7 Flat Fee MLS Companies in Jacksonville
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Joseph Gordon, EditorClose
Joseph Gordon EditorJoseph Gordon is an Editor with HomeLight. He has several years of experience reporting on the commercial real estate and insurance industries.
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Jedda Fernandez, Associate EditorClose
Jedda Fernandez Associate EditorJedda Fernandez is an associate editor for HomeLight's Resource Centers with more than five years of editorial experience in the real estate industry.
If you’re thinking about selling your Jacksonville home on your own, you may want to consider using a flat fee MLS listing service.
If you’re selling your home FSBO (For Sale By Owner), you may want to gain access to the Multiple Listing Service, a real estate database that real estate agents use. Hiring a flat fee MLS service can grant you access without the cost of hiring an agent.
In Jacksonville, several companies offer flat fee MLS services, so you have several options.
Our guide will highlight some of these companies, discuss the costs involved, and explore the overall effectiveness of the services offered. We will also break down how the process works and provide you with some alternatives.
What is a flat fee MLS listing service in Jacksonville?
A flat fee listing service can provide FSBO sellers in Jacksonville with a valuable tool for marketing their homes. This service allows homeowners to list their properties on the local multiple listing service (MLS) without hiring a traditional real estate agent. The MLS is a comprehensive database that showcases homes for sale, making information available to real estate professionals and, by extension, to a vast network of potential buyers.
While typically only licensed real estate agents can post on the MLS, flat fee MLS services offer Jacksonville homeowners a unique advantage. By listing directly, sellers gain increased visibility for their properties across major home search platforms, which pull their listings from the MLS.
How much does a flat fee MLS service cost in Jacksonville?
The cost of a flat fee MLS service in Jacksonville can vary widely depending on the provider and the range of services included. Prices might start as low as $100 or less for basic listing services, but can climb to the thousands for packages that include additional features.
More comprehensive plans often provide extras such as professional photography, extended listing durations, and additional advertising. Some of the pricier options even provide a comparative market analysis, which can be invaluable in pricing your home competitively in the local market.
Flat fee MLS listing companies in Jacksonville
Disclaimer: Individual program details can change — please visit a provider’s website for the most current information on rate packages, fees, service areas, and more. HomeLight always recommends doing your own research to determine which selling option is best for your situation.
Flat Fee Group
Flat Fee Group is a national group of independent real estate brokers that help FSBO sellers in various U.S. metros. All brokers and agents working with Flat Fee Group are independent, not third-party referral sites. The local brokers are available for interviews before booking the service.
Service areas: Serves 50 states, including Jacksonville
Cost of service: $195 to $895, depending on the package
Additional service notes:
- MLS listing time: 6 months
- 6-32 photos allowed, yard sign and lockbox included in the Premium package
- Market analysis, virtual tour, and contract review are also included in the Premium package
Listed under Listing Results, LLC, Flat Fee Group earned an average of 4.67 stars out of 5 on the Better Business Bureau. Reviewers commented on receiving outstanding services with this company, with one stating, “I absolutely don’t know why anyone would sell a home any other way.”
Website: flatfeegroup.com/Florida
Phone number: 877-273-2169
Beycome
Beycome offers a unique approach to real estate listings, providing a technology platform that automates property publication, marketing, and integrated services like title, insurance, appraisal, mortgage, 3D tours, and more. Their service is designed for a wide range of users, including homeowners, investors, and real estate agents, offering a low flat fee model to save money.
Service areas: Serves multiple states, including Georgia, Alabama, Florida, Illinois, Minnesota, North Carolina, South Carolina, Connecticut, and Texas.
Cost of service: $99 – $599 (depending on the package)
Basic Package – $99: Includes essential services such as listing on the local MLS, listing on top real estate sites, maximum pictures allowed by the MLS, 24-month listing, free unlimited updates and changes, a free open house scheduler, and Showing Time. It also offers free access to legal forms and disclosures, along with customer service available in both English and Spanish.
Enhanced Package – $399: Includes everything from the Basic Package plus professional HDR pictures, a photography session, full ownership of the photos, featured listing on Beycome.com, customizable flyers and brochures, printable promotional items, a personalized yard sign, an open house package, a Craigslist ad, property listing on top classified websites, digital advertising for social media, unlimited pictures posted on Beycome.com, a virtual tour video, and more.
