight’s Simple Sale platform offers similar benefits to working with an iBuyer and provides cash offers for homes nationwide. To get started, input a few property details and you’ll receive a no-obligation all-cash offer in as few as 24 hours.

Header Image Source: (Tile Merchant Ireland / Unsplash)