5 Flat Fee MLS Companies in Hawaii
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Joseph Gordon EditorClose
Joseph Gordon EditorJoseph Gordon is an Editor with HomeLight. He has several years of experience reporting on the commercial real estate and insurance industries.
Choosing the For Sale By Owner (FSBO) route in Hawaii makes reaching buyers more difficult. Without access to the multiple listing service (MLS), your listing might not show up where buyers are looking. Flat fee MLS Hawaii services give you an affordable way to get on the MLS and attract attention without the steep cost of a traditional agent.
But is a flat fee MLS service the right choice for your home? In this guide, we’ll explore the pros and cons, pricing, and available services in Hawaii. We’ll also cover alternatives and key considerations to help you decide if this FSBO strategy is right for you.
What is a flat fee MLS listing service in Hawaii?
A flat fee MLS listing service allows FSBO sellers in Hawaii to list their homes on the local MLS without hiring a traditional agent. The MLS is a shared database where real estate professionals post homes for sale, and it’s what buyer’s agents use to find listings that fit what their clients are looking for. Typically, only licensed agents can add listings to the MLS.
However, a flat fee MLS service provides FSBO sellers with access for a one-time payment. This can boost a home’s visibility on major real estate websites while allowing the seller to retain control over their sale. While this option helps cut commission costs, it also requires the seller to handle pricing, negotiations, and paperwork on their own.
How much does a flat fee MLS service cost in Hawaii?
The cost of a flat fee MLS service in Hawaii varies widely, ranging from as little as $100 to several thousand dollars. Lower-cost options typically provide basic MLS access, while more expensive plans may include additional services like professional photography, contract assistance, or marketing support. Some premium plans even offer a comparative market analysis to help sellers price their homes competitively.
Understanding what each package includes can help you choose the best fit for your needs and budget. Up next, we’ll highlight some flat fee MLS companies available to Hawaii home sellers.
Flat fee MLS listing companies in Hawaii
OahuRE.com
OahuRE.com, founded in 2020, has quickly distinguished itself in the local FSBO market. The company has achieved over 100 more property sales than many of its competitors, highlighting its strong performance and market presence.
It provides comprehensive services, guiding clients from pricing and marketing to contract review and escrow support. The team maintains a hands-on approach, ensuring each step of the transaction is managed smoothly and professionally.
Service areas: Hawaii
Listing fee: $3,500 for MLS listing, high-quality photography, custom website, open house, showing feedback system, offer reviews, and closing cost calculator
OahuRE.com earned a high average review score of 4.9 stars on Google. Clients say they saved thousands in commissions by selling their home through the company. The team is praised for being fast, accurate, and straight to the point throughout the transaction.
Sellers feel confident recommending the service to others and note they’ve already made multiple referrals. With strong results and reliable service, they plan to use the company again for future home sales.
Website: oahure.com
Phone: 808-425-7887
Realty Universal Hawaii
Realty Universal Hawaii is a flat fee MLS company that helps homeowners gain maximum exposure by listing their properties on multiple real estate platforms. Their service ensures homes reach a wide audience of potential buyers quickly and efficiently. With expertise in local markets, Realty Universal positions each property to stand out in a competitive real estate landscape.
Service areas: Hawaii
Listing fee: $500 for MLS listing and syndication to key websites and weekly open house advertisements
Realty Universal Hawaii earned a high 4.8-star rating on Google, with several clients praising the company for its professional, responsive services. They describe the team as honest and knowledgeable, making every transaction smooth and reassuring. Many have worked with the company on multiple home sales and consistently experienced expert guidance. They highlight the team’s deep understanding of the market and commitment to client success.
Website: realtyuniversalhawaii.com
Phone number: 808-563-4484
Soldier to Soldier Hawaii Realty
Soldier to Soldier Hawaii Realty is a trusted flat fee real estate company focused on helping military members list their properties on the MLS for a set, affordable price. Built on trust, integrity, and steadfast support, the company understands the unique challenges military families face.
Its team of experienced professionals offers guidance on selling homes while keeping costs transparent and affordable. With deep knowledge of the Hawaiian market, Soldier to Soldier Hawaii Realty provides reliable expertise throughout every stage of the real estate process.
Service areas: Hawaii
Listing fee: $5,000 for MLS listing, professional photos and videos, virtual tours, open houses, and appointment showing services
Soldier to Soldier Hawaii Realty earned an A+ rating from the Better Business Bureau (BBB) and 3.9 out of 5 stars on Google. Clients say experiences with the company can vary depending on the team handling the sale. Some report challenges with communication and delays, noting that calls and messages were sometimes unanswered.