Concierge Service – $599 upfront + 1% at closing: Provides full coverage with dedicated personnel, negotiation and paperwork support, home valuation service, pricing assistance, a dedicated closing coordinator, a comparative market analysis, a full immersive 3D tour, drone pictures, full marketing support, and all closing fees (except for title insurance policy, inspection, appraisal, taxes, or document stamps).
Beycome received a 4.4-star rating on Google Reviews. Customers claim that the company did a great job and made the listing experience very easy.
Website: beycome.com/flat-fee-mls/fl
Phone number: 804-656-5007
Flat Fee MLS Realty
Established in 2019 in Tampa, Flat Fee MLS Realty covers all the multiple listing services in Florida. The company is owned and operated by Stephen Hachey, a licensed real estate agent/broker with over 20 years of experience who is also a real estate attorney.
Service areas: Florida and Colorado
Cost of service: $99-$549
Silver package – $99:
- 3-month listing term with 10 free listing changes, up to 15 photos allowed
- 3-day listing turnaround time, customer service available 7 days a week
Gold package – $249:
- 6-month listing term with unlimited free listing changes, up to 50 photos allowed
- Expedited listing turnaround time, customer service available 7 days a week
- Includes open house scheduling, comparative market analysis, digital flyer, and dedicated transaction coordination
Platinum package – $549:
- Listing stays up until sold, with unlimited free listing changes, up to 100 photos allowed
- Expedited listing turnaround time, customer service available 7 days a week
- Includes 25+ professional photos, open house scheduling, comparative market analysis, digital flyer, lock box, and dedicated transaction coordination
The company’s Google business profile has received a 4.4-star customer rating. Customer reviews claim the business provides professional, responsive service and “saved [them] thousands.”
Website: flatfeemlsrealty.com
Phone number: 813-642-6030
Byowner.com
Byowner.com offers MLS listing services nationwide, claiming it provides the most significant property exposure without the traditional 6% commission. Listing options start at $195, scaling up to a professional representation listing package for a higher price.
Service areas: Serves 50 states, including Jacksonville, Florida.
Cost of service: $195
Additional service notes:
- Licensed professional assistance and monthly market updates included
- Professional yard signs and printable brochures included
- Buyer agent commission set by the seller
Byowner.com received a 70% recommend rating on Facebook. People described the service as an excellent way to sell property and a “money saver.” One reviewer said Byowner.com kept them up to date with each stage of the selling process and was quick to respond.
Website: byowner.com/jacksonville/florida
Phone number: 888-875-4218
Homecoin
Homecoin prides itself on believing that selling a home shouldn’t be expensive. Emphasizing clarity in what can be the most significant financial decision of one’s life, Homecoin champions a model where technology meets traditional real estate processes.
Service areas: Jacksonville and cities in 20 other states.
Cost of service: $99-$299
Additional service notes:
- 12-month MLS listing
- 12+ photos
- 10 listing changes
- Optional add-ons available
Homecoin receives high praise for its user-friendly platform and cost-effective approach to listing homes. The company’s responsive customer support is particularly noted, which assists sellers throughout the process, from forwarding inquiries to providing timely reminders. They have a Google review rating of 4.4.
Website: homecoin.com/flat-fee-mls/jacksonville-florida
Phone number: 904-944‑5956
ISoldMyHouse.com
ISoldMyHouse.com is another well-known site built to help FSBO sellers. Founded in 1997, they specialize in assisting sellers to complete the entire sale online.
Service areas: Jacksonville and all 50 states
$299 Get Listed Package – This package features a six-month listing and up to 10 photos. It also includes online customer support and open house scheduling.
$399 Get Sold Package – This option includes the features within the previous package, with a longer listing time of 12 months and up to 30 photos.
ISoldMyHouse.com has 4.6 out of 5 stars (67 total reviews) on Google. Reviewers praise the company’s values and responsiveness. Clients celebrate the platform’s simplicity, rapid response times, and the substantial financial savings it offers.
Website: isoldmyhouse.com/flat-fee-mls/florida
Phone number: 855-283-0001
Jack Keller
Established in 1975 in Largo, Florida, Jack Keller is family-owned and operated. They offer six packages, catering to different property types and suitable for varying levels of selling expertise.
Service areas: Jacksonville and neighboring areas.
Cost of service: $75-$475, depending on the package
Additional service notes:
- $75 package is for vacant land, boat docks, and commercial properties for sale and lease
- $150 package is for homes, condos, townhomes, and mobile homes; includes a dozen photos, free contracts, addendum, and disclosures, and can be listed until sold
- $375 package is for expert sellers and flippers
The company’s Google business profile has a 3.5-star rating for its agent-assisted service and flat fee listing service. FSBO customers are happy with their customer service and the buyer response. Some low ratings have been posted by sellers who struggle with the interface (the website is admittedly dated and difficult to navigate) or the process.
Website: jackkeller.com
Phone number: 727-586-1497
How would a Jacksonville seller benefit from a flat fee MLS service?
A flat fee MLS service in Jacksonville can be a strategic move for homeowners who are proactive and detail-oriented in managing their property sale.
By avoiding the traditional real estate commission, you can save on the 3% listing agent’s cut and instead pay a predetermined rate.
This approach is particularly useful in a competitive market, where a well-positioned home might attract multiple offers quickly. However, choosing not to hire a licensed agent means you will be responsible for every aspect of your sale, from pricing to negotiations.
Key responsibilities that FSBO sellers need to handle:
- Use market data to determine the right selling price.
- Craft a compelling listing description.
- Organize professional photography to showcase your home.
- Market your property effectively.
- Make the necessary disclosures.
- Coordinate showings and open houses.
- Review and respond to offers.
- Negotiate sales terms and finalize the contract.
- Calculate closing costs and net proceeds.
- Address any appraisal or inspection issues.
- Manage transfer taxes and gather required documentation.
Pros and cons of using a flat fee MLS listing service
Pros of using a flat fee MLS listing service
- Eliminate the listing agent commission: Typically, you would pay a listing agent 2.5% to 3% of the home’s selling price; using a flat fee service allows you to avoid this cost.
- Self-representation: You have full control and represent yourself in the sale, making all the decisions about pricing, marketing, and negotiations.
- Control over the sale: Manage all aspects of the sale process from start to finish, maintaining direct communication with buyers and agents.
- Fixed upfront costs: Pay a known, upfront cost for the listing service without any hidden fees, providing clear budgeting from the outset.
- Increased exposure: Your home gets listed on the MLS and third-party websites, expanding your reach to traditional buyers and their agents.
Cons of using a flat fee MLS listing service
- Buyer’s agent commission: Even though you save on the listing agent’s commission, you may still have to offer a commission to the buyer’s agent to help market the property.
- Self-management of sale process: You are responsible for handling all aspects of the sale, including any issues that may arise, potentially delaying or jeopardizing the deal.
- Lack of professional guidance: Navigating the sale without the support of a local real estate expert means you miss out on professional advice and market insights.
- Potential legal risks: Managing the sale yourself can expose you to liability claims and other legal risks if all procedures and disclosures aren’t handled correctly.
- Possibly lower sale price: Homes sold without a traditional real estate agent typically fetch a lower selling price than those sold with agent representation.
How do I list my home with a flat fee MLS service?
Step 1: Vet the flat fee MLS service
Start by researching local flat fee MLS services. Evaluate their packages and rates, read Google reviews, and check their status on the Better Business Bureau. Confirm the details like the number of photos allowed, listing information capacity, available forms, and any costs for additional features.
Step 2: Register and select a plan
Visit the chosen service’s website, register for an account, and choose the most suitable package for your needs. Complete the registration by paying the required upfront fee online.
Step 3: Enter your property information
Provide a detailed description of your property and upload high-quality photos. If available, fill out and attach the necessary disclosure forms to ensure transparency.
Step 4: Read and sign your listing agreement
Carefully review the listing agreement before signing. Make sure you understand the terms, particularly regarding cancellation policies and commission obligations, to avoid unexpected commitments.
Step 5: Review your live listing
After your listing goes live on the MLS, it will also appear on major real estate platforms like Zillow, Trulia, and Realtor.com. Since it might take a few days for the listing to populate across all sites, check how it appears on these websites to ensure accuracy and completeness.
Are flat fee MLS listings effective in Jacksonville?