Others praise the team for being patient, responsive, and proactive throughout the process, even accommodating special requests like open houses. Sellers appreciate the cost-effective flat fee structure, which delivers professional services at a fraction of standard commissions.
Website: soldiertosoldierhawaii.co
Phone number: 808-312-7884
HomeZu
HomeZu is a nationwide real estate company offering exceptional value to sellers through affordable flat fee MLS listing services. With over 45 years of combined industry experience and more than 30,000 properties listed, the firm brings in-depth expertise to the FSBO market.
The team strives to help homeowners save on commission while gaining full access to the same MLS tools used by traditional agents. Through a streamlined process and expert support, HomeZu enables sellers to take control of their home sale and maximize their returns.
Service areas: Nationwide, including Hawaii
Listing fee: $399 for a six-month listing term, up to 25 photos, access to forms and disclosures, and lead forwarding
Add-ons:
- Maximum photos allowed on the MLS: $100
- 12-month listing term: $100
- Secondary MLS listing: $150
- Lockbox: $50
Custom domain name: $50
HomeZu earned a high average review score of 4.9 out of 5 stars on Google, as many clients share their smooth, straightforward selling experience with the company. They appreciate the guidance provided throughout the selling process and felt well-supported from start to finish. Several reviewers recognize the team’s professionalism and responsiveness.
Website: homezu.com
Phone: 844-663-2468
Flat Fee Susie
Flat Fee Susie has supported FSBO sellers for two decades, specializing in expert flat fee MLS listings across several states. The company’s founder acts as the broker in most regions and works closely with skilled local agents to deliver exceptional service and ensure sellers get maximum value for their investment.
By using Flat Fee Susie’s services, sellers get broad, professional exposure for their homes. At the same time, they avoid the high commissions that can cost tens of thousands in a traditional home sale.
Service areas: Nationwide, including Hawaii
- Package 1: $99 for a six-month listing term, up to six listing photos, lead forwarding, forms and disclosures, and unlimited listing changes
- Package 2: $199 for Package 1 inclusions, up to 50 photos, Realtor showing scheduling service, and open house postings
- Full Service: $1,200 for a 12-month listing term, full seller agent representation, yard sign, lockbox, and negotiations
Flat Fee Susie holds an impressive 4.9-star average on Google. Clients praise the company’s outstanding support and smooth selling experience. Many appreciate being able to manage their own listings and showings while still benefiting from expert guidance when needed. Reviewers frequently highlight the team’s professionalism, quick communication, and helpful, pressure-free assistance.
Website: flatfeesusie.com
Phone number: 615-364-0948
How would a Hawaii seller benefit from a flat fee MLS service?
A flat-fee MLS service can help Hawaii home sellers cut costs while maintaining control over their sale. Instead of shelling out the traditional real estate commission of 5% to 6%, sellers using this approach can eliminate the listing agent’s fee and pay a one-time flat fee. However, to sweeten the deal, you may be compelled to still cover the buyer’s agent commission.
This flat fee service option works best for sellers with a desirable home in a strong market and those who don’t want to work with a licensed agent. But while a flat-fee MLS listing can expand a home’s visibility, sellers must be ready to handle all aspects of the transaction themselves.
These are the tasks a flat fee MLS seller may need to handle:
- Set a selling price based on market data.
- Write a compelling listing description.
- Take high-quality photos.
- Manage showings and open houses.
- Review offers and negotiate terms.
- Understand the contract and required disclosures.
- Calculate closing costs and net proceeds.
- Address appraisal or inspection issues.
- Handle transfer taxes and required documentation.
Pros and cons of using a flat fee MLS listing service
Pros
- Avoid paying a listing agent commission, typically 2.5% to 3% of the sale price.
- Maintain full control over your home sale, from pricing to negotiations.
- Pay a set, upfront cost for MLS access with no hidden fees.
- Get your home listed on the MLS and major real estate websites.
- Increase exposure to buyers and their agents without hiring a full-service agent.
Cons
- Reduce total commission savings, as the buyer may still expect that you’ll cover their agent’s fee.
- Handle all the work in the transaction, from pricing, marketing, and negotiations.
- Face challenges that could delay or derail the sale, as you navigate the deal without the agent’s expertise.
- Take on legal risks.
- Sell for less than with a full-service real estate agent.
How do I list my home with a flat fee MLS service?
Once you’ve decided to list your home with a flat fee MLS service, follow these steps to get your FSBO home on the MLS.
Step 1: Research flat fee MLS services: Compare local companies, their packages, and rates. Look up Google reviews and check the BBB for complaints or ratings. Find out how many photos you can upload, what forms are included, and whether add-ons come at an extra cost.
Step 2: Register and choose a plan: Sign up on the company’s website, select your preferred package, and pay the upfront fee.
Step 3: Enter your property details: Fill in your home’s description and upload high-quality photos. Some services also provide disclosure forms for sellers.
Step 4: Read the fine print: Carefully review and sign the agreement. Check for cancellation policies and any hidden fees.
Step 5: Review your listing once it goes live: After submission, your listing will be published on the MLS and syndicated to major real estate sites. Allow a few days for processing, then verify that your listing appears correctly online.
Are flat fee MLS listings effective in Hawaii?
A local MLS is one of the most effective ways to reach buyers in Hawaii. Most homebuyers start their search online, and major real estate websites pull their listings directly from the MLS. This ensures your home appears in front of active buyers searching in your area.
Buyers’ agents also rely on MLS data to find homes that match their clients’ needs. By listing on the MLS, FSBO sellers can increase their home’s visibility and attract more potential buyers.
Alternatives to flat fee MLS services in Hawaii
If a flat fee MLS service isn’t the right fit for your home sale, here are a few other options to consider.
- Flat fee real estate agent: A flat fee real estate agent charges a set rate, typically between $3,000 and $5,000, instead of a percentage-based commission. This option provides some professional guidance while still giving sellers control over their sale. Be sure to check the contract for included services and any extra fees.
- Discount real estate broker: A discount real estate broker offers reduced commission rates while providing some agent support. These services usually cost more than a flat fee MLS but may include marketing and negotiation help. Learn more about the pros and cons of low commission before choosing this route.
- Traditional real estate agent: Working with a full-service Realtor gives you expert guidance, marketing support, and negotiation skills. Although this is the most expensive option, a top-performing agent can help sell your home faster and at the best possible price by leveraging their market knowledge and industry connections.
Will I save money with a flat fee MLS listing service?
While a flat fee MLS listing can reduce commission costs, it may not always lead to higher overall profits. Research from the National Association of Realtors (NAR) shows that FSBO homes sell for significantly less than agent-assisted sales.
The median sale price for FSBO homes was $360,000, compared to $425,000 for those sold with an agent. While a flat fee MLS can be a cost-saving tool, it’s important to weigh the potential trade-offs in final sale price.
What if I need to sell my Hawaii home fast?
If you need to sell quickly, options like a We Buy Houses company or an iBuyer can help. These firms purchase your home in nearly any condition, often closing in days. However, they typically pay less than what you’d get on the open market, making speed the trade-off for a lower sale price.
For a faster sale with more control, Simple Sale connects you with cash buyers who can close quickly or helps you find an agent with experience in fast home sales. This can provide flexibility while still getting competitive offers for your home.
What else should I know about selling a house in Hawaii?
While there are no restrictions on using a flat fee MLS service, sellers must still comply with Hawaii’s disclosure laws. Selling without an agent means handling contracts and legal paperwork yourself, which can be complex. It’s a smart move to hire a real estate attorney who can help you navigate these challenges and avoid costly mistakes.
Aside from legal complexities, take note of the following items when selling FSBO:
- Flat fee MLS services require upfront payment, whether your home sells or not.
- Some services frequently change names, making it difficult to verify their track record.
- Your contact information may be listed publicly, requiring you to handle buyer and agent inquiries directly.
- Unlike traditional agents, flat fee services often don’t provide dedicated support throughout the transaction.
- While flat fee services charge a fixed rate, agent commissions can sometimes be negotiated.
Ready to sell your Hawaii home?
If you’re considering selling your home with a flat fee MLS service, here are the key takeaways to keep in mind:
- A flat fee MLS service can help FSBO sellers list their homes on the MLS without hiring a full-service agent.
- While it saves on listing agent commissions, FSBO homes often sell for less than agent-assisted sales.
- Sellers must handle pricing, marketing, negotiations, and legal paperwork on their own.
- Costs vary widely, with basic packages starting as low as $100 and premium services costing thousands.
- Alternatives include working with a flat fee real estate agent, a discount broker, or a full-service agent.
- If time is a concern, iBuyers or cash buyer services can provide faster sales but at a lower price.
If you’re unsure whether FSBO is the best option, HomeLight can connect you with a top local real estate agent who can help you sell with confidence.
Editor’s note: This post is for educational purposes only. Links to and mentions of Hawaii area flat fee MLS companies are not endorsements. Moreover, the program details mentioned above may change. Visit the company’s website for the most up-to-date information.
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