The effectiveness of flat fee MLS listings for Jacksonville FSBO sellers is significant, primarily due to the extensive use of the internet by homebuyers.
Most online real estate tools, which are heavily utilized by potential buyers, derive their listings directly from local MLS databases, ensuring that your property’s information is up-to-date and widely visible.
Buyers’ agents also depend on MLS data to find suitable properties, making it a crucial platform for sellers wanting to reach a broad audience efficiently.
Alternatives to flat fee MLS services in Jacksonville:
If a flat fee MLS service doesn’t seem like the right fit for your selling needs, consider these alternatives:
Option 1: Flat fee agent
Hire a flat fee real estate agent who provides specific services for a flat rate, typically between $3,000 and $5,000. This option suits homeowners who desire control over their sale but also seek some professional guidance. Ensure you understand what services are included and any potential additional fees by reviewing the listing contract thoroughly.
Option 2: Discount brokers
Enlist the services of a discount real estate broker who works for a lower commission than traditional agents but still offers essential services. This could be more costly than flat fee MLS services, but less than full-commission agents.
Option 3: Full-service, experienced real estate agent
List your home with a top local real estate agent who provides comprehensive services and has deep knowledge of the Jacksonville market. This option is ideal for those who prefer an expert to manage every aspect of the sale, leveraging local connections and expertise for potentially quicker and more profitable outcomes.
Will I save money with a flat fee MLS listing service?
Using a flat fee MLS listing service in Jacksonville can lead to substantial savings on commission fees initially. However, it’s important to consider the potential trade-offs in terms of sale price.
According to the National Association of Realtors, FSBO homes typically sell for about $380,000, while homes sold by agents reach a median of $435,000.
Thus, while a flat fee MLS listing provides significant upfront savings, the final profit from selling your home FSBO in Jacksonville might be lower when compared to using an agent.
What if I need to sell my Jacksonville home fast
If you’re in a hurry to sell your Jacksonville home, exploring alternative selling options such as working with a ‘We Buy Houses’ company or an iBuyer might be beneficial. These companies can purchase your home quickly, often within days, and are typically less concerned about the condition of the property. While this route may result in a lower sale price compared to the open market, it offers a quick and straightforward sale process when time is critical.
Additionally, HomeLight’s Simple Sale platform provides a fast-selling solution by either speeding up the process through direct buying or connecting you with a local agent who can introduce more conventional, yet expedited, selling options. This can be particularly useful if you need to balance speed with achieving a fair market value.
What else should I know about selling a house in Jacksonville?
When selling a house in Jacksonville, it’s crucial to adhere to local disclosure laws, ensuring all necessary information about the property’s condition and history is fully communicated to potential buyers.
While using flat fee MLS services doesn’t require a real estate attorney, hiring one is highly recommended to navigate the complexities of contracts and disclosures effectively. An attorney can help avoid potential legal issues post-sale, making the process smoother and more secure.
Key points to remember:
- Upfront payment: Unlike traditional agents whose fees are contingent on the sale, flat fee services require payment upfront.
- Service name changes: Be cautious, as some services may change names frequently, which can complicate tracking their reliability and success rate.
- Direct contact information: Listings typically include the seller’s contact information, placing more responsibility on the seller to manage communications.
- Lack of dedicated support: Unlike traditional real estate agents, many flat fee services do not provide a dedicated person to guide sellers through the process.
- Fixed vs. negotiable fees: Flat fee services charge a predetermined rate, whereas traditional agent fees are often negotiable.
Ready to sell your Jacksonville home?
Selling your home is no small undertaking. Choosing to sell For Sale By Owner (FSBO) in Jacksonville means managing numerous tasks that would typically be handled by a real estate agent, from listings and showings to negotiations and closings.
Utilizing a flat fee MLS listing service can mitigate some of these challenges by providing essential exposure on the MLS, though the level of support varies depending on the chosen service.
If you’re considering selling your Jacksonville home, whether FSBO or with a flat fee MLS service, remember that a traditional real estate agent can offer invaluable assistance.
HomeLight can connect you with a knowledgeable local agent who will take on the heavy lifting, making the selling process smoother and potentially more profitable.
Editor’s note: This post is for educational purposes only. Links and mentions of Jacksonville flat fee MLS companies in this post do not constitute an endorsement.
